News and Analysis
Not Every Agency and Ad Tech Firm is Decrying Google’s Privacy Moves
The big question is what Google’s shift portends for users and advertisers. Is it actually a boon to user privacy? Will it undermine digital advertising? Or will models like Google’s Federated Learning of Cohorts, which will allow targeting of groups of users with similar interests instead of targeting of individuals per se, fill the gaps?
StitcherAds Offers a Digital Substitute amid the Paper Coupon’s Demise
National retailers like CVS and Walgreens are betting that the changes in shopping behavior they’ve seen during the Covid-19 pandemic will last long after vaccines have been rolled out, and technology companies are following their lead with a host of new digital products designed to accelerate the print coupon’s demise.
Commentary
Will 2019 Be Remembered as the Year of GMB Messaging?
Mihm to Blumenthal: Absent a messaging competitor, even a handful of conversations with real customers make businesses *think* Facebook is where the party is. In reality, as you and plenty of others have found, 90% of actual leads are coming from Google. And a serious chunk of that 90% comes directly from Google My Business. Per my prediction, Google is *just* starting to push the “Message” CTA to consumers. And I think the floodgates are about to open.
Will Audio AR Drive Local Commerce?
Mike Boland: AR may not play out in the way you think, at least in the near term. Though it’s generally thought of as graphical overlays on your field of view, another “overlay” could be more viable in the near term: sound. This “audio AR” modality could come sooner than—and eventually coexist with—its graphical cousin.
Latest Posts
Street Fight Daily: Target Acquires Grand Junction, Lyft Has Capitalized On Uber’s Woes
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Target Acquires Transportation Company Grand Junction to Expand Same-Day Delivery… Lyft Focuses on Self-Driving Cars But Confirms It’s Gotten a Boost from Uber’s Troubles… Ad Institute Challenges Google and Facebook to Improve Measurement Standards…
Can Yelp Extend Its Moment in the Sun?
“[Yelp has] not been very innovative in approaching the many needs of the SMB markets,” Mike Blumenthal writes to David Mihm. “It would seem that there could be (or should have been?) a raft of functionality that they could provide from appointments to customer follow-up that would be a natural fit.”
Street Fight Daily: Facebook Explores Offline-to-Online, Foursquare Partners with InfoScout
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Can Brands Create Facebook Custom Audiences Based On Brick-and-Mortar Visits?… Foursquare Partners with InfoScout to Offer Fuller Picture of Customer Journey… Postmates Relies on Streaming Data to Deliver Positive Experiences on Demand…
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AI Is Changing Customer Discovery Forever. Who Wins?