Amanda Jordan: What Local SEO Demands Now

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Covid sparked a massive digital transformation among small businesses and multi-location brands alike. But for those who adapted early in 2020 and may have hoped to regain a sense of normalcy by now, the pandemic has instead supplied an endless series of demands for change.

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Covid sparked a massive digital transformation among small businesses and multi-location brands alike. But for those who adapted early in 2020 and may have hoped to regain a sense of normalcy by now, the pandemic has instead supplied an endless series of demands for change.

Amanda Jordan is a local SEO expert and the director of local search at Locomotive, an enterprise technical SEO agency. Street Fight connected with Jordan to assess how this second year of Covid is affecting SEO, what SEOs should be doing to master local search, and what’s on the cutting edge of the discipline.