News and Analysis
Brands Look to Maximize Ad Spend Ahead of Recession
As brands struggle to deal with restrictions on data-driven ad targeting and an economic slowdown since the second quarter, ad budgets are on the chopping block. Brand marketers and agencies are being asked to do more with less. Expectations on return on investment are at an all-time high, even while ad budgets stagnate or decrease. What’s the solution?
Commentary
Garnering Love, Not Likes: Advertising on Instagram
One of the most noteworthy benefits of today’s digital advertising landscape is the variety that comes with testing and choosing which social media platforms resonate most with your brand. If you have decided Instagram is the clear winner for social advertising, keep the many pros and cons of the mobile-friendly platform in mind. This column tackles Instagram’s demographics, measurement essentials, and global thinking.
10 Ways To Provide a Cutting-Edge Retail Customer Experience
Delighting customers isn’t about getting one thing right; it’s about firing on all cylinders, both online and in brick-and-mortar stores, to make an authentic connection with buyers to drive satisfaction and loyalty.
What does that look and feel like? Here are 10 examples of best practices that represent the state of the art in retail CX.
Location Weekly: Pinterest Experiments with AR; Zenreach Promotes Walk-Through Metric for O2O Marketing
In this 450th episode of Location Weekly, the cosmetics industry dominates the news. Pinterest is adding an AR make-up testing feature, and L’Oréal is getting personalized with the Perso app.
Atari is blending gaming and hotels, Zenreach is promoting a “walk-through” metric for online-to-offline marketing industry, Havas is partnering with Moving Walls for OOH measurement, and Google is partnering with Coconut Software for financial service reservations feature.
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Synup Test Measures Voice Search Readiness for Brands
Voice is the future of online search, but not enough businesses are prepared for the transition. To that end, the local SEO firm Synup recently released a product it’s calling the Voice Readiness Test to help brands discover how their search results sound to consumers using popular hands-free systems such as Amazon Alexa and Google Assistant.
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