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• February 25, 2014 •
Big Data Goes Local
8:00-9:00 a.m. Registration and Breakfast
9:00 – 9:10 a.m. Opening Remarks – Laura Rich, CEO Street Fight
9:10 – 9:30 a.m. Presentation — “The Local Data Landscape” – Steven Jacobs, Deputy Editor, Street Fight
9:30-10:00 a.m. Morning Keynote — “Making the Invisible Visible: Calm Technology and the Future of Data” – Amber Case, Director, Esri R&D
10:00-10:40 a.m. Panel — How The Next Generation of Location Technologies Will Change the Game
Apple’s decision to include a GPS chip in the first generation of the iPhone resulted in a wave of innovation in the local space. Now, new location technologies are being brought to market in the next generation of mobile chips, creating new types of data on user location and patterns. How will persistent, indoor/outdoor, high accuracy location data change the game for developers and marketers alike…and will the benefits be worth the costs?
* Marc Prioleau, Managing Director, Prioleau Advisors (moderator)
* Bob Kressin, CEO, KS Technologies
* Greg Turetzky, Strategic Business Development, Intel
* Aidoo Osei, Business Development Manager, Qualcomm
10:40-11:00 a.m. Mid-Morning Break
11:00-11:40 a.m. Panel — Building the Marauders Map: Charting Consumer Behavior in the Real World
Over the past decade, data companies have focused on amassing information about local businesses, indexing the names and addresses of the millions of brick-and-mortar locations in the U.S. and the millions more abroad. But thanks to the explosion of GPS-enabled connected devices, there’s a chance to build a data set about the other side of the local marketplace: the consumer.
* Andrew Shotland, Proprietor, LocalSEOGuide (moderator)
* David Shim, CEO, Placed
* Donnie Yancey, CDO, MapQuest
* Drew Breunig, VP Strategy, PlaceIQ
11:40 a.m.-12:20 p.m. Emerging Trends in Local Data: Three Presentations
Introduction: Steven Jacobs, Deputy Editor, Street Fight
A world of connected devices — from smartphones and tablets to wi-fi routers and bluetooth beacons — are measuring the comings and goings of buyers and sellers locally, creating a new dataset that businesses, consumers and technology companies can use to create a better, more efficient local marketplace.
* Video Analysis: Alexandre Winter, CEO, Placemeter
* Company Data: Ari Kaufman, CEO, Placeable
* Payments: Krish Mantripragada, SVP Information & Analytics, First Data
12:20-1:00 p.m. Panel — The Quantified Shelf and the Promise of Real-Time Inventory
Imagine a world in which every product and service sold locally was accessible online. It’s an advantage that e-commerce companies have wielded over local stores for years, and one that’s hampered brick-and-mortar stores from competing with the Amazon for online shoppers. That’s starting to change.
* Perry Evans, CEO, Closely (moderator)
* Jeremy Geiger, CEO, Retailigence
* Mike Wilson, CEO, Goodzer
* Sherry Thomas-Zon, VP Shopping, Krillion/Local Corp
1:00-1:40 p.m. Lunch
1:40-2:10 p.m. Afternoon Keynote – “Local Is What Is Closest to Your Heart” – Carol Davidsen, CEO, Cir.cl
2:10-2:50 p.m. Panel — Online Behavior v. Offline Profiles
Given that accurate location is exposed far less than half of the time on mobile devices, how much does location really matter? Hyperlocal targeting means increased relevance, but it also means decreased ad spend. Add media buyers who are compensated as a percentage of total spend, and these contradictions increase. In this panel discussion, hear from leading practitioners who are grappling with the good, bad and the ugly of location targetig.
* Ian White, CEO, Urban Mapping (moderator)
* Sarah Ohle, Dir. Marketing Intelligence, xAd
* Frost Prioleau, CEO, Simpli.fi
* Mark Dixon, SVP Product, JiWire
2:50-3:05 p.m. Presentation — “Using Real-time Data on SMBs to Increase Sales and Marketing Efficiency” Darian Shirazi, CEO, Radius
As information about businesses diversifies and becomes more fragmented, marketing to SMBs requires increasingly analytical and data-based approaches. Radius sits at the forefront of this shift by providing data and insights on more than 25 million small businesses in U.S., from more than 30,000 sources. Join us to learn about how social and web data on small businesses can increase sales and marketing efficiency.
3:05-3:20 p.m. Presentation — “Location Data: What You See Is Not Always What You Get” – Eli Portnoy, GM, Thinknear
We live in an increasingly location-driven world, where data helps marketers understand consumer preferences, attitudes, and purchasing behavior down to neighborhood blocks. As more insights are extracted, the targeting opportunities seem to multiply. But what you see isn’t always what you get. To make the most of mobile and location, it is important to explore the accuracy of the underlying data.
3:20-3:50 p.m. Afternoon Break
4:30-5:00 p.m. Panel — Using Local Social Signals to Generate ROI
For brick-and-mortar business, word-of-mouth has long been a critical source for new customers. As Twitter and Facebook begin to build out local features for users, social signals will play an increasingly important role in shaping the consumer journey.
* Robert Reich, Founder, New Tech Colorado (moderator)
* Robert Blatt, CEO, MomentFeed
* Rob Johnson, VP Product, Gnip
* Sara Smith, Social Strategy Director, Victors&Spoils
5:00-7:00 p.m. Cocktail Reception at EXDO Center