This 12-page report from Street Fight Insights examines the most important emerging trend in mobile marketing: Contextualization. This practice builds on personalization to take into account not just where we are, but when and why we are there.
Drawing on published research and case studies, “Contextualization: Leveraging Location-Based Technology and Mobile to Drive Success for Brands” offers a guide for anyone looking to improve their ability to create more immediate experiences for consumers that drive action, and revenue.
Key takeaways in this report, which was sponsored by Artisan Mobile, include:
- A comprehensive view of contextualization
- How to drive engagement, decisions, and sales with contextualization
- Use cases for contextualization
- Best practices in contextualization