News and Analysis

German Tech Provider Bosch Developing 3D Displays for Cars

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In the long run, this technology could pave the way toward an even more connected car. That means local advertising that could collect more data on user habits and lead drivers toward local businesses when they are on the go. As autonomous vehicles grow more common and sophisticated, the 3D displays could also be used for entertainment or other yet unseen purposes to enhance the auto experience of the future.

FedEx Stops Ground Deliveries for Amazon, Signaling Delivery War to Come

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For FedEx as for the many other companies and industries Amazon has decimated over the past 20 years, the problem in confronting Amazon may turn out to be one of margins. While FedEx needs a profitable delivery business to survive, Amazon can afford to lose money on delivery and make it up with relatively free-flowing profits from Amazon Web Services and its booming ad business.

In fact, Amazon can afford, thanks to the faith and generosity of investors, to make no profits at all. No easy task, competing with that.

Marijuana Advertisers Chart Uncertain Territory with Laws in Flux

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Could running ads for cannabis products put digital publishers in the crosshairs of federal regulators? It’s a question that more and more publishers are asking, even as marijuana legalization continues to spread across the U.S.

In a bid to help businesses in the cannabis industry understand what is, and isn’t, legal from an advertising perspective, Dash Two released its own guide to marijuana advertising laws. The company says it will keep its guide updated as the laws continue to evolve.

Commentary

Google’s Pragmatic Approach to the Truth, and Its Pitfalls

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If enough people believe something, should Google consider it to be true? In a world where questionable news is very popular, it’s not so surprising that Google’s logical assumptions might sometimes produce unexpected results. After all, trustworthiness at root is a matter of how many people are willing to trust you.

Why Google Is Becoming the ‘New Homepage’ for SMBs

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“So many things are happening right on Google; clicks to call, driving directions, etc., and even more so than a website,” Mike Blumenthal tells David Mihm. “For a business to do well there, things like photos, reviews (everywhere) and other visuals are becoming ever more important.”

Will Native-Social Ads Dominate Mobile?

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The majority of mobile ad companies that don’t evolve their janky and interruptive banners will be displaced. A new era of mobile ads will be defined by intelligent formats that speak to the affinities of buying-empowered millennials (who are now almost 40 by the way).

Latest Posts

Raise Report: Luxe and Planday score fresh rounds

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Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes new cash infusions for Frichti, Virool, and Influenster.

Street Fight Daily: Verizon and Google’s Yahoo Bids, Foursquare President on Data Accuracy

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Verizon to Proceed With Yahoo Bid, Google Weighs Offer (Bloomberg)… The Right Questions to Ask About Location Data Accuracy (eMarketer)… Facebook Is Testing Weather Alerts on Mobile (The Next Web)…

Unacast Looks to Monetize Its Location Data, Hires ironSource’s Cunningham as CRO

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Beacon and proximity data company Unacast announced today that Chris Cunningham, formerly the Vice President of Revenue for ironSource, is joining the company as chief revenue officer. Cunningham will help Unacast to monetize all the data it aggregates from beacons and sensors.

IAB Primer on Ad Blocking for Publishers Leans Toward Carrots Over Sticks

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“Ad blocking is a crucial wakeup call to brands and all that serve them about their abuse of consumers’ good will,” says the IAB. Street Fight recently spoke with IAB general manager Scott Cunningham about how the group is working to help publishers combat ad blocking.

The Context for Contextual Marketing Is Changing

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The idea behind contextual marketing makes a lot of sense. But in practice, contextual marketing is getting pretty hairy, especially for location-based marketing. That’s because context is getting more complicated

Street Fight Daily: HERE Wants to Compete with Google Maps, Yahoo’s Grim Financials

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Seeking Investments from Microsoft and Amazon, HERE Signals Intent to Compete Aggressively with Google Maps (Search Engine Land)… Yahoo Paints Grim Financial Picture as Deadline for Bids Nears (New York Times)… Why Pinterest Forces You Off Its Mobile Site and Into Its App (VentureBeat)…

On-Demand Is Tricky to Build, but ‘Very Much a Net Positive for Everybody’

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“On-demand is much harder than people think. It’s supply and demand — you have to make sure companies can grow, and that this growth can be matched,” says interim.team’s Rorie Devine. Growth in supply and growth in demand need to be in sync, which makes it “twice as hard.”

Street Fight Daily: HomeAdvisor Growing Fast, Mcommerce’s Customer Service Impact

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Diller’s Home Services Bet Could Hit $1 Billion in a Few Years (Bloomberg)… How Mobile Commerce Is Changing Customer Service (VentureBeat)… Second Measure Is the New Secret Weapon Investors Are Using to Outsmart Each Other (Business Insider)…

5 Platforms for Cross-Promotions Between Local Businesses

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In communities around the country, small business owners are considered local influencers. And rather than go it alone with their local marketing campaigns, some of these merchants are finding success by partnering with peers and implementing new cross-promotional marketing strategies.

Google Finally Reveals How to Improve Your Local Ranking

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Google has significantly updated its help page on the topic of local ranking to include, for the first time, specific common-sense guidelines showing businesses how they can increase the likelihood that online searchers will find them in Google Maps on desktop and mobile.