Foursquare Releases Pilgrim SDK, Allowing Third Parties to Access Its Location Intel

Apps and brands can now get their hands on some of the technology Foursquare uses to pinpoint where smartphones are in real-time — and get a clearer picture of when people move from location to location.

Foursquare Analysis Shows Where Customers Go When Retailers Close

Using both explicit and passive location data from its Foursquare City Guide and Foursquare Swarm apps and websites, the company analyzed consumer visits at Macy’s and Kmart locations that closed in 2016. Foursquare also looked at foot traffic at competing retail stores around the same time period.

Openings and New Hires at Foursquare, Pinterest and Verve

Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. This week’s edition includes moves and new openings at Yext, Gravy, CTIA, and Soleo.

Foursquare Data Shows Shopping Patterns for Star Wars Fans and Trekkies

Marking the release of the new Star Wars movie, Rogue One, today, Foursquare has put together an interesting infographic analyzing data from people who checked into Star Wars: The Force Awakens and Star Trek Beyond.

Street Fight Daily: Foursquare and Nielsen Team Up on Attribution, Moz Local Partners with Yelp

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Foursquare, Nielsen Team Up to Map Digital Ads to In-Store Visits… Moz Local Offers New Capabilities in Partnership with Yelp… Facebook’s Latest Measurement Error Irks Marketers…

Street Fight Daily: GoDaddy Acquires Euro Rival for $1.8 Billion, How Foursquare Tackles Attribution

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… GoDaddy Acquires Rival Host Europe Group for $1.79 Billion… How Foursquare Leverages Location for Attribution… Don’t Expect To See Amazon’s Checkout-Free Grocery Store Mirrored by Local Retailers Anytime Soon…

LBMA Podcast: SnapChat/Foursquare, SocialRadar Acquisition, Hero Digital

This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Nadaam Cashmere + Cleanly, Hurd, Exponential Interactive, Bizly, PAI + MagTek, Skyhook & Verifone, Age UK with ClearChannel, and GeniCan.

Street Fight Daily: Snapchat Taps Foursquare For Sharper Location Data, xAd Raises Additional $42.5M

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Snapchat Signs Data Deal with Foursquare for Better Targeted Geofilters… Verizon Invests Further in Location Data, Ad Capabilities, Buying LQD Wifi to Expand IoT Strategy… Samsung Buys Harman International for $8 Billion in Bet on Connected Cars…

Foursquare’s Rosenblatt: ‘Location Is the Atomic Unit of Mobile’

Foursquare has gone from check-in darling to an under-recognized data powerhouse. But in that transition, it’s more successful than ever. And its primary emphasis has remained the entire time: real-world consumer behavior. Meanwhile, the ad industry’s hunger for location data grows.

Openings and New Hires at OpenTable, Unacast, Foursquare

Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. This week’s edition includes moves and new openings at Weather Company, Dropsource, Brandify and Tronc.

Foursquare’s Location Analysis Digs Into Brand Preferences of Festival Attendees

Location data is increasingly being used to market to consumers beyond traditional store walls. Whether the data comes from Foursquare or other competing location intelligence firms, it’s being used to demonstrate which mobile ads drive people to physical stores with real-time feedback.

Street Fight Daily: Foursquare Debuts Attribution Dashboard, MyTaxi Merges with Hailo

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Foursquare Debuts a Dashboard for its Foot Traffic Measurement System… MyTaxi Reportedly to Merge with Hailo in Bid to Compete with Uber… Verizon-Yahoo Deal is the Best Possible Outcome for Consumers and Marketers…

Foursquare President: ‘Huge’ Industry Developing Around Location Intelligence

As the company maps consumers’ digital actions to where they are and what they do in the real-world, it is looking to become the “Nielsen of the real-world.” Street Fight recently spoke with Foursquare president Steven Rosenblatt about the explosion of location data, and why there is a big opportunity in connecting the dots between ads and store visits.

LBMA Podcast: Twitter/Foursquare, Amazon Dash, Verve/Roximity

This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Pinterest, Danone + INRIX, KWIK, Dolce & Gabana, Rover, KFC India, Gimbal + Health Media Network, xAd + Comscore.

Street Fight Daily: Foursquare’s Swarm Offers Check-in Rewards, Yahoo Debuts Chatbots

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Foursquare’s Swarm Now Rewards You for Check-Ins… Yahoo Enters the World of Chatbots… Google is Bringing New Ad Types to AMP…

Street Fight Daily: Uber and Foursquare Join Forces, Twitter Disbands Commerce Team

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber and Foursquare Team Up to Make It Easier to Find Your Destination… Heavy-Hitter Investors Plan a For-Profit Launch Next Month in Denver… Twitter Disbands Commerce Team, Ceases Product Development on ‘Buy’ Button…

Street Fight Daily: Google Maps to Feature Local Ads, Foursquare’s Restaurants Bot

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Maps Will Feature Local Search Ads for Businesses… PlaceIQ Releases Location Data Accuracy Study, Debuts ‘Dynamic Distancing’ Tech… Foursquare Just Quietly Released a Bot for Finding Restaurants…

Street Fight Daily: Search Engine Jelly Relaunches, How Foursquare Predicted Chipotle’s Sales Drop

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… With Relaunch, Jelly Makes Another Run at Q&A-Style ‘Social Search’ (Search Engine Land)… How Foursquare Knew Before Almost Anyone How Bad Things Were for Chipotle (Washington Post)… Google Is Reportedly Building an All-in-One Travel App Called Trips (The Next Web)…

Street Fight Daily: Verizon and Google’s Yahoo Bids, Foursquare President on Data Accuracy

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Verizon to Proceed With Yahoo Bid, Google Weighs Offer (Bloomberg)… The Right Questions to Ask About Location Data Accuracy (eMarketer)… Facebook Is Testing Weather Alerts on Mobile (The Next Web)…

Foursquare’s Attribution Solution a Step in the Right Direction, but Still Leaves Gaps for Marketers

Foursquare—the location-based social network that now calls itself a “location intelligence” company—recently stepped into the analytics business. The company’s entree is a product called Attribution Powered by Foursquare that is intended to help brands measure how media impacts foot traffic in brick-and-mortar locations. To fuel this intelligence, the company pulls data from a panel of […]