News and Analysis
Nashville Publisher’s Goal From Facebook Journalism Project: More Revenue
After considerable agitation from news publishers, Facebook launched a Journalism Project earlier this year “to better support publishers’ needs.” A six-month update said the Journalism Project has met with 2,500 publishers around the world to get their stories (and, no doubt, grievances) first hand and offer help with an array of Facebook products.
Street Fight Daily: Advertisers Return to YouTube, Shopify Launches Square Rival
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Months Removed from Brand Safety Boycott, YouTube Wins Over Advertisers Again… Shopify Launches New Card Reader to Compete with Square… Facebook Changes the News Feed to Reward Fast-Loading Sites…
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Forecast: Digital to Comprise More Than 15% of Local Ad Rev by 2016
The strong growth of digital revenue for local media will continue in 2012, according to a report from BIA/Kelsey. The company’s U.S. Local Media Forecast (2011-2016): Full Edition predicts a 13.1% increase between 2011 and 2012. Revenues from mobile search will jump 77.2%, while online video revenues will increase by more than 50%…
Five 360-Degree Marketing Platforms for SMBs
One way that SMBs can cut down on the time they spend creating and managing their hyperlocal marketing campaigns is by signing up for a 360-degree platform that brings many of the most popular digital marketing tools under one roof. Here are five comprehensive platforms that small businesses can use to streamline their online marketing efforts…
Street Fight Daily: More Journatic Drama, New Hyperlocal Co-op
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Chicago Tribune Discovers Plagiarism, Suspends Work with Journatic (Poynter)… Banyan Project Planning Its First Community-owned News Co-op (Nieman Lab)… The Most Obvious Mobile Ad Unit and What the New York Times Got Wrong (Both Sides of the Table)…
New Tool Helps Publishers Find National Stories to Localize
A new application unveiled by the Knight News Innovation Lab at Northwestern University promises hyperlocal publishers a new, efficient means of story generation. Currently available in beta, Local Angle offers publishers and editors the platform to search for locally relevant news across the national wire…
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