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# Street Fight

StreetFight follows the dynamic disruption taking place in multi-location (MULO) marketing.

## Sitemaps

- [XML Sitemap](https://streetfightmag.com/sitemap.xml): Contains all public & indexable URLs for this website.

## Posts

- [Posts](https://streetfightmag.com/posts/)
- [What's New at Walmart? A Creator Studio!](https://streetfightmag.com/2025/06/18/whats-new-at-walmart-a-creator-studio/) - Walmart in Tennessee has a fully equipped studio for creators where brand influencers, Instagram personalities and TikTok stars can Create-it.
- [TikTok & the Future of Social Media Marketing](https://streetfightmag.com/2025/01/20/tiktok-the-future-of-social-media-marketing/) - Whether TikTok survives or not, the lessons of diversification, adaptability, and authentic connections will shape the future of social media marketing.
- [Mastering the Retail Supply Chain to Drive Intelligent Outcomes](https://streetfightmag.com/2023/08/10/mastering-the-retail-supply-chain-to-drive-intelligent-outcomes/) - Reimagining supply chain practices has become a top focus for retailers, not only to better handle fluctuating consumer demand, but for better outcomes as well.
- [On and Off the MULO Shelves with Dan Oliver and His Seasoning](https://streetfightmag.com/2023/08/09/on-and-off-the-mulo-shelves-with-dan-oliver-and-his-seasoning/) - Dan-O's actually had its roots in social media when Dan Oliver (a former bartender) started making TikTok videos about his seasoning in 2020.
- [Data Privacy Compliance Report Shows Slow, Positive Movement ](https://streetfightmag.com/2023/08/09/data-privacy-compliance-report-shows-slow-positive-movement/) - Five years have passed since the California Consumer Privacy Act (CCPA) went into effect, and companies across the U.S. are still struggling with data privacy.
- [BUST: Christmas Tree Shops Declares Bankruptcy and Closes All Stores](https://streetfightmag.com/2023/08/08/bust-christmas-tree-shops-declares-bankruptcy-and-closes-all-stores/) - Bankruptcy stole the 82 retail stores of MULO (multi-location) brand, Christmas Tree Shops. The last remaining stores will close on August 12th.
- [Vericast Goes Deep on Data Privacy with Qonsent Partnership](https://streetfightmag.com/2023/08/07/vericast-goes-deep-on-data-privacy-with-qonsent-partnership/) - The martech and data intelligence company Vericast partnered with Qonsent, in a move designed to bolster the company’s consumer-first data privacy strategy.
- [How to Track Mobile OOH Advertising: An Interview with Jonathan Frangakis](https://streetfightmag.com/2023/08/04/how-to-track-mobile-ooh-advertising-an-interview-with-jonathan-frangakis/) - Jonathan Frangakis has been a champion of out-of-home / OOH advertising for years. He and his brother Gabe founded the OOH analytics platform, Mira, in 2014.
- [BOOM: Upcycled / Pre-Worn Clothes and the MULO Brands That Sell Them](https://streetfightmag.com/2023/08/03/boom-upcycled-pre-worn-clothes-and-the-mulo-brands-that-sell-them/) - The stigma of wearing pre-worn clothes and accessories has subsided. In fact, the thrift store industry grew 10% last year and to a whopping $14b in revenue
- [Career Moves: Yahoo!, Semify, Chatmeter, TikTok, Snap and more](https://streetfightmag.com/2023/08/02/career-moves-yahoo-semify-chatmeter-tiktok-snap-and-more/) - Career moves Yahoo!, Blackberry, Chatmeter, SEMify and more, anniversaries at Spokeo, and beyond, opportunities at companies including TikTok, Snap and Seismic
- [Scibids Offering Promises Greater Media-Buying Transparency](https://streetfightmag.com/2023/08/03/scibids-offering-promises-greater-media-buying-transparency/) - Scibids AI Insights Solution provides a new level of transparency and control over planning, buying, and measurement of digital marketing.
- [BOOM: Hear This! An Interview with Dean Pappous, President of HearingLife](https://streetfightmag.com/2023/07/27/boom-hear-this-an-interview-with-dean-pappous-president-of-hearinglife/) - Dean Pappous is the President of HearingLife, and it's 600 locations. Share his perspectives on health-related MULO brands and the path that led to his role.
- [Case Study: QSR Achieves 20% Sales Increase with Location-Based Targeting](https://streetfightmag.com/2023/08/02/case-study-qsr-achieves-20-sales-increase-with-location-based-targeting/) - How did a QSR chain with 135 locations combine location-based ads with transaction-based audiences to achieve a 20% sales increase? Keep reading to find out.
- [BUST: Wild Wing Cafe Declares Bankruptcy](https://streetfightmag.com/2023/08/01/bust-wild-wing-cafe-declares-bankruptcy/) - Wild Wing Cafe boasts locally-sourced ingredients, but the franchise just joined a growing list of MULO restaurant brands that have filed for bankruptcy.
- [Tinuiti Digital Ad Spending Report Signals Optimism for 2023’s Second Half](https://streetfightmag.com/2023/08/01/tinuiti-digital-ad-spending-report-signals-optimism-for-2023s-second-half/) - If Q2 ad spending in paid search, retail media, and social media is any indication, the economy just might serve up a Merry Christmas, per Tinuiti research.
- [New Partnership Promises Boost to Retail Media Networks](https://streetfightmag.com/2023/07/31/new-partnership-promises-boost-to-retail-media-networks/) - Vibenomics, owned by Mood Media, partners with Placer.ai to construct addressable solutions for display, audio, and experiential ads for retail media networks.
- [Emodo Study - More Publishers Explore Incremental Revenue Streams](https://streetfightmag.com/2023/07/31/emodo-study-more-publishers-explore-incremental-revenue-streams/) - New study from Emodo's research arm , Emodo Institute, finds that more than half of publishers cite audience attention and economy as top priorities in 2023.
- [Holiday Cheer: 7 Predictions for MULO Retailers](https://streetfightmag.com/2023/07/28/holiday-cheer-7-predictions-for-mulo-retailers/) - Multi-location (MULO) retailers have already bought their merchandise for their physical and digital shelves, and agencies have pitched and sold ad campaigns.
- [In the Age of AI, 3 Must-Have Skills for Digital Marketers ](https://streetfightmag.com/2023/07/28/in-the-age-of-ai-3-must-have-skills-for-digital-marketers/) - Digital marketers need these 3 must-have skills to survive and thrive in the age of generative AI. These are the skills every marketer needs to hone.
- [Innovid Launches Cookieless Solution to Increase Conversion Rate Accuracy](https://streetfightmag.com/2023/07/27/innovid-launches-cookieless-solution-to-increase-conversion-rate-accuracy/) - Innovid, the advertising and analytics platform, just announced a new cookieless cross-device product that can match multiple devices to user interactions.
- [Impossible? How to Actually Get a Return on Your Technology Investments](https://streetfightmag.com/2023/07/20/impossible-how-to-actually-get-a-return-on-your-technology-investments/) - Technology investments have been a priority for most companies spre-pandemic. However, fully implementing a digital transformation is surprisingly uncommon.
- [From Google to Social to Generative AI: The Evolution of Search Journeys](https://streetfightmag.com/2023/07/26/from-google-to-social-to-generative-ai-the-evolution-of-search-journeys/) - Ask 100 people to describe their search journeys today. Those answers would include image-based formats, ad extensions, and a generative AI component.
- [Cost of Ad Buys Rises Ahead of ‘24 Presidential Race](https://streetfightmag.com/2023/07/26/cost-of-ad-buys-rises-ahead-of-24-presidential-race/) - Advertising wars are heating up in the '24 presidential race, but increasing costs for TV and social media ad buys have marketers to reevaluate their approach.
- [Snack Brands Lean Into Nostalgia this Back-to-School Season](https://streetfightmag.com/2023/07/25/snack-brands-lean-into-nostalgia-this-back-to-school-season/) - Learn about the digital marketing strategies that snack and specialty food brands are using to convert back-to-school shoppers in 2023.
- [Fan Frenzy: The Rise of Merch in MULO Restaurants](https://streetfightmag.com/2023/07/25/fan-frenzy-the-rise-of-merch-in-mulo-restaurants/) - Multi-location (MULO) brands are picking up on the beat and incorporating creative and varied branded merch into their offerings. We explore the benefits.
- [Snoop Dogg's Munchie Meal and Celebrity-Inspired MULO Brands](https://streetfightmag.com/2023/07/24/snoop-doggs-munchie-meal-and-celebrity-inspired-mulo-brands/) - From singers and actors we watch on stage/screen to reality TV celebrity to consumers on TikTok, we exist in a world where everyone is perceived as "talent."
- [BOOM: Cookies](https://streetfightmag.com/2023/07/21/boom-cookies/) - We're not talking about tracking cookies. We're talking about the kind we eat. Despite the healthy food trend, people still like a sweet splurge now and then.
- [Why Emotional Marketing Offers Greater Resonance Now Than Ever](https://streetfightmag.com/2023/07/21/why-emotional-marketing-offers-greater-resonance-now-than-ever/) - Consumer spending on shopping apps climbed 37% in the 4th qtr of 2022, and emotional marketing is being shown to offer a greater resonance now than ever before.
- [Multi-Location Marketing Mistakes That Could Tank SEO Success](https://streetfightmag.com/2023/07/19/multi-location-marketing-mistakes-that-could-tank-seo-success/) - As brand marketing professionals, can easily fall behind the SEO world. Consider these commonly overlooked marketing mistakes – and avoid them at all costs.
- [UserTesting Integrates with Contentsquare, Links User Feedback to Actual Experiences](https://streetfightmag.com/2023/07/20/usertesting-integrates-with-contentsquare-links-user-feedback-to-actual-experiences/) - UserTesting is partnering with the Contentsquare to make it easier for businesses to gauge the performance of their digital experiences.
- [The Growth of App Store Optimization and How Tracking Changed After ATT](https://streetfightmag.com/2022/04/15/the-growth-of-app-store-optimization-and-how-tracking-changed-after-att/) - Tracking got harder after Apple implemented AppTrackingTransparency, which forced users to opt into cross-app tracking on iOS. But how exactly has tracking changed?
- [The ‘Drama’ of Sifting through Marketing Data](https://streetfightmag.com/2023/06/27/the-drama-of-sifting-through-marketing-data/) - Claravine’s expressed goal in acquiring AI content-classification company Netra this month is to take “the drama out of marketing data
- [Consumers Widely Frustrated by Business Messaging](https://streetfightmag.com/2022/04/19/consumers-widely-frustrated-by-business-messaging/) - Consumers seek easier ways to connect like business messaging. But few businesses are prepared to meet consumers' demands for quick, convenient communication.
- [How Do Marketers Maximize the Value of Customer Data?](https://streetfightmag.com/2022/04/21/how-do-marketers-maximize-the-value-of-customer-data/) - Arun Kumar, EVP at Hero Digital, explains how marketers can maximize the value of customer data at a time when third-party data is disappearing from the market.
- [Redefining Mobility Data in a Privacy-First Era](https://streetfightmag.com/2022/04/20/redefining-mobility-data-in-a-privacy-first-era/) - Mixing engagement data with app ownership, brand marketers are redefining the term mobility data for a new era of privacy regulations.
- [The Halo Effect: Prime Day Success Leads to Retail Boom](https://streetfightmag.com/2023/07/19/the-halo-effect-prime-day-success-leads-to-retail-boom/) - Prime Day halo effect - where retailers offering Prime deals experienced an increase in product sales. In 2021, Criteo’s retail partners saw a 67% increase.
- [C’mon Publishers and Streamers, Give It a Wurl](https://streetfightmag.com/2023/07/18/cmon-publishers-and-streamers-give-it-a-wurl/) - The Wurl platform addresses three core needs in the CTV ecosystem for content publishers and streamers : monetization, performance marketing, and distribution.
- [Sheeva.AI Turns Cars into Truly Mobile Devices](https://streetfightmag.com/2023/07/17/sheeva-ai-turns-cars-into-truly-mobile-devices/) - Sheeva.AI enables both toll payments and other services, including road-usage charging payments, seamlessly and easily, without investment in highway hardware.
- [Survey: Walmart Ranked Most Promising Retail Media Network](https://streetfightmag.com/2023/07/17/survey-walmart-ranked-most-promising-retail-media-network/) - Walmart 's ability to be seen as cost-effective and flexible with its customers, is key in how it maintains its competitive edge in the retail media space.
- [Amazon Leans Into Livestream Shopping to Promote Prime Day Deals](https://streetfightmag.com/2023/07/12/amazon-leans-into-livestream-shopping-to-promote-prime-day-deals/) - Amazon decision to lean into livestream shopping to promote its Prime Day deals in 2023 is shining a light on live shopping as a marketing tool.
- ["Podcast Studio Near Me": A Chat With Brian Howie Who is Bringing New Media to the MULO World](https://streetfightmag.com/2023/07/13/podcast-studio-near-me-a-chat-with-brian-howie-who-is-bringing-new-media-to-the-mulo-world/) - Multi-location (MULO) marketing service storefronts are nothing new. But podcasts are a core marketing element. We speak with successful podcaster, Brian Howie.
- [How MULO (Multi-Location) Brands are Using Threads](https://streetfightmag.com/2023/07/11/how-mulo-multi-location-brands-are-using-threads/) - The newest social media app, Threads from Meta, has already close to 100m users. Big brands are already claiming their brand names on the platform. .
- [Raising Cane's Adds Dazzle (and Fries) to its Footprint on Times Square](https://streetfightmag.com/2023/07/18/raising-canes-adds-dazzle-and-fries-to-its-footprint-on-times-square/) - Raising Cane's hired NY creative agency Wellcom to create "show-stopping decor" for it's NY restaurant location. The brand has 740 restaurants across 36 states.
- [Mastering Threads - 5 Brands with Winning Strategies for the Newest Social Platform](https://streetfightmag.com/2023/07/14/mastering-threads-5-brands-with-winning-strategies-for-the-newest-social-platform/) - Here are some of the creative ways top brand marketers are taking advantage of Threads to generate traction on the internet’s newest social platform.
- [Why NYC Needed a Rebrand](https://streetfightmag.com/2023/04/25/why-nyc-needed-a-rebrand/) - On March 28, the organization known for 25 years as NYC & Company, responsible for marketing the NYC announced its rebrand. New York City is making a comeback
- [Basis Technologies’ TikTok Integration Gives Advertisers Real-Time Performance Data](https://streetfightmag.com/2023/06/27/basis-technologies-tiktok-integration-gives-advertisers-real-time-performance-data/) - Basis Technologies is announcing an integration with TikTok that provides advertisers with access to performance data from TikTok’s self-serve platform.
- [How Will AR Glasses Impact Mobile Marketing?](https://streetfightmag.com/2022/04/18/how-will-ar-glasses-impact-mobile-marketing/) - While Meta races to build AR glasses by 2024, mobile marketers are already looking for opportunities to capitalize on the new technology.
- [Brands, You May Be Using Privacy-Unsafe Audiences](https://streetfightmag.com/2022/04/25/brands-you-may-be-using-privacy-unsafe-audiences/) - Data companies are scraping audience information from the bidstream to equip marketers with insights. But this data violates policies and could harm brands.
- [Making Sense of the Mobile Marketing Spending Disparity](https://streetfightmag.com/2016/09/08/making-sense-of-the-mobile-marketing-spending-disparity/) - There is a $22 billion gap in mobile advertising in the U.S. alone. In fact, mobile marketing spends more on newspaper ads than consumer consumption warrants.
- [Study: Half of Marketers Don’t Trust Their Own Data ](https://streetfightmag.com/2023/07/11/study-half-of-marketers-dont-trust-their-own-data/) - Almost 50% of marketers doubt the reliability of their data. Although 85% of companies have 10+ technologies in their stack, 50% believe that tech doesn’t work.
- [Unlocking the Potential of Social Media Advertising](https://streetfightmag.com/2023/07/07/unlocking-the-potential-of-social-media-advertising/) - Prove the true value of social media advertising campaigns – and with it, secure the resources and funding needed to keep growing this mission-critical channel?
- [Beyond the Billboard: Trends in OOH Advertising](https://streetfightmag.com/2023/07/10/beyond-the-billboard-trends-in-ooh-advertising/) - The OOH Advertising market is currently valued at $9B (up from $6B in 2020), with digital advertising comprising about half of it. Key trends we are seeing:
- [Want to Know the Single-Most Important Factor Driving Attention in Advertising? This Is It](https://streetfightmag.com/2023/07/07/want-to-know-the-single-most-important-factor-driving-attention-in-advertising-this-is-it/) - According to a new study by Emodo, a subsidiary of Ericsson, creative quality is actually the single-most important factor in driving attention in advertising.
- [New Partnership Focuses on Driving Incremental Reach](https://streetfightmag.com/2023/07/06/new-partnership-focuses-on-driving-incremental-reach/) - RSMB and Streamhub have partnered to build out incremental reach calculations for clients, with RSMB’s currency-grade data-modeling capabilities.
- [BOOM: "Bruschetta and Bocce Near Me?" Eatertainment is Surging](https://streetfightmag.com/2023/07/05/boom-bruschetta-and-bocce-near-me-eatertainment-is-surging/) - Pinstripes, with average revenues of $8 million per location . This MULO eatertainment brand offers a combination of bocce, bowling, and Italian cuisine.
- [Flashtalking Social Ads Manager Includes Social Media Activation](https://streetfightmag.com/2023/07/05/flashtalking-social-ads-manager-includes-social-media-activation/) - Brand marketers accessing Flashtalking Social Ads Manager will activate against Google inventory within the same system, including all social inventory.
- [BOOM: Multi-Location (MULO) “Needles” Businesses: Part 2](https://streetfightmag.com/2023/07/03/boom-multi-location-mulo-needles-businesses-part-2/) - People will allow themselves to be poked with needles for beautification. The total revenue in Multi-location (MULO) aesthetics business is approximately $13b.
- [The Shopping Cart of the Future is Now at ShopRite and Fairway](https://streetfightmag.com/2023/06/30/the-shopping-cart-of-the-future-is-now-at-shoprite-and-fairway/) - The Caper Cart debuted at ShopRite and Fairway stores in New Jersey. Developed by Instacart and powered by AI, they are tied to the ShopRite loyalty program.
- [The DOOH Renaissance: Why Out-of-Home Ads Are Dominating in 2023](https://streetfightmag.com/2023/06/30/the-dooh-renaissance-why-out-of-home-ads-are-dominating-in-2023/) - Digital out-of-home advertising (DOOH) is experiencing a renaissance in 2023, emerging from the pandemic as one of the hottest areas in the adtech space.
- [Pink Lily’s Success Puts It in the ‘Black’](https://streetfightmag.com/2023/06/28/pink-lilys-success-puts-it-in-the-black/) - Pink Lily takes pride in the personal touch it provides to customers, such as handwritten notes, personalized shipping labels and a loyalty program
- [Adding Categories to Google Business Profile Boosts Local Rankings](https://streetfightmag.com/2023/06/28/adding-categories-to-google-business-profile-boosts-local-rankings/) - A 2023 study on Google Business Profile (GBP) local rankings finds that profiles with multiple categories perform better than those with one category.
- [BOOM: Multi-Location (MULO) "Needles" Businesses: Part 1](https://streetfightmag.com/2023/06/29/boom-multi-location-mulo-needles-businesses-part-1/) - From hangover cures to vitamin infusions, MULO (multi-location) and mobile businesses are cropping up to fill consumers' bodies with various liquids
- [Borderless Launches Free VR Tools to Consumers](https://streetfightmag.com/2023/06/29/borderless-launches-free-vr-tools-to-consumers/) - Borderless' VR platform is a powerful technological asset for brands and consumers alike because it simplifies the creation and delivery of VR experiences.
- [6 Considerations to Inform Your Multichannel Customer Experience Strategy](https://streetfightmag.com/2022/04/27/6-considerations-to-inform-your-multichannel-customer-experience-strategy/) - In rapid succession, buzzwords like "customer experience," "CX'' and "customer journey" have moved from conceptual theories to boardroom imperatives.
- [Acoustic Gets to the ‘Why’ of the Customer Journey](https://streetfightmag.com/2023/06/02/acoustic-gets-to-the-why-of-the-customer-journey/) - Acoustic, focuses on the customer journey and provides customer-engagement tools for B2C brands like Pura, PayPal, Scientific American, and Ticketmaster.
- [Data Clean Rooms Won’t End the Identity Battle](https://streetfightmag.com/2023/06/12/data-clean-rooms-wont-end-the-identity-battle/) - Data clean rooms have sprung to the top of industry-leading agendas as a potential solution for the eventual depreciation of third-party cookies.
- [Marketers, Time To Tame Your Data For Good](https://streetfightmag.com/2023/06/26/marketers-time-to-tame-your-data-for-good/) - Marketers use data to understand customers, guide strategy, and inform business decisions. But, if you don't tame your data, it will do more harm than good.
- [More Drugstores Are Pushing to Incorporate Phygital Experiences — Here’s Why](https://streetfightmag.com/2023/06/26/more-drugstores-are-pushing-to-incorporate-phygital-experiences-heres-why/) - More retail drugstore chains are looking at how they can blend physical and digital marketing to create phygital experiences.
- [Career Moves:  Craveworthy Brands, GM and Botify](https://streetfightmag.com/2023/06/23/career-moves-craveworthy-brands-gm-and-botify/) - Career moves at Craveworthy Brands, GM, Botify , anniversaries at Spectrio, Audigy and opportunities at companies including Vendasta, Birdeye and Scorpion
- [These 5 Retailers Are Investing In Virtual Try-On Tech](https://streetfightmag.com/2023/06/22/these-5-retailers-are-investing-in-virtual-try-on-tech/) - Virtual try-on is becoming a key differentiator for e-commerce brands, and an opportunity to bring the in-store try-on experience into customers’ homes.
- [BUST: Multi-Location (MULO) Restaurants & Retailers Declaring Bankruptcy in 2023](https://streetfightmag.com/2023/06/22/bust-multi-location-mulo-restaurants-retailers-declaring-bankruptcy-in-2023/) - If your multi-location brand is facing challenges but the entire ecosystem isn't at risk, here are things that manage brand image, and retain consumer loyalty.
- [Whose Job Is It to Explain Why Consumers Should Consent to Share Data?](https://streetfightmag.com/2023/06/21/whose-job-is-it-to-explain-why-consumers-should-consent-to-share-data/) - The biggest question companies should be looking at isn’t if consumers are concerned about privacy, but whose job it is to explain the nuances of user consent.
- [In-House vs. Outsourced Marketing: Pros & Cons for Multi-Location Businesses](https://streetfightmag.com/2023/06/21/in-house-vs-outsourced-marketing-pros-cons-for-multi-location-businesses/) - When it comes to marketing for multi-location businesses, a constant debate is whether or not to outsource your marketing or run it in-house.
- [Vistar Verify: DOOH Needs Quality Inventory Standards](https://streetfightmag.com/2023/06/20/vistar-verify-dooh-needs-quality-inventory-standards/) - Buyers using Vistar Verify can assess the quality of DOOH environments in which a screen is located and that of the audience present in the location.
- [The Oldest Franchises in the U.S. That Are Still Going Strong](https://streetfightmag.com/2023/06/20/the-oldest-franchises-in-the-u-s-that-are-still-going-strong/) - Franchises have a higher success rate than other types of MULO (multi-location) businesses. Studies show that 85% still exist after the first 5 years.
- [Study: ‘Ghosting’ Customers Leads to $2.4 Billion Loss in Retail Sales](https://streetfightmag.com/2023/06/19/study-ghosting-customers-leads-to-2-4-billion-loss-in-retail-sales/) - Pera new study from SOCi, retailers are ghosting 54% of online shoppers by not responding to feedback posted online, leading to $2.4b in annual losses.
- [Google Third-Party Cookies, Adds LiveRamp to Data Clean Room Lineup](https://streetfightmag.com/2023/06/19/google-third-party-cookies-adds-liveramp-to-data-clean-room-lineup/) - Google selected the data collaboration platform LiveRamp as a clean room tech provider, as it guarantees depreciating third-party cookies for 2nd half of 2024.
- [How Retailers Are Getting More Mileage from Curbside Pickups](https://streetfightmag.com/2023/06/16/retailers-getting-more-mileage-from-curbside-pickups/) - Surveys show that while shopping behaviors in 2023 are not all that different from 2019, curbside pickups continue to be a major profit driver for retailers.
- [Meet the Robotproof Leader: An Interview with Matt Robison About Boosting Product Sales](https://streetfightmag.com/2023/06/16/meet-the-robotproof-leader-an-interview-with-matt-robison-about-boosting-product-sales/) - Matt Robison is the CEO of marketing agency, Robotproof. The company has a unique perspective on how to boost product sales at multi-location retailers.
- [BOOM: Beyond the Barbells (MULO Specialty Gyms Abound)](https://streetfightmag.com/2023/06/15/boom-beyond-the-barbells-mulo-specialty-gyms-abound/) - Specialty gyms and workout facilities have emerged over the past decade. But sometimes, these single-exercise gyms have scaled up quickly and scaled back down.
- [Bombas Sees Opportunity in Mission-Driven OOH Strategy](https://streetfightmag.com/2023/06/15/bombas-sees-opportunity-in-mission-driven-ooh-strategy/) - Bombas' latest OOH campaign launched in partnership with Quan Media Group makes it clear the company is just as focused on charity today as it was a decade ago.
- [3 Tips to Help Marketers Modernize and Maximize Marketing Technology](https://streetfightmag.com/2023/06/14/3-tips-to-help-marketers-modernize-and-maximize-marketing-tech/) - According to Gartner, the average marketer only utilized 42% of their marketing technology stack’s capabilities last year, a 16% drop from 2020 figure.
- [‘Sludge Content’ Creates Opportunity for Brand Marketers](https://streetfightmag.com/2023/06/14/sludge-content-creates-opportunity-for-brand-marketers/) - What do you know about sludge content? The latest trend on TikTok iss a form of escapism for consumers — and an untapped opportunity for brand marketers.
- [Microsoft Advertising Honors Tinuiti](https://streetfightmag.com/2023/06/13/microsoft-advertising-honors-tinuiti/) - Microsoft Advertising named Tinuiti, Global Client Partner of the Year for 2022. The Advertising Global Partner Awards recognized partners for exemplary work.
- [To Market, To Market: Trends in the MULO Grocery Store Industry](https://streetfightmag.com/2023/06/13/to-market-to-market-trends-in-the-mulo-grocery-store-industry/) - The multi-location grocery store industry is no longer just traditional grocers. Target, drug stores , and convenience stores now stock with household staples.
- [Getting Your Local, Foreign ‘Phrase’ Just Right](https://streetfightmag.com/2023/06/07/getting-your-local-foreign-phrase-just-right/) - Phrase is a global leader in enterprise localization software. It's enhanced tools automate and manage any and all localization activity across an organization.
- [Back-to-School Shopping Is Happening Earlier Than Ever — Retailers Prepare](https://streetfightmag.com/2023/06/12/back-to-school-shopping-is-happening-earlier-than-ever-retailers-prepare/) - As kids across the country empty their desks and prepare for summer break, brand marketers are working overtime to solidify their 2023 back-to-school campaigns.
- [Curb Wants Brand Enthusiasm for DOOH](https://streetfightmag.com/2023/06/09/curb-wants-brand-enthusiasm-for-dooh/) - Curb has been a pioneer in programmatic advertising. Its DOOH screens offer geotargeting, real-time RSS data integration, dayparting, and POI targeting.
- [BOOM: Hair Care for Men...Beyond Shaves and Haircuts](https://streetfightmag.com/2023/06/09/boom-hair-care-for-men-beyond-shaves-and-haircuts/) - Hair care is a rapidly-growing multi-location category. As we reported recently, the industry was up 17 percent in 2022 and is expected to hit $41B by 2026.
- [Thumbtack, Scorpion Partnership Streamlines Marketing for Home Services Pros](https://streetfightmag.com/2023/06/08/thumbtack-scorpion-partnership-streamlines-marketing-for-home-services-pros/) - The Thumbtack customer base in the home services industry will be able to utilize Scorpion advertising and communications tools to improve customer retention.
- [Simon Says "Your Product is In-Stock!" The Rise of Product Search Today and How Brands Should Respond](https://streetfightmag.com/2023/06/08/simon-says-your-product-is-in-stock-the-rise-of-product-search-today-and-how-brands-should-respond/) - Product search before visiting a multi-location business is not new. Google reports 74% of brick-and-mortar shoppers online sleuth before they hit a store.
- [How Audio Advertising Became a Blindspot for U.S. Brands](https://streetfightmag.com/2023/06/07/how-audio-advertising-became-a-blindspot-for-u-s-brands/) - In a recent study by WARC, 96% of retail and CPG marketers said they’re evolving their advertising approach and tapping into digital audio advertising.
- [Ad-Media Companies Show Increased Interest in Data Privacy](https://streetfightmag.com/2023/06/06/ad-media-companies-show-increased-interest-in-data-privacy/) - Ad-media companies areincreasing interest in data privacy, according to the Bombora Upswell Report. Interest in data privacy rose 70% in the ad-media sector.
- [BOOM: We All Scream for Ice Cream (and retailers reply)](https://streetfightmag.com/2023/06/06/boom-we-all-scream-for-ice-cream-and-retailers-reply/) - Although the neighborhood ice cream truck is a rarity, multi-location (MULO) ice cream and frozen dessert retailers still represent $5.5B in revenue in the U.S.
- [The Top 7 Challenges Multi-Location (MULO) Brands Face Today](https://streetfightmag.com/2023/05/31/the-top-7-challenges-multi-location-mulo-brands-face-today/) - Whether a multi-location brand has 10 or 10000 storefronts, the challenges faced today are similar. But some challenges are ubiquitous.
- [Why Are Multi-Location Brands Ghosting Their Customers?](https://streetfightmag.com/2023/06/05/why-are-multi-location-brands-ghosting-their-customers/) - Multi-location brands are ghosting their customers and prospects. A recent study by SOCI reveals that a whopping 92% of brands don't answer basic questions
- [On GDPR’s 5th Anniversary, Fragmentation Remains Biggest Privacy Challenge](https://streetfightmag.com/2023/06/05/on-gdprs-5th-anniversary-fragmentation-remains-biggest-privacy-challenge/) - On the 5th anniversary of the GDPR, the adtech industry continues to struggle with fragmentation caused by the current state-by-state approach to privacy .
- [How LiveRamp Helps Brands Manage First-Party Data](https://streetfightmag.com/2023/06/01/how-liveramp-helps-brands-manage-first-party-data/) - Consumer perceptions and privacy regulations continue to evolve, and personally identifiable information via first-party data is a brand's most valuable asset.
- [5 Franchise Tips to Ease Friction](https://streetfightmag.com/2023/06/02/5-franchise-tips-to-ease-friction/) - Per the U.S. Census Bureau, franchise businesses account for $1.3 trillion in sales. Here are 5 ways franchisors can ensure that their stores remain profitable.
- [Emodo COO: AI Is Where We're Continuing to Focus](https://streetfightmag.com/2023/06/01/emodo-cmo-ai-is-where-were-continuing-to-focus/) - Emodo CMODamian McKenna shares what's behind his decision to expand Emodo's leadership team and how the company leverages AI for ID-less targeting.
- [Survey Reveals Why Customers Delete Branded Apps](https://streetfightmag.com/2023/05/31/survey-reveals-why-customers-delete-branded-apps/) - The #1 reason consumers delete branded apps is to free up phone storage space. The 3rd reason for app deletion was consumers never used them in the first place
- [Hair Care Today...$41B Tomorrow: The Growth of a Category](https://streetfightmag.com/2023/05/30/hair-care-today-41b-tomorrow-the-growth-of-a-category/) - Hair care is a rapidly-growing category for multi-location brands. In our future-forward series, we cover categories on the upswing in the MULO ecosystem,
- [GroundTruth CMO: ‘Most Brand Marketers Struggle with Marketing Vanity Metrics’](https://streetfightmag.com/2023/05/30/groundtruth-most-brand-marketers-struggle-with-marketing-vanity-metrics/) - GroundTruth CMO discusses the struggle brand marketers face with vanity metrics and where location-based marketing fits into the broader martech ecosystem.
- [Social Marketing Gets Redefined in the Era of AI](https://streetfightmag.com/2023/05/26/social-marketing-gets-redefined-in-the-era-of-ai/) - According to a new survey from Sprout Social, 71% of social marketing media professionals have already started using AI and machine learning tools
- [The Taco War Rages On](https://streetfightmag.com/2023/05/26/the-taco-war-rages-on/) - Taco John's trademarked the term "Taco Tuesday" in 1989. Taco Bell is now taking legal action to invalidate the trademark so all taco-selling brands can use it.
- [Amperity Getting Ahead of Cookieless Targeting](https://streetfightmag.com/2023/05/25/amperity-getting-ahead-of-cookieless-targeting/) - Google’s plan to eradicate the 3rd-party cookie is still on track for 2024, Amperity and other companies are taking steps to prepare for cookieless targeting,
- [Billionaire Steve Kuhn Finds New Use for Empty Retail Spaces](https://streetfightmag.com/2023/05/25/billionaire-steve-kuhn-finds-new-use-for-empty-retail-spaces/) - Financier and founder Steve Kuhn is taking full advantage of large empty spaces in shopping malls. He is calling his new multi-location brand Picklemall.
- [BOOM: Multi-location Target from 1902 to the Future](https://streetfightmag.com/2023/05/12/boom-multi-location-target-from-1902-to-the-future/) - The failure of multi-location brands abound. The number of retailers that have been around for 100+ years is not exhaustive, but Target is one. Learn why.
- [5 Brands Using QR Codes to Drive Traffic to Online Platforms](https://streetfightmag.com/2023/05/24/5-brands-using-qr-codes-to-drive-traffic-to-online-platforms/) - QR codes are being used to entice people to visit physical stores and drive mobile traffic to brands’ online platforms. Here are five campaigns worth watching.
- [Seedtag Launches Next-Gen AI Solution](https://streetfightmag.com/2023/05/24/seedtag-launches-next-gen-ai-solution/) - Seedtag's new next-gen AI powered contextual platform enables brands and agencies to create creative ads that fit the context of the page they are featured on.
- [The Power of DOOH in an Omnichannel Media Strategy](https://streetfightmag.com/2023/05/23/the-power-of-dooh-in-an-omnichannel-media-strategy/) - The location, time-based, and personalized content-serving capabilities of DOOH provide brands with insights about their target audience and shopping behaviors.
- [Why One Version of the Truth Is Vital to a Retailer’s Success](https://streetfightmag.com/2023/05/23/why-one-version-of-the-truth-is-vital-to-a-retailers-success/) - Retailers must ensure one version of the truth is in place. With unified messaging across all channels, they can deliver on brand promises and retain employees.
- [A Dozen Predictions for Multi-Location Brands](https://streetfightmag.com/2023/05/22/a-dozen-predictions-for-multi-location-brands/) - Our focus on multi-location brands qualifies us as futurists, so here are our observations and predictions for the years ahead based on the trends we're seeing.
- [Blueshift CEO: Every Marketer’s Job Has Become Complex](https://streetfightmag.com/2023/05/22/blueshift-ceo-every-marketers-job-has-become-complex/) - Street Fight recently caught up with Blueshift CEO Vijay Chittoor to chat about how the digital marketing ecosystem has changed and the role AI now plays.
- [The Paddy Box: For the Irish People in Your Life](https://streetfightmag.com/2023/05/19/the-paddy-box-for-the-irish-people-in-your-life/) - Mark Loftus, founder, and CEO of The Paddy Box, greets the term with a shrug. He points out that many Irish-born people have embraced the term for branding.
- [Brand Marketers Strike a Balance Between Personalization, Privacy](https://streetfightmag.com/2023/05/19/brand-marketers-strike-a-balance-between-personalization-privacy/) - Individualized marketing is a powerful tool for brands looking to engage with customers, but with one wrong step, personalization can quickly become creepy.
- [Boutique Health & Wellness: The Birth and Expansion of Stretch Zone](https://streetfightmag.com/2023/05/18/boutique-health-wellness-the-birth-and-expansion-of-stretch-zone/) - We continue to cover multi-location brands in high-growth industries and category creators.Wellness is a $450B rapidly accelerating category.
- [Report: Higher Income Adults Drive Podcasting Growth](https://streetfightmag.com/2023/05/18/report-higher-income-adults-drive-podcasting-growth/) - What makes podcast listeners so loyal to advertisers? A new DISQO survey sheds light on the power of podcasting as an advertising channel.
- [Fire Sale: How Multi-Location Businesses Should Handle Downturns and Fails](https://streetfightmag.com/2023/05/17/fire-sale-how-multi-location-businesses-should-handle-downturns-and-fails/) - This year, more than 2,000 retail locations closed. Whether a multi-location brand is reducing expenses or heading towards bankruptcy, messaging is critical.
- [Vericast Launches Contextual Advertising Solution](https://streetfightmag.com/2023/05/17/vericast-launches-contextual-ad-solution/) - Vericast is launching a privacy-centric contextual advertising solution meant to help brands reach relevant consumers when they’re receptive.
- [What's New at the Drive-Thru?](https://streetfightmag.com/2023/05/16/whats-new-at-the-drive-thru/) - We spend the equivalent of 4.3 years of our lives in oucars. Multi-location restaurants and retailers knowing this, introduced the drive-thru in the early 1920s.
- [Debate - Brand Safety Risk of Advertising with Legacy Publishers](https://streetfightmag.com/2023/05/16/brand-safety-risk-of-advertising-with-legacy-publishers/) - Does legitimate news, published by reputable organizations, pose a brand safety risk for advertisers? For nearly half of brands, the answer is yes. Here's why.
- [Publishers Clearing House Media Has a Trove of Clean Data](https://streetfightmag.com/2023/05/15/publishers-clearing-house-media-has-a-trove-of-clean-data/) - PCH is one of the most-visited Multi-Category publishers on the internet. StreetFight sat down with Publishers Clearing House Media president, Bill Masterson
- [What Does It Take to Succeed as a Retail Media Network?](https://streetfightmag.com/2023/05/15/what-does-it-take-to-succeed-as-a-retail-media-network/) - While the retail media network has taken hold among businesses in the retail industry, it’s still relatively uncommon within the financial services vertical.
- [Tinuiti Sees Real Bright Spots in the Digital Ad Landscape](https://streetfightmag.com/2023/05/12/tinuiti-sees-some-bright-spots-in-the-digital-ad-landscape/) - With $3b digital media under management, the Tinuiti report highlights trends across the digital ad landscape of paid, social, marketplaces, video and display.
- [Survey - Consumer Buying Behavior Heavily Influenced by In-Store Digital Ads](https://streetfightmag.com/2023/05/12/survey-consumer-buying-behavior-heavily-influenced-by-in-store-digital-ads/) - The digitization of physical stores is the next mega-trend in retail. So believes Cooler Screens, wpowering in-store digital media and merchandising for retail.
- [How Retailers Can Improve Inventory Management in Real Time](https://streetfightmag.com/2023/05/10/how-retailers-can-improve-inventory-management-in-real-time/) - Symphony AI enables retailers and convenience stores to see through the eyes of the customer regarding in-store products and improve inventory management.
- [Sleep on This! Mattress Firm sells for $4B](https://streetfightmag.com/2023/05/11/sleep-on-this-mattress-firm-sells-for-4b/) - Mattress Firm still operates 2,300 brick-and-mortar locations in the U.S. The acquisition will result in 3,000 retail stores and 30 e-commerce platforms.
- [Adobe Survey: 53% of SMBs Plan to Revamp Websites in 2023](https://streetfightmag.com/2023/05/11/adobe-survey-53-of-smbs-plan-to-revamp-websites-in-2023/) - Adobe - the average business spends 8% of total revenue on marketing, with $8 out of every $100 spent on websites, social media, influencer marketing, or SEO.
- [Brick & Mortar vs Flesh & Blood: An Interview with Ryan Serhant](https://streetfightmag.com/2023/05/10/brick-mortar-vs-flesh-blood-an-interview-with-ryan-serhant/) - Multi-location brand alert! Ryan Serhant is the high-energy and visionary media personality breaking almost every real estate marketing and sales rule.
- [4 Ways Brand Marketers Should Harness ChatGPT — Or Risk Being Left Behind](https://streetfightmag.com/2023/05/10/4-ways-brand-marketers-should-harness-chatgpt-or-risk-being-left-behind/) - Generative AI has taken the martech world by storm. Here's how top experts say brand marketers should be investing in ChatGPT in 2023.
- [KNIME Helps Improve Margins, Effectiveness for Brands](https://streetfightmag.com/2023/05/04/knime-helps-improve-margins-effectiveness-for-brands/) - KNIME, an open-source data analytics platform, has helped numerous retailers to forecast inventory and stock requirements to optimize SKUs and reduce costs.
- [BUST: Walk-In Weight Loss Jenny Craig Trims Down (and Disappears?)](https://streetfightmag.com/2023/05/09/bust-walk-in-weight-loss-jenny-craig-trims-down-and-disappears/) - Jenny Craig once had more than 600 locations and nearly $500M in revenue. But, like many industries, digital communications have been part of its downfall.
- [Consumers Continue to Spend with Department Store Brands](https://streetfightmag.com/2023/05/09/consumers-continue-to-spend-with-department-store-brands/) - Department store brands TJ Maxx, Kohls, Nordstrom, and Bergdorf Goodman took market share from the likes of Macy’s, Neiman Marcus, and Saks, Nick Mangiapane.
- [Data Waste Is Putting Retail Loyalty at Risk — Here’s Why](https://streetfightmag.com/2023/05/09/data-waste-is-putting-retail-loyalty-at-risk-heres-why/) - For most marketers, data waste is at the bottom of the list in terms of global importance, far below issues like privacy regulations and third-party cookies
- [Airship Uses OpenAI to Enable Localized Content in Different Languages](https://streetfightmag.com/2023/05/08/airship-uses-openai-to-enable-localized-content-in-different-languages/) - Airship has extended its support for iOS Live Activities by innovating on Android for consistent, scalable live update experiences across both mobile platforms.
- [With Google Cloud's BigQuery , Habu Makes Data Collaboration Safer](https://streetfightmag.com/2023/05/08/with-google-clouds-bigquery-habu-makes-data-collaboration-safer/) - Habu's Google Partnership, is designed to create frictionless collaboration and business growth through a native integration with Google Cloud’s BigQuery.
- [Connected TV Ad Measurement Tools That Link Data to Identity](https://streetfightmag.com/2023/05/05/connected-tv-ad-measurement-tools-that-link-data-to-identity/) - Connected TV advertising has become increasingly popular. Measuring their effectiveness and attributing their continues to challenge agencies and advertisers.
- [BUST: The Very Public Demise of Bed Bath & Beyond](https://streetfightmag.com/2023/05/05/bust-the-very-public-demise-of-bed-bath-beyond/) - The retail media has been busy the past weeks, dissecting how and why the multi-location brand, Bed Bath & Beyond, declined and ultimately declared bankruptcy.
- [Where's the Beef? Multi-Location Steakhouses Moove Forward](https://streetfightmag.com/2023/05/03/wheres-the-beef-multi-location-steakhouses-moove-forward/) - Olive Garden owner Darden acquired Ruth's Chris, for $715M. It joins multi-location steakhouses Eddie V's and the Capital Grill in Darden's beefy portfolio.
- [Direct Mail is Having a Moment. Incorporate it Into Your Mix](https://streetfightmag.com/2023/05/03/is-direct-mail-having-a-moment-5-ways-to-incorporate-it-into-your-mix/) - Snail mail went back into its shell during the digital advertising boom. However, multi-location brands are now seeing that direct mail may have value.
- [Pop Goes the Pop-Up Shop -- For Big Brands and Mom & Pops](https://streetfightmag.com/2023/05/03/pop-goes-the-pop-up-shop-for-big-brands-and-mom-pops/) - The Pop-up shop has been part of the retail and restaurant landscape. Multi-location brands take their products into small footprints or new configurations.
- [The Home Depot’s Melanie Babcock on the Rise of Retail Media Networks](https://streetfightmag.com/2023/05/02/the-home-depots-melanie-babcock-on-the-rise-of-retail-media-networks/) - Home Depot’s Vice President of Retail Media+ and Monetization, Melanie Babcock, shares insights on the rise of retail media networks.
- [Groceries Have Opportunities to Build Customer Loyalty](https://streetfightmag.com/2023/05/02/groceries-have-opportunities-to-build-customer-loyalty/) - The Eagle Eye report, “Grocery’s Great Loyalty Opportunity,” suggests grocery chains have an opportunity to boost customer loyalty programs.
- [Lauren Niehaus Shares 7 Things Retailers Can Learn from the Cannabis Industry](https://streetfightmag.com/2023/04/28/lauren-niehaus-shares-7-things-retailers-can-learn-from-the-cannabis-industry/) - Lauren Niehaus, is Executive Director at Trulieve. With 185 locations across 10 states -- and growing ... growing is an aspect of what Trulieve currently does.
- [Criteo Expands Shopify Integration, Giving Merchants Greater Access to High-Intent Buyer Audiences](https://streetfightmag.com/2023/05/01/criteo-expands-shopify-integration-giving-merchants-greater-access-to-high-intent-buyer-audiences/) - The commerce media company Criteo expanded its Shopify integration, in a pivotal moment in the next evolution of retail media for brands.
- [Direct-From-Consumer Data (DFC): Anatomy Of A Future-Proof Brand](https://streetfightmag.com/2023/05/01/direct-from-consumer-data-dfc-anatomy-of-a-future-proof-brand/) - Third-party cookies have crumbled. But marketers always find a way and the way ahead is “Direct-From-Consumer Data” offered up by conscious consumers.
- [Boom & Bust: Learnings from Multi-location Brands](https://streetfightmag.com/2023/04/28/boom-bust-learnings-from-multi-location-brands/) - Watch this column in the weeks and months ahead and discover best practices for multi-location brands to put towards your company's growth and longevity.
- [Report: Cookie Depreciation Concern Remains High Among Advertisers](https://streetfightmag.com/2023/04/27/report-cookie-depreciation-concerns-remain-high-among-advertisers/) - Sixty (60%) of publishers say they are concerned about cookie depreciation, but just 24% have a solution in place, according to a DoubleVerify survey.
- [Experiential Marketing: Connections Over Impressions](https://streetfightmag.com/2023/04/27/experiential-marketing-connections-over-impressions/) - Experiential marketing is the future of advertising. Results speak: 40% feel more brand loyalty, 91% more likely to buy the brand'sproducts or services.
- [Trader Joe’s Tops Yelp’s Most-Loved Brands](https://streetfightmag.com/2023/04/24/trader-joes-tops-yelps-most-loved-brands/) - Yelp released its first-ever most-loved brands list,. StreetFight spoke to Yelp’s Advertising Trends Expert and Director of Multi-location Solutions.
- [E-commerce Retailers Need To Address Shoppers' Rising Security Concerns](https://streetfightmag.com/2023/04/26/e-commerce-retailers-need-to-address-shoppers-rising-security-concerns/) - E-commerce growth has slowed slightly since the early-pandemic boom, but online shoppers’ concerns about payment fraud, scams, and data protection have grown.
- [Which Pandemic-Driven Retail Trends Are Here to Stay?](https://streetfightmag.com/2023/04/26/which-pandemic-driven-retail-trends-are-here-to-stay/) - Across the country, retailers are seeing continued demand for mobile shopping and contactless payments, but not all pandemic-era retail trends are here to stay.
- [3 Ways AI Will Disrupt QSRs: Perspectives from Susan Sly](https://streetfightmag.com/2023/04/25/3-ways-ai-will-disrupt-qsrs-perspectives-from-susan-sly/) - Susan Sly has taken a humanistic approach to artificial intelligence believing that if AI properly executed can empower QSR and other multi-location employees.
- [Retail has Changed. Composable Commerce Helps the Industry Keep Up](https://streetfightmag.com/2023/04/24/retail-has-changed-composable-commerce-helps-the-industry-keep-up/) - Composable commerce, or using packaged business capabilities to move toward future-proof digital commerce experiences, helps retail meet consumer expectations.
- [CTV Advertising Spending Holds Lessons for Brands](https://streetfightmag.com/2023/04/21/ctv-advertising-spending-holds-lessons-for-brands/) - Basis' report “U.S. Elections Digital Advertising Trends,” concluded CTV advertising had a bigger impact ton political campaigns, particularly the mid-terms.
- [Hire Purpose: Five Creative Ways to Help Solve the Staff Shortage](https://streetfightmag.com/2023/04/21/hire-purpose-five-creative-ways-to-help-solve-the-staff-shortage/) - The impact of the staff shortage can be significant. Despite the rise of online shopping, people still frequent brick-and-mortar stores.
- [Celebrities Who Help Turn Multi-Location Food Brands Into Stars](https://streetfightmag.com/2023/04/18/celebrities-who-help-turn-multi-location-food-brands-into-stars/) - Among the multi-location food brands with celebrity investors are Blaze Pizza, Five Guys, Whataburger, Jamba Juice, Popeyes, Wingstop, and Papa John's.
- [Bombora Report: OOH Spending Surged in Q1](https://streetfightmag.com/2023/04/19/bombora-report-ooh-spending-surged-in-q1/) - Bombora’s Intent data shows a Q1 spike in businesses researching OOH with a weekly average of 37,815 spiking businesses, exceeding 2022’s weekly average by 42%.
- ["Omnitalking" with Chris Walton About Trends in the Retail Space](https://streetfightmag.com/2023/04/11/omnitalking-with-chris-walton-about-the-retailer-of-the-future/) - Consumer convenience now drives the entire retail space. Walton cautions that retailers need to thoroughly analyzing how new technology serves the customer..
- [Mother's Day: A $32B Holiday and How to Prepare](https://streetfightmag.com/2023/04/20/may-14th-a-32b-day-and-how-to-prepare/) - Mother's Day spending has been increasing, and retailers and restaurants can still take steps to optimize the shopper experience and boost sales volume.
- [Will Measurement Currency Be the Biggest Topic at This Season’s Ad Upfronts?](https://streetfightmag.com/2023/04/20/will-measurement-currency-be-the-biggest-topic-at-this-seasons-ad-upfronts/) - Ad Upfronts: Brands asking questions about measurement currency and the complexities that come with having multiple networks using their own measurement tools.
- [Vivvix Chief: Predictable Linear Ad Mechanisms in Decline](https://streetfightmag.com/2023/04/19/vivvix-chief-predictable-linear-ad-mechanisms-in-decline/) - Vivvix is currently at a high-growth stage in rapid development, working with brands, agencies and media companies to find ways to optimize campaign strategies.
- [Ampersand Launches ‘Sports Viewer Audience Segments,’ Helping Brands and Agencies](https://streetfightmag.com/2023/04/18/ampersand-launches-sports-viewer-audience-segments-helping-brands-and-agencies/) - Live sports programming accounts for 1/3 of TV viewing, but without access to audience demographics, agencies are flying blind. Ampersand is changing that.
- [The C-Store of the Future: Beyond Gas & Gum](https://streetfightmag.com/2023/04/17/the-c-store-of-the-future-beyond-gas-gum/) - Although the industry has consolidated, close to 150K convenience stores exist in the U.S. We explore trends that will change the footprint of the C-store.
- [Rootstrap Co-Founder on AI Regulation](https://streetfightmag.com/2023/04/17/rootstrap-co-founder-on-ai-regulation/) - Rootstrap CTO, Anthony Figueroa, is a big believer in the power and potential of AI. He is both amazed and afraid of AI’s potential based on what he has seen.
- [CallTrackingMetrics CEO Welcomes Replacing Humans for the Boring Tasks](https://streetfightmag.com/2023/03/30/calltrackingmetrics-ceo-welcomes-replacing-humans-for-the-boring-tasks/) - ChatGPT is in its infancy, but already so powerful that many worry about a dark future. CallTrackingMetrics CEO welcomes replacing humans for the mundane tasks.
- [The Retail Employee of the Future: Human, Robot, or Combo?](https://streetfightmag.com/2023/04/03/the-retail-employee-of-the-future-human-robot-or-combo/) - Among the challenges multi-location retail brands face are two common ones. Finding and retaining the best people and the role of automation in their businesses
- [The Next Big Change for Brands: Digital Trust](https://streetfightmag.com/2023/04/14/the-next-big-change-for-brands-digital-trust/) - Data privacy and consumer trust are key priorities for multi-location brands. A recent McKinsey report explored the topic of Digital Trust.
- [Gun Hill Brewery Refocuses on Hyper-Local Marketing](https://streetfightmag.com/2023/04/14/gun-hill-brewery-refocuses-on-hyper-local-marketing/) - Focused on hyper-local marketing, Gun Hill is concentrating heavily on local marketing via social media, events, and on-premise promotions.
- [Aspex Turns to Vistar Media for DOOH Campaign](https://streetfightmag.com/2023/04/13/dooh-aspex-eyewear-turns-to-vistar-media/) - Aspex turned to Vistar Media, for the proximity targeting capabilities within its programmatic technology for DOOH. Aspex’s campaign runs across 4,016 screens
- [FAT Brands Serves Up a Charitable Venture](https://streetfightmag.com/2023/04/06/fat-brands-serves-up-a-charitable-venture/) - Multi-location FAT Brands put significant thought and effort into creating its newly-launched FAT Brands Foundation.
- [Losers & Winners in Retail Today](https://streetfightmag.com/2023/04/06/losers-winners-in-retail-today/) - Online shopping and supply chain issues have impacted brick-and-mortar stores. Yet, new categories of multi-location retail and service businesses are emerging.
- [What's Next for Tommy Bahama? A Study in Growth Through Diversification](https://streetfightmag.com/2023/04/12/whats-next-for-tommy-bahama-a-study-in-growth-through-diversification/) - A natural growth progression for many multi-location brands is to play in the hospitality space, and that's exactly what Tommy Bahama is doing this year.
- [Deterministic Identity Solutions Power Next-Gen Customer Experiences](https://streetfightmag.com/2023/04/13/deterministic-identity-solutions-power-next-gen-customer-experiences/) - As brand marketers shift away from third-party cookies, one solution is emerging as the clear successor: deterministic identity solutions.
- [Flip Launches MagicOS, a Self-Serve E-Commerce Operating System for Brands](https://streetfightmag.com/2023/04/12/flip-launches-magicos-a-self-serve-e-commerce-operating-system-for-brands/) - Could a new e-commerce operating system for brands, from Flip, put the influencer industry on a different trajectory? Here's what you should know about MagicOS.
- [Report: Requests to Protect Personal Data Up 72%](https://streetfightmag.com/2023/04/05/report-requests-to-protect-personal-data-up-72/) - U.S. consumers are asking some uncomfortable questions about privacy ... why businesses are collecting their personal data and how it is really being used.
- [Why Brands Are Using Attention Metrics to Personalize Ad Placement, Creative](https://streetfightmag.com/2023/04/10/why-brands-are-using-attention-metrics-to-personalize-ad-placement-creative/) - 80% are more likely to buy from brands that offers personalized experiences, and marketers report a 20% sales increase when they personalize ad placement.
- [Survey: Retailer Apps Are Embraced by 78% of Consumers Worldwide](https://streetfightmag.com/2023/04/05/survey-retailer-apps-are-embraced-by-78-of-consumers-worldwide/) - Retailer apps are having a moment, one that will likely get even bigger, according to a survey of 11,000 consumer respondents conducted by Airship.
- [OOH Advertising Coming to EV Charging Stations](https://streetfightmag.com/2023/04/03/ooh-advertising-coming-to-ev-charging-stations/) - Numbat GmbH, and Broadsign are partnering to fuel OOH advertising at EV-charging stations in Europe, with a goal of 600 charging-station screens by end of 2023
- [How Multi-Location Brands Can Improve Customer Experience](https://streetfightmag.com/2023/04/04/how-multi-location-brands-can-improve-customer-experience/) - Understanding customer experience at the local level, is key for multi-location brands avoiding assumptions and developing blind spots about their customers.
- [Cooler Screens Targets In-Store Ads Based on Real-Time Events](https://streetfightmag.com/2023/04/04/cooler-screens-targets-in-store-ads-based-on-real-time-events/) - An ad format from Cooler Screens is giving CPG brands a way to capture consumer attention and drive engagement during real-time events.
- [How Much Autonomy Should Multi-Location Brands Give Their Locations?](https://streetfightmag.com/2023/03/31/how-much-autonomy-should-multi-location-brands-give-their-locations/) - Here are five ways to involve your field team in decision-making and encourage creative thinking throughout your multi-location operation.
- [Consumers Are Worried About Marketers Using Generative AI — Here’s Why](https://streetfightmag.com/2023/03/31/consumers-are-worried-about-marketers-using-generative-ai-heres-why/) - Generative AI has never been hotter, but the technology itself is still misunderstood by the general public. A new report clarifies recent consumer sentiment.
- [Arity’s Driver Data Reaches 200 Million Connections](https://streetfightmag.com/2023/03/24/aritys-driver-data-reaches-200-million-connections/) - Arity, a mobility data and analytics company, has actually increased its thrid-party data set from one million seven years ago to 200 million connections.
- [FKA CGO: ‘Any Agency That Says These Are Easy Times Is Simply Lying’](https://streetfightmag.com/2023/03/23/fka-cgo-is-the-agency-model-broken/) - FKA: Is the agency model inherently broken, or is the executive turnover taking place at global firms pushing the digital media landscape in a better direction?
- [Reveal Mobile Launches Solution to Offer Authoritative In-Flight Campaign Insights](https://streetfightmag.com/2023/03/27/reveal-mobile-launches-solution-to-offer-authoritative-in-flight-campaign-insights/) - Reveal Mobile is debuting an OOH measurement solution designed to provide in-flight analytics to mid-market brands. The new solution launches today.
- [AI-Powered Digital Advertising is Exciting, But Is It New?](https://streetfightmag.com/2023/03/28/ai-powered-digital-advertising-is-exciting-but-is-it-new/) - The launch of Google Bard and OpenAI’s GPT-4 have gotten people talking. Throughout digital advertising, generative AI is being discussed as the future..
- [CEO Adam Golomb on How Restaurant Chain Primanti Bros Is Evolving](https://streetfightmag.com/2023/03/28/ceo-adam-golomb-on-how-restaurant-chain-primanti-bros-is-evolving/) - Primanti Bros. has 41 locations across Pennsylvania, West Virginia, Ohio, and Maryland, with three more to open by year’s end. CEO Adam Golomb explains.
- [LiveRamp on the State of Retail Media Networks](https://streetfightmag.com/2023/03/21/liveramp-on-the-state-of-retail-media-networks/) - The head of global retail and CPG strategy at LiveRamp spoke with Street Fight to weigh in on the direction of retail media networks.
- [Retailers Move to Automate 70% of Rote Store Tasks by 2025](https://streetfightmag.com/2023/03/23/retailers-move-to-automate-70-of-rote-store-tasks/) - Generative AI is the talk of the retail town, as many retailers move to automate 70% of routine in-store tasks by 2025.
- [Razorfish: Consumer Privacy Paradox](https://streetfightmag.com/2023/03/22/razorfish-consumer-privacy-paradox/) - Razorfish Privacy Paradox, what consumers say and what they do are not always aligned, especially when it comes to their data privacy.
- [Mood Media Acquires Vibenomics](https://streetfightmag.com/2023/03/22/mood-media-acquires-vibenomics/) - Mood Media acquires Vibenomics, creating what will eventually become a turnkey solution for brands designed to simplify the ad-buying experience.
- [Elon Musk Doesn't Get Geotargeting](https://streetfightmag.com/2023/03/21/elon-musk-doesnt-get-geotargeting/) - Elon Musk dismissed the idea that geotargeting to Jiffy Lubes customers is even possible during a recent Twitter Spaces. Here's how that works.
- [How Brands Can Effectively Reach Gamers](https://streetfightmag.com/2023/03/13/how-brands-can-effectively-reach-gamers/) - The first rule of in-game brand advertising? Don’t disrupt the gamers experience. A new survey from Disqo, a customer experience platform, bears that out.
- [Spectrum Reach Extends the Power of TV Advertising](https://streetfightmag.com/2023/03/10/spectrum-reach-extends-the-power-of-tv-advertising/) - Spectrum Reach, the ad sales business unit of Charter Communications, and video creator Waymark last month introduced an AI-powered platform for TV Advertising.
- [Brand Marketers Cash In On In-Person Events](https://streetfightmag.com/2023/03/09/brand-marketers-cash-in-on-in-person-events/) - In-person events, conferences, and activations have returned in a big way for the first time since 2020 — now brand marketers are starting to cash in.
- [Why Return Policies Are Critical to the Retail Customer Experience](https://streetfightmag.com/2023/03/09/why-return-policies-are-critical-to-the-retail-customer-experience/) - Customer experience is fueling a shift in retail returns. The hangover from very generous return policies has struck, and many retailers are pulling back.
- [Criteo Acquires Brandcrush to Provide Additional Omnichannel Marketing Capabilities](https://streetfightmag.com/2023/03/07/criteo-acquires-brandcrush-to-provide-additional-omnichannel-marketing-capabilities/) - Criteo has acquired the Australian platform Brandcrush, in an effort to continue providing omnichannel monetization solutions for retailers across the globe
- [Geopath Data Shows Renewed Value of OOH](https://streetfightmag.com/2023/03/07/geopath-data-shows-renewed-value-of-ooh/) - In its first post-Covid 19 release of data, Geopath can confidently state that population movements across the U.S. have returned to normal, that is, pre-Covid.
- [Top 7 Digital Marketing Trends for Agencies](https://streetfightmag.com/2023/03/03/top-7-digital-marketing-trends-for-agencies/) - These digital marketing trends for agencies—from embracing chatbots and voice search to diving into the metaverse—can help you take the lead in your market.
- [These Retailers Are Turning E-Commerce Websites into Media Networks](https://streetfightmag.com/2023/03/01/these-retailers-are-turning-e-commerce-websites-into-media-networks/) - Retail brands are cashing in on their online audiences by turning their e-commerce websites into retail media networks. Here are 5 networks to watch.
- [How to Fix Costly Subpar Data at the Source](https://streetfightmag.com/2023/03/01/how-to-fix-costly-subpar-data-at-the-source/) - As marketers increasingly rely on their own first-party data, the elephant in the room needs to be addressed: subpar data will yield subpar outcomes.
- [Regulators and Enterprises Get Serious About Digital Privacy Rights](https://streetfightmag.com/2023/02/22/regulators-and-enterprises-get-serious-about-digital-privacy-rights/) - The wild west days of digital privacy are coming to a close. As EU authorities step up enforcement of the GDPR, c-suite execs are stepping up privacy efforts.
- [How Super Bowl Advertising Is Evolving](https://streetfightmag.com/2023/02/22/super-bowl-advertising-is-evolving/) - Super Bowl advertising is entering a new era of technology — one that is driven by immersive multi-location brand experiences and progressiveness.
- [Social Media May Be Winning the Search Engine Wars](https://streetfightmag.com/2023/02/21/social-media-may-be-winning-the-search-engine-wars/) - As the search engine wars heat up and Microsoft prepares to unveil a new Bing powered by ChatGPT, a new competitor has entered the arena — social media.
- [How US State Privacy Laws Differ](https://streetfightmag.com/2023/02/17/how-us-state-privacy-laws-differ/) - Comprehensive consumer data privacy laws in CA, VA, CO, CT, and UT give consumers rights over the collection, processing, and use of their data by businesses.
- [Brands Learn to Scale Campaign Execution with Ad Automation](https://streetfightmag.com/2023/02/17/brands-learn-to-scale-campaign-execution-with-ad-automation/) - A growing number of brand thought leaders are encouraging ad automation and optimization as a way to modernize the traditional ad revenue model.
- [Is Super Bowl Advertising Still Worth the Investment for National Brands?](https://streetfightmag.com/2023/01/24/is-super-bowl-advertising-still-worth-the-investment-for-national-brands/) - Is advertising during the Super Bowl still worth the investment? That’s the question brands are asking, just weeks away from the biggest event of the year.
- [Uberall Releases Direct Integration with Apple's Business Connect](https://streetfightmag.com/2023/01/20/uberall-releases-direct-integration-with-apple-business-connect/) - Uberall integrates with Apple Business Connect to help businesses engage Apple Maps users with up-to-date, accurate, and high-quality location information.
- [Will 2023 Mark a Tipping Point in Data Privacy Regulation?](https://streetfightmag.com/2023/01/19/will-2023-mark-a-tipping-point-in-data-privacy-regulation/) - Data protection is set to become a key discussion point among advertisers in the U.S.Will ​​2023 go down in history as a turning point in data privacy?
- [SafeGuard Privacy Partners with Third Party to Certify Customers' Privacy Bona Fides](https://streetfightmag.com/2023/01/17/safeguard-privacy-third-party/) - Every company in the digital media space seems to have slapped "privacy-safe" onto its website. But how can anyone tell who has truly taken the necessary steps?
- [Navigating Economic Uncertainty: Follow the Ad Spend Trends and Stay Flexible](https://streetfightmag.com/2023/01/13/navigating-economic-uncertainty-follow-the-ad-spend-trends-and-stay-flexible/) - Here are a few considerations that marketers, publishers, and agencies should pay close attention to in 2023 as a recession looms and ad spend growth drops.
- [How Retailers Can Solve Post-Holiday Inventory Challenges](https://streetfightmag.com/2023/01/12/how-retailers-can-solve-post-holiday-inventory-challenges/) - With supply chain challenges and inflation afoot, plus astronomical rates of return, retailers need to figure out how to move what’s in stock.
- [Retailers Navigate Post-Holidays Spending Slump](https://streetfightmag.com/2023/01/10/retailers-navigate-post-holidays-spending-slump/) - As retailers head into January, they’re struggling to clear excess inventory and seeing shoppers returning items at a rapid pace. Here's how they're coping.
- [The 3 C's at the Foundation of Successful Agencies](https://streetfightmag.com/2023/01/10/the-3-cs-at-the-foundation-of-successful-agencies/) - Here are three C’s (and no, we’re not talking about third-party cookies!) to focus on to position your agency for long-term success.
- [2023's Web3 Opportunities](https://streetfightmag.com/2023/01/09/2023s-web3-opportunities/) - In 2023, we expect brands to continue these efforts to create new, fun ways to improve their customer engagement through Web3 activations.
- [Why Ad Spend Growth Will Likely Decline in 2023](https://streetfightmag.com/2023/01/09/why-ad-spend-growth-will-likely-decline-in-2023/) - Ad spend growth is likely to decline in 2023. That's partly due to the looming recession, but macroeconomic factors are hardly the only ones in play.
- [Let's Replace TV Panels with Real Data About People to Reflect Changing Demographics](https://streetfightmag.com/2023/01/06/lets-replace-tv-panels-with-real-data-about-people-to-reflect-changing-demographics/) - The solution to finding Nielsen's replacement might be simpler than we think: more accurate, ethically-sourced data that reflects changing demographics.
- [ChatGPT Isn't a Panacea for Local Marketing Content, But Here's How It Can Help](https://streetfightmag.com/2023/01/06/chatgpt-isnt-a-panacea-for-local-marketing-content-but-heres-how-it-can-help/) - AI can help create content at scale, and it can give marketers ideas that help them write competent blog posts even if they are unfamiliar with a vertical.
- [Digital Advertising Trends to Expect in 2023](https://streetfightmag.com/2023/01/05/digital-advertising-trends-to-expect-in-2023/) - Shifts in consumer behavior, emerging platforms and technologies, and the (eventual) deprecation of third-party cookies are three advertising trends for 2023.
- [3 Trends Companies Using Location Data Should Watch Out for in 2023](https://streetfightmag.com/2023/01/05/3-trends-companies-using-location-data-should-watch-out-for-in-2023/) - As consumers continue to venture out to brick-and-mortar stores, what geospatial data trends can companies take advantage of in the coming year?
- [Time is Running Out to Build Trust with Consumers and Save the Free, Ad-Supported Internet](https://streetfightmag.com/2023/01/04/time-is-running-out-to-build-trust-with-consumers-and-save-the-free-ad-supported-internet/) - Consumers think it is marketers’ responsibility to keep their data private and secure—and they’re willing to reward them if they get those benefits.
- [AR, VR, and AI Show the Way for Marketing in 2023](https://streetfightmag.com/2023/01/04/ar-vr-and-ai-show-the-way-for-marketing-in-2023/) - The opportunities for businesses to meaningfully integrate products, services, and business information into AI-enabled experiences will expand in 2023.
- [New Hires at SafeGuard Privacy, RFPIO, Claravine, and tvScientific](https://streetfightmag.com/2023/01/02/new-hires-at-safeguard-privacy-rfpio-claravine-and-tvscientific/) - The Street Fight new hires roundup features movers and shakers in adtech. This week's new hires are at SafeGuard, RFPIO, Claravine, and tvScientific.
- [Must-have Digital Tools for Your Marketing Agency Strategy](https://streetfightmag.com/2023/01/02/marketing-agency-strategy/) - Gain insights into the tools, platforms, and advertising necessary to develop your marketing agency strategy so you can grow and hit your goals.
- [Clean Room Consortium Aims to Clarify How Advertisers Can Use the Technology](https://streetfightmag.com/2022/12/30/clean-rooms-and-how-advertisers-can-use-the-technology/) - Marketers, publishers, and tech companies can use clean rooms to access another party’s data and enhance their own without exposing themselves to privacy risk.
- [What's Driving CX? 3 Predictions for 2023](https://streetfightmag.com/2022/12/30/customer-experience-predictions-for-2023/) - This is a pivotal moment for the state of customer experience (CX) as customers demand more connected, frictionless, and innovative experiences.
- [Forecasting the Future: 4 Retail Marketing Trends Coming in 2023](https://streetfightmag.com/2022/12/29/retail-marketing-trends-coming-in-2023/) - Industry experts say these are the retail marketing trends most likely to shape the industry in 2023. Are you prepared for what's in store?
- [Amazon Takes a Page from the TikTok Playbook](https://streetfightmag.com/2022/12/29/amazon-takes-a-page-from-the-tiktok-playbook/) - Amazon took a page from the TikTok playbook to spur its latest advance. The company’s new feature is meant to drive e-commerce product discovery and purchases.
- [Consumer Trust and Green Shopping Lead the Way in 2023](https://streetfightmag.com/2022/12/28/consumer-trust-and-green-shopping-lead-the-way-in-2023/) - 2023 will present opportunities to build consumer trust, innovate digital marketing tactics, and advance efforts to reduce our industry’s climate impact.
- [5 In-Store Digital Retail Media Platforms](https://streetfightmag.com/2022/12/28/5-in-store-digital-retail-media-platforms/) - Is it retail media? Contextual advertising? Digital out-of-home? The latest crop of in-store digital retail media platforms are all of the above — and more.
- [4 Ways DOOH Will Break Open the Metaverse Ad Market in 2023](https://streetfightmag.com/2022/12/23/dooh-advertisting-market-breaks-open-the-metaverse-in-2023/) - The foundation of what will eventually become the metaverse advertising market was laid in 2022. Now, as we look ahead into 2023, what comes next?
- [Heavy Flu Season Has Medicine Brands Bringing More Ads Into Store Aisles](https://streetfightmag.com/2022/12/14/heavy-flu-season-has-medicine-brands-bringing-more-ads-into-store-aisles/) - A heavy flu season is leading cold and cough medicine brands to boost ad spend and explore ways to target consumers based on influenza circulation data.
- [Don’t Call It a Comeback: QR Codes Poised for a Resurgence in 2023](https://streetfightmag.com/2022/12/23/qr-codes-poised-for-a-resurgence-in-2023/) - It may be too soon to pinpoint the biggest takeaways from the 2022 holiday marketing blitz, however one in-store technology stands out from the rest: QR codes.
- [Report: High-Income Consumers Forge Ahead with Holiday Spending](https://streetfightmag.com/2022/12/22/holiday-spending-intent/) - According to a report by Havas Media and DISQO, the bifurcation in holiday spending intent between lower and higher-income consumers is growing.
- [Elevating Subscriptions: Turning Transactions into Deeper Customer Relationships](https://streetfightmag.com/2022/12/22/elevating-subscriptions-turning-transactions-into-deeper-customer-relationships/) - What brands need to do to maximize the value of subscriptions is deliver—and differentiate themselves—with exceptional customer relationships.
- [Grocers Grapple with Reaching Middle-Market Shoppers](https://streetfightmag.com/2022/12/21/grocers-grapple-with-reaching-middle-market-shoppers/) - Of all the categories of retail shoppers, one stands out as being particularly difficult to reach — the middle-market shopper.
- [How Advertisers Can Capitalize on YouTube Shorts Coming to CTV](https://streetfightmag.com/2022/12/21/how-advertisers-can-capitalize-on-youtube-shorts-coming-to-ctv/) - Curt Larson, chief product officer of Sharethrough, checked in with Street Fight to explain the significance of YouTube shorts’ move to CTV.
- [Many Consumers May Be Relaxing on Location Privacy — But Not Necessarily for Ads](https://streetfightmag.com/2022/12/20/many-consumers-may-be-relaxing-on-location-data-but-not-necessarily-for-ads/) - Survey from Gravy Analytics shows consumers open to sharing their location data with brands, if it benefits them personally or improves society at large.
- [The Rise of UGC in Connected TV](https://streetfightmag.com/2022/12/13/the-rise-of-ugc-in-connected-tv/) - UGC brings opportunities to foster authenticity and awareness to reach younger audiences, many of which watch connected TV as opposed to linear TV.
- [LiveRetail Aims to Build the Canva of Hyperlocal Advertising](https://streetfightmag.com/2022/12/14/liveretail-aims-to-build-the-canva-of-hyperlocal-advertising/) - LiveRetail is aiming to solve the problem of localized creative with what co-founder Wayne Reuvers calls the “Canva” of hyperlocal advertising.
- [Why You Should Add CTV Advertising to Your Local Channel Portfolio](https://streetfightmag.com/2022/12/15/why-you-should-add-ctv-advertising-to-your-local-channel-portfolio/) - As a marketer, it’s essential to invest time in the places where your customers spend their time. Increasingly, that place is CTV advertising.
- [8 Essentials for a Modern Store Locator Experience](https://streetfightmag.com/2022/12/15/8-essentials-for-a-modern-store-locator-experience/) - Whether you call it a store locator, dealer finder, location finder, or service locator, creating a modernized, convenient, and relevant experience is key.
- [Reality Check: These Social Trends Will Actually Shape Local Marketing in 2023](https://streetfightmag.com/2022/12/16/reality-check-these-social-trends-will-actually-shape-local-marketing-in-2023/) - These subtle, yet pragmatic, social trends will guide marketing next year far more than the bullhorn announcements that declare everything is different now.
- [Quotient Offers Advertisers Scale with Retail Ad Network](https://streetfightmag.com/2022/12/20/quotient-retail-ad-network/) - Quotient launched its own retail ad network. By overlaying its DOOH network, the company has a solution that is completely unique to the marketplace.
- [New Hires at Cooler Screens, Good-Loop, and BRIDGE](https://streetfightmag.com/2022/12/19/new-hires-at-cooler-screens-good-loop-and-bridge/) - The Street Fight new hires roundup features movers and shakers in adtech. This week's new hires are at Cooler Screens, Good-Loop, and BRIDGE.
- [What Amazon's Clean Room Services Move Means for Advertisers and Competitors](https://streetfightmag.com/2022/12/19/what-amazons-clean-room-services-move-means-for-advertisers-and-competitors/) - Amazon Web Services foray into clean room tech has the potential to shake ad tech’s foundation and lock a lot of established providers out of the market.
- [Instagram Becomes a Product Discovery Engine](https://streetfightmag.com/2022/12/16/instagram-becomes-a-product-discovery-engine/) - Instagram has somehow conditioned its users to see it as a product discovery engine. Its feed is filled with fashion and food products … and users lap it up.
- [Changing Perceptions of Debt Make Buy Now, Pay Later More Lucrative](https://streetfightmag.com/2022/12/13/changing-perceptions-of-debt-make-buy-now-pay-later-more-lucrative/) - Changing perceptions of what debt means are leading to increased adoption of Buy Now, Pay Later payment methods, according to a new report by Reach3 Insights.
- [Geopath Analysis Pinpoints Optimal OOH Inventory for Last-Minute Holiday Ad Buys](https://streetfightmag.com/2022/12/12/geopath-analysis-pinpoints-optimal-ooh-inventory-for-last-minute-holiday-ad-buys/) - A market analysis of OOH inventory from Geopath audits inventory in 10 DMAs. Geopath identified inventory for reaching key gift buying audience segments.
- [How Frequence is Enabling Hyperlocal Omnichannel Media Sales](https://streetfightmag.com/2022/12/12/how-frequence-is-enabling-hyperlocal-omnichannel-media-sales/) - Frequence recently won a Digiday award for helping a media company triple its omnichannel revenue with automated proposals, reporting, and workflows.
- [Retailers Elevate the Customer Journey with ‘Feel-Good’ Experiences](https://streetfightmag.com/2022/12/09/retailers-elevate-the-customer-journey-with-feel-good-experiences/) - Savvy retailers are finding ways to insert joy and lightheartedness into their 2022 holiday marketing campaigns.
- [Marketing on Twitter amid Platform Uncertainty](https://streetfightmag.com/2022/12/09/marketing-on-twitter-amid-platform-uncertainty/) - Many companies use Twitter to create brand awareness and reach customers, so should they leave Twitter or wait to see what happens?
- [A Bird's Eye View of Digital Ad Trends in 2023](https://streetfightmag.com/2022/12/08/a-birds-eye-view-of-digital-ad-trends-in-2023/) - Brands marketers in 2023 will rely more on first-party data, artificial intelligence, and tools to meet the demand to measure marketing effectiveness.
- [Google's Performance Max Gets a Boost When Brands Reallocate Ad Spend from Twitter](https://streetfightmag.com/2022/12/08/googles-performance-max-gets-a-boost-when-brands-reallocate-ad-spend-from-twitter/) - As major companies scale back Twitter advertising, Google's Performance Max and TikTok are reaping the rewards.
- [ViralGains and LiveRamp Partner to Expand Reach to Zero-Party Data-Driven Audiences](https://streetfightmag.com/2022/12/07/viralgains-and-liveramp-partner-to-expand-reach-to-zero-party-data-driven-audiences/) - ViralGains, a zero-party data platform, and LiveRamp, a data enablement platform, are partnering to expand the reach of ViralGains' privacy-safe audiences.
- [Retailers Turn to AI-Driven Data Exchanges to Solve Merchandising Inefficiencies](https://streetfightmag.com/2022/12/06/retailers-turn-to-ai-driven-data-exchanges-to-solve-merchandising-inefficiencies/) - Retailers are relying more heavily on machine driven tools, including AI-driven data exchanges, to coordinate merchandising needs.
- [Marketing in a Recession: How 2008 Can Inform 2023 Strategy](https://streetfightmag.com/2022/12/06/marketing-in-a-recession-how-2008-can-inform-2023-strategy/) - By being creative with your marketing budget, listening to your customers, and taking advantage of data, you can survive and even grow during the recession.
- [New Hires at Integral Ad Science, MiQ, and Bold Commerce](https://streetfightmag.com/2022/12/05/new-hires-at-integral-ad-science-miq-and-bold-commerce/) - The Street Fight new hires roundup features movers and shakers in adtech. This week's new hires are at Integral Ad Science, MiQ, and Bold Commerce.
- [Local SEO Strategy: 4 Tips Every Agency Needs to Know](https://streetfightmag.com/2022/11/21/local-seo-strategy-4-tips-every-agency-needs-to-know/) - Learn why local SEO matters and how to build an effective local SEO agency strategy for your clients to captivate the shoppers who are most likely to buy.
- [4 Common Dynamic Pricing Myths Debunked](https://streetfightmag.com/2022/11/30/4-common-dynamic-pricing-myths-debunked/) - Why aren’t more retailers relying on dynamic pricing? Some are hesitant to implement this AI-driven solution because they misunderstand the technology.
- [How Small Businesses Can Prepare for the 2023 Marketing Landscape](https://streetfightmag.com/2022/12/01/how-small-businesses-can-prepare-for-the-2023-marketing-landscape/) - The best way for small businesses to keep their brand relevant with their desired customer segment is to acknowledge industry shifts and adjust.
- [The Influence of Reviews on Conversion](https://streetfightmag.com/2022/12/02/influence-of-reviews-on-conversion/) - Can the influence of reviews be quantified? This is one of the questions addressed by SOCi’s new State of Google Reviews report.
- [Report: 53% of Marketers Predict Decline in Programmatic Spend](https://streetfightmag.com/2022/12/05/report-53-of-marketers-predict-decline-in-programmatic-spend/) - Half of marketers believe programmatic spend will decrease, in part because of surging investments in walled gardens, according to a report by Lotame.
- [SafeGuard Privacy Raises $7M to Automate Data Privacy Compliance](https://streetfightmag.com/2022/11/30/safeguard-privacy-raises-7m-to-automate-data-privacy-compliance/) - SafeGuard Privacy, a SaaS platform that automates data privacy regulation compliance, raised $7 million to fuel its mission to simplify complex privacy rules.
- [What Marketers Can Learn from Black Friday](https://streetfightmag.com/2022/12/01/what-marketers-can-learn-from-black-friday/) - A possible recession isn't freezing consumer spending — but it is pushing consumers toward discounts. That's the takeaway from Black Friday and Cyber Monday.
- [How the Kroger-Albertsons Merger Would Affect Retail Media](https://streetfightmag.com/2022/11/23/retail-media-effect-of-kroger-albertsons-merger/) - If the Kroger-Albertsons merger ultimately goes through, it would create not just a new supermarket giant but a giant retail media network.
- [How Brands Can Navigate the Economic Downturn](https://streetfightmag.com/2022/11/29/brands-navigating-the-economic-downturn/) - Brands can maximize ad spend during the downturn by leaning into point-of-purchase activations, switching to cost-effective channels, and investing in creative.
- [Google Pushes Maps in a More Visual Direction](https://streetfightmag.com/2022/11/29/google-pushes-maps-in-a-more-visual-direction/) - Google has been making search more visual for years. Now, Google is making Live View more searchable (it is Google, after all).
- [Google Overhauls Business Profile Manager with Transition to Search Interface](https://streetfightmag.com/2022/11/14/google-overhauls-business-profile-management-with-transition-to-search-interface/) - Google overhauled its Business Profile Manager. Most functionality is exactly the same for the old GMB and the new NMX, except where the features reside.
- [Did You Get That? Optimizing Marketing with Speech Recognition](https://streetfightmag.com/2022/05/02/did-you-get-that-optimizing-marketing-with-speech-recognition/) - Speech recognition can help marketers collaborate more efficiently, share insights with customers more clearly, and get time back by automating manual labor.
- [Location-Based Marketing Association: Near Goes Public](https://streetfightmag.com/2022/05/27/location-based-marketing-association-near-goes-public/) - The Location-Based Marketing Association covers Near going public via a merger with Kludeln and FinGo using Hitachi’s vein mapping for user identification.
- [Location-Based Marketing Association: Location Intelligence for Food Tech](https://streetfightmag.com/2022/06/02/location-based-marketing-association-location-intelligence-for-food-tech/) - The Location-Based Marketing Association covers Transverse releasing a location intelligence service for food tech companies.
- [Brand Advertisers Say CTV Likely to Overtake Mobile](https://streetfightmag.com/2022/11/10/brand-advertisers-say-ctv-will-soon-overtake-mobile/) - According to a report on connected TV trends by AppsFlyer, 98% of brands believe CTV advertising has the potential to be bigger than mobile.
- [How Co-op Advertising is Fueling Localized Marketing Programs ](https://streetfightmag.com/2022/11/28/co-op-advertising-fueling-localized-marketing-programs/) - The Advertising Checking Bureau checked in with Street Fight to discuss multi-location marketing and the role co-op advertising has to play in the space.
- [Demand for Ad Buying Diversification Juices OOH Market](https://streetfightmag.com/2022/10/21/ooh-market-juices-demand-for-ad-buying-diversification/) - In just 12 months time, OOH advertising went from making up less than 5% of advertisers’ media plans to anywhere from 20% to 30%.
- [How to Leverage Mobility Data to Bring Consumers Back In-Store](https://streetfightmag.com/2022/11/02/how-to-leverage-mobility-data-to-bring-consumers-back-in-store/) - Changing consumer behavior is providing brands with an opportunity to more leverage mobility data to target consumers in ways that weren’t possible prior.
- [Open-Source Data Is a Risky Gamble for Businesses](https://streetfightmag.com/2022/11/10/open-source-data-is-a-risky-gamble-for-businesses/) - StreetFight takes a closer look at key providers of open-source data as well as at the pros and cons of using it to guide corporate strategy.
- [AnyRoad Enables Brands to Close First-Party Data Gap](https://streetfightmag.com/2022/11/09/how-anyroad-enables-brands-to-close-first-party-data-gaps-at-events/) - AnyRoad with its FullView solution enables brands to collect first-party data and feedback from every guest that attends an experiential activation or event.
- [Retailers Bet on Digital Twin Technology](https://streetfightmag.com/2022/11/23/retailers-bet-on-digital-twin-technology/) - Digital twin technology has captured the attention of the retail market. Retailers are using the technology to get a better handle on inventory management.
- [How Brick-and-Mortar Stores Are Transforming for an Omnichannel Era](https://streetfightmag.com/2022/04/20/how-brick-and-mortar-stores-are-transforming-for-an-omnichannel-era/) - Omnichannel shopping is challenging brick-and-mortar stores, which have to determine how to cater to customers online and offline. Here's what stores can do.
- [Google Adds More Custom Relevance Signals to Local Results](https://streetfightmag.com/2022/04/22/google-adds-more-custom-relevance-signals-to-local-results/) - In offering product photos to users searching for products, Google is both declaring and emphasizing that the business has offerings relevant to local results.
- [Google Is Using AI to Improve Business Listings — Here’s How](https://streetfightmag.com/2022/04/26/google-is-using-ai-to-improve-business-listings-heres-how/) - Google is now using AI and machine learning to automatically update store hours for business listings in Google Maps. Here's what businesses should know.
- [Walmart, Snapchat, and Allrecipes Team Up on AR](https://streetfightmag.com/2022/05/13/location-based-marketing-association-walmart-snapchat-and-allrecipes-team-up-on-ar/) - The Location-Based Marketing Association covers Walmart, Snapchat, and Allrecipes teaming up on AR lenses for healthy choices.
- [GrabMaps Launches Local Mapping Tech](https://streetfightmag.com/2022/06/17/location-based-marketing-association-grabmaps-launches-local-mapping-tech/) - The Location-Based Marketing Association covers GrabMaps launching and licensing their own local mapping technology.
- [Savvy Retailers Are Turning Returns Into Revenue — Here’s How](https://streetfightmag.com/2022/04/27/savvy-retailers-are-turning-returns-into-revenue-heres-how/) - Returns are inherently expensive, but now retailers are coming up with new strategies for building revenue streams from customer givebacks.
- [5 Ad Tech Platforms for Supermarket Chains](https://streetfightmag.com/2022/04/25/5-ad-tech-platforms-for-supermarket-chains/) - More regional supermarket chains are running display advertising online. These are 5 ad tech firms to watch in the online grocery space.
- [New Hires at OpenWeb, GeoPath, and Foursquare](https://streetfightmag.com/2022/05/19/new-hires-at-openweb-geopath-and-foursquare/) - The Street Fight new hires roundup features movers and shakers in adtech, martech, and location data. This month's features OpenWeb, GeoPath, and Foursquare.
- [Camera IQ Helps Brands Leverage AR on TikTok](https://streetfightmag.com/2022/04/28/camera-iq-helps-brands-leverage-ar-on-tiktok/) - Camera IQ is helping brands and publishers such as Cartoon Network and Smashbox creative native AR experiences on TikTok to captivate users.
- [5 Big Marketing Opportunities for Multi-Location Brands](https://streetfightmag.com/2022/04/29/5-big-marketing-opportunities-for-multi-location-brands/) - The 4th Localized Marketing Benchmark Report by SOCi offers takeaways for localized marketers on how to improve social, search, and reputation strategy.
- [Mobile Apps Show Strong User and Engagement Growth](https://streetfightmag.com/2022/05/02/mobile-apps-show-strong-user-and-engagement-growth/) - According to a new report by mobile marketing measurement company Adjust, mobile is experiencing significant user and engagement growth despite headwinds.
- [SPYR Technologies acquires GeoTraq from JanOne](https://streetfightmag.com/2022/06/13/location-based-marketing-association-spyr-technologies-acquiring-geotraq-from-janone/) - The Location-Based Marketing Association covers SPYR Technologies acquiring GeoTraq from JanOne and Google adding a new camera to enhance Street View.
- [The Best Marketing Tactics Can't Be Measured](https://streetfightmag.com/2022/08/29/the-best-marketing-tactics-cant-be-measured/) - Some marketing tactics are more measurable than others, but don't lose out on the powerful storytelling that transform brands into icons and category leaders.
- [Third-Party Data and Third-Party Cookie Are Not the Same](https://streetfightmag.com/2019/07/22/third-party-data-and-third-party-cookies-are-not-the-same/) - A third-party cookie is a cookie placed on a device by a website other than the one a user is visiting. Third-party data did not originate with buyer or seller.
- [How Privacy Will Change Digital Marketing This Year](https://streetfightmag.com/2021/02/04/how-privacy-will-change-digital-marketing-this-year/) - The digital marketing industry finds itself facing the most significant disruption since its inception: privacy and the end of third-party cookies.
- [Yelp’s Spotlight Ads Help National Brands at a Local Level](https://streetfightmag.com/2022/11/21/yelps-spotlight-ads-help-national-brands-at-a-local-level/) - Spotlight Ads from Yelp to help national brands connect with local consumers. Set to appear as brief 7-to-30 sec video ads/ static images on Yelp’s home screen.
- [Study: Multi-Location Businesses Underestimate Power of Local Digital Strategy](https://streetfightmag.com/2022/11/09/study-multi-location-businesses-underestimate-power-of-local-digital-strategy/) - A new report by Uberall looks at how multi-location businesses are adapting to the digital customer across industries and locations.
- [Brands Leveraging Affiliate Channel to Move Retail Inventory](https://streetfightmag.com/2022/11/22/brands-leveraging-affiliate-channel-to-move-retail-inventory/) - The holiday season is an opportunity for brands to move excess inventory. The retail sales key is in the mix of affiliate partners and the types of incentives.
- [Retailers Grapple with Decreased Loyalty from Omnichannel Shoppers](https://streetfightmag.com/2022/11/16/retailers-grapple-with-decreased-loyalty-from-omnichannel-shoppers/) - Omnichannel shoppers can be big spenders, but with that increased spend comes higher expectations. 69% expect a consistent cross-channel customer experience.
- [How DCO Is Enriching Multi-Location Marketing](https://streetfightmag.com/2022/11/15/how-dco-is-enriching-multi-location-marketing/) - Multi-location and franchise marketers are looking to dynamic creative optimization, or DCO, to expand their localized digital marketing capabilities.
- [Report: Black Friday Is Back — With a Vengeance](https://streetfightmag.com/2022/11/15/report-black-friday-is-back-with-a-vengeance/) - New survey by OnePoll ... 43% of shoppers miss the frenzy of in-store Black Friday shopping, 42% say in-store shopping is more important now than pre-pandemic.
- [Marketers Are Changing How They Think About OOH — Here's Why](https://streetfightmag.com/2022/11/16/marketers-are-changing-how-they-think-about-ooh-heres-why/) - Location data is helping brands target OOH Advertising. The ability to combine AI with advanced tech gives brands a better understanding of customer routes.
- [Lowe's Joins Brand Marketers Embracing TikTok's Influence](https://streetfightmag.com/2022/11/18/lowes-joins-brand-marketers-embracing-tiktoks-influence/) - TikTok ad revenue will exceed Snapchat and Twittercombined this year, and on track to overtake YouTube by 2024, thanks to the influx of brand marketers.
- [Brand Shoppability Comes to YouTube Shorts](https://streetfightmag.com/2022/11/18/shoppability-comes-to-youtubes-tiktok-clone/) - We can add one more channel to the growing Shoppability list: YouTube Shorts. The YouTube feature will integrate shoppable content and affiliate revenue.
- [Vibenomics Survey: Retail Shoppers Prioritizing Price Above All Else](https://streetfightmag.com/2022/11/17/vibenomics-survey-retail-shoppers-prioritizing-price-above-all-else/) - According to a new Vibenomics survey, inflation-weary consumers are prioritizing price above all else in holiday shopping this year.
- [VOD Ad-Supported Adoption Predicted by Kantar - 2023](https://streetfightmag.com/2022/11/17/kantar-predicts-widespread-adoption-of-ad-supported-vod-in-2023/) - Market penetration for ad-based video-on-demand (VOD) grew from 20% to 23% in past 12 months, consumers get comfortable seeing ads on their streaming shows.
- [Black Friday YOY Retail Sales Expected to Jump](https://streetfightmag.com/2022/11/17/how-retailers-can-shorten-lead-time-on-black-friday-promotions/) - U.S. retail sales are expected to grow 15% on Black Friday, compared to last year with department store sales anticipated to be up nearly 25% year-over-year.
- [New Hires at Goodway Group, Mirriad, and LiveIntent](https://streetfightmag.com/2022/11/14/new-hires-at-goodway-group-and-mirriad/) - The Street Fight new hires roundup features movers and shakers in adtech. This month's new hires are at Goodway Group, LiveIntent, and Mirriad.
- [Machine Learning Transforms Local TV into a Modern Advertising Channel](https://streetfightmag.com/2022/11/08/machine-learning-transforms-local-tv-into-a-modern-advertising-channel/) - The same pairing of creative and targeting potential celebrated in CTV is hitting local TV. Here’s how marketers can take advantage of the opportunity.
- [Where Will the Latest Economic Slump Take Technology?](https://streetfightmag.com/2022/11/08/where-will-the-latest-economic-slump-take-technology/) - Are we on the cusp of the next technological revolution that will come to define our globalized planet in the next few decades or more?
- [Keen Brings SaaS to Marketing Mix Modeling](https://streetfightmag.com/2022/11/07/keen-brings-saas-to-marketing-mix-modeling/) - Keen believes it can offer a version of MMM updated for the 2020s in the form of a SaaS-based platform (with some degree of managed services).
- [AI Can Bring the Fun Back to Advertising](https://streetfightmag.com/2022/11/07/ai-can-bring-the-fun-back-to-advertising/) - Long ago, advertising lost its key ingredient — fun. With an overabundance of campaigns to optimize and oversee, marketers have no time for creativity.
- [Thanx Expands Access to Enterprise-Grade Loyalty Programs](https://streetfightmag.com/2022/11/04/thanx-expands-access-to-enterprise-grade-loyalty-programs/) - The recent launch of the Loyalty 3.0 platform upgrade is a milestone moment for Thanx, which has been around since 2011.
- [Survey: 59% of Retailers and Restaurant Chains Plan to Increase Investment in Location Tech](https://streetfightmag.com/2022/11/04/survey-59-of-retailers-and-restaurant-chains-plan-to-increase-investment-in-location-tech/) - A survey by Forrester Consulting and Radar found 59% of retailers and restaurants will increase their investment in location technology this year. Here's why.
- [How AI Can Help Retailers with Supply Chain Disruption](https://streetfightmag.com/2022/10/20/how-ai-can-help-retailers-with-supply-chain-disruption/) - The pandemic, Russia’s invasion of Ukraine, and climate change are fueling supply chain disruption. This has cost retailers billions, but AI forecasts can help.
- [Consumer Expectations Meet Marketing Reality in the Metaverse](https://streetfightmag.com/2022/11/03/consumer-expectations-meet-marketing-reality-in-the-metaverse/) - Despite initial skepticism, surveys are showing that consumers are eager to participate in the metaverse. Here's what that means for brand marketers.
- [Data is the Key to Knowing What You Don't Know About Consumers](https://streetfightmag.com/2022/11/02/data-is-the-key-to-knowing-what-you-dont-know-about-consumers/) - Data is at the heart of everything a modern business does, especially when it comes to delivering the best service and experience to customers. But the way businesses can and do use data is changing – because of the coming deprecation of third-party cookies, because of new regulations and industry protocol around privacy, and because
- [How Retailers and Brands Can Entice Gen Z](https://streetfightmag.com/2022/11/01/how-retailers-and-brands-can-entice-gen-z/) - Deals, mobile capabilities, and authenticity — these are some of the principles for attracting Gen Z shoppers. But how does the data support this?
- [Why Diverse Talent Is Key to Digital Advertising Success](https://streetfightmag.com/2022/10/31/why-diverse-talent-is-key-to-digital-advertising-success/) - Advertisers need to speak to diverse audiences and adtech companies need to enable them to do so if the digital advertising industry is to be successful.
- [Brand Advertisers Hunting for Safe Spaces to Access Audience Targeting Information](https://streetfightmag.com/2022/10/31/brand-advertisers-hunting-for-safe-spaces-to-access-audience-targeting-information/) - The Clean Room Primer Group is working to educate marketers, agencies, and publishers on the importance of using data clean rooms in the privacy-first era.
- [New Hires at Digital Remedy, GlassView, and DISQO](https://streetfightmag.com/2022/10/31/new-hires-at-digital-remedy-glassview-and-disqo/) - The Street Fight new hires roundup features movers and shakers in adtech. This month's new hires are at Digital Remedy, GlassView, and DISQO.
- [Yelp Comes to an Inbox Near You](https://streetfightmag.com/2022/10/28/yelp-comes-to-an-inbox-near-you/) - With Mailchimp now in the mix, Yelp can be a central component of brands’ email outreach. This helps brands generate user-driven email content.
- [Lytics Debuts Conductor to Unify Customer Data](https://streetfightmag.com/2022/10/27/lytics-debuts-conductor-to-unify-customer-data/) - The CDP Lytics released Conductor, which it is calling the “centerpiece” of its “composable” CDP. Conductor is a customer data infrastructure product.
- [Yelp Is Making It Easier to Add Review Content to Email Campaigns](https://streetfightmag.com/2022/10/26/yelp-is-making-it-easier-to-add-review-content-to-email-campaigns/) - As businesses work to increase the ROI of email marketing, Yelp is launching a feature add local review content to Mailchimp campaigns.
- [5 Cloud-Based Platforms for Optimizing Retail Returns](https://streetfightmag.com/2022/10/26/5-cloud-based-platforms-for-optimizing-retail-returns/) - These startups are attempting to solve the issue of retail returns using technology and artificial intelligence to optimize the way returns are processed.
- [Identity is Table Stakes, But There's More Than One Table](https://streetfightmag.com/2022/10/25/identity-is-table-stakes-but-theres-more-than-one-table/) - With privacy and platform changes afoot, all marketers should be identifying people across multiple platforms — not just tracking various click patterns.
- [What's Old Is New Again: Marketers Adopt Marketing Mix Modeling](https://streetfightmag.com/2022/10/25/whats-old-is-new-again-marketers-adopt-marketing-mix-modeling/) - As signal loss undercuts granular measurement methods like multi-touch attribution, marketers are reconsidering techniques like marketing mix modeling, or MMM.
- [Report: BOPIS Use Soars While Demand for Curbside Pickup Declines](https://streetfightmag.com/2022/10/24/report-bopis-use-soars-while-demand-for-curbside-pickup-declines/) - Lululemon, Sephora, and Bloomingdale's were just a few of the retail brands identified as “omnichannel leaders” in a report from NewStore.
- [5 In-Store Mobile Clienteling Apps to Watch in 2022](https://streetfightmag.com/2022/07/18/5-in-store-mobile-clienteling-apps-to-watch-in-2022/) - These are five in-store mobile clienteling apps that stand poised to reshape the physical retail landscape in 2022 and beyond.
- [How Brands Can Prepare for a Federal Privacy Law](https://streetfightmag.com/2022/07/12/how-brands-can-prepare-for-a-federal-privacy-law/) - With widespread support for the American Data Privacy and Protection Act, advertisers might need to contend with national privacy regulations.
- [How Marketers Can Engage Generation Alpha](https://streetfightmag.com/2022/07/20/how-marketers-can-engage-generation-alpha/) - Just as marketers have finally started to connect with Millennials and Generation Z, there’s a new challenge on the horizon: engaging Generation Alpha.
- [Brands Look to Maximize Ad Spend Ahead of Recession](https://streetfightmag.com/2022/07/22/brands-look-to-maximize-ad-spend-ahead-of-recession/) - As brands struggle to deal with restrictions on data-driven ad targeting and an economic slowdown since the second quarter, ad spend is on the chopping block.
- [6 Omnichannel Loyalty Platforms for Multi-Location Retailers](https://streetfightmag.com/2022/08/29/6-omnichannel-loyalty-platforms-for-multi-location-retailers/) - The most effective loyalty platforms are going beyond transactional rewards to create omnichannel experiences that keep customers coming back for more.
- [5 Cryptocurrency Payment Gateways for Multi-Location Retailers](https://streetfightmag.com/2022/09/14/5-cryptocurrency-payment-gateways-for-multi-location-retailers/) - These are the top cryptocurrency payment gateways for multi-location retailers interested in processing digital currencies and converting crypto coins.
- [How Retailers are Using AI to Create Dynamic Return Policies](https://streetfightmag.com/2022/09/29/how-retailers-are-using-ai-to-create-dynamic-return-policies/) - Walmart’s announcement that it will offer curbside returns and return pickup for Walmart+ members is causing retailers to take stock of their return policies.
- [Yahoo Partners with Lowe’s to Power Off-Site Media Experiences for Advertisers](https://streetfightmag.com/2022/10/13/yahoo-partners-with-lowes-to-power-off-site-media-experiences-for-advertisers/) - Yahoo announced that it has partnered with Lowe’s to power off-site media experiences for Lowe’s roster of brand advertisers.
- [5 Tools for Fake Review Detection](https://streetfightmag.com/2022/10/13/5-tools-for-fake-review-detection/) - Consumer reviews matter now more than ever, but fake online reviews are at an all-time high. Here are 5 fake review detection tools made for brand retailers.
- [The Creator Economy Accelerates](https://streetfightmag.com/2022/10/21/the-creator-economy-accelerates/) - Adobe’s annual Max event is happening this week in LA, its first physical rendition since Covid lockdowns sidelined the event world. Max is all about the creator economy, the emerging crop of individuals and SMBs that create content. This has been Adobe’s target market for two decades. This all manifests in the ever-growing Creative Cloud…
- [Back in Action: U.S. Consumers Lead the Return to In-Store Shopping](https://streetfightmag.com/2022/10/19/back-in-action-u-s-consumers-lead-the-return-to-in-store-shopping/) - More than two years after the pandemic halted retail sales, in-store shoppers say they’re looking for retailers to embrace digital tech, according to a survey.
- [Retailers Leverage Omnichannel Strength to Launch Curated Marketplaces](https://streetfightmag.com/2022/10/19/retailers-leverage-omnichannel-strength-to-launch-curated-marketplaces/) - As retailers like Macy's start selling products from other brands via their own third-party marketplaces, there are questions about the cost-to-benefit ratio.
- [6 Modern CDPs for Multi-Location Retailers](https://streetfightmag.com/2022/10/18/6-modern-cdps-for-multi-location-retailers/) - Here are six modern CDPs that multi-location retailers can consider.
- [New Hires at Iterable, Connatix, and Criteo](https://streetfightmag.com/2022/10/17/new-hires-at-iterable-connatix-and-criteo/) - The Street Fight new hires roundup features movers and shakers in adtech. This month's new hires are at Connatix, Iterable, and Criteo.
- [How Post-Pandemic Shopping Habits Affect Black Friday and Cyber Monday](https://streetfightmag.com/2022/10/17/how-post-pandemic-shopping-habits-affect-black-friday-and-cyber-monday/) - Retailers who’ve always counted on Black Friday and the Cyber Five to push them into profitability for the year need to develop new strategies based on data.
- [Emodo Launches AI-Driven Native Ads for Brands and Publishers](https://streetfightmag.com/2022/10/12/emodo-launches-ai-driven-native-ads-for-brands-and-publishers/) - Emodo, which it calls itself an “intelligent exchange” focused on advertisers and publishers, launched an AI-driven native ad offering today called Adapt.
- [Why Omnichannel Advertising Is Essential in the Current Economy](https://streetfightmag.com/2022/10/14/why-omnichannel-advertising-is-essential-in-the-current-economy/) - Faced with economic uncertainties from inflation and recession to war and supply-chain disruption, marketers need to lean into omnichannel advertising.
- [Hyperlocology, mParticle Partner to Enable Localized Marketing for Franchise Brands](https://streetfightmag.com/2022/10/18/hyperlocology-mparticle-partner-to-improve-local-marketing-for-franchise-brands/) - A new partnership between the multi-location advertising platform Hyperlocology and mParticle, a customer data platform, has big implications for franchises.
- [Is TikTok Getting into the Fulfillment Business?](https://streetfightmag.com/2022/10/13/is-tiktok-getting-into-the-fulfillment-business/) - It seems TikTok wants to beef up its e-commerce operations in TikTok Shop. Getting into the fulfillment business could help the company drive commerce.
- [The Telltale Signs of Fake Reviews](https://streetfightmag.com/2022/10/11/the-telltale-signs-of-fake-reviews/) - Curtis Boyd has gained significant attention in recent months for the technology Boyd has developed to detect fake reviews at scale.
- [CDPs Can Deliver Bottom-Line Results — If Used as Intended](https://streetfightmag.com/2022/10/12/cdps-can-deliver-bottom-line-results-if-used-as-intended/) - A CDP won’t necessarily replace as many tools in the business’ tech stack as some business leaders might hope. We need to understand a CDP’s real capabilities.
- [Ecommerce Design: How Smart UI Choices Boost Engagement and Conversion](https://streetfightmag.com/2022/10/07/ecommerce-design-how-smart-ui-choices-boost-engagement-and-conversion/) - By improving your user interface design and making your website more usable, you can boost all valuable ecommerce performance indicators. Here’s how.
- [On Amazon's 2nd Prime Day, Retailers Look to Forge Lasting Bonds](https://streetfightmag.com/2022/10/11/on-amazons-2nd-prime-day-retailers-look-to-forge-lasting-bonds/) - Redpoint Global explains how retailers are approaching Amazon Prime Day and transforming it into a long-term relationship building opportunity.
- [Travel Brands Play Catch-Up as Consumers Seek Mobile Capabilities](https://streetfightmag.com/2022/10/07/travel-brands-play-catch-up-as-consumers-seek-mobile-capabilities/) - As consumers grow more comfortable using mobile commerce tools, the disconnect between travel brands and travelers is growing wider.
- [Halloween Season Amplifies Consumers’ Impulse to Buy](https://streetfightmag.com/2022/10/06/halloween-season-amplifies-consumers-impulse-to-buy/) - The cost of Halloween sweets will rise 34% compared to last year, according to data from PayPal, but that isn’t stopping retailers and brands.
- [Supply Chain, Interrupted: The Impact on Ad Spend Across 3 Categories](https://streetfightmag.com/2022/10/06/supply-chain-interrupted-the-impact-on-ad-spend-across-3-categories/) - Let's examine three categories touched by ongoing supply chain issues to see how their ad spend has fluctuated in the US.
- [Niantic Accelerates the Real-World Metaverse](https://streetfightmag.com/2022/10/05/niantic-accelerates-the-real-world-metaverse/) - One of the companies at the center of the shift to the metaverse is Niantic. Known as Lightship, Niantic's platform is built to enable the real-world metaverse.
- [The Customer Journey Isn't Linear Anymore: How Marketers Can Adapt](https://streetfightmag.com/2022/10/04/the-customer-journey-isnt-linear-anymore-how-marketers-can-adapt/) - Brands that previously were able to define a customer journey and maybe even map it out in a linear fashion face a new reality.
- [Pro Soccer Club Uses Fan Experience Data to Improve Engagement ](https://streetfightmag.com/2022/10/04/pro-soccer-club-uses-fan-experience-data-to-improve-engagement/) - The Oakland Roots Soccer Club is working with UserTesting to collect real-time insights from fans and develop more engaging digital experiences.
- [New Hires at GroundTruth, Mobivity, Uberall, and Choozle](https://streetfightmag.com/2022/10/03/new-hires-at-groundtruth-mobivity-uberall-and-choozle/) - The Street Fight new hires roundup features movers and shakers in adtech. This month's new hires are at GroundTruth, Mobivity, Uberall, and Choozle.
- [Why Brands and Retailers Should Upgrade the Post-Purchase Experience](https://streetfightmag.com/2022/10/03/why-brands-and-retailers-should-upgrade-the-post-purchase-experience/) - Most sellers focus on what it takes to get a shopper to make a purchase. Fewer have dedicated resources to determining how to ensure satisfaction after that.
- [Google Elevates Mapping and Visual Search](https://streetfightmag.com/2022/09/30/google-elevates-mapping-and-visual-search/) - Google’s annual Search On event was held this week, including several updates to core search and orbiting products like Maps.
- [How AI Can Help Retailers Deal with Major Disruption from Hurricanes](https://streetfightmag.com/2022/09/29/how-ai-can-help-retailers-deal-with-major-disruption-from-hurricanes/) - AI is emerging as an indispensable tool in helping retail shippers better navigate periods of disruption like hurricane season. Here are a few key ways how.
- [How to Organize and Maximize the Value of Customer Data](https://streetfightmag.com/2022/09/28/how-to-organize-and-maximize-the-value-of-customer-data/) - We often hear that data is the oil of the digital economy. But how do companies acquire that resource sustainably and put it into action?
- [Debunking 5 OOH Advertising Myths](https://streetfightmag.com/2022/09/28/debunking-5-ooh-advertising-myths/) - A 2022 report based on a survey of more than 100 advertisers in the U.S. highlighted the top five misconceptions facing advertisers considering OOH.
- [What Retailers Can Learn from Spotify and Netflix](https://streetfightmag.com/2022/09/27/what-retailers-can-learn-from-spotify-and-netflix/) - Peter Messana believes retailers have a lot to learn about personalization from their counterparts in entertainment such as Netflix and Spotify.
- [Retailers Tackle Excess Inventory with Demand Planning Tools](https://streetfightmag.com/2022/09/27/retailers-tackle-excess-inventory-with-demand-planning-tools/) - Across the country, multi-location retailers have seen demand slow. Now, they are using demand planning tools to predict inventory needs.
- [5 Digital Asset Management Tools for Multi-Location Brands](https://streetfightmag.com/2022/09/23/5-digital-asset-management-tools-for-multi-location-brands/) - For multi-location brands with hundreds of store locations controlled by individual managers, digital asset management is about reducing risk.
- [Meta Introduces “Third Screen” to Brand Marketers at Place 2022](https://streetfightmag.com/2022/09/23/meta-introduces-third-screen-to-brand-marketers-at-place-2022/) - At the Place 2022 conference in New York City, Meta’s Matthew Christensen explored how businesses are innovating within the metaverse.
- [The New Face of Local Businesses: A Conversation with Yelp](https://streetfightmag.com/2022/09/22/the-new-face-of-local-commerce-a-conversation-with-yelp/) - In the local media and commerce sectors, we continue to see rapid product evolution as well as maturation in the companies that deliver those products.
- [Mobile Commerce Bounces Back](https://streetfightmag.com/2020/06/16/mobile-commerce-bounces-back/) - Bringing new users into the fold of your app may be exciting, but, historically, it’s also been expensive — especially when you consider that the average app loses 90% of its users within weeks. Clearly, ad dollars are much better spent engaging and retaining existing users than courting new ones. The COVID-19 crisis has brought
- [DTC Fashion Brands Dive into the Physical World](https://streetfightmag.com/2022/09/22/dtc-fashion-brands-dive-into-the-physical-world/) - How are DTC brands moving into the physical world, and what is their online-to-offline marketing strategy like? Calla Murphy of Belardi Wong explains.
- [Brands Test Both Luxury and Accessible Metaverse Marketing Campaigns ](https://streetfightmag.com/2022/09/22/brands-test-how-to-track-roi-from-metaverse-marketing-campaigns/) - Marketing in the metaverse is a nascent concept for brands. A lack of understanding about how to track ROI from metaverse marketing has slowed adoption.
- [OneScreen.ai Launches the ‘Yellow Pages of the OOH Industry’](https://streetfightmag.com/2022/08/08/onescreen-ai-launches-the-yellow-pages-of-the-ooh-industry/) - With the launch of its public directory, OneScreen.ai is hoping to provide industry-wide transparency to enable streamlined OOH media buying and selling.
- [5 Customer Learning Platforms for Brands and Agencies](https://streetfightmag.com/2022/07/27/5-customer-learning-platforms-for-brands-and-agencies/) - A new class of customer learning platforms is supplying marketers with data to create compelling digital content and target social media users who convert.
- [Report: Brand Loyalty at Stake, as More Consumers Prioritize Affordability](https://streetfightmag.com/2022/07/28/report-brand-loyalty-at-stake-as-more-consumers-prioritize-affordability/) - The desire to save money amid inflation is driving brand, product, and e-commerce preferences more than any other factor according to Jungle Scout research.
- [What Does Google’s Decision to Postpone Cookie-Cutting Mean for Multi-Location Brands?](https://streetfightmag.com/2022/08/15/what-does-googles-decision-to-postpone-cookie-cutting-mean-for-multi-location-brands/) - Multi-location brand marketers got a big break last month, when Google announced its decision to postpone deprecating third-party cookies until at least 2024.
- [Looking Into the Future of Cashierless Retail](https://streetfightmag.com/2022/08/23/looking-into-the-future-of-cashierless-retail/) - Four years have passed since Amazon launched its first cashierless retail experience, but number of storefronts with smart checkout offerings is still small.
- [How to Use Incentives to Combat the Summer Sales Slump](https://streetfightmag.com/2022/09/08/how-to-use-incentives-to-combat-the-summer-sales-slump/) - As inflation-weary consumers cut back on spending during the late-summer sales slump, retailers are using incentives to energize hesitant shoppers.
- [What Every Marketing Team Needs to Thrive in 2022](https://streetfightmag.com/2022/09/21/what-every-marketing-team-needs-to-thrive-in-2022/) - Businesses should be stepping up their local marketing efforts and running more hyperlocal campaigns if they want to continue to grow in a downturn.
- [Will Economic Concerns Derail Holiday Retail Sales?](https://streetfightmag.com/2022/09/19/will-economic-concerns-derail-holiday-retail-sales/) - Financial concerns and economic uncertainties have replaced COVID-19 as the biggest factors influencing how consumers plan to shop during the holiday season.
- [Why Local Will Dominate Mobile Ad Spend](https://streetfightmag.com/2011/12/05/how-will-local-dominate-mobile-ad-dollars/) - The biggest question I've received in the wake of a recent mobile advertising forecast, is why locally targeted ads will be so dominant. Specifically, BIA/Kelsey's U.S. Mobile Local Ad Revenue Forecast projects overall mobile ad spending to grow from $690 million last year to $4.86 billion in 2015 — steep but not surprising. But
- [New Hires at Connatix, Semcasting, and AnalyticsIQ](https://streetfightmag.com/2022/09/21/new-hires-at-connatix-semcasting-and-analyticsiq/) - The Street Fight new hires roundup features movers and shakers in adtech. This month's new hires are at Connatix, Semcasting, and AnalyticsIQ.
- [Maximizing Brand Growth via OOH amid a Downturn](https://streetfightmag.com/2022/09/13/maximizing-brand-growth-via-ooh-amid-a-downturn/) - OOH has evolved greatly with the development of programmatic targeting. Here are five strategic ways to maximize brand growth via OOH during a recession.
- [The Merging of Location and Daily Deals = Possible Success](https://streetfightmag.com/2011/05/06/the-merging-of-location-and-daily-deals-possible-success/) - The single-best deal, assertion, investment or other strategy of the week. Who: Beyond and Social-Loco Why: For digging into the data behind check-ins. There is an opportunity for big brands to engage consumers in location-based apps by tapping into and combing multiple motivations (discounts, learning, promoting, meeting friends). To reach beyond the early adopters, brands
- [Choosing a Data Partner for Local: What to Ask](https://streetfightmag.com/2011/04/28/choosing-a-data-partner-for-local-what-to-ask/) - Jeff Wood is a guest author. To submit a guest post, go here. With all of the talk about data in our industry, I'm surprised that so few of the people I talk to in the Local space have a true data strategy — one that gives them real control over their own data and,
- [EveryBlock's Community Shift](https://streetfightmag.com/2011/03/25/everyblocks-community-shift/) - The single-best deal, assertion, investment or other strategy of the week. Who: EveryBlock Why: Because the company realized that simply shoving aggregated content at people isn't doing anyone a service. There's a solid and growing audience for this, but we've realized there's a much bigger potential here. Simply put, there's no great way to communicate
- [Crowdsourced Mapping Leads Your Cell to the Signal](https://streetfightmag.com/2011/02/14/crowdsourced-mapping-leads-your-cell-to-the-signal/) - OpenSignalMaps shows where the signal is stong and not, based on data from over 80,000 app users
- [Retailers Build Internal Infrastructure to Optimize In-Store Advertising](https://streetfightmag.com/2022/09/20/retailers-build-internal-infrastructure-to-optimize-in-store-advertising/) - As more consumers head back to physical stores, brands are looking at how they can use in-store advertising to boost retail sales.
- [Gusbourne Wines Leverages Consent-Based ID to Expand Reach Across Cookieless Environments](https://streetfightmag.com/2022/09/20/gusbourne-wines-leverages-consent-based-id-to-expand-reach-across-cookieless-environments/) - For a purveyor like Gusbourne—a UK-based company known for its high-end sparkling wines—having access to cookieless advertising solutions is paramount.
- [Combating Affiliate Fraud with Qualified Traffic](https://streetfightmag.com/2022/09/19/combating-affiliate-fraud-with-qualified-traffic/) - Even though fraud is possible, a well-run affiliate program is far less likely to lose money due to fraud, thanks to checks and balances that detect anomalies.
- [Meta Walks Back Hyperlocal Efforts](https://streetfightmag.com/2022/09/16/meta-walks-back-hyperlocal-efforts/) - Meta has taken a crack at several local commerce initiatives over the years. But one of those efforts recently took a step back: Neighborhoods.
- [Digital Turbine and Apptopia Assess Correlation Between Awareness and Mobile Installs](https://streetfightmag.com/2022/09/15/digital-turbine-and-apptopia-assess-correlation-between-awareness-and-mobile-installs/) - In the mobile space, Digital Turbine and Apptopia believe they've found a way to quantify brand awareness and connect it to lower-funnel conversions.
- [Location-Based Marketing Association: Panera Bread Tests CarPlay in the Drive-Thru](https://streetfightmag.com/2022/09/15/location-based-marketing-association-panera-bread-tests-carplay-in-the-drive-thru/) - The Location-Based Marketing Association covers the Minnesota Twins partnering with ARound for virtual experiences and Panera Bread testing CarPlay.
- [How AI is Helping Companies and Influencers Publish Content](https://streetfightmag.com/2022/09/14/how-ai-is-helping-companies-and-influencers-publish-content/) - Content creation and marketing is a painstaking business. AI tools are emerging to help content creators and marketing teams cut out repetitive tasks.
- [Constellation Announces Global Expansion, Plans to Enter New Markets](https://streetfightmag.com/2022/09/13/constellation-announces-global-expansion-plans-to-enter-new-markets/) - Constellation, a SaaS company that offers technology-enabled marketing and manages hyper-targeted campaigns at scale, is expanding into new markets.
- [Branded Apps Are Connecting with Local Consumers](https://streetfightmag.com/2022/09/12/branded-apps-are-connecting-with-local-consumers/) - Branded apps, because they encourage and reward repeat business, can be seen as the central hub of a successful localized marketing strategy.
- [Biometric Authentication in Retail: What the Future Holds](https://streetfightmag.com/2022/09/12/biometric-authentication-in-retail-what-the-future-holds/) - Multi-location retailers have begun using biometric authentication in payments as a way to cut down on credit card fraud and chargebacks.
- [Why Retailers Are Investing in Tech Companies](https://streetfightmag.com/2022/09/09/why-retailers-are-investing-in-tech-companies/) - Companies like Ulta Beauty and Home Depot are investing $20 million and $150 million in tech companies to claim the cutting edge of retail innovation.
- [New Hires at FuboTV, ID5, and LG Ads Solutions](https://streetfightmag.com/2022/09/09/new-hires-at-fubotv-id5-and-lg-ads-solutions/) - The Street Fight new hires roundup features movers and shakers in adtech. This month's new hires are at FuboTV, ID5, and LG Ads Solutions.
- [The Future of Multi-Location Marketing is Experiential](https://streetfightmag.com/2022/09/08/the-future-of-multi-location-marketing-is-experiential/) - With multi-location growth, you need to have an experiential marketing plan so you can leverage the opportunities that come with operating multiple locations.
- [How Marketers Can Manage WFH Employees Safely and Effectively](https://streetfightmag.com/2022/09/07/how-marketers-can-manage-wfh-employees-safely-and-effectively/) - Good leaders understand what signs point to suspicious behavior and which signs are simply a product of the new work-from-home norm.
- [How Retailers Are Bringing E-Commerce Experiences to In-Store Shoppers](https://streetfightmag.com/2022/09/07/how-retailers-are-bringing-e-commerce-experiences-to-in-store-shoppers/) - After two years of incredible growth in e-commerce, the pendulum is swinging and in-person retail is experiencing a resurgence.
- [Location-Based Marketing Association: Instagram Experiments with QR Codes](https://streetfightmag.com/2022/09/06/location-based-marketing-association-instagram-experiments-with-qr-codes/) - The Location-Based Marketing Association covers Instagram letting you share reels, posts, and your location through QR codes.
- [How Retailers Are Preparing to Stand Out on Black Friday](https://streetfightmag.com/2022/09/06/how-retailers-are-preparing-to-stand-out-on-black-friday/) - The Black Friday 2022 holiday shopping rush is getting closer — and retailers are getting prepared. Here's how brands are adapting their marketing strategies.
- [3 Challenges for Retail Media Networks](https://streetfightmag.com/2022/09/01/3-challenges-for-retail-media-networks/) - Retailers need to determine how to curate advertising partners, avoid spoiling the shopping experience, and navigate the retail media tech stack.
- [TikTok Raises its Local Game](https://streetfightmag.com/2022/08/31/tiktok-raises-its-local-game/) - TikTok continues to feel around and test features as it establishes itself as a social media powerhouse. Some of these features are local in nature,
- [Amazon Dabbles in Social Commerce](https://streetfightmag.com/2022/08/30/amazon-dabbles-in-social-commerce/) - Rather than social channels increasingly morphing into shopping channels, is there opportunity for shopping channels like Amazon to become more social?
- [What Sephora's CCPA Fine Means for Multi-Location Retailers](https://streetfightmag.com/2022/08/30/what-sephoras-ccpa-fine-means-for-multi-location-retailers/) - The enforcement of the California Consumer Privacy Act against Sephora is intended to send the message that companies need to get compliant now.
- [Influencers Struggle with Measurement as Channel Evolves](https://streetfightmag.com/2022/08/26/influencers-struggle-with-measurement-as-channel-evolves/) - As the channel evolves, influencers are seeking more sophisticated tools to assess their value and substantiate their impact as a marketing channel.
- [Audigent and Epsilon Bring Custom Audiences to Private Marketplaces ](https://streetfightmag.com/2022/08/25/audigent-and-epsilon-bring-custom-audiences-to-private-marketplaces/) - The partnership with Epsilon is expected to give Audigent a significant boost in the data identity, curation, and activation space.
- [Location-Based Marketing Association: Meta Goes After Restaurant Sales](https://streetfightmag.com/2022/08/26/location-based-marketing-association-meta-goes-after-restaurant-sales/) - The Location-Based Marketing Association covers PayTile launching a geo-location payment app and Meta going after restaurant sales.
- [Retailers Shift Back-to-School Strategies](https://streetfightmag.com/2022/08/25/retailers-shift-back-to-school-strategies/) - The marketing promotions most likely to win over back-to-school shoppers in 2022 are different from those of past years. Competitive pricing tops the list.
- [Google Fuels the Real-World Metaverse](https://streetfightmag.com/2022/08/24/google-fuels-the-real-world-metaverse/) - Whether for entertainment or commerce, the real-world metaverse will have major implications for the next generation of online-to-offline marketing strategy.
- [Closing the Attribution Loop](https://streetfightmag.com/2022/08/23/closing-the-attribution-loop/) - While marketers cannot speak with every customer to learn about their journey, they can access those insights using the correct data.
- [CEO POV: It's Our Job to Solve Marketing Measurement](https://streetfightmag.com/2022/08/22/ceo-pov-its-our-job-to-solve-marketing-measurement/) - The groundwork for this modern data-is-business strategy is a clearly defined approach to metadata management across the whole data-driven organization.
- [Chatbots Get Faster and Supply Helpful Data](https://streetfightmag.com/2022/08/22/chatbots-get-faster-and-supply-helpful-data/) - Deploying chatbots effectively will require smarter, faster-learning chatbots. And that's what Botco.ai is bringing to market with Instachat Builder.
- [Retailers Turn to AI to Combat Burnout, Decrease Merchandiser Workloads](https://streetfightmag.com/2022/08/19/retailers-turn-to-ai-to-combat-burnout-decrease-merchandiser-workloads/) - As retailers look at getting more done and freeing up staff to focus on high-value tasks, interest is growing in the use of AI to streamline merchandising.
- [Location-Based Marketing Association: Kalibrate Partners with Near on Location Intelligence](https://streetfightmag.com/2022/08/19/location-based-marketing-association-kalibrate-partners-with-near-on-location-intelligence/) - The Location-Based Marketing Association covers Kalibrate partnering with Near on location intelligence.
- [TikTok Jumps into Local Events](https://streetfightmag.com/2022/08/18/tiktok-jumps-into-local-events/) - TikTok is joining Facebook and others as a key place to connect online with local shoppers. TikTok can't be ignored as an online-to-offline marketing channel.
- [5 Retailers Using Live Shopping to Boost Back-to-School Sales](https://streetfightmag.com/2022/08/17/4-retailers-using-live-shopping-to-boost-back-to-school-sales/) - Retailers are investing in live stream content as a way to leverage the popularity of social media and engage with Gen Z consumers this back-to-school season.
- [How Retailers Are Using Pop-Ups to Drive Customers In-Store](https://streetfightmag.com/2022/08/17/how-retailers-are-using-pop-ups-to-drive-customers-in-store/) - Pop-ups are helping retailers transform shopping into a share-worthy experience. This is a way to make hitting stores worth it in the age of Amazon.
- [Nestle Uses DISQO's Consumer Data to Fill the Cookie's Gaps](https://streetfightmag.com/2022/08/16/nestle-uses-disqos-customer-data-to-fill-the-cookies-gaps/) - The customer intelligence platform DISQO is stepping in with a new marketing analytics product called Outcomes Lift to fill the third-party cookie's gaps.
- [5 Ad Automation Platforms for Agencies](https://streetfightmag.com/2022/08/16/5-ad-automation-platforms-for-agencies/) - As interest in ad automation platforms grows throughout the agency space, we’ve put together a list of 5 ad automation platforms that agencies can use.
- [Social Apps Are Creating a New UX for Local](https://streetfightmag.com/2022/08/15/social-apps-are-creating-a-new-ux-for-local/) - Young consumers are increasingly discovering local shops and restaurants on TikTok and Instagram, not Google. An appetite for experiences is driving the trend.
- [In-Store Marketplace Creates Single Integration Point for Retail Media Platforms](https://streetfightmag.com/2022/08/12/in-store-marketplace-creates-single-integration-point-for-retail-media-platforms/) - In-Store Marketplace is a first-of-its-kind solution where media service providers can provide a consistent point of integration for in-store retail media.
- [Location-Based Marketing Association: Amazon's New Delivery Strategy](https://streetfightmag.com/2022/08/11/location-based-marketing-association-amazons-new-delivery-strategy/) - The Location-Based Marketing Association covers Heineken covers Amazon planning to start deliveries from PacSun and Diesel stores.
- [Consumers Seek Brands with Authenticity, Aligned Values](https://streetfightmag.com/2022/08/11/consumers-seek-brands-with-authenticity-aligned-values/) - Is your brand selling or serving? It’s a simple question that tris up many marketers. But focusing on helping prospects builds relationships that drive revenue.
- [How Colors Affect Social Ad Performance](https://streetfightmag.com/2022/08/10/how-colors-affect-social-ad-performance/) - Marketers obsess over channel allocation and messaging. But sometimes, an ad's effectiveness can come down to a factor seemingly as simple as color.
- [New Hires at tvScientific, Emodo, and Impact.com](https://streetfightmag.com/2022/08/10/new-hires-at-tvscientific-emodo-and-impact-com/) - The Street Fight new hires roundup features movers and shakers in adtech. This month's new hires are at tvScientific, Emodo, and impact.com.
- [InfoSum Launches Platform Sigma](https://streetfightmag.com/2022/08/08/infosum-launches-platform-sigma/) - InfoSum launched Platform Sigma last week to expand its ability to help clients navigate privacy-safe first-party data sharing and activation.
- [The Six Building Blocks of Successful, Revenue-Generating Partnerships](https://streetfightmag.com/2022/08/09/the-six-building-blocks-of-successful-revenue-generating-partnerships/) - There is a blueprint for getting started — six basic components that will give any partnership a solid and scalable foundation to build on.
- [Love Languages: 5 Ways to Earn Brand Loyalty ](https://streetfightmag.com/2022/08/05/love-language-5-ways-to-earn-brand-loyalty/) - Hard metrics define brand loyalty’s value, but brand loyalty is really a feeling we earn by inspiring love, trust, and connections. It’s time to embrace that.
- [Location-Based Marketing Association: Heineken Uses Projection Ads to Reach NYC Office Workers](https://streetfightmag.com/2022/08/05/location-based-marketing-association-heineken-uses-projection-ads-to-reach-nyc-office-workers/) - The Location-Based Marketing Association covers Heineken using projection ads to target late-night NYC office workers and GeoGuessr bringing you virtual tourism
- [GumGum and JW Player Partner to Bring Contextual Targeting and Viewability to Video](https://streetfightmag.com/2022/08/04/gumgum-and-jw-player-partner-to-bring-contextual-targeting-and-viewability-to-video/) - A new partnership between the digital advertising platform GumGum and JW Player will bring contextual targeting and viewability verification to video.
- [3 Predictive Analytics Models for Retailers](https://streetfightmag.com/2022/08/04/3-predictive-analytics-models-for-retailers/) - How do brands understand the predictive analytics models available to them and determine what they need to improve their business? Here's a breakdown.
- [How alice + olivia Uses Customer Insights to Deepen Loyalty](https://streetfightmag.com/2022/08/03/how-alice-olivia-uses-customer-insights-to-deepen-loyalty/) - Using the CDP from Amperity, alice + olivia will soon be developing actionable insights that extend the company’s brand experience across its digital ecosystem.
- [How Netflix's Entry into Advertising Will Shape the Future of TV Marketing](https://streetfightmag.com/2022/08/03/how-netflixs-entry-into-advertising-will-shape-the-future-of-tv-marketing/) - Netflix's imminent dive into the world of advertising will initiate the video advertising industry's biggest event since the rise of TikTok.
- [Report: Consumers Accept Higher Prices But Demand Better Customer Service](https://streetfightmag.com/2022/08/02/report-consumers-accept-higher-prices-but-demand-better-customer-service/) - Rising inflation has consumers rethinking high-value purchases, however the majority of shoppers say they’re willing to pay more for better customer service.
- [How Marketers Can Respond to Price Concerns](https://streetfightmag.com/2022/08/02/how-marketers-can-respond-to-price-concerns-among-consumers/) - Consumers are feeling price conscious after months of historic inflation. What exactly are consumers feeling, and how are marketers to respond?
- [Is Marketing Around Tentpole Moments Enough?](https://streetfightmag.com/2022/08/01/is-marketing-around-tentpole-moments-enough/) - A marketing strategy that focuses on so-called “tentpole” moments misses out on a significant part of the media and marketing landscape today: viral moments.
- [New Hires at BlueConic, Aki Technologies, Good-Loop, and Vistar Media](https://streetfightmag.com/2022/08/01/new-hires-at-blueconic-aki-technologies-and-good-loop/) - The Street Fight new hires roundup features movers and shakers in adtech. This month's new hires are at BlueConic, Aki, Good-Loop, and Vistar Media.
- [Location-Based Marketing Association: Rio SEO Partners with Moveable Ink on Hyperlocal Content](https://streetfightmag.com/2022/07/28/location-based-marketing-association-rio-seo-partners-with-moveable-ink-on-hyperlocal-content/) - The Location-Based Marketing Association covers Rio SEO partnering with Moveable Ink on hyperlocal content and Snapchat and Disney collaborating.
- [Marketers Embrace Mobile Chat to Expand the Commerce Experience](https://streetfightmag.com/2022/07/28/marketers-embrace-mobile-chat-to-expand-the-commerce-experience/) - A growing number of consumers are utilizing mobile chat to interact with their favorite brands in organic, convenient ways.
- [IAS and Anzu Deliver In-Game Ad Quality Measurement](https://streetfightmag.com/2022/07/28/ias-and-anzu-deliver-in-game-ad-quality-measurement/) - Integral Ad Science and in-game advertising platform Anzu are partnering up to deliver measurement tools to the mobile gaming sector.
- [Wyng Launches Tools to Help Brands Collect and Manage Zero-Party Data](https://streetfightmag.com/2022/07/26/wyng-launches-tools-to-help-brands-collect-and-manage-zero-party-data/) - Today, the zero-party data provider Wyng launched new tools designed to make it easier for brands to collect, manage, and use zero-party data.
- [How Location Intelligence Can Help Solve Supply Chain Issues](https://streetfightmag.com/2022/07/26/how-location-intelligence-can-help-solve-supply-chain-issues/) - There is a way to mitigate supply chain disruption, and it starts with data—location intelligence, or geospatial data, to be specific. Here's how.
- [Direct Conversations Fill the Cookie's Gaps](https://streetfightmag.com/2022/07/26/direct-conversations-fill-the-cookies-gaps/) - Denis Scott of Momentive chimes in on how leading brands are using direct conversations with customers to fill in the gaps left by the third-party cookie.
- [Cracking the Code: Measuring ROI from Live Event Sponsorships](https://streetfightmag.com/2022/07/25/cracking-the-code-measuring-roi-from-live-event-sponsorships/) - A strategic partnership between Catalina and FanAI could present brand marketers with a creative solution for measuring the impact of live event sponsorships.
- [3 Ways In-Store Ads Boost Retail Media Results](https://streetfightmag.com/2022/07/25/3-ways-in-store-ads-boost-retail-media-results/) - Within retail media strategies, many marketers are turning to audio in-store ads to drive engagement. Here’s how AOOH can foster immersive experiences.
- [Location-Based Marketing Association: Simon Property Group Launches Search Platform](https://streetfightmag.com/2022/07/22/location-based-marketing-association-simon-property-group-launches-search-platform/) - The Location-Based Marketing Association covers Simon Property Group launching a search platform for shoppers.
- [What Younger Shoppers Demand from Digital Experiences](https://streetfightmag.com/2022/07/21/what-younger-shoppers-demand-from-digital-experiences/) - The customer experience company Verint conducted research to determine just what younger shoppers value in digital experiences.
- [Multi-Location Marketers Use Nextdoor Business Awards to Drive Awareness](https://streetfightmag.com/2022/07/21/multi-location-marketers-use-nextdoor-business-awards-to-drive-awareness/) - As Nextdoor brings back its Neighborhood Favorites Awards program for the sixth summer, marketers are looking to capitalize on the social attention.
- [CommentSold Launches White-Label Live Selling Platform Videeo](https://streetfightmag.com/2022/07/20/commentsold-launches-white-label-live-selling-platform-videeo/) - CommentSold, a live selling platform, launched Videeo, a white-label live video commerce technology for enterprises, especially retailers.
- [5 Retailers and Brands Leveraging Blockchain Tech in 2022](https://streetfightmag.com/2022/07/08/5-retailers-and-brands-leveraging-blockchain-tech-in-2022/) - Here’s how five major brand retailers and restaurant chains are utilizing blockchain technology to streamline operations and cultivate more positive customer interactions in 2022.
- [Location-Based Marketing Association: Walmart Partners with Instacart on 30-Minute Delivery](https://streetfightmag.com/2022/07/07/location-based-marketing-association-walmart-partners-with-instacart-on-30-minute-delivery/) - The Location-Based Marketing Association covers PepsiCo hosting a Summer of Giveaways and Walmart partnering with Instacart on 30-minute delivery in Canada.
- [Vibrant Media Launches Contextual Advertising Solution to Increase Targeting Granularity](https://streetfightmag.com/2022/07/19/vibrant-media-launches-contextual-advertising-solution-to-increase-targeting-granularity/) - Vibrant Media is launching a sell-side contextual solution that allows publishers to automate the process of adding key-values in the programmatic framework.
- [Review Extortion Reveals Strengths and Weaknesses of Local Ecosystem](https://streetfightmag.com/2022/07/19/review-extortion-reveals-strengths-and-weaknesses-of-local-ecosystem/) - The impact of review fraud and extortion has been devastating for restaurant owners and managers, who are fully aware that they live and die by reviews.
- [How to Use Relevant Customer Data to Drive Personalized Experiences](https://streetfightmag.com/2022/07/18/how-to-use-relevant-customer-data-to-drive-personalized-experiences/) - Artificial intelligence and machine learning have made the connection of data sources possible so brands can execute practical personalized CX approaches.
- [Location-Based Marketing Association: McDonald's Gets Personal at the Drive Thru](https://streetfightmag.com/2022/07/15/location-based-marketing-association-mcdonalds-gets-personal-at-the-drive-thru/) - The Location-Based Marketing Association covers McDonald’s getting more personalized at the drive thru by recognizing car license plates.
- [Retailers Look to Scale Prime Day Results Across External Channels](https://streetfightmag.com/2022/07/15/retailers-look-to-scale-prime-day-results-across-external-channels/) - Multi-location brands and retailers are attempting to piggyback on the success of Amazon’s Prime Day by dropping prices and running copycat promotions.
- [Marketers Turn to Creative to Fill Advertising Gap Left by Personal Data](https://streetfightmag.com/2022/07/14/marketers-turn-to-creative-to-fill-advertising-gap-left-by-personal-data/) - If advertisers are not depending on customer information to drive effective campaigns, what will fill the gap? One X factor could be the strength of creative.
- [Is Data the Key to Surviving the Great Resignation?](https://streetfightmag.com/2022/07/14/is-data-the-key-to-surviving-the-great-resignation/) - To navigate the Great Resignation, businesses need to use data to create more efficient hiring processes and effectively retain top talent.
- [New Hires at Habu, Razorfish, and Channel Factory](https://streetfightmag.com/2022/07/13/new-hires-at-habu-razorfish-and-channel-factory/) - The Street Fight new hires roundup features movers and shakers in multi-location tech. This month's features new hires at Habu, Razorfish, and Channel Factory.
- [Retailers Prepare for Increased Cyber Attacks During Prime Day](https://streetfightmag.com/2022/07/13/retailers-prepare-for-increased-cyber-attacks-during-prime-day/) - Cyber security experts are warning of increased phishing, ransomware, and social engineering attacks during Amazon’s Prime Day event this week.
- [Designing a Data Collection Strategy That Improves Brand Safety](https://streetfightmag.com/2022/07/12/designing-a-data-collection-strategy-that-improves-brand-safety/) - As the consumer landscape shifts, it’s critical to dig deeper and get to know your customers based on clean, accurate first-party data.
- [Using Local Search to Fight Inflation](https://streetfightmag.com/2022/07/11/using-local-search-to-fight-inflation/) - Just as the pandemic increased our reliance on digital information and services, so too is inflation reflected in digital activities like local search.
- [Organizations Struggle to Use Data Effectively](https://streetfightmag.com/2022/07/07/organizations-struggle-to-use-data-effectively/) - The question facing marketers is not just how to get data; it's how to use it. And a new report finds many organizations are struggling to use data effectively.
- [6 Real-World Metaverse Benefits for Multi-Location Brands](https://streetfightmag.com/2022/07/11/6-real-world-metaverse-benefits-for-multi-location-brands/) - We've got six real-world metaverse benefits for multi-location brands looking to get involved in VR, AR, and other hyper-personalization tools.
- [3 Ways Content Automation Can Help Multi-Location Marketers](https://streetfightmag.com/2022/07/08/3-ways-content-automation-can-help-multi-location-marketers/) - Andrew Melchiorri of AI-powered content enrichment platform Automata explains how multi-location marketers can use AI to create, manage, and win with content.
- [How to Build a Sustainable Growth Team](https://streetfightmag.com/2022/07/06/how-to-build-a-sustainable-growth-team/) - Mavan CEO Matt Widdoes helps demystify the first steps toward doubling down on growth and scaling your business to its best next stage.
- [How Much Longer Can Apple Ignore the Needs of App Developers?](https://streetfightmag.com/2022/07/06/how-much-longer-can-apple-ignore-the-needs-of-app-developers/) - Developers long favored iOS as it offered the best ability to monetize and the most valuable audiences. But are the scales now tipping in Google’s favor?
- [Cart Abandonment: How to Beat Online Shopping’s Hidden Enemy](https://streetfightmag.com/2022/07/05/cart-abandonment-how-to-beat-online-shoppings-hidden-enemy/) - While it’s unrealistic to expect that your cart abandonment rate will be zero, there are many factors that are in your control — which means you can improve it.
- [3 Guidelines for Marketing in a Recession](https://streetfightmag.com/2022/07/05/3-guidelines-for-marketing-in-a-recession/) - Marketers can drive growth during tough economic times by balancing short- and long-term goals and putting numbers behind brand activities.
- [These Location Intelligence Solutions Are Optimizing Last-Mile Delivery](https://streetfightmag.com/2022/07/01/these-location-intelligence-solutions-are-optimizing-last-mile-delivery/) - As the ultrafast delivery craze heats up, delivery startups are leaning into location intelligence software to optimize operations.
- [Location-Based Marketing Association: Walmart Partners with Roku on Shoppable TV Ads](https://streetfightmag.com/2022/06/30/location-based-marketing-association-walmart-partners-with-roku-on-shoppable-tv-ads/) - The Location-Based Marketing Association covers Walmart partnering with Roku to stream shoppable TV ads.
- [May Was a Lucrative Month for E-Commerce Retailers — Here’s Why](https://streetfightmag.com/2022/06/30/may-was-a-lucrative-month-for-e-commerce-retailers-heres-why/) - New research from the mobile measurement company Adjust shows that May is quickly becoming one of the most lucrative months for m-commerce retailers.
- [4 Predictions for Retail Media](https://streetfightmag.com/2022/06/29/4-predictions-for-retail-media/) - Sarah Hughes, head of marketing at InMobi, provided the inside scoop on where retail media is heading. Here are four predictions for the space.
- [Multi-Location Brands Use Social Gifting to Nurture Customer Relationships](https://streetfightmag.com/2022/06/29/multi-location-brands-use-social-gifting-to-nurture-customer-relationships/) - A brand engagement platform called Fooji is launching a self-service social gifting platform designed especially for multi-location brands.
- [GumGum Helps Marketers Reach Gamers with Intrinsic In-Game Ads](https://streetfightmag.com/2022/06/27/gumgum-helps-marketers-reach-gamers-with-native-ads/) - A partnership between GumGum and Frameplay will give multi-location brands a way to reach gamers in select markets. Here's how it will work.
- [How to Overcome Roadblocks in Your First-Party Data Roadmap](https://streetfightmag.com/2022/06/28/how-to-overcome-roadblocks-in-your-first-party-data-roadmap/) - What is holding brands back from developing first-party data strategies? Often, the roadblocks can be attributed to uncertainty, accessibility, and structure.
- [The Challenge of Brand Alignment with Social Issues](https://streetfightmag.com/2022/06/28/the-challenge-of-brand-alignment-with-social-issues/) - We're nearing the end of Pride Month. The gun control debate continues to rage. But should brands themselves take part in the public discourse on social issues?
- [Three Best Practices to Reduce Acquisition Costs and Increase Lifetime Value](https://streetfightmag.com/2022/06/27/three-best-practices-to-reduce-acquisition-costs-and-increase-lifetime-value/) - Retail media networks have a significant role to play in helping DTC brands engage with their audiences while bringing down customer acquisition costs.
- [Three Common Martech Myths Debunked](https://streetfightmag.com/2022/06/24/three-common-martech-myths-debunked/) - I believe there are a few common martech myths and misconceptions that need to be debunked so your organization can better scale customer loyalty.
- [Location-Based Marketing Association: Snap Map Launches Restaurant Recommendations](https://streetfightmag.com/2022/06/24/location-based-marketing-association-snap-map-launches-restaurant-recommendations/) - The Location-Based Marketing Association covers Snap Map launching restaurant recommendations and Yext partnering with What3Words.
- [Can Apple's Room Plan Bring Visual Commerce to Local Businesses?](https://streetfightmag.com/2022/06/23/can-apples-room-plan-bring-visual-commerce-to-local-businesses/) - Apple announced a new mobile room-scanning tool known as RoomPlan that could democratize augmented reality creation at its WWDC.
- [New Hires at Anyline, TextNow, and Braze](https://streetfightmag.com/2022/06/23/new-hires-at-anyline-textnow-and-braze/) - The Street Fight new hires roundup features movers and shakers in adtech and related fields. This month's features new hires at Anyline, TextNow, and Braze.
- [3 Recession Priorities for Multi-Location Marketers](https://streetfightmag.com/2022/06/22/3-recession-priorities-for-multi-location-marketers/) - What brands, and multi-location brands in particular, cannot ignore is showing up for their customers — even during a recession.
- [Catalina, Volta Partnership Propels DOOH at EV Charging Stations](https://streetfightmag.com/2022/06/22/catalina-volta-partnership-propels-dooh-at-ev-charging-stations/) - A partnership between Catalina and ​​Volta is set to boost digital out-of-home (DOOH) advertising at EV stations across more than two dozen states.
- [Constructor Aims to Solve Cart Abandonment with Zero-Party Data](https://streetfightmag.com/2022/06/20/constructor-aims-to-solve-cart-abandonment-with-zero-party-data/) - Retailers lose $18 billion each year to cart abandonments. It’s a costly challenge, and one that martech vendors and retailers themselves are racing to solve.
- [Opening Up the 'Walled Garden': Content APIs and the Location Layer](https://streetfightmag.com/2011/12/07/opening-up-the-walled-garden-content-apis-and-the-location-layer/) - In March of 2011, Patch snapped up Outside.in, a startup that built and managed an Application Programming Interface (API) which aggregated and distributed hyperlocal content from over 90,000 sources. For Patch, whose business model centers on the production of original content, the acquisition was less about aggregation, and more about distribution — an API effectively
- [Hyperlocal Post-Mortem: Lessons Learned From InJersey](https://streetfightmag.com/2011/07/01/hyperlocal-post-mortem-lessons-learned-from-injersey/) - When we made the decision this week to shutter InJersey.com — a network of hyperlocal sites across the garden state that I helped build, nurture, and raise like a child — my biggest fear was that the effort would be branded a failure. In the age of Twitter, I was braced for the #epicfail hashtag.
- [Openings & New Hires at Square, Patch, LocalVox, Facebook and More](https://streetfightmag.com/2013/06/21/openings-new-hires-at-square-patch-localvox-facebook-and-more/) - Every two weeks, Search Influence’s Kelly Benish — who knows practically everyone in hyperlocal — covers some of the latest job changes taking place in this dynamic industry. (Plus, scroll down for jobs on offer now.) Tristan O’Tierney - Square Square co-founder Tristan O’Tierney decided to step away from the company last week, making a
- [Will Microlocal Work for Community Bulletin Board Sites?](https://streetfightmag.com/2012/01/19/will-microlocal-work-for-community-bulletin-board-sites/) - The default local community bulletin board of Web 1.0 was Craigslist. The second generation, including Topix and Outside.In (now a part of AOL), pioneered hyperlocal news aggregation to construct a feed-based local newspaper — but these companies' main challenge has been to nurture local conversations around news. Topix in particular has been able to develop active forums at
- [Patch, Others Seek Holiday Cheer Updating Tried and True Guides, Deals](https://streetfightmag.com/2011/11/23/patch-others-seek-holiday-cheer-updating-tried-and-true-guides-deals/) - Nope, not going to focus on the countdown (count-up?) to 1,000 Patch sites by year's end. The count is not really the point anymore (866), rather it's what can be done with a communication loop that effectively extends to so much of the country. There's a lot of money to made in local and arguably
- [Patch Partners With Geomentum to Attract Big Brands](https://streetfightmag.com/2011/06/16/patch-partners-with-geomentum-to-attract-national-ads/) - It's widely known that AOL's Patch network has been hemorrhaging money at a rapid clip — and that ad sales across its network of over 800 hyperlocal sites aren't yet where they would need to be to ultimately make the company viable. But a new partnership with the country's largest hyperlocal ad agency, Geomentum, could
- [Why Hyperlocals Are Missing Out on Engagement](https://streetfightmag.com/2011/06/09/why-hyperlocals-are-missing-out-on-engagement/) - “Engagement,” just about everyone agrees, is a must, especially for news websites, most especially hyperlocals. But engagement metrics for news – even allowing for sometimes wildly conflicting numbers produced from different methodologies – are mostly grim. The average Facebook user spends a half hour-plus on that paragon of digital engagement. News sites get minutes that
- [Main Street Connect's Tucker: Hyperlocal Needs Scale](https://streetfightmag.com/2011/05/17/main-street-connects-tucker-hyperlocal-needs-scale/) - A veteran in the community news business, Carll Tucker founded the community news company Trader Publications in 1981, built it up, and sold out to Gannett in 1999. Then, two years ago, he came to the conclusion that the community news model he'd been so successful at offline hadn't really been replicated on the Web.
- ['Newsonomics' Author Ken Doctor: 'The Play Is for Tablets'](https://streetfightmag.com/2011/04/25/qa-newsonomics-author-ken-doctor/) - Media industry analyst and consultant Ken Doctor has been watching the local news space for decades, long before "hyperlocal" was coined. He spent 21 years at Knight Ridder, where he first observed that consumers are willing to pay for local content — and contends that they are doing so even now, as they pick up
- [Civic Networking: The Next Next Thing?](https://streetfightmag.com/2011/01/19/civic-networking-the-next-next-thing/) - Civic Networking: The Next Next Thing? Local Social Networks are Not Getting it Done For Citizens
- [5 Questions for Mark Josephson of Outside.in](https://streetfightmag.com/2010/11/10/5-questions-for-mark-josephson-of-outside-in/) - This is the second in a series of brief Q&As with leaders in the local space. So who are you? Mark Josephson What do you do? CEO of Outside.in Describe Outside.in as if a friend's mother asked, "So what is this Outside In?" Outside.in collects news and information from a wide variety of sources across the web
- [Agentz Uses Conversations to Drive First-Party Data Collection](https://streetfightmag.com/2022/06/21/agentz-uses-conversations-to-drive-first-party-data-collection/) - Agentz helps businesses across more than 100 categories automatically respond to missed calls, texts, and website visits — and collect first-party data.
- [ENGINE Rebrands as Big Village in Bid to Eliminate Silos in AdTech](https://streetfightmag.com/2022/06/17/engine-rebrands-as-big-village-in-bid-to-eliminate-silos-in-adtech/) - The global advertising, technology, and data company ENGINE announced today that it has rebranded as Big Village in the U.S., Europe, and Australia.
- [Simpli.fi Now Lets Brands Execute Google, YouTube Ad Buys Through Single Partner](https://streetfightmag.com/2022/06/16/simpli-fi-now-lets-brands-execute-google-youtube-ad-buys-through-single-partner/) - Simpli.fi is adding the ability for brands to execute ad buys on Google Ads (SEM) and YouTube through its consolidated advertising automation platform.
- [ReviewTrackers Acquired By InMoment as Consolidation Sweeps MarTech](https://streetfightmag.com/2022/06/16/reviewtrackers-acquired-by-inmoment-as-consolidation-sweeps-martech/) - ReviewTrackers, a customer review management company, is being acquired by the customer experience management firm InMoment.
- [Invoca Raises $83M to Help B2C Businesses Offer Better Contact Centers](https://streetfightmag.com/2022/06/14/invoca-raises-83m-to-help-b2c-businesses-offer-better-contact-centers/) - The conversation intelligence company Invoca is helping businesses solve customer service problems by building personalized contact center services.
- [3 Myths About Contextual Advertising](https://streetfightmag.com/2022/06/15/3-myths-about-contextual-advertising/) - Here's why three common myths about contextual ads are worth challenging as advertisers reconsider their digital strategies for a privacy-adjusted era.
- [The Value of Business Agility](https://streetfightmag.com/2022/06/14/the-value-of-business-agility/) - Business agility is not just a talking point; it’s a worldview that informs all of your organization’s decisions and allows the business to evolve.
- [5 Retail Media Networks to Watch in 2022](https://streetfightmag.com/2022/06/14/5-retail-media-networks-to-watch-in-2022/) - The retail media network offers a way for brands to monetize the data they’ve collected from their own digital properties and expand their global footprints.
- [Brands Embrace Holistic Data to Improve CX](https://streetfightmag.com/2022/06/13/brands-embrace-holistic-data-to-improve-cx/) - Flawless experiences, complete personalization, and timely communication across multiple channels. Consumer expectations have never been higher. With the line between success and failure now razor thin, more brands are asking how they can use data to provide customized experiences that cater to each buyer’s wants and needs. The answer, says Mindbreeze Chief Executive Officer Daniel
- [Where Are the Local Startups?](https://streetfightmag.com/2022/06/10/where-are-the-local-startups/) - In internet time, Google is a senior citizen, and it stands to reason that it must eventually let the new generation have a say. Where are those startups?
- [Report: Brand Loyalty Declines as Consumers Push for Transparency](https://streetfightmag.com/2022/06/10/report-brand-loyalty-declines-as-consumers-push-for-transparency/) - According to a new report, one-third of consumers describe themselves as "very loyal" to their favorite brands. What's behind the shift away from brand loyalty?
- [How AI Will Transform Ad Operations over the Next 5 Years](https://streetfightmag.com/2022/06/09/how-ai-will-transform-ad-operations-over-the-next-5-years/) - Burt Intelligence CEO Carl Leskinen sees his company's technology as elevating the status and impact of ad ops professionals in their organizations.
- [Why Everyone is Talking About First-Party Data and What You Need to Know](https://streetfightmag.com/2022/06/09/why-everyone-is-talking-about-first-party-data-and-what-you-need-to-know/) - Many brands are successfully deploying interactive experiences across channels to collect zero-party data, driving immediate ROI as well as lifetime value.
- [Smartify Helps SMBs Generate Digital Ad Revenue from Window Inventory](https://streetfightmag.com/2022/06/07/smartify-helps-smbs-generate-digital-ad-revenue-from-window-inventory/) - A program from Smartify Media would help SMBs generate revenue from what has traditionally been an under-utilized asset — the storefront window.
- [7 Audio Out-of-Home (AOOH) Solutions to Watch in 2022](https://streetfightmag.com/2022/06/08/7-audio-out-of-home-aooh-solutions-to-watch-in-2022/) - Audio out-of-home (AOOH) advertising offers brands a creative way to connect with consumers in real-time. These are 7 AOOH solutions to watch in 2022.
- [Adtech Execs React to Apple's WWDC Tracking Announcements](https://streetfightmag.com/2022/06/08/adtech-execs-react-to-apples-wwdc-tracking-announcements/) - Apple announced at its annual Worldwide Developers Conference that it would add some features to SKAdNetwork, its privacy-adjusted measurement framework.
- [The Future of Targeting Relies on the Right Data](https://streetfightmag.com/2022/06/07/the-future-of-targeting-relies-on-the-right-data/) - Ad targeting is about to undergo a seismic shift. In the not so distant future, marketers won’t select who is targeted. Rather, machines will.
- [6 Questions Brands Should Ask When Evaluating Performance CTV Providers](https://streetfightmag.com/2022/06/06/6-questions-brands-should-ask-when-evaluating-performance-ctv-providers/) - To help brands who are new to the space, here are six questions to ask when considering dipping your toes into the performance CTV space.
- [7 Shoppable Video Platforms](https://streetfightmag.com/2022/06/06/7-shoppable-video-platforms-2/) - Shoppable video platforms are preparing to launch or expand their offerings in 2022. The phenomenon seems likely to gain popularity in the US.
- [6 Contextual Advertising Solutions for Brands](https://streetfightmag.com/2022/06/02/6-contextual-advertising-solutions-for-brands/) - Contextual advertising doesn’t rely on third-party cookies, making it an especially popular option as more states pass privacy regulations.
- [Banks Can Add Amazon and Expansion of Retail Media Networks to the Watch List](https://streetfightmag.com/2022/06/02/banks-can-add-amazon-and-expansion-of-retail-media-networks-to-the-watch-list/) - Amazon has expanded its ever-growing spectrum of influence and investment to the financial sector. The e-commerce and media giant is adding a new point-of-sale service to its offerings as a way to compete with payment processing firms and traditional bank technology firms to pursue a broader offering of merchant services. Banks will want to take notice. Just
- [How to Use Generational Priorities to Optimize Ad Targeting](https://streetfightmag.com/2022/06/02/how-to-use-generational-priorities-to-optimize-ad-targeting/) - Understanding the key differences between generations could help brand marketers develop more personalized ad campaigns that don’t rely on third-party cookies.
- [How Popular Are Tailored Features in Local Search?](https://streetfightmag.com/2022/06/01/how-popular-are-tailored-features-in-local-search/) - Businesses can optimize for tailored search results by providing text content, photos, product listings, and Google Business Profile enhancements.
- [Fixing Digital Advertising for the Privacy Era Requires a Mindset Shift](https://streetfightmag.com/2022/06/01/fixing-digital-advertising-for-the-privacy-era-requires-a-mindset-shift/) - Fixing digital advertising for privacy requires a mindset shift, as publishers and advertisers need to transact directly and depend less on open programmatic.
- [New Hires at Basis, Emodo, Acceleration Partners, and Redpoint Global](https://streetfightmag.com/2022/05/31/new-hires-at-basis-emodo-acceleration-partners-and-redpoint-global/) - May's Street Fight new hires roundup features movers and shakers at Basis, Emodo, Acceleration Partners, and Redpoint Global.
- [Retail Audio Advertising Firm Vibenomics Raises $12.3M Series B](https://streetfightmag.com/2022/05/31/retail-audio-advertising-firm-vibenomics-raises-12-3m-series-b/) - Vibenomics, which helps retailers monetize customers' in-store attention and advertisers reach shoppers at the point of purchase, raised $12.3 million.
- [Offline Partnerships Drive Mobile App Success for Brands](https://streetfightmag.com/2022/05/27/offline-partnerships-drive-mobile-app-success-for-brands/) - Offline partnerships and ecosystem integrations are helping savvy brand marketers position their mobile app in front of audiences at opportune moments.
- [3 Ways to Move Past SKAdNetwork](https://streetfightmag.com/2022/05/26/3-ways-to-move-past-skadnetwork/) - App Tracking Transparency doesn't mean the end of mobile measurement. Here is a guide for brand advertisers to navigate SKAdNetwork and reclaim attribution.
- [Does 'Multisearch Near Me' Signal a Visual Search Future?](https://streetfightmag.com/2022/05/26/does-multisearch-near-me-signal-a-visual-search-future/) - Google's latest local search play was on display at its recent I/O conference: Multisearch Near Me. It's like if multisearch and local search had a baby.
- [What Does Connecticut’s Consumer Privacy Act Mean for Brand Marketers?](https://streetfightmag.com/2022/05/25/what-does-connecticuts-consumer-privacy-act-mean-for-brand-marketers/) - The Connecticut Data Privacy Act could have major implications for brand marketers across the United States. Here's what you should know.
- [How to Respond to Inflation’s Impact on Consumer Behavior](https://streetfightmag.com/2022/05/25/how-to-respond-to-inflations-impact-on-consumer-behavior/) - How can marketers respond to inflation? The first step is accepting that no one data source will be representative of a multi-dimensional consumer.
- [What Makes for a Great Demand Side Platform?](https://streetfightmag.com/2022/05/23/what-makes-for-a-great-demand-side-platform/) - Jon Schulz, CMO of the DSP Viant, shares what makes for a great DSP. What do clients want from DSPs? What are the space's major outstanding problems?
- [​​Adgile Secures $5M to Make OOH Ads More Precise](https://streetfightmag.com/2022/05/24/​​adgile-secures-5m-to-make-ooh-ads-more-precise/) - ​​Adgile Media Group, an OOH startup that solves for physical-world attribution, has just raised $5 million in seed funding.
- [Trust in the Post-Cookie Era](https://streetfightmag.com/2022/05/24/trust-in-the-post-cookie-era/) - The digital ad industry needs to stop thinking of how to re-engineer, or clone, trust and simply re-earn it. And to do that, we have to reconceptualize trust.
- [How to Harness Public Web Data to Delight Customers](https://streetfightmag.com/2022/05/23/how-to-harness-public-web-data-to-delight-customers/) - Brands can start capitalizing on public web data by focusing on customer reviews, social media sentiment, search engine queries, and competitor listings.
- [Location-Based Marketing Association: Facebook Cuts Off Some Location-Based Services](https://streetfightmag.com/2022/05/20/location-based-marketing-association-facebook-cuts-off-some-location-based-services/) - The Location-Based Marketing Association covers Facebook cutting off several of their location-based services and TikTok and Foursquare partnering.
- [With Prices Soaring, Brands Shift Focus to Customer Experience](https://streetfightmag.com/2022/05/20/with-prices-soaring-brands-shift-focus-to-customer-experience/) - Rather than lowering prices, retailers are improving the customer experience as a way to reach new and returning customers.
- [5 E-Bike Startups for On-Demand Delivery Fleets](https://streetfightmag.com/2022/05/19/5-e-bike-startups-for-on-demand-delivery-fleets/) - With the vast majority of last-mile deliveries arriving by bike, a new breed of e-bike startups has cropped up to serve the industry.
- [The Web3 Brand Mentality: Tips for Marketers](https://streetfightmag.com/2022/05/18/the-web3-brand-mentality-tips-for-marketers/) - With more companies starting to take the plunge into this new reality, are brand marketers prepared to determine if they, too, should get involved?
- [As Retailers Ramp Up Social Responsibility Efforts, Consumers Focus on Prices](https://streetfightmag.com/2022/05/18/as-retailers-ramp-up-social-responsibility-efforts-consumers-focused-on-prices/) - Overwhelmed by inflation and global crises, consumers are placing less emphasis on social responsibility when choosing where to shop for everyday goods.
- [Integral Ad Science Brings Together Contextual Targeting and Measurement](https://streetfightmag.com/2022/05/16/integral-ad-science-brings-together-contextual-targeting-and-measurement/) - Integral Ad Science announced Control Panel, a product that will allow advertisers to plan, measure, and optimize contextual targeting campaigns in one place.
- [Aircam Pioneers Local Solution for Visual Search](https://streetfightmag.com/2022/05/17/aircam-unveils-local-solution-for-visual-search/) - The Rifkin brothers found a way to pivot Aircam by turning their live event marketplace into a geofenced event photography business.
- [Yelp Launches Request a Call to Connect Local Service Providers and Customers](https://streetfightmag.com/2022/05/17/yelp-launches-request-a-call-to-connect-local-service-providers-and-customers/) - Yelp announced this morning Request a Call, a feature that will allow customers to easily submit a request for a call to local service providers.
- [TruPresence Helps Multi-Location Marketers Audit SEO Across Locations](https://streetfightmag.com/2022/05/16/trupresence-helps-multi-location-marketers-audit-seo-across-locations/) - TruPresence has built a product called WooRank that helps multi-location and franchise marketers assess the performance of individual location websites.
- [What Amazon’s 'Buy with Prime' Expansion Means for Local Merchants](https://streetfightmag.com/2022/05/13/what-amazons-buy-with-prime-expansion-means-for-local-merchants/) - Amazon’s decision to launch a Buy with Prime button on external websites has the potential to change the fabric of e-commerce selling for D2C merchants.
- [GumGum Partners with Xandr on Transparent Ad Solution](https://streetfightmag.com/2022/05/12/gumgum-partners-with-xandr-on-transparent-ad-solution/) - The contextual-first global digital advertising platform ​​GumGum is partnering with Xandr on a transparent ad solution for brands.
- [Reveal Mobile Launches OOH Measurement Platform](https://streetfightmag.com/2022/05/12/reveal-mobile-launches-ooh-measurement-platform/) - The location intelligence and geofencing marketing software company Reveal Mobile launched a self-service out of home measurement platform.
- [3 Examples of B2B2C Commerce in AR](https://streetfightmag.com/2022/04/14/3-examples-of-b2b2c-commerce-in-ar/) - The under-exposed B2B2C AR sub-segment includes enabling tools that equip businesses to build and offer AR experiences to their customers.
- [5 Predictions for Influencer Marketing](https://streetfightmag.com/2022/04/28/5-predictions-for-influencer-marketing/) - Influencer marketing is one of martech’s hot new spaces. Well, it’s not so new anymore, but it remains new to many brands, who are just wading in by testing out one of the many platforms that promise to optimize brand-creator partnerships by more efficiently connecting buyers and sellers, streamlining communication, and measuring results. It is
- [The Ongoing Challenge of Reputation Management for Multi-Location Brands](https://streetfightmag.com/2022/05/11/the-ongoing-challenge-of-reputation-management-for-multi-location-brands/) - The bar is relatively low for a brand to exceed the median reputation management performance level of all multi-location businesses.
- [How Local Human-Driven Outreach is Helping Multi-Location Restaurants Grow Sales](https://streetfightmag.com/2022/05/11/how-local-human-driven-outreach-is-helping-multi-location-restaurants-grow-sales/) - Field Day CEO Alex Nocifera recently rolled out a local subscription service that uses human-to-human connections to help restaurants reach local shoppers.
- [The Middle Ground on Personalization](https://streetfightmag.com/2022/05/10/the-middle-ground-on-personalization/) - What is the most viable critique of personalization, and what form should personalization take to provide real value to marketers and consumers?
- [5 Voice Marketing Platforms for Brands](https://streetfightmag.com/2022/05/10/5-voice-marketing-platforms-for-brands/) - With 33 million consumers expected to shop using a smart speaker in 2022, more brands are trying out voice marketing solutions. These are 5 platforms to watch.
- [Combating Ad Fraud with Machine Learning and Human Supervision](https://streetfightmag.com/2022/05/09/combating-ad-fraud-with-machine-learning-and-human-supervision/) - Machines, despite their competence for processing knowledge, can’t fight the battle alone. Ultimately, humans are much more adept at applying logic.
- [To Crack Open CTV’s Data Issue, Give Publishers the Benefit of the Doubt](https://streetfightmag.com/2022/05/09/to-crack-open-ctvs-data-issue-give-publishers-the-benefit-of-the-doubt/) - Adding intelligence on the supply side for CTV, while at the same time empowering the buy side to use that data to deliver scale, will help both sides.
- [Location-Based Marketing Association: OOH Trace Launches a Platform for Real-Time OOH Proof of Play](https://streetfightmag.com/2022/05/06/location-based-marketing-association-ooh-trace-launches-a-platform-for-real-time-ooh-proof-of-play/) - The Location-Based Marketing Association covers OOH TRACE launching a platform for real-time OOH proof of play.
- [Neighborly Recommendations Drive Local Business on Nextdoor](https://streetfightmag.com/2022/05/06/neighborly-recommendations-drive-local-business-on-nextdoor/) - For multi-location marketers and small businesses, Nextdoor's research reflects the importance of establishing a presence on local social networks.
- [Survey: Brands Marketers Switching from Paid Social to OOH](https://streetfightmag.com/2022/05/05/survey-brands-marketers-switching-from-paid-social-to-ooh/) - According to a survey from OneScreen.ai, the majority of marketers are looking to switch spend from paid social in 2022, and many are looking to OOH.
- [The Future-Proof, Full-Funnel Approach to Thriving in a Cookieless World](https://streetfightmag.com/2022/05/05/the-future-proof-full-funnel-approach-to-thriving-in-a-cookieless-world/) - As the cookieless world draws near, brands and marketers are looking for alternatives, and the answer lies in a future-proof, full-funnel approach.
- [Creating the Next Business Model for Content Delivery](https://streetfightmag.com/2022/05/04/creating-the-next-business-model-for-content-delivery/) - The creator economy is here to stay. Over the last 10 years, millions of people have embraced their creative abilities to find new ways to make money.
- [E-Commerce Retailers See Opportunity in Secondhand Market](https://streetfightmag.com/2022/05/04/e-commerce-retailers-see-opportunity-in-secondhand-market/) - Call it secondhand shopping, circular fashion, or the “new to you” business. The resale market for brand name goods has never been hotter.
- [3 Ways for Mobile App Marketers to Earn Positive Reviews](https://streetfightmag.com/2022/05/03/3-ways-for-mobile-app-marketers-to-earn-positive-reviews/) - User feedback is a puzzle, and one piece that often seems to be missing from the brand side is engagement. Replying to mobile reviews can improve your business.
- [How Retailers Are Grappling with Supply Chain Disruption](https://streetfightmag.com/2022/05/03/how-retailers-are-grappling-with-supply-chain-disruption/) - How is supply chain disruption affecting retailers as we head into the third full year of the pandemic, which first disrupted global business in spring 2020?
- [Mobile Madness: Expert Roundup 2](https://streetfightmag.com/2022/04/28/mobile-madness-expert-roundup-2/) - Mobile has been a hot subject for the past year as marketers figure out how to map customer behavior and orchestrate marketing amid tracking changes.
- [New Hires at Publica, January Digital, Vibrant Media](https://streetfightmag.com/2022/04/26/new-hires-at-publica-january-digital-vibrant-media/) - This roundup features new hires at CTV ad platform Publica, digital analytics company January Digital, and contextual marketing firm Vibrant Media.
- [Mobile Madness: Roundup on Marketing Best Practices](https://streetfightmag.com/2022/04/21/mobile-madness-roundup-on-marketing-best-practices/) - Experts on digital marketing and mobile weigh in on best practices for one of digital marketing's most important devices in the wake of privacy changes.
- [Location-Based Marketing Association: Tapestri Paying Users for Location Data](https://streetfightmag.com/2022/04/22/location-based-marketing-association-tapestri-paying-users-for-location-data/) - The Location-Based Marketing Association covers Hexagon acquiring Immersal to merge the physical and digital worlds and Tapestri paying users for location data.
- [How Brands Are Navigating Online Marketplaces, Especially Amazon](https://streetfightmag.com/2022/04/19/how-brands-are-navigating-online-marketplaces-especially-amazon/) - I connected with Feedvisor to discuss the state of online marketplaces, Amazon strategies, and alternatives for businesses looking for other platforms.
- [BrandMuscle Releases Markie, a Local Marketing Virtual Assistant](https://streetfightmag.com/2022/04/18/brandmuscle-releases-markie-a-local-marketing-virtual-assistant/) - BrandMuscle is helping local marketers with Markie, a local marketing virtual assistant that analyzes opportunities and points operators toward next steps.
- [Location-Based Marketing Association: Tommy Hilfiger's Dive into AR](https://streetfightmag.com/2022/04/15/location-based-marketing-association-tommy-hilfigers-dive-into-ar/) - The Location-Based Marketing Association talks Tommy Hilfiger launching AR experiences on Ocean Outdoor screens in London.
- [Digital Video and Audio Lead Advertising's Growth](https://streetfightmag.com/2022/04/13/digital-video-and-audio-lead-advertisings-growth/) - Digital video and audio were the fast-growing digital advertising categories in 2021, according to a new report by the Interactive Advertising Bureau.
- [How Restaurant Chains Are Using NFTs in 2022](https://streetfightmag.com/2022/04/13/how-restaurant-chains-are-using-nfts-in-2022/) - As NFTs continue to move into the mainstream, more restaurant chains are finding ways to integrate non-fungible tokens into their marketing strategies.
- [The “Say-Do Gap”: Why Marketers Can’t Simply Ask Consumers for Data](https://streetfightmag.com/2022/04/12/the-say-do-gap-why-marketers-cant-simply-ask-consumers-for-data/) - Asking consumers to relay their information in a survey is not as bullet-proof a privacy-adjusted marketing strategy as it might sound, DISQO says.
- [With Labor in Short Supply, Automation Can Improve the Customer Experience](https://streetfightmag.com/2022/04/12/with-labor-in-short-supply-automation-can-improve-the-customer-experience/) - As shoppers return to physical stores, ongoing labor challenges are forcing retailers to cut down store hours and temporarily close locations. Automation helps.
- [How Advertisers Can Work with Local Publishers to Connect with Communities](https://streetfightmag.com/2022/04/11/how-advertisers-can-work-with-local-publishers-to-connect-with-communities/) - How can national or even global advertisers partner with local publishers to develop targeted, location-based messages that resonate with consumers?
- [iOS Marketing and Attribution One Year After Apple’s AppTrackingTransparency](https://streetfightmag.com/2022/04/11/ios-marketing-and-attribution-one-year-after-apples-apptrackingtransparency/) - Now that we are coming up on the one year anniversary of ATT and the deprecation of the IDFA, it’s time to look back at what we’ve learned about best practices.
- [Location-Based Marketing Association: Why Starbucks is Adding EV Charging Stations](https://streetfightmag.com/2022/04/08/location-based-marketing-association-why-starbucks-is-adding-ev-charging-stations/) - The Location-Based Marketing Association covers Volvo installing EV charging stations at Starbucks stores and Tim Hortons doing the same in Canada.
- [How to Attract and Retain Tech Talent](https://streetfightmag.com/2022/04/08/how-to-attract-and-retain-tech-talent/) - Fewer foosball tables, more stability. Is that the key to attracting top talent as a startup in the tech community? Here's what's working for VidMob.
- [Let’s Stay Together: Retaining Customers in a Post-Pandemic E-Commerce World](https://streetfightmag.com/2022/04/07/lets-stay-together-retaining-customers-in-a-post-pandemic-e-commerce-world/) - Brands can maximize customer retention through integrated subscription experiences, exclusive content, and technology that prioritizes customer behavior.
- [Why Retailers Are Struggling to Deepen Customer Relationships in 2022](https://streetfightmag.com/2022/04/07/why-retailers-are-struggling-to-deepen-customer-relationships-in-2022/) - Nearly half of retail decision-makers say adding digital capabilities and strengthening customer relationships are among their most challenging objectives.
- [Ranking Correlations with Other Reputation and Search Metrics Are Not Linear](https://streetfightmag.com/2022/04/06/ranking-correlations-with-other-reputation-and-search-metrics-are-not-linear/) - SOCi local search research indicates that some reputation metrics and search features correlate strongly with ranking, while others do not.
- [How AI is Evolving Ad Creative](https://streetfightmag.com/2022/04/06/how-ai-is-evolving-ad-creative/) - The creative process is notoriously challenging for advertisers and publishers. But AI is optimizing that process, helping advertisers better reach consumers.
- [Cookies Are Expiring, But One-to-One Experiences Don't Have To](https://streetfightmag.com/2022/04/05/cookies-are-expiring-but-one-to-one-experiences-dont-have-to/) - Social data, or social audience insights, make a cookieless world less ominous by providing a more transparent way for marketers to connect with audiences.
- [More Brands Are Going DTC. Here’s Why](https://streetfightmag.com/2022/04/05/more-brands-are-going-dtc-heres-why/) - A growing number of brands are moving away from wholesale and opting to sell to consumers directly through their own e-commerce channels. Here's why.
- [Don’t Fall for the Cookieless Trap](https://streetfightmag.com/2022/04/04/dont-fall-for-the-cookieless-trap/) - Marketers are chasing the need to declare a product or technique “cookieless,” as if that distinction alone will solve marketers' issues going forward.
- [Street Fight's April Theme: Mobile Madness](https://streetfightmag.com/2022/04/04/street-fights-april-theme-mobile-madness/) - Street Fight will dive into mobile measurement changes this month with a theme called Mobile Madness that centers on the latest approaches to mobile marketing.
- [Location-Based Marketing Association: Mavi.io Launches OnMyWay App to Enable In-Car Ordering](https://streetfightmag.com/2022/03/31/location-based-marketing-association-mavi-io-launches-onmyway-app-to-enable-in-car-ordering/) - The Location-Based Marketing Association talks about Instacart partnering with Oriient for IndoorGPS and Mavi.io launching its OnMyWay app for in-car orders.
- [4 Things Publishers Need to Do to Grow their Audience Data](https://streetfightmag.com/2022/03/31/4-things-publishers-need-to-do-to-grow-their-audience-data/) - Creating scalable audience solutions is proving to be difficult even for the largest publishers and very hard for anyone beyond that.
- [The Growth of Visual Search](https://streetfightmag.com/2022/03/30/the-growth-of-visual-search/) - Google is now making it possible to conduct a search that starts and ends with images. It's representative of the visual-first orientation Google is embracing.
- [Report: Online Shopping Experiences Disrupted by Last-Mile Delivery Delays](https://streetfightmag.com/2022/03/30/report-online-shopping-experiences-disrupted-by-last-mile-delivery-delays/) - A new report finds that persistent disruptions in last-mile delivery threaten to impact customer retention and blunt long-term industry growth.
- [Impacts of a Cookieless Future](https://streetfightmag.com/2022/03/29/impacts-of-a-cookieless-future/) - Preparing for the end of third-party cookies now enables you to take advantage of the benefits of the alternative approaches available to marketers.
- [Unstructured Data Becomes an Untapped Opportunity for Brands](https://streetfightmag.com/2022/03/29/unstructured-data-becomes-an-untapped-opportunity-for-brands/) - Unstructured data, like product images, customer audio files, and comments from social media, represents an untapped opportunity for marketers. Here's why.
- [How Brands Can Adjust Marketing to Reassure Customers amid Inflation](https://streetfightmag.com/2022/03/28/how-brands-can-adjust-marketing-to-reassure-customers-amid-inflation/) - J. Walker Smith of Kantar checked in with Street Fight to share original research on customer attitudes toward inflation and discuss how marketers can respond.
- [How Brands Can Better Serve Increasingly Elastic Customers](https://streetfightmag.com/2022/03/28/how-brands-can-better-serve-increasingly-elastic-customers/) - This is what businesses need to know about the elastic consumer and how they can shift practices to best serve their customers in 2022.
- [Location-Based Marketing Association: Google Displays Nearby Cars for Sale in Search](https://streetfightmag.com/2022/03/25/location-based-marketing-association-google-displays-nearby-cars-for-sale-in-search/) - The Location-Based Marketing Association discusses Google showing cars for sale nearby in search and GroundTruth partnering with Flowcode.
- [Does Anyone Want Hermetic Commerce? A Reflection on Local and the Metaverse](https://streetfightmag.com/2022/03/25/does-anyone-want-hermetic-commerce/) - What is driving the obsession with the metaverse? And what does it have to do with local commerce, especially the elimination of local interactions amid Covid?
- [Snap Scales Up its Geo-Local AR Ambitions](https://streetfightmag.com/2022/03/24/snap-scales-up-its-geo-local-ar-ambitions/) - Snap's AR lens playbook started with a handful of in-house lenses like rainbow vomit and dog ears. Could geo-local AR be next?
- [Long Pandemic and Local Commerce: Expert Roundup](https://streetfightmag.com/2022/03/24/long-pandemic-and-local-commerce-expert-roundup/) - Three martech and retail tech leaders from VDX.tv, CatapultX, and VAI expound on the pandemic and local commerce in this expert roundup.
- [Simpli.fi’s Political Ad Tool Mixes Data Sets for Improved Match Rates](https://streetfightmag.com/2022/03/23/simpli-fis-political-ad-tool-mixes-data-sets-for-improved-match-rates/) - A new political ad tool from Simpli.fi is making it easier for campaigns and PACs to reach consumers across digital channels. Here's what you should know.
- [How QR Codes Are Advancing Adtech](https://streetfightmag.com/2022/03/23/how-qr-codes-are-advancing-adtech/) - QR codes' influence on adtech will not end with Coinbase's Super Bowl campaign. This interview covers the benefits and future of QR codes in adtech.
- [How IDFA Deprecation is Driving Multi-Channel Marketing](https://streetfightmag.com/2022/03/22/how-idfa-deprecation-is-driving-multi-channel-marketing/) - With privacy changes afoot, what can brands do to understand, reach, and connect with consumers as they look towards a future beyond device-based identifiers?
- [Why Rising Prices Are Changing the Way We Shop](https://streetfightmag.com/2022/03/22/why-rising-prices-are-changing-the-way-we-shop/) - Rising inflation rates and supply chain shortages are causing more consumers to hold off on making big purchases in 2022 — and that’s fueling retailer concerns.
- [The Future of Personalization Requires Direct Engagement with Consumers](https://streetfightmag.com/2022/03/21/the-future-of-personalization-requires-direct-engagement-with-consumers/) - How can marketers effectively personalize their communications and understand the human they are trying to reach behind the screen?
- [Mixing the Right Ingredients for Powerful, Clickable Content](https://streetfightmag.com/2022/03/21/mixing-the-right-ingredients-for-powerful-clickable-content/) - In the age of social media and incessant scrolling, marketers can easily lose prospective customers’ attention. How can businesses create clickable content?
- [Location-Based Marketing Association: Uber Launches In-App Entertainment Booking](https://streetfightmag.com/2022/03/18/location-based-marketing-association-uber-launches-in-app-entertainment-booking/) - The Location-Based Marketing Association discusses Uber launching in-app entertainment booking and Narvar picking up returns from customers' homes.
- [Refocusing the Contextual Advertising Conversation on Outcomes](https://streetfightmag.com/2022/03/18/refocusing-the-contextual-conversation-on-outcomes/) - It’s time to stop getting hung up on adtech jargon. Instead, let’s talk about what really matters to marketers: outcomes and how to secure them.
- [The Evolution of Sponsorships in the Event Industry](https://streetfightmag.com/2022/03/17/the-evolution-of-sponsorships-in-the-event-industry/) - The pandemic forced event marketers to evolve their approaches. Marketers are still innovating by introducing new forms of sponsorships and engagement.
- [Could Delivery Service Partners Offer Restaurants More Than a Lifeline?](https://streetfightmag.com/2022/03/16/could-delivery-service-partners-offer-restaurants-more-than-a-lifeline/) - Delivery service platforms are becoming more than a lifeline. They’re helping fundamentally change how restaurants and the industry operate.
- [New Hires at Lotame, LiveRamp, DemandScience, TextNow, and GumGum](https://streetfightmag.com/2022/03/17/new-hires-at-lotame-liveramp-textnow-and-gumgum/) - This Street Fight roundup features hires for senior roles at customer data, adtech, and martech companies Lotame, LiveRamp, TextNow, DemandScience, and GumGum.
- [Why Yelp’s Local Data Keeps Popping Up in Unexpected Places](https://streetfightmag.com/2022/03/15/why-yelps-local-data-keeps-popping-up-in-unexpected-places/) - Here's why Yelp reviews are popping up in more third-party platforms, including infotainment systems and voice assistants.
- [The Post-App Era: Optimizing Customer Interactions with Personalization](https://streetfightmag.com/2022/03/15/the-post-app-era-optimizing-customer-interactions-with-personalization/) - Shifting the focus to mobile and social messaging channels might seem like a tall order, but it can help you reach customers outside of tiresome apps.
- [First-Party Data Alone Can’t Satisfy Many Marketing Needs](https://streetfightmag.com/2022/03/14/first-party-data-alone-cant-satisfy-many-marketing-needs/) - When it comes to third-party data, the old Mark Twain quote applies: “The report of my death was an exaggeration.” Third-party data still has a role to play.
- [Smaller Brands Are Struggling with Social Commerce. Here’s Why](https://streetfightmag.com/2022/03/14/regional-brands-are-struggling-with-social-commerce-heres-why/) - Despite explosive growth in social social commerce, marketers for smaller brands and regional chains are struggling to implement the approach. Here's why.
- [The Next Frontier of the Mobile App Ecosystem](https://streetfightmag.com/2022/03/07/the-next-frontier-of-the-mobile-app-ecosystem/) - Here are the five mobile marketing-related developments I see happening in 2022, no matter what is going on with the economy or politics.
- [Meeting the Heightened Demand for Timely Local Information](https://streetfightmag.com/2022/03/11/meeting-the-heightened-demand-for-timely-local-information/) - Consumers came to expect rapid status updates on hours and safety protocols from local businesses during the pandemic. Those expectations are here to stay.
- [How Digital Marketing Can Spur Tax Refund Shopping](https://streetfightmag.com/2022/03/11/how-digital-marketing-can-spur-tax-refund-shopping/) - Well-timed emails, easy and convenient online purchases, enticing discounts, and new technology will entice tax refund receivers to spend on little luxuries.
- [Location-Based Marketing Association: Precisely Launches a Property Graph](https://streetfightmag.com/2022/03/10/location-based-marketing-association-precisely-launches-a-property-graph/) - The Location-Based Marketing Association discusses Precisely launching a property graph and PlaceSense and Senozon creating a European partnership.
- [Retailers Scramble to Implement AI-Based Pricing Strategies](https://streetfightmag.com/2022/03/10/retailers-scramble-to-implement-ai-based-pricing-strategies/) - Supply shortages are easing, but inflation is showing no sign of slowing down. Retailers are using AI to refine their pricing strategies.
- [4 Ways Data Collaboration Will Change Retail for the Better](https://streetfightmag.com/2022/03/09/4-ways-data-collaboration-will-change-retail-for-the-better/) - While there are countless ways data collaboration can reshape a retailer’s business, there are four standout applications that enable retailers to succeed.
- [In Crowded Space, Brands Rethink Approach to CTV](https://streetfightmag.com/2022/03/09/in-crowded-space-brands-rethink-approach-to-ctv/) - Rethinking the approach to CTV means accepting that CTV isn’t just another form of linear television advertising. Targeting and measurement standards rise.
- [5 Things You Need to Know about Zero-Party Data](https://streetfightmag.com/2022/03/08/5-things-you-need-to-know-about-zero-party-data/) - Zero-party data inspires fierce debate. Here are the five things you need to know about zero-party data so you can decide for yourself if it's real or not.
- [Adriel Raises $13 Million Series B to Power Multi-Channel Marketing](https://streetfightmag.com/2022/03/08/adriel-raises-13-million-series-b-to-power-multi-channel-marketing/) - The all-in-one digital marketing platform Adriel announced this morning that it had raised $13 million in Series B funding to scale its platform.
- [US E-Commerce Brands Need to Localize to Maximize Overseas Opportunities](https://streetfightmag.com/2022/03/07/us-e-commerce-brands-need-to-localize-to-maximize-overseas-opportunities/) - A recent global ecommerce report by payments infrastructure provider PPRO shows many brands are not currently up to the task of localized, global ecommerce.
- [The Future of Customer Experience is Hybrid](https://streetfightmag.com/2022/03/04/the-future-of-customer-experience-is-hybrid/) - A post-pandemic future gives businesses the chance to evaluate how to best do business and what exactly consumers will value.
- [5 Next-Gen RFID Solutions for Omnichannel Retailers](https://streetfightmag.com/2022/03/04/5-next-gen-rfid-solutions-for-omnichannel-retailers/) - In an effort to compete with e-commerce stores, physical retailers are using next-generation RFID tags for self-checkouts and cashierless stores.
- [Why and How Businesses Should Embrace Product-Led Growth](https://streetfightmag.com/2022/03/03/why-and-how-businesses-should-embrace-product-led-growth/) - For SaaS organizations especially, PLG can open up new revenue channels, giving you a competitive advantage by making it easier to acquire customers.
- [Local Platforms Promote Integrity with Consumer Confidence at Risk](https://streetfightmag.com/2022/03/03/local-platforms-promote-integrity-with-consumer-confidence-at-risk/) - Nextdoor is the latest local platform to publish what it calls a Transparency Report, designed to provide information about content moderation.
- [The Power of Choice is Rekindling the Connection Between Consumers and Marketers](https://streetfightmag.com/2022/03/02/the-power-of-choice-is-rekindling-the-connection-between-consumers-and-marketers/) - The gesture of offering an end user the ability to exert at least some level of control over their advertising experiences is a step in the right direction.
- [It’s Time to Leverage the Entire Digital World in Your Marketing Strategy](https://streetfightmag.com/2022/03/02/its-time-to-leverage-the-entire-digital-world-in-your-marketing-strategy/) - Consumers scroll social media, listen to their favorite playlist, and browse products online. Multi-channel strategies reach these customers.
- [Are Brand Ambassadors Replacing Influencers Post-Pandemic?](https://streetfightmag.com/2021/08/06/are-brand-ambassadors-replacing-influencers-post-pandemic/) - Being commission-driven, brand ambassadors will usually get into the nitty-gritty about the product, spelling out why they love it, tips on styling, etc.
- [Street Fight's March Theme: The Long Pandemic and Local Commerce](https://streetfightmag.com/2022/03/01/street-fights-march-theme-the-long-pandemic-and-local-commerce/) - Street Fight's March theme will focus on which local pandemic trends have persisted even as consumer concerns about Covid have waned.
- [Marketers Struggle to Balance Personalization and Privacy](https://streetfightmag.com/2022/03/01/marketers-struggle-to-balance-personalization-and-privacy/) - While consumers are increasingly coming to expect personalization in their inboxes, too much personalization can hurt relationships and steer them away.
- [Expert Roundup II on Personalization and Zero-Party Data](https://streetfightmag.com/2022/02/28/expert-roundup-ii-on-personalization-and-zero-party-data/) - Experts expound on personalization and data parties: a current obsession of adtech players as well as the advertisers they serve.
- [Oomiji Helps Brands "Build Their Own Walled Gardens" of Customer Data](https://streetfightmag.com/2022/02/28/oomiji-helps-brands-build-their-own-walled-gardens-of-customer-data/) - The platform Oomiji is betting on the zero-party data trend, differentiating itself from other CDPs by helping its clients ask their customers for data.
- [Location-Based Marketing Association: Coca-Cola Partners with StandStar AI](https://streetfightmag.com/2022/02/25/location-based-marketing-association-coca-cola-partners-with-standstar-ai/) - The Location-Based Marketing Association discusses Coca-Cola's sensor-based lounge with SandStar AI and Aldi testing automated age verification tech from YOTI.
- [ViralGains Releases Zero-Party Data Solution for Dynamic Interactions](https://streetfightmag.com/2022/02/18/viralgains-releases-zero-party-data-solution-for-dynamic-interactions/) - ViralGains is releasing a zero-party data solution designed to prompt ad viewers to share their preferences, sentiments, and interests within online ads.
- [Delivery Culture Is Here to Stay](https://streetfightmag.com/2022/02/25/delivery-culture-is-here-to-stay/) - Food delivery services are continuing to achieve record growth even as consumers move closer to pre-pandemic levels of activity. Uber is a prime example.
- [New Hires: Outbrain, Treasure Data, Razorfish](https://streetfightmag.com/2022/02/24/new-hires-outbrain-treasure-data-razorfish/) - Street Fight features new hires in adtech, martech, and more. This month's roundup features new hires at Outbrain, Treasure Data, Razorsfish, and TMB.
- [Mobile Marketers: Stricter App Permissions Are a Good Thing](https://streetfightmag.com/2022/02/24/mobile-marketers-stricter-app-permissions-are-a-good-thing/) - Marketers should recognize the inconvenient truth of digital mobile marketing: stricter app permissions are necessary for the long-term success of our industry.
- [Wyng Partnership Enables Personalization with Zero-Party Data](https://streetfightmag.com/2022/02/23/wyng-partnership-enables-personalization-with-zero-party-data/) - The zero-party data platform Wyng is partnering with Qualtrics XM to bring its real-time data connector to life using zero-party data from consumers.
- [Expert Roundup on Personalization and Zero-Party Data](https://streetfightmag.com/2022/02/23/expert-roundup-on-personalization-and-zero-party-data/) - Adtech thought leaders expound on personalization and data parties: a current obsession of adtech players as well as the advertisers they serve.
- [Does a Bipartisan Bill Threaten the Autonomy of Local Platforms?](https://streetfightmag.com/2022/02/22/does-a-bipartisan-bill-threaten-the-autonomy-of-local-platforms/) - The American Innovation and Choice Online Act would shift the balance of local search away from Google and toward businesses on its platform.
- [The Future of Data Privacy Laws and What it Means for Marketing](https://streetfightmag.com/2022/02/22/the-future-of-data-privacy-laws-and-what-it-means-for-marketing/) - Digital marketers can respond to privacy changes by focusing on providing customers relevant content at the right time, not spamming broad swaths of consumers.
- [Location-Based Marketing Association: 7Eleven Goes Touchless with Hologram Self-Checkouts](https://streetfightmag.com/2022/02/18/location-based-marketing-association-7eleven-goes-touchless-with-hologram-self-checkouts/) - The Location-Based Marketing Association discusses Clubessential releasing an LBM suite for private clubs and 7Eleven going touchless with self-checkouts.
- [3 Products Accelerating Shoppability](https://streetfightmag.com/2022/02/17/3-products-accelerating-shoppability/) - The macro trends of shoppability and visual commerce are on a collision course. Here are three platforms making that combination a reality.
- [4 Elements Your Store’s Product Pages Shouldn’t Be Without](https://streetfightmag.com/2022/02/17/4-elements-your-stores-product-pages-shouldnt-be-without/) - Let’s take a look at four elements every online store needs on their product pages, along with useful examples to illustrate the use and benefit of each.
- [Where Mobile Advertising is Heading in 2022](https://streetfightmag.com/2022/02/16/where-mobile-advertising-is-heading-in-2022/) - How are mobile advertisers continuing to respond to privacy changes? Here are a few predictions, including added inventory and an embrace of AR and VR.
- [Self-Serve Ad Units Level the Playing Field for Emerging CPG Brands](https://streetfightmag.com/2022/02/15/self-serve-ad-units-level-the-playing-field-for-emerging-cpg-brands/) - Add-to-cart ad units from AdAdapted are giving emerging brands a fighting chance in the battle for market share against CPG giants.
- [Three E-Commerce Advertising Opportunities to Leverage Now](https://streetfightmag.com/2022/02/16/three-e-commerce-advertising-opportunities-to-leverage-now/) - For every transaction, there are many touchpoints. And digital marketers, brands, or online retailers need to account for as many as possible.
- [With Fresh Funding, dataPlor Expands to Map the World](https://streetfightmag.com/2021/07/13/with-fresh-funding-dataplor-expands-to-map-the-world/) - With the help of expanded seed funding, dataPlor is taking a technology-first approach to enrich its database, map vast territories, and accelerate growth.
- [Getting Real About Augmented Reality's Marketing Implications](https://streetfightmag.com/2022/02/15/getting-real-about-augmented-realitys-marketing-implications/) - Add in the metaverse, and the possibility for further AR growth in advertising is extraordinary. AR experiences can move consumers closer to a purchase.
- [Programmatic Best Practices: Dynamic Creative Optimization](https://streetfightmag.com/2022/02/14/programmatic-best-practices-dynamic-creative-optimization/) - DCO leverages machine learning for real-time media buying to deliver the best possible creative at the right time. Ads are customized in relation to the user.
- [Third-Party Delivery Apps Are Stealing Your Customers. Here’s How to Regain Control](https://streetfightmag.com/2022/02/11/third-party-delivery-apps-are-stealing-your-customers-heres-how-to-regain-control/) - Think grocery’s biggest problem is inflation? It used to be. These days, it’s third-party vendors like Instacart who impact your results in a tough business.
- [Locally Satisfies Shoppers' Demand to Find Popular Online Items Near Them](https://streetfightmag.com/2022/02/11/locally-satisfies-shopper-demand-to-find-popular-online-items-near-them/) - Locally connects shoppers to premium brands and in-stock products at local stores. The company saw explosive growth during the pandemic.
- [AUDIENCEX Rolls Out DSP Access for Mid-Market Brands](https://streetfightmag.com/2022/02/10/audiencex-rolls-out-dsp-access-for-mid-market-brands/) - AUDIENCEX is introducing a new self-service platform, offering DSP access for small and middle-market brands, as well as agencies.
- [Location-Based Marketing Association: Pinterest's AR Home Decor Tool](https://streetfightmag.com/2022/02/10/location-based-marketing-association-pinterests-ar-home-decor-tool/) - The Location-Based Marketing Association discusses Pinterest releasing an AR home decor tool and PAR Technology integrating Radius Network’s Flybuy platform.
- [Super Bowl in the Metaverse: 5 Marketing Strategies for Brands](https://streetfightmag.com/2022/02/09/super-bowl-in-the-metaverse-5-marketing-strategies-for-brands/) - The countdown is on for Super Bowl LVI, and brands are tapping into the metaverse to engage customers in targeted advertising without spending a fortune.
- [Online Reviews and the Problem of Authenticity](https://streetfightmag.com/2022/02/09/online-reviews-and-the-problem-of-authenticity/) - Recent developments from the FTC mark a significant moment in the history of online review management. Practices such as review gating have been widespread.
- [Advertisers Adopt Cross-Channel Strategies for Super Bowl LVI](https://streetfightmag.com/2022/02/08/advertisers-adopt-cross-channel-strategies-for-super-bowl-lvi/) - As brands put the finishing touches on their Super Bowl LVI strategies, they’re discovering that the biggest plays are happening outside traditional TV spots.
- [How Data Provides a Two-Way Story to Drive Performance](https://streetfightmag.com/2022/02/07/how-data-provides-a-two-way-story-to-drive-performance/) - Data creates a two-way story with customers. In this exchange, you deliver value to customers and they, in turn, give you important information.
- [Habu on the Opportunities and Challenges of Data Clean Rooms](https://streetfightmag.com/2022/02/07/habu-on-the-opportunities-and-challenges-of-data-clean-rooms/) - Clean rooms are not a magic bullet for privacy compliance. Just because a user hands over data does not mean the data can be shared with third parties.
- [Street Fight's February Theme: Personalization and Data Parties](https://streetfightmag.com/2022/02/04/street-fights-february-theme-personalization-and-data-parties/) - Street Fight's February theme will focus on the martech debates surrounding privacy, data collection, and the feasibility and effectiveness of personalization.
- [Location-Based Marketing Association: Google's Location Tracking Lawsuit](https://streetfightmag.com/2022/02/04/location-based-marketing-association-googles-location-tracking-lawsuit/) - The Location-Based Marketing Association discusses Google getting sued over deceptive location tracking and Apple going head to head with Square.
- [What is Experiential Personalization?](https://streetfightmag.com/2022/02/03/what-is-experiential-personalization/) - 3radical has a beef with what the martech industry calls personalization. CEO Michael Fisher says the company has an alternative: experiential personalization.
- [Zero-Party Data Platform Jebbit Lands $70 Million Investment](https://streetfightmag.com/2022/02/03/zero-party-data-platform-jebbit-lands-70-million-investment/) - With less than a year to go before Google phases out third-party cookies, a startup called Jebbit has stepped into the limelight.
- [Partnership Marketing is Set to Diversify and Go Global](https://streetfightmag.com/2022/02/02/partnership-marketing-is-set-to-diversify-and-go-global/) - Brands will experiment with different partnership payment models, diversify their mix of influencers and affiliates, and test the waters for global expansion.
- [Shoppability is the New Black](https://streetfightmag.com/2021/10/21/shoppability-is-the-new-black/) - Shoppable content has accelerated due to Covid. And now it's on a collision course with the holiday season. YouTube and TikTok are taking advantage.
- [Snap Doubles Down on Immersive Ads](https://streetfightmag.com/2021/11/18/snap-doubles-down-on-immersive-ads/) - Snap has been doubling down on AR — mostly seen through updates to its Lens Studio AR development platform and the evolving formats it offers to brand marketers
- [2022 Predictions: Immersive Tech Edition](https://streetfightmag.com/2021/12/16/2022-predictions-immersive-tech-edition/) - Street Fight offers three predictions for what could happen at the intersection of immersive tech and local commerce.
- [How Will the Metavearth Materialize?](https://streetfightmag.com/2022/01/20/how-will-the-metavearth-materialize/) - There are two metaverse tracks. One involves virtual and synchronous worlds. The other adds digital dimension and context to the physical world.
- [3 Debates Worth Having about Google’s Topics](https://streetfightmag.com/2022/02/01/3-debates-worth-having-about-googles-topics/) - Google's Topics generated debate over the new ad targeting methodology's privacy bona fides, effectiveness, and significance for the future of ad targeting.
- [New Hires: Mediaocean, Vibenomics, SKEEPERS](https://streetfightmag.com/2022/01/31/new-hires-mediaocean-vibenomics-skeepers/) - This Street Fight roundup features new hires at Mediaocean, SKEEPERS, and Vibenomics, including a new CEO at SKEEPERS and CFO at Vibenomics.
- [Marketing in 2022: Data Privacy, Multichannel Engagement, and Tool Centralization](https://streetfightmag.com/2022/01/31/marketing-in-2022-data-privacy-multichannel-engagement-and-tool-centralization/) - As marketers kick off 2022, they should be on the lookout for three key trends: the shift to first-party data, multichannel engagement, and tool centralization.
- [Advanced Contextual Launches Contextual Targeting Enhanced by Advertiser KPIs](https://streetfightmag.com/2022/02/02/advanced-contextual-launches-contextual-targeting-enhanced-by-advertiser-kpis/) - Advanced Contextual's Advanced Extension will bring together topic-based contextual ad targeting with advertisers' first-party customer data.
- [Location-Based Marketing Association: Precisely Acquires PlaceIQ](https://streetfightmag.com/2022/01/28/location-based-marketing-association-precisely-acquires-placeiq/) - The Location-Based Marketing Association covers Vibes launching a “Mobile Wallet as a Channel” service and Precisely acquiring PlaceIQ.
- [Google Search and the Long Pandemic](https://streetfightmag.com/2022/01/28/google-search-and-the-long-pandemic/) - In year two of the pandemic, consumer habits seemed to settle into a pattern of compromise. But it turns out search data tells a somewhat encouraging story.
- [How Augmented Reality Will Change the Way Brands Capture Consumer Attention](https://streetfightmag.com/2022/01/27/how-augmented-reality-will-change-the-way-brands-capture-consumer-attention/) - The smartphone camera and augmented reality are poised to usher in a new era of branding and advertising and will change the way brands capture attention.
- [Putting Power Back in the Hands of Advertisers This Year](https://streetfightmag.com/2022/01/27/putting-power-back-in-the-hands-of-advertisers-this-year/) - The time is ripe for advertisers to take control of data to make more powerful connections with consumers while improving transparency, engagement, and ROI.
- [“Returnless” Refund and Automatic Return Approval: Should Sellers Embrace Them?](https://streetfightmag.com/2022/01/26/returnless-refund-and-automatic-return-approval-should-sellers-embrace-them/) - Online merchants need to look at simplifying returns. An easier return process means happier customers, reduced friction, and fewer chargebacks.
- [Opportunity In the Metaverse Isn’t Just About NFTs — It’s About Interactions](https://streetfightmag.com/2022/01/26/opportunity-in-the-metaverse-isnt-just-about-nfts-its-about-interactions/) - As brands explore the metaverse and NFTs, it’s clear that the real value will be in creating deeper connections with consumers that extend across channels.
- [Reputation Lands $150 Million to Power Reputation Experience Management](https://streetfightmag.com/2022/01/25/reputation-lands-150-million-to-power-reputation-experience-management/) - Reputation announced Tuesday morning that it has raised $150 million in fresh funding to power what it calls reputation experience management, or RXM.
- [4 Steps to Build the Ultimate Consent Management Platform](https://streetfightmag.com/2022/01/24/4-steps-to-build-the-ultimate-consent-management-platform/) - This consent management platform guide will show businesses exactly how to increase consumer consent and safely monetize customer data.
- [The 4 Ad Tech Trends Mobile Marketers Need to Understand In 2022](https://streetfightmag.com/2022/01/21/the-4-ad-tech-trends-mobile-marketers-need-to-understand-in-2022/) - Mobile marketing tech trends include contextual advertising, machine learning, consolidation, and bidding increasingly taking the place of the waterfall.
- [Report: Retail Lags in Omnichannel Customer Service](https://streetfightmag.com/2022/01/21/report-retail-lags-in-omnichannel-customer-service/) - Despite making strides in digital adoption, a new report finds that many retailers are still missing the mark on omnichannel customer service.
- [Location-Based Marketing Association: Vendasta Acquires MatchCraft](https://streetfightmag.com/2022/01/20/location-based-marketing-association-vendasta-acquires-matchcraft/) - The Location-Based Marketing Association discusses T-Mobile acquiring Octopus Interactive and Vendasta acquiring MatchCraft.
- [5 Tips for Maximizing Your Performance CTV Strategy](https://streetfightmag.com/2022/01/19/5-tips-for-maximizing-your-performance-ctv-strategy/) - CTV advertising has some inherent advantages, especially for performance marketers. In this environment, advertisers can filter audiences before bidding on ads.
- [Valid Consent: Building Trust and Demonstrating Compliance](https://streetfightmag.com/2022/01/18/valid-consent-building-trust-and-demonstrating-compliance/) - Let’s explore how marketers, privacy professionals, and data managers can work together to obtain valid proof of consent, and why it’s critical to do so.
- [Evocalize Banks $12 Million to Scale its Local Digital Marketing Platform](https://streetfightmag.com/2022/01/18/evocalize-banks-12-million-to-scale-its-local-digital-marketing-platform/) - Seattle-based collaborative marketing startup Evocalize has grabbed $12 million in Series A funding for its data-driven digital marketing solution.
- [Here’s What Happens When Brands Start Micro-Communities for Digital Engagement](https://streetfightmag.com/2022/01/19/heres-what-happens-when-brands-start-micro-communities-for-digital-engagement/) - As the end of third-party cookies draws near, more brands are investing in micro-communities to engage customers online and collect valuable data.
- [Live Commerce Guides Retailers to Success in the Metaverse](https://streetfightmag.com/2022/01/14/live-commerce-guides-retailers-to-success-in-the-metaverse/) - Even before the metaverse is realized, brands are investing heavily in live commerce to get the first-mover advantage.
- [What’s Next for Personalization and Digitization in E-Commerce](https://streetfightmag.com/2022/01/14/whats-next-for-personalization-and-digitization-in-e-commerce/) - E-commerce retailers will work to make their digital homes less of a copy of every other e-commerce site and more of a destination where users want to linger.
- [Location-Based Marketing Association: Indoor Maps as a Service](https://streetfightmag.com/2022/01/13/location-based-marketing-association-indoor-maps-as-a-service/) - The Location-Based Marketing Association discusses Catalina partnering with Place IQ and Here Technologies launching Indoor Maps as a service.
- [How Do the “Other” Search Engines Handle Local Search?](https://streetfightmag.com/2022/01/13/how-do-the-other-search-engines-handle-local-search/) - Non-Google search engines such as Bing, DuckDuckGo, and Brave copy many of Google's features while integrating their own unique selling points.
- [6 Contactless Shopping Solutions for In-Store Retail](https://streetfightmag.com/2022/01/12/6-contactless-shopping-solutions-for-in-store-retail/) - Contactless shopping solutions are transforming in-store retail. Here are six, including Merkle's Scan & Know, which debuted at CES 2022.
- [TV Advertising Versus Social and Search](https://streetfightmag.com/2022/01/12/tv-advertising-versus-social-and-search/) - TV advertising versus social and search: Of course, TV ads drive better recall with their stronger hold on the consumer's attention. The numbers can explain.
- [6 Contextual Video Advertising Platforms](https://streetfightmag.com/2022/01/11/6-contextual-video-advertising-platforms/) - Contextual video advertising enabled by companies like Integral Ad Science and MediaMath is empowering brands with engaging, cookie-proof ad solutions.
- [Catalina Partners with PlaceIQ to Connect Omnichannel with OOH](https://streetfightmag.com/2022/01/11/catalina-partners-with-placeiq-to-connect-omnichannel-with-ooh/) - A new partnership between Catalina and the data provider PlaceIQ could have a major impact on the way multi-location brands run OOH campaigns.
- [2021 Lessons That Should Inform Your 2022 E-Commerce Marketplace Strategy](https://streetfightmag.com/2022/01/10/2021-lessons-that-should-inform-your-2022-e-commerce-marketplace-strategy/) - E-commerce success will come down to three critical elements in the year ahead: discoverability, compelling offers, and seamless experiences.
- [Real-Time Data Will Enhance the Customer Experience in 2022](https://streetfightmag.com/2022/01/10/real-time-data-will-enhance-the-customer-experience-in-2022/) - Consumer habits have shifted dramatically. As options for in-person shopping and dining have decreased, reliance on customer experience analytics has grown.
- [Street Fight's January Theme: Multilocation Metaverse](https://streetfightmag.com/2022/01/07/street-fights-january-theme-multilocation-metaverse/) - Beyond the hype, multilocation brands and retailers are embracing the metaverse. This month, Street Fight will dive further into that theme.
- [5 Ways Data Privacy Will Evolve in 2022](https://streetfightmag.com/2022/01/07/5-ways-data-privacy-will-evolve-in-2022/) - The glut of new data privacy solutions does not mean that martech, much less the private sector as a whole, has figured out how to prepare for the future.
- [Location-Based Marketing Association: Apple Wallet IDs Hit the TSA](https://streetfightmag.com/2022/01/06/location-based-marketing-association-apple-wallet-ids-hit-the-tsa/) - The Location-Based Marketing Association discusses TSA supporting Apple Wallet IDs starting in June. This is a proof point for mobile wallets.
- [The Growing Importance of Retail and Second-Party Data](https://streetfightmag.com/2022/01/06/adtech-and-data-predictions-for-2022/) - Navigating 2022 requires focusing on 1st- and 2nd-party data, building symbiotic relationships, and thinking strategically about how best to capture audiences.
- [How AI Is Driving the Next Generation of Ad Creative](https://streetfightmag.com/2022/01/05/how-ai-is-driving-the-next-generation-of-ad-creative/) - Creative AI has the potential to improve production and performance by making more room for original ideas without stripping away reliance on humans.
- [How to Build a Modern Loyalty Program in 2022](https://streetfightmag.com/2022/01/05/how-to-build-a-modern-loyalty-program-in-2022/) - Ongoing supply issues put brand retailers on the defense in 2021. Here's how to turn a standard loyalty program into a modern membership program in 2022.
- [Integral Ad Science Acquires Context to Power Contextual Video Advertising](https://streetfightmag.com/2022/01/04/integral-ad-science-acquires-context-to-power-contextual-video-advertising/) - Before its privacy era resurgence, advertisers had prized contextual advertising for years for its ability to connect them with brand-suitable environments.
- [The Future of CTV Advertising: What Brands Need to Know](https://streetfightmag.com/2022/01/04/the-future-of-ctv-advertising-what-brands-need-to-know/) - As the number of CTV viewers continues to rise, so will ad spend; the latest projections forecast CTV advertising spend to grow by 23% in 2022.
- [Location-Based Marketing in 2021 — and What to Expect for 2022](https://streetfightmag.com/2022/01/03/location-based-marketing-in-2021-and-what-to-expect-for-2022/) - The Location-Based Marketing Association reviews location based marketing's 2021 events and covers what the industry can expect this year.
- ['Good' Third-Party Data Rides to the Rescue](https://streetfightmag.com/2022/01/03/good-third-party-data-rides-to-the-rescue/) - Getting more info using third-party data doesn't just help with marketing outreach, it also helps with linkage, deduplication, and verifying information.
- [Beyond Localization: How Ultra-Targeted Email Newsletters Help Publishers Drive Engagement and Revenue](https://streetfightmag.com/2021/12/29/beyond-localization-how-ultra-targeted-email-newsletters-help-publishers-drive-engagement-and-revenue/) - For many years, email had been overlooked and undervalued as new channels emerged to steal the limelight — and budget. No longer.
- [Predictions: First-Party Data, Personalization, and Curated Marketplaces](https://streetfightmag.com/2021/12/29/roundup-2022-predictions-dec-30/) - Street Fight’s theme is 2022 predictions, and our experts share their takes on first-party data, personalization, curated ad marketplaces, and retail media.
- [Priorities Marketers Should Consider in 2022](https://streetfightmag.com/2021/12/28/priorities-marketers-should-consider-in-2022/) - As 2022 approaches, marketers are entering yet another year of great uncertainty as they try to navigate the impending elimination of third-party cookies.
- [LBMA: Heineken Tackles Supply Chain Crisis](https://streetfightmag.com/2021/12/28/lbma-heineken-tackles-supply-chain-crisis/) - The Location-Based Marketing Association covers Hyatt rolling out room keys via Apple Wallet and Heineken tackling the supply chain crisis.
- [The Influence of Local Guides on Google Reviews: Part 2](https://streetfightmag.com/2021/12/27/the-influence-of-local-guides-on-google-reviews-part-2/) - This deep dive into Google reviews is intended to show just what we mean when we discuss "Local Guides" and why they matter to local businesses' reputations.
- [Innovation Brief: Spotify, Chipotle & TikTok](https://streetfightmag.com/2021/12/27/innovation-brief-spotify-chipotle-tiktok/) - Street Fight's Innovation Brief series looks at Spotify's acquisition, Chipotle's digital-only location, and TikTok's viral food play.
- [November Theme: Hybrid Holidays](https://streetfightmag.com/2021/11/01/november-theme-hybrid-holidays/) - Street Fight, a publication covering martech, retail tech, and location data, is concentrating on the hybrid holidays for a second consecutive month.
- [October Theme: Hybrid Holidays](https://streetfightmag.com/2021/10/04/october-theme-hybrid-holidays/) - Last year, Street Fight dubbed its annual holiday coverage "home for the holidays." This year, brands face a more uncertain landscape: hybrid holidays.
- [Roundup: 2022 Predictions on CTV/OTT and Adtech](https://streetfightmag.com/2021/12/22/roundup-2022-predictions-dec-23/) - Street Fight experts share their takes on B2B streaming advertising, capitalizing on first-party data, ad automation, and digital video content.
- [New Hires: Mediaocean, Acceleration Partners, and More](https://streetfightmag.com/2021/12/22/new-hires-mediaocean-acceleration-partners-and-more/) - This week's companies reporting new adtech, martech, and e-commerce hires include Mediaocean, Acceleration Partners, Aisle Rocket, Ordergroove, and AdAdapted.
- [Ericsson Emodo Launches Creative Lab Focused on AR Experiences](https://streetfightmag.com/2021/12/21/ericsson-emodo-launches-creative-lab-focused-on-ar-experiences/) - Ericsson Emodo has announced plans to make a significant investment in the metaverse, launching a solution to create targeted AR experiences for advertisers.
- [What I Learned from 50 Examples of the New Local SERP](https://streetfightmag.com/2021/12/21/what-i-learned-from-50-examples-of-the-new-local-serp/) - After conducting more than 50 “local intent” Google searches, I found not all of them return the new “mega map,” nor is the new layout completely consistent.
- [Anonymized, Localized Shopper Data Offers a New Beginning for Brand Marketers](https://streetfightmag.com/2021/06/07/anonymized-localized-shopper-data-offers-a-new-beginning-for-brand-marketers/) - Marketers should welcome the steps being taken to safeguard consumer data privacy and recognize the opportunity to leveraged data already available to them.
- [Why the End of Cookies Creates a Problem for Ad Frequency Capping](https://streetfightmag.com/2021/04/22/why-the-end-of-cookies-creates-a-problem-for-ad-frequency-capping/) - Without third-party cookies and with fewer individual identifiers from iPhones, frequency capping will become more difficult. Blis has a solution.
- [How Privacy-Conscious Advertising Can Generate Results](https://streetfightmag.com/2021/03/09/how-privacy-conscious-advertising-can-generate-results/) - Marketers are facing an opportunity to change the way that we define what an audience means and how personal advertising can continue to deliver value.
- [Catch-(20)22: Where Do Mobile Apps Go from Here?](https://streetfightmag.com/2021/12/20/catch-2022-where-do-mobile-apps-go-from-here/) - The mobile privacy solution is here. Shifting data analysis onto the mobile device of each user is the path out of this impossible situation for marketers.
- [6 Fulfillment Services for Personalizing E-Commerce Orders](https://streetfightmag.com/2021/12/20/6-fulfillment-services-for-personalizing-e-commerce-orders/) - Personalized packaging drives loyalty and conversions. More brands are utilizing fulfillment services to personalize e-commerce orders.
- [Superior Customer Experience is the Gift that Keeps on Giving All Year Long](https://streetfightmag.com/2021/12/17/superior-customer-experience-is-the-gift-that-keeps-on-giving-all-year-long/) - What can local businesses do to keep up with the retail Goliaths of the world? The answer: provide a superior customer experience, wherever that customer is.
- [LBMA: Alexa Arrives in NYC Christmas Window Displays](https://streetfightmag.com/2021/12/17/lbma-alexa-arrives-in-nyc-christmas-window-displays/) - The Location-Based Marketing Association reflects on Asda partnering with GoodMaps to help the visually impaired navigate stores and Alexa hitting NYC stores.
- [Roundup: 2022 Adtech & Martech Predictions](https://streetfightmag.com/2021/12/16/roundup-2022-predictions-dec-16/) - Experts share their 2022 predictions about measurement and advertising optimization, consumer trust, contextual ads, and marketing's social impact.
- [SOCi Study Finds 62% of Google Reviews Are Written by Local Guides](https://streetfightmag.com/2021/12/15/soci-study-finds-62-of-google-reviews-are-written-by-local-guides/) - Local Guides write most of the reviews on Google today — about 62% of all reviews. In the restaurant category, the dominance of Local Guides is even greater.
- [2022 Will Reshape the Future of Ad Tech](https://streetfightmag.com/2021/12/15/2022-will-reshape-the-future-of-ad-tech/) - As the big tech players inch closer to their deadlines to address privacy concerns, here are some adtech trends that advertisers and publishers should expect.
- [Mobile Marketing Trends for 2022](https://streetfightmag.com/2021/12/14/mobile-marketing-trends-for-2022/) - If you are wondering what to expect in the mobile marketing ecosystem for 2022, this guide will help you set expectations and stay ahead of the curve.
- [Fragmentation in Connected TV Creates Opportunities for Brand Marketers](https://streetfightmag.com/2021/12/14/fragmentation-in-connected-tv-creates-opportunities-for-brand-marketers/) - Connected TV is getting hotter, but not all advertising and measurement firms stand poised to benefit equally from the industry growth.
- [KEVANI, Taking Localized Approach to OOH, Announces New LA Property](https://streetfightmag.com/2021/12/13/kevani-taking-localized-approach-to-ooh-announces-new-la-property/) - The digital OOH firm KEVANI is taking a localized approach to marketing, attracting national brands that want to advertise on Los Angeles billboards.
- [Innovation Brief: Girls Who Code, Facebook Messenger, and Humanoid Robots](https://streetfightmag.com/2021/12/10/innovation-brief-girls-who-code-facebook-messenger-and-humanoid-robots/) - Street Fight's Innovation Brief series covers Girls Who Code, Facebook Messenger payments, and humanoid robots.
- [LBMA: Circle K Teams Up with Pokémon Go](https://streetfightmag.com/2021/12/10/lbma-circle-k-teams-up-with-pokemon-go/) - The Location-Based Marketing Association covers CVS rolling out audio prescription labels and Circle K teaming up with Pokemon Go.
- [Converting Scrollers into Shoppers: Why Social Commerce is Key for Holiday Retail Success](https://streetfightmag.com/2021/12/10/converting-scrollers-into-shoppers-why-social-commerce-is-key-for-holiday-retail-success/) - The use of social commerce is gaining momentum, and it presents a huge opportunity for retailers to establish meaningful connections with consumers.
- [2022 Martech Predictions on Retail Media, CTV/OTT, and Messaging](https://streetfightmag.com/2021/12/09/2022-martech-predictions-on-retail-media-ctv-ott-and-messaging/) - Marketing experts expound on the growth of retail media and CTV, the battle for consumer attention, and the increasing centrality of messaging to marketing.
- [Reputation Report Shows Increasing Relevance of ​​Google Business Profiles](https://streetfightmag.com/2021/12/08/reputation-report-shows-increasing-relevance-of-​​google-business-profiles/) - Google Business Profiles are the single most important source of reliable information for local shoppers, but retailers struggle with the transition to digital.
- [2021 Ranking Factors Report Underscores Importance of Google Profiles and Reviews](https://streetfightmag.com/2021/12/08/2021-ranking-factors-report-underscores-importance-of-google-profiles-and-reviews/) - The Local Search Ranking Factors report by Whitespark highlighted the growing importance of the Google Business Profile in local search.
- [Yelp: Consumers Want Reviews, Not Just Ratings. OK, Google?](https://streetfightmag.com/2021/12/07/yelp-consumers-want-reviews-not-just-ratings-ok-google/) - For Yelp, consumers' stated preference for written reviews is good news to share, as the company forces reviewers to leave written text, unlike Google.
- [Heap Raises $110M to Fund the Future of Digital Analytics](https://streetfightmag.com/2021/12/07/heap-raises-110m-to-fund-the-future-of-digital-analytics/) - Heap, a startup that helps businesses build better digital experiences by analyzing the customer journey, has closed on a $110 million Series D round.
- [Business Messaging Best Practices: A Conversation with Meta](https://streetfightmag.com/2021/12/08/business-messaging-best-practices-a-conversation-with-meta/) - Messaging is one of the core ways customers interact with local brick-and-mortar businesses. Yet this part of the customer experience often begets frustration.
- [5 Predictions for Digital Advertising in 2022](https://streetfightmag.com/2021/12/06/5-predictions-for-digital-advertising-in-2022/) - 2022 will be another big year for digital advertising. We are likely to see new norms take shape surrounding privacy, targeting, and evolving channels.
- [5 Brands Leveraging AI to Give Consumers What They Want This Holiday Season](https://streetfightmag.com/2021/12/06/5-brands-leveraging-ai-to-give-consumers-what-they-want-this-holiday-season/) - What do shoppers really want this holiday season? More brands are using AI and ML to take the guesswork out of managing supply.
- [With Supply Chain in Crisis, Retailers Use Tech-Enabled Processes to Monitor Demand](https://streetfightmag.com/2021/12/03/with-supply-chain-in-crisis-retailers-use-tech-enabled-processes-to-monitor-demand/) - With the holiday shopping season underway, more retailers are looking at how they can use technology to solve supply chain challenges.
- [LBMA: Supermarket Uses In-Store Data to Drive Programmatic DOOH Ads](https://streetfightmag.com/2021/12/03/lbma-supermarket-uses-in-store-data-to-drive-programmatic-dooh-ads/) - The Location-Based Marketing Association covers Life360 acquiring Tile and Albert Heijn using in-store data to inform programmatic DOOH ads.
- [How Younger Platforms Are Chipping Away at Facebook's Dominance in Social](https://streetfightmag.com/2021/12/02/how-younger-platforms-are-chipping-away-at-facebooks-dominance-in-social/) - There's a lot of talk in the martech/adtech ecosystem about Facebook and Instagram's gradual loss of sway in social advertising. How much is really changing?
- [Is Shopify Plus Worth It? Here’s What You Need to Know](https://streetfightmag.com/2021/12/02/is-shopify-plus-worth-it-heres-what-you-need-to-know/) - Shopify Plus is the highest plan on offer and includes a variety of features and options that aren’t available for other plans. Here are the pros and cons.
- [Digital Advertising Has a Promising 2022 in Store — for Those Who Get Ready for It](https://streetfightmag.com/2021/12/01/digital-advertising-has-a-promising-2022-in-store-for-those-who-get-ready-for-it/) - The industry is moving away from third-party cookies, toward VR/AR experiences, and into a rebounding economy. Here are the 2022 digital ad trends to watch.
- [How D2C Brands Are Capitalizing on Physical Stores and Shifting Metrics of Success](https://streetfightmag.com/2021/12/01/how-d2c-brands-are-capitalizing-on-physical-stores-and-shifting-metrics-of-success/) - Digital-first brands are embracing brick-and-mortar. In doing so, they are upending the way we measure success in physical retail spaces.
- [Street Fight's December Theme: Predictions](https://streetfightmag.com/2021/11/30/street-fights-december-theme-predictions/) - Street Fight will be focusing on 2022 predictions as we plan our December reporting and consider contributor op-eds on martech, adtech, retail, and location.
- [LBMA: Google Maps Goes Head to Head with Instacart](https://streetfightmag.com/2021/11/29/lbma-google-maps-goes-head-to-head-with-instacart/) - The Location-Based Marketing Association covers SPREE Interactive taking its VR platform global and Google Maps going head to head with Instacart.
- [A Third of Marketing Leaders Say They're Not Ready for Third-Party Cookies' Demise](https://streetfightmag.com/2021/11/29/a-third-of-marketing-leaders-say-theyre-not-ready-for-third-party-cookies-demise/) - The death of the third-party cookie on Chrome in 2023 dominated the martech discussion in 2021, but a third of marketing leaders aren't ready for its impact.
- [SMBs Struggle to Accept Mobile Payments — And Lose Customers as a Result](https://streetfightmag.com/2021/11/24/smbs-struggle-to-accept-mobile-payments-and-lose-customers-as-a-result/) - Mobile payments grew 29% last year, as more consumers sought out safer payment options at the point-of-sale. But small businesses are being left behind.
- [Holiday Marketing Amid Current Supply Chain Disruptions](https://streetfightmag.com/2021/11/24/holiday-marketing-amid-current-supply-chain-disruptions/) - By using marketing to communicate transparently about potential shortages, companies can overcome the current challenges and serve their holiday customers.
- [How Personalized Packaging Can Drive Loyalty and Conversions](https://streetfightmag.com/2021/11/23/how-personalized-packaging-can-drive-loyalty-and-conversions/) - You don’t have to be a toddler to love the box as much as what’s in it. The same can be said for businesses looking to gain market share. In an age of personalization, focusing on custom packaging can provide a measurable advantage, at a much smaller cost than other personalized elements. If you’ve ever
- [Policy Guardrails Mitigate Cyber Monday Security Risks](https://streetfightmag.com/2021/11/23/policy-guardrails-mitigate-cyber-monday-security-risks/) - Cyber Monday. It’s traditionally one of the biggest shopping days of the year, but 2021, it’s a day that many retailers have been dreading.
- [How Retailers Can Scale their Workforces for the Holidays and Beyond](https://streetfightmag.com/2021/11/22/how-retailers-can-scale-their-workforces-for-the-holidays-and-beyond/) - How can operations and HR leaders in retail organizations use artificial intelligence to overcome a significant worker shortage, both now and in the future?
- [Tips for Black Friday and Cyber Monday Discounting](https://streetfightmag.com/2021/11/22/tips-for-black-friday-and-cyber-monday-discounting/) - For Black Friday and Cyber Monday, retailers should be paying attention to the macro-factors impacting the current retail environment.
- [LBMA: Google Enters OEM Vehicle Navigation Space](https://streetfightmag.com/2021/11/19/lbma-google-enters-oem-vehicle-navigation-space/) - The Location-Based Marketing Association covers Google getting into the OEM vehicle navigation space and Amazon’s Alexa coming to hospitals.
- [The Local Customer Journey is Omnichannel](https://streetfightmag.com/2021/11/19/the-local-customer-journey-is-omnichannel/) - The local customer journey is omnichannel. That is the big takeaway from an Uberall survey on "consumer expectations and behaviors in the post-Covid era."
- [Reaching Consumers with Relevant Messaging for the Holidays](https://streetfightmag.com/2021/11/18/hybrid-holidays-expert-insights-roundup-v/) - For the hybrid holidays, our experts share their takes on optimizing email campaigns for relevance, taking advantage of OOH, and cookieless solutions.
- [How America's Growing Embrace of Intersectionality Should Inform Marketing](https://streetfightmag.com/2021/11/17/how-americas-growing-embrace-of-intersectionality-should-inform-marketing/) - Brands should reflect US consumers’ emboldened conception of their own diverse identities, doubling down on commitments to intersectional representation.
- [Advertising Costs for Casual Mobile Games Are Down This Holiday Season](https://streetfightmag.com/2021/11/17/advertising-costs-for-casual-mobile-games-are-down-this-holiday-season/) - While costs will likely continue to fluctuate, the post-IDFA reality is here to stay. Thankfully, there are a few simple steps mobile game marketers can take.
- [Personalization’s Chief Risk and Reward: Identity Reinforcement](https://streetfightmag.com/2021/11/16/personalizations-chief-risk-and-reward-identity-reinforcement/) - Personalization's chief risks and rewards lie in identity reinforcement. Martech is not just an industry that measures identity; it manufactures identities.
- [Customer Loyalty: How to Build Lasting Relationships with Online Shoppers](https://streetfightmag.com/2021/11/16/customer-loyalty-how-to-build-lasting-relationships-with-online-shoppers/) - While businesses do certainly need to expand to grow, nurturing customer loyalty can be more affordable and effective in numerous ways.
- [Marketers Focus on Buyer Intent Data as Privacy Undermines Targeting](https://streetfightmag.com/2021/11/12/marketers-focus-on-buyer-intent-data-as-privacy-undermines-targeting/) - Firms such as LinkedIn, G2, Qualified, and 6Sense are rolling out and testing solutions to fill the gaps in B2B targeting.
- [3 Cutting-Edge Trends in Digital Advertising](https://streetfightmag.com/2021/11/12/3-cutting-edge-trends-in-digital-advertising/) - Three digital ad trends include context becoming a layer of all advertising, real-time updates to messaging, and interactivity driving engagement.
- [5 Ways Retail Brands Are Embracing the Metaverse](https://streetfightmag.com/2021/11/15/5-ways-retail-brands-are-embracing-the-metaverse/) - Brand marketers have begun staking their claim to the metaverse and coming up with creative ways to get involved following Facebook's rebrand to focus on it.
- [5 Reasons Direct-to-Consumer Marketers Should Invest in CTV and OTT](https://streetfightmag.com/2021/11/15/5-reasons-direct-to-consumer-marketers-should-invest-in-ctv-and-ott/) - Allocating some budget for CTV/OTT in the coming year is a smart investment that will put your brand ahead of the competition and in front of engaged audiences.
- [Clinch Launches Dynamic Circular Ads for Connected TV](https://streetfightmag.com/2021/11/11/clinch-launches-dynamic-circular-ads-for-connected-tv/) - Clinch launched a hyperpersonalized advertising product that brands can use to convert offline promotions to digital, social, video, and connected TV.
- [LBMA: Digital Envoy Acquiring Location Sciences](https://streetfightmag.com/2021/11/11/lbma-digital-envoy-acquiring-location-sciences/) - The Location-Based Marketing Association covers Digital Envoy acquiring Location Sciences and Stirista launching their Crosswalk geo-attribution platform.
- [Privacy-First Mobile Marketing in 4 Steps](https://streetfightmag.com/2021/11/10/privacy-first-mobile-marketing-in-4-steps/) - Developing a privacy-first strategy is not only about getting creative in how you message or target; it’s also about being creative in how you find audiences.
- [Text Marketing Delivers Massive Lift for Restaurants in 2021](https://streetfightmag.com/2021/11/10/text-marketing-delivers-massive-lift-for-restaurants-in-2021/) - Text marketing programs are ubiquitous in the restaurant industry, but are they profitable? New research from Mobivity tells us the answer.
- [Unpacking Holiday Trends: What Retailers Need to Know](https://streetfightmag.com/2021/11/09/unpacking-holiday-trends-what-retailers-need-to-know/) - Street Fight takes a closer look at what we can expect from the 2021 holiday season, including best practices for maximizing sales.
- [BNPL Firms Spend Big in Battle for Market Share](https://streetfightmag.com/2021/11/09/bnpl-firms-spend-big-in-battle-for-market-share/) - Firms in the buy now, pay later (BNPL) space are fighting for market share, spending millions on aggressive ad buys in the hopes of besting the competition.
- [Digital Ads Are Getting Much More Expensive as E-Commerce Booms](https://streetfightmag.com/2021/11/08/digital-ads-are-getting-much-more-expensive-as-e-commerce-booms/) - The cost of digital advertising has skyrocketed over the past 18 months, climbing along with e-commerce spending. That's according to a report by Merkle.
- [What You Need to Know about the Google My Business Name Change](https://streetfightmag.com/2021/11/05/what-you-need-to-know-about-the-google-my-business-name-change/) - Google announced it would rename Google My Business to Google Business Profile, encouraging businesses to update their profiles directly in SERPs.
- [Marketers Want Multiple IDs to Replace Third-Party Cookies](https://streetfightmag.com/2021/11/05/marketers-and-publishers-want-multiple-ids-to-replace-third-party-cookies/) - Marketers and publishers asking which will be the next-generation ID to rule them all are misguided, according to a new study by data solutions provider Lotame.
- [Retailers Use AI to Combat Shrinking Seasonal Workforce, Surging Customer Demands](https://streetfightmag.com/2021/11/08/retailers-use-ai-to-combat-shrinking-seasonal-workforce-surging-customer-demands/) - Holiday sales projections are through the roof in 2021. Here is how top retailers are using AI to make up for shrinking workforces and meet customer demands.
- [Holiday Insights: Partnerships and Covid](https://streetfightmag.com/2021/11/04/hybrid-holidays-expert-insights-roundup-iv/) - Street Fight sources experts share their takes on taking advantage of partnerships, navigating Covid, and optimizing for holiday grocery preferences.
- [LBMA: Chili's Tests a Robot Server](https://streetfightmag.com/2021/11/04/lbma-chilis-tests-a-robot-server/) - The Location-Based Marketing Association covers Chili’s restaurants testing a robot server named Rita and EzFill adding gasoline to on-demand deliveries.
- [What’s Behind Google’s Fake Review Problem?](https://streetfightmag.com/2021/11/03/whats-behind-googles-fake-review-problem/) - A fake review is more than just unethical — it can be bad for business. Here's what's behind Google's fake reviews problem.
- [Why Are So Many Chatbots Missing the Mark?](https://streetfightmag.com/2021/11/03/why-are-so-many-chatbots-missing-the-mark/) - The use of chatbots for retail CX has been on the rise for years. Use of chatbots as a brand communication channel increased by 92% between 2019 and 2020.
- [How to Apply User Psychology to Web Design](https://streetfightmag.com/2021/11/02/how-to-apply-user-psychology-to-web-design/) - Optimizing web design for user psychology starts with three basic principles — visual impact, choice engineering, and trust.
- [Don’t Wait For a Cookieless World: Here’s How to Act Now](https://streetfightmag.com/2021/11/02/dont-wait-for-a-cookieless-world-heres-how-to-act-now/) - Businesses can prepare for a cookieless future by focusing on the problems driving privacy changes and exploring contextual targeting as an alternative.
- [Advertising Tactics to Maximize 2021’s Holiday Shopping](https://streetfightmag.com/2021/11/01/advertising-tactics-to-maximize-2021s-holiday-shopping/) - With a nimble approach and adaptable strategies, marketers this year can keep up with shifting consumer behaviors and drive engagement this holiday season.
- [Innovation Brief: Amazon, Spotify & Local Delivery](https://streetfightmag.com/2021/10/29/innovation-brief-amazon-spotify-local-delivery/) - Street Fight's Innovation Brief series looks at Spotify's foray into e-commerce, smart local delivery, and Amazon's healthcare play.
- [How Marketing Automation Can Boost Job Satisfaction and Remedy the Great Resignation](https://streetfightmag.com/2021/10/29/how-marketing-automation-can-boost-job-satisfaction-and-remedy-the-great-resignation/) - Marketing automation technology can remove many of the repetitive tasks that can lead to employee burnout or dissatisfaction.
- [Holiday Insights: Supply Chain Concerns and Mobile Communications](https://streetfightmag.com/2021/10/28/holiday-insights-supply-chain-concerns-and-mobile-communications/) - Holiday experts share their takes with Street Fight on navigating supply chain concerns, taking advantage of mobile, and building trust with customers.
- [LBMA: PayPal's Interest in Acquiring Pinterest](https://streetfightmag.com/2021/10/28/lbma-paypals-interest-in-acquiring-pinterest/) - The Location-Based Marketing Association covers PayPal looking to acquire Pinterest and Starbucks exploring cashier-less stores with Amazon tech.
- [Why Affiliates and Influencers Are Critical to Business Growth](https://streetfightmag.com/2021/10/27/why-affiliates-and-influencers-are-critical-to-business-growth/) - For the past 20 years, we’ve witnessed a remarkable reshaping of the forces that drive growth: from traditional sales and marketing to influencers and partners.
- [Inside the Last-Mile Delivery Crunch](https://streetfightmag.com/2021/10/27/inside-the-last-mile-delivery-crunch/) - The so-called shippageddon that retailers are bracing for is creating new worries and new opportunities for last-mile delivery from brands leading on the issue.
- [Why Are We Still Talking About Bias in AI?](https://streetfightmag.com/2021/10/26/why-are-we-still-talking-about-bias-in-ai/) - A data/AI ethics foundation can help keep businesses accountable and encourage their employees to recognize inequities and act on them in real-time.
- [Google Local Search Trends IV: Federation](https://streetfightmag.com/2021/10/26/google-local-search-trends-iv-federation/) - The Google My Business API has been undergoing a complete overhaul from the ground up, a change that will leave us with a totally different architecture.
- [Holiday Insights: Mission-Driven Messaging and Customer-Driven Strategy](https://streetfightmag.com/2021/10/22/hybrid-insights-mission-driven-messaging-and-customer-driven-strategy/) - Hybrid holiday experts share their takes on mission-driven messaging, customer-driven strategy, the blurred B2B-B2C divide, and consumer preferences.
- [What Does the Arrival of Approximate Location Mean for Granular Ad Targeting?](https://streetfightmag.com/2021/10/25/what-does-the-arrival-of-approximate-location-mean-for-granular-ad-targeting/) - Tucked into ​​the Android 12 update is the option for users to ​share approximate location instead of precise location. Here's what that means for marketers.
- [What Location Data Tells Us About Post-Pandemic Tourism](https://streetfightmag.com/2021/10/25/what-location-data-tells-us-about-post-pandemic-tourism/) - Data-driven insights have become crucial as the world prepares to reopen and drive growth to key travel destinations.
- [Heap’s Journey Maps Show How Consumers Navigate Digital Experiences](https://streetfightmag.com/2021/10/22/heaps-journey-maps-show-how-consumers-navigate-digital-experiences/) - Heap's new Journey Maps data science tool was designed to help teams understand how users navigate digital experiences.
- [LBMA: Old Spice Goes Wild with Snapchat at Walmart](https://streetfightmag.com/2021/10/21/lbma-old-spice-goes-wild-with-snapchat-at-walmart/) - The Location-Based Marketing Association covers Old Spice going wild with Snapchat at Walmart and United Airlines using PayPal QR codes for in-flight payments.
- [Will Audio-Only OOH Be 2021’s Biggest Ad Trend?](https://streetfightmag.com/2021/10/20/will-audio-only-ooh-be-2021s-biggest-ad-trend/) - The Trade Desk’s decision to expand its omnichannel DSP to support audio out-of-home is just the latest in a string of high-profile moves in the audio space.
- [BeOp Adds Conversation to Post-Cookie Contextual Advertising](https://streetfightmag.com/2021/10/20/beop-charts-path-to-interactive-data-driven-ads-after-cookies/) - What distinguishes BeOp from contextual ad competitors is the style of its ads: conversational quizzes and questions that drive engagement and zero-party data.
- [Shipping Costs and Shortages Disrupt Holiday Shopping](https://streetfightmag.com/2021/10/19/shipping-costs-and-shortages-disrupt-holiday-shopping/) - This year's holiday shopper is looking for deals and convenience, cares about inflation and product shortages, and is willing to shop early and in store.
- [6 Ways Brands Are Leveraging Human-to-Human Marketing in 2021](https://streetfightmag.com/2021/10/18/6-ways-brands-are-leveraging-human-to-human-marketing-in-2021/) - More brands are investing in human-to-human marketing, a technique that leverages technology to recruit local ambassadors who can market products at scale.
- [5 Pillars of Strong Tech Thought Leadership](https://streetfightmag.com/2021/10/15/5-pillars-of-strong-tech-thought-leadership/) - Here are five pillars of high-quality tech thought leadership to guide would-be thought leaders to success. Among them: specificity, originality, and concision.
- [Innovation Brief: Apple, Canon & Disney](https://streetfightmag.com/2021/10/14/innovation-brief-apple-canon-disney/) - Street Fight's Innovation Brief series looks at AirPods Conversation Boost, Canon's VR lens, and Disney Stuntronics.
- [LBMA: Home Depot Hires Walmart to Deliver Goods](https://streetfightmag.com/2021/10/13/lbma-home-depot-hires-walmart-to-deliver-goods/) - The Location-Based Marketing Association covers Home Depot hiring Walmart to deliver goods and Apple upping its game with “find my phone” location features.
- [Holiday Insights: Mobile Strategy and Interactive Advertising](https://streetfightmag.com/2021/10/14/holiday-insights-mobile-strategy-and-interactive-advertising/) - Street Fight's hybrid holiday experts share their takes on mobile strategy, interactive advertising, customer service, and empathetic messaging.
- [5 Gen Z and Millennial Social Shopping Trends for the Holidays](https://streetfightmag.com/2021/10/13/5-gen-z-and-millennial-social-shopping-trends-for-the-holidays/) - To instruct brands on where and how to speak to the youth, here are five Gen Z and millennial preferences captured by a survey of more than 500 by StitcherAds.
- [Why Deep Linking is a Must for M-Commerce Marketers this Holiday Season](https://streetfightmag.com/2021/10/13/why-deep-linking-is-a-must-for-m-commerce-marketers-this-holiday-season/) - Minimizing friction when consumers interact with your mobile app is critical to conversion, and many retailers will achieve this with the help of deep linking.
- [5 Headless Commerce Solutions for Retailers](https://streetfightmag.com/2021/10/12/5-headless-commerce-solutions-for-retailers/) - Headless commerce is one of the latest innovations to hit the retail industry. These are the five headless commerce startups to watch.
- [Cidewalk Expands to Bring Mobile Marketing to Local Businesses Overseas](https://streetfightmag.com/2021/10/11/cidewalk-expands-to-bring-mobile-marketing-to-local-businesses-overseas/) - The digital marketing firm Cidewalk is expanding its reach and opening up its self-serve mobile advertising platform to global markets.
- [Broadening Local: Expert Roundup](https://streetfightmag.com/2021/09/29/broadening-local-expert-roundup/) - Local search experts expound on the latest in the industry. Claire Carlile proposes Google My Business as a CMS, and Damian Rollison delineates major trends.
- [OOH Advertising Strategy is Evolving with Measurement Advances](https://streetfightmag.com/2021/10/08/ooh-advertising-strategy-is-evolving-with-measurement-advances/) - OOH is evolving, becoming easier to measure and to strategize around thanks to technical breakthroughs that are putting it in line with other digital channels.
- [LBMA: Etsy Launches a Virtual AR Showroom](https://streetfightmag.com/2021/10/08/lbma-etsy-launches-a-virtual-ar-showroom/) - The Location-Based Marketing Association covers Uber Eats rolling out pumpkin delivery in 3 cities and Esty launching a virtual AR showroom with The Etsy House.
- [Innovation Brief: Amazon, Twitch & Facebook](https://streetfightmag.com/2021/10/07/innovation-brief-amazon-twitch-facebook/) - Street Fight's Innovation Brief covers Amazon's robotic endeavors, Twitch Paid Boost, and Facebook's latest controversies.
- [Stop Flying Blind: Why Closed Feedback Loops Matter More Than Ever](https://streetfightmag.com/2021/10/07/stop-flying-blind-why-closed-feedback-loops-matter-more-than-ever/) - You can use automated surveys to take your customers’ pulse, establish a solid baseline, and execute a closed-loop feedback strategy to continuously improve.
- [Reveal Mobile Acquires OOH Location Intelligence Startup Mira](https://streetfightmag.com/2021/10/05/reveal-mobile-acquires-ooh-location-intelligence-startup-mira/) - Reveal Mobile has acquired Mira, a location intelligence player in the OOH ad space. It also snagged Lyft as the newly expanded company’s first customer.
- [Fast Brings New Headless Checkout Capabilities to Live Events](https://streetfightmag.com/2021/10/06/fast-brings-new-headless-checkout-capabilities-to-live-events/) - Shopping carts and logins slow shoppers down. With the debut of headless checkout capabilities, a startup called Fast is aiming to redefine the way people shop.
- [What Becomes of Brand Identity in a World of Changing IDs?](https://streetfightmag.com/2021/10/05/what-becomes-of-brand-identity-in-a-world-of-changing-ids/) - What happens to measuring brand identity and positioning with the dramatic shift in one of the best attribution tools marketers have ever known?
- [Bluefin Wants to Devalue Your Data](https://streetfightmag.com/2021/10/05/bluefin-wants-to-devalue-your-data/) - Bluefin, the company whose core mission is devaluing data, does not want to steal your information; it wants to shield it from that very outcome.
- [How Human-to-Human Marketing Can Counter the Labor Shortage and Drive Q4 Growth](https://streetfightmag.com/2021/10/04/how-human-to-human-marketing-can-counter-the-labor-shortage-and-drive-q4-growth/) - H2H marketing can help brands tackle the labor shortage by tapping personnel in the very communities they want to convert into customers.
- [Smart Brand Strategy in an Endemic Era: How to Effectively Gain Trust](https://streetfightmag.com/2021/10/01/smart-brand-strategy-in-an-endemic-era-how-to-effectively-gain-trust/) - The future of brand strategy is all about increasing engagement with quality interactions in a way that inspires loyalty and trust from a brand's audience.
- [LBMA: 605 and PlaceIQ Partner Up](https://streetfightmag.com/2021/10/01/lbma-605-and-placeiq-partner-up/) - The Location-Based Marketing Association covers 605 and PlaceIQ's partnership, Logiq introducing a geofencing platform, and MoodMedia acquiring PlayNetwork.
- [How Brands Can Rock TikTok to Reach Gen Z](https://streetfightmag.com/2021/09/30/how-brands-can-rock-tiktok-to-reach-gen-z/) - By being strategic about platform priorities, emphasizing authenticity, and nurturing organic social, marketers can reach the influential Gen Z audience.
- [Google Local Search Trends III: Socialization](https://streetfightmag.com/2021/09/30/google-local-search-trends-iii-socialization/) - Google’s local platform — comprising Google My Business, Google Maps, and the local component of Google Search — has become a massive social network.
- [Yelp Introduces Guest Manager, A Front-of-House Operations Tool for Restaurants](https://streetfightmag.com/2021/09/29/yelp-introduces-guest-manager-a-front-of-house-operations-tool-for-restaurants/) - Yelp today introduced Yelp Guest Manager, a comprehensive solution that brings together digital tools for restaurants.
- [Now’s Not The Time To Cut Back On Marketing. Here’s What To Do Instead](https://streetfightmag.com/2021/09/28/nows-not-the-time-to-cut-back-on-marketing-heres-what-to-do-instead/) - Businesses that withdraw have a much harder time, and find it far more expensive in the long run, to regain customers once they start re-engaging.
- [How Consumers Feel About First-Party Data](https://streetfightmag.com/2021/09/28/how-consumers-feel-about-first-party-data/) - More than 90% of marketers believe leveraging first-party data to better understand their customers is critical to growth. But how do consumers feel about that?
- [New Year, Same Challenge: Content is the Key to Another Digital Holiday Season for Retailers](https://streetfightmag.com/2021/09/27/new-year-same-challenge-content-is-the-key-to-another-digital-holiday-season-for-retailers/) - To succeed for the 2021 holidays, businesses must capitalize on opportunities in the areas of customer communication and online product presentation.
- [How Apple's Latest Privacy Changes Will Affect Email Marketing](https://streetfightmag.com/2021/09/27/how-apples-latest-privacy-changes-will-affect-email-marketing/) - Last week, Apple rolled out iOS 15, which brought more privacy changes that could undermine tracking and disadvantage digital marketers.
- [Privacy versus Paid Content: What Are We Willing to Sacrifice?](https://streetfightmag.com/2021/09/24/privacy-versus-paid-content-what-are-we-willing-to-sacrifice/) - To the naked eye, technologies and laws allowing consumers more control are absolutely and unequivocally good. But they have their drawbacks.
- [How L’Oréal and Other Innovative Brands Are Reinventing the Store Locator](https://streetfightmag.com/2020/11/02/how-loreal-and-other-innovative-brands-are-reinventing-the-store-locator/) - Online store locators were among the first examples of local search on the internet. Chances are you’ve used store locators for years, even if you’re unfamiliar with the term. For chains and franchises, the locator is the page on the company’s website that directs consumers to the nearest store, usually accompanied by a map, links
- [5 User-Generated Content Platforms for SMBs](https://streetfightmag.com/2021/09/23/5-user-generated-content-marketing-platforms-for-smbs/) - Here are five user-generated content marketing platforms that work directly with small and mid-size businesses.
- [Snap Scan Shines New Light on the Company's Local Discovery Ambitions](https://streetfightmag.com/2021/09/23/snap-scan-shines-new-light-on-the-companys-local-discovery-ambitions/) - Snapchat's ambition to become a local discovery engine recently got a boost with Snap Scan, a visual search tool that makes the world searchable and shoppable.
- [3 Steps Brands Can Take to Build First-Party Data Practices](https://streetfightmag.com/2021/09/22/3-steps-brands-can-take-to-build-first-party-data-practices/) - Brands must ensure that the first-party data they are assembling is properly permissioned, meaningfully collected across channels, unified, and organized.
- [Agency Relationship Status: It Doesn’t Have to be Complicated](https://streetfightmag.com/2021/09/22/agency-relationship-status-it-doesnt-have-to-be-complicated/) - Your new agency relationship can blossom into a true partnership if you’re transparent and set clear expectations. Here's how digital marketers can collaborate.
- [Amanda Jordan: What Local SEO Demands Now](https://streetfightmag.com/2021/09/09/amanda-jordan-what-local-seo-demands-now/) - Amanda Jordan, director of local search at Locomotive, assesses how this second year of Covid is affecting SEO and what's on the cutting edge of the discipline.
- [Brands Rethink Return Policies to Build Customer Loyalty](https://streetfightmag.com/2021/09/21/brands-rethink-return-policies-to-build-customer-loyalty/) - Retailers must adapt their return policies to keep pace with the latest consumer online shopping trends.
- [Sales Tech Fuels Frictionless Customer Experiences](https://streetfightmag.com/2021/09/16/sales-tech-fuels-frictionless-customer-experiences/) - Sales tech helps sales reps manage customer relationships, provide more personalized customer experiences, and coordinate with their colleagues.
- [Merchants React to New Data Theft Concerns](https://streetfightmag.com/2021/09/20/merchants-react-to-new-data-theft-concerns/) - As more digital marketing solutions come online, concerns about security breaches and data theft are growing. Here's what merchants can do to fight back.
- [Personalization is Transforming as Privacy Forces a Consumer Data Drought](https://streetfightmag.com/2021/09/20/personalization-is-shifting-as-privacy-forces-a-third-party-data-drought/) - The disappearance of third-party cookies and mobile IDs — and granular customer data — is forcing businesses to rethink how to personalize marketing strategies.
- [Fintech Startup Fast Changes How and Where Customers Shop](https://streetfightmag.com/2021/09/17/fintech-startup-fast-changes-how-and-where-customers-shop/) - Fast's payment button processes orders in seconds and, in the two-and-a-half years it's been around, the company has secured $124.5 million in funding.
- [September Theme: Broadening Local](https://streetfightmag.com/2021/09/01/september-theme-broadening-local/) - Street Fight covers the whole of digital marketing, but our roots lie in local search and media, and we're returning there this month with a focus on local.
- [LBMA: Smart Shopping Carts and DOOH Measurement](https://streetfightmag.com/2021/09/17/lbma-smart-shopping-carts-and-dooh-measurement/) - The Location-Based Marketing Association covers Hannaford tracking their shopping carts and Foursquare and Clear Channel partnering on DOOH measurements.
- [How to Strike a Balance Between Personalization and Privacy in Marketing](https://streetfightmag.com/2021/09/16/how-to-strike-a-balance-between-personalization-and-privacy-in-marketing/) - How does one strike the perfect balance between personalization and privacy in terms of marketing? Here's what businesses should implement to hit both targets.
- [Could QR Code Menus Pose a Risk to Merchants?](https://streetfightmag.com/2021/09/15/could-qr-code-menus-pose-a-risk-to-merchants/) - Tableside QR codes have nearly eradicated germy menus, but they may have opened the door to a new threat that businesses didn’t see coming — data fraud.
- [Google Local Search Trends II: Verticalization](https://streetfightmag.com/2021/09/15/google-local-search-trends-ii-verticalization/) - Google is bucketing user needs for certain kinds of businesses and creating customized interfaces, destination sites, and conversion paths for each.
- [How Not to Grow Your Brand's Social Following](https://streetfightmag.com/2021/09/14/how-not-to-grow-your-brands-social-following/) - Social media marketing is essential to any brand's growth strategy. In this article, Laura Cole of Vivial breaks down five mistakes NOT to make on social.
- [Convenience Stores Adapt Marketing Efforts for EV Era](https://streetfightmag.com/2021/09/14/convenience-stores-adapt-marketing-efforts-for-ev-era/) - As more electric vehicles hit the roads, gas stations and convenience stores are adapting their marketing strategies for a new electric-first future.
- [GoDaddy’s Marketing Planner Helps SMBs Prepare for Holidays](https://streetfightmag.com/2021/09/13/godaddys-marketing-planner-helps-smbs-prepare-for-holidays/) - GoDaddy is betting that SMBs will start their seasonal marketing campaigns earlier this year with a new Marketing Planner tool.
- [Hey, Siri! 7 Copywriting Techniques To Optimize for Voice Search](https://streetfightmag.com/2021/09/13/hey-siri-7-copywriting-techniques-to-optimize-for-voice-search/) - This article on voice search and local retail offers a list of seven copywriting techniques to optimize your content and/or copywriting for voice search.
- [LBMA: Talon and MadHive Link DOOH and OTT audiences](https://streetfightmag.com/2021/09/10/lbma-talon-and-madhive-link-dooh-and-ott-audiences/) - The Location-Based Marketing Association covers Talon and MadHive partnering to link DOOH and OTT audiences.
- [A Vertical-by-Vertical Look at the Digital Ad Revenue Rally of 2021](https://streetfightmag.com/2021/09/10/a-vertical-by-vertical-look-at-the-digital-ad-revenue-rally-of-2021/) - Much of the post-Covid digital ad recovery can be attributed to a general shift from the physical to the digital world as a result of global shutdowns.
- [The Great Re-Opening Calls for a Great Re-Think of Your Media Mix](https://streetfightmag.com/2021/09/09/the-great-re-opening-calls-for-a-great-re-think-of-your-media-mix/) - Brands can plan their media mix and use intelligent out-of-home to deliver on the same goals they've used digital to meet: brand awareness and engagement.
- [Contextual Advertising Is Not Replacing Behavioral Ads. It's Enhancing Them](https://streetfightmag.com/2021/09/09/contextual-advertising-is-not-replacing-behavioral-ads-its-enhancing-them/) - Advanced Contextual does not see contextual ads as at odds with behavioral. Rather, the company wants to add a layer of contextual insight to the open exchange.
- [Killi Rebrands as Reklaim to Increase Data Transparency for Consumers](https://streetfightmag.com/2021/09/08/killi-rebrands-as-reklaim-to-increase-data-transparency-fof-consumers/) - The consumer data startup Killi is relaunching under the name Reklaim. The name reflects the company’s mission to help consumers reclaim how their data is used.
- [Retailers Use AI to Mine Social Data for Back-to-School Trends](https://streetfightmag.com/2021/09/08/retailers-use-ai-to-mine-social-data-for-back-to-school-trends/) - Early indications show strong late-summer back-to-school sales. Retailers are using AI and social media analytics to understand consumer trends.
- [Redesigning Your Sales Organization in a Post-Covid World](https://streetfightmag.com/2021/09/07/redesigning-your-sales-organization-in-a-post-covid-world/) - Sales technologies that automate lead generation and help remote teams coordinate and close deals are becoming commonplace in the post-pandemic world.
- [G2 Brings Yelp’s Peer Advice Model to Software Reviews](https://streetfightmag.com/2021/09/07/g2-brings-yelps-peer-advice-model-to-software-reviews/) - The martech space is booming. G2 is capitalizing on the momentum by adapting Yelp's model for software reviews, helping enterprises sort through the clutter.
- [Idomoo Launches Interactive Video Platform](https://streetfightmag.com/2021/09/03/idomoo-launches-interactive-video-platform/) - Idomoo is launching a fully open interactive video platform called Living Video that will enable businesses to update posted videos in real-time.
- [Adapting Retail Marketing Strategies to Fit the Endemic Era](https://streetfightmag.com/2021/09/02/adapting-retail-marketing-strategies-to-fit-the-endemic-era/) - Now is the time for retail marketers to plan and once again adapt their strategies for long-term success in what is becoming a highly competitive digital market
- [LBMA: Appen's Acquisition of Quadrant](https://streetfightmag.com/2021/09/02/lbma-appens-acquisition-of-quadrant/) - The Location-Based Marketing Association covers FedEx leveraging sensors for last mile vaccine distribution and Appen buying Quadrant in a location data merger.
- [Why Marketing Is Here to Stay — Headed by CMOs or Not](https://streetfightmag.com/2021/09/01/why-marketing-is-here-to-stay-headed-by-cmos-or-not/) - While some high-profile companies eliminated the CMO role, someone still has to be responsible for marketing performance, regardless of title.
- [DoubleVerify Acquires Meetrics to Fuel Global Expansion](https://streetfightmag.com/2021/08/31/doubleverify-acquires-meetrics-to-fuel-global-expansion/) - The ad verification and measurement company DoubleVerify acquired Meetrics, a Berlin-based ad company in the same space, as it chases global growth.
- [Expert Roundup: The Cutting Edge of Contextual Advertising](https://streetfightmag.com/2021/08/31/expert-roundup-the-cutting-edge-of-contextual-advertising/) - Contextual advertising does not simply mean showing Macy's ads to someone reading about fall apparel. Contextual leaders describe the discipline's cutting edge.
- [How Tech-Enabled H2H Can Boost Hyperlocal Marketing](https://streetfightmag.com/2021/08/30/how-tech-enabled-h2h-marketing-can-boost-hyperlocal-campaigns/) - Marketers can leverage tech to activate brand ambassadors in target communities, foster human-to-human connections, and collect data on the back end.
- [Innovation Brief: Tesla, Instagram & Facebook](https://streetfightmag.com/2021/08/30/innovation-brief-tesla-instagram-facebook/) - Street Fight's Innovation Brief from M7 Innovations looks at Tesla Bot, Instagram's latest UX changes, and Facebook video calling.
- [Ad Tech Isn’t Dying amid Privacy Changes. It’s Transforming](https://streetfightmag.com/2021/08/27/ad-tech-isnt-dying-amid-privacy-changes-its-transforming/) - The types of adtech companies receiving funding will shift. Winning the post-cookie identity race offers an enticing multibillion-dollar opportunity.
- [Why More Brands Are Bringing Data Intelligence In-House](https://streetfightmag.com/2021/08/27/why-more-brands-are-bringing-data-intelligence-in-house/) - With the Covid-19 Delta variant surging in many parts of the country, retail brands are bringing data intelligence tools in-house to get through the pandemic.
- [Expert Roundup: The New Data Arms Race](https://streetfightmag.com/2021/08/26/expert-roundup-the-new-data-arms-race/) - Leaders in digital marketing expound on privacy changes and on what the future of business, especially in digital advertising, will look like.
- [LBMA: Disney Launches Genie Service](https://streetfightmag.com/2021/08/26/lbma-disney-launches-genie-service/) - The Location-Based Marketing Association covers Disney launching their Genie service and GroundTruth partnering with No Kid Hungry.
- [Survey: Interactive Video is the Future](https://streetfightmag.com/2021/08/25/survey-interactive-video-is-the-future/) - There are many signs that interactive video is the future of online customer engagement, increasingly taking over both online ads and shopping experiences.
- [Google Local Search Trends I: Personalization](https://streetfightmag.com/2021/08/25/google-local-search-trends-i-personalization/) - The drive toward personalized search results stands out among the common threads in Google’s complex evolution of the local search consumer experience.
- [Leadferno Launches to Power the Front End of Five-Star Customer Experiences](https://streetfightmag.com/2021/08/24/leadferno-launches-to-power-the-front-end-of-five-star-customer-experiences/) - Leadferno, which launched this morning, is an SMS-based communications platform that helps businesses generate leads online and text with prospective customers.
- [Concrete Steps to Prepare for a Cookieless Future](https://streetfightmag.com/2021/08/24/concrete-steps-to-prepare-for-a-cookieless-future/) - The biggest change for digital marketers who’ve grown comfortable with cookies is realizing that the future may not be nearly as automated as it is now.
- [Local Newsletters Are Good for Covid Information — And Marketing](https://streetfightmag.com/2021/08/23/local-newsletters-are-good-for-covid-information-and-marketing/) - Geo-targeted messages about Covid can provide effective audiences for marketers, says Kerel Cooper, CMO at email marketing platform LiveIntent.
- [Innovation Brief: Facebook, Zoom & Delivery Robots](https://streetfightmag.com/2021/08/23/innovation-brief-facebook-zoom-delivery-robots/) - This week, Street Fight's Innovation Brief series looks at Facebook's latest ad reforms, Zoom's 'Focus Mode,' and delivery robots going to college.
- [Why Audio Out-Of-Home Is Attracting Brand Marketers](https://streetfightmag.com/2021/08/19/why-audio-out-of-home-is-attracting-brand-marketers/) - As brands grapple with changes in privacy regulations, they’re looking for newer media channels like audio out-of-home (AOOH) to drive awareness.
- [LBMA: Groupon and Booksy Partner on Salon Appointments](https://streetfightmag.com/2021/08/20/lbma-groupon-and-booksy-partner-on-salon-appointments/) - The Location-Based Marketing Association covers Groupon and Booksy partnering on salon appointments and the Nike Store in Seoul tying real-time data to DOOH,
- [Why Social Data is More Valuable than Ever](https://streetfightmag.com/2021/08/20/why-social-data-is-more-valuable-than-ever/) - With privacy laws and rules stacking up, the ad tech ecosystem is focused on how companies will obtain consumer data and leverage it moving forward.
- [Is Snap Building a Local Discovery Engine?](https://streetfightmag.com/2021/08/19/is-snap-building-a-local-discovery-engine/) - Snap wants to compete with Google Maps as a local search and discovery engine. That's a tall order, but Snap could have an edge in socially-fueled map results.
- [MOLOCO Secures $150m in Series C Funding](https://streetfightmag.com/2021/08/17/moloco-secures-150m-in-series-c-funding/) - The mobile app marketing company MOLOCO announced today that it had raised $150 million in Series C funding. Tiger Global Management led the round.
- [How to Use Location-Based Marketing to Drive Conversions](https://streetfightmag.com/2021/08/18/how-to-use-location-based-marketing-to-drive-conversions/) - Location-based marketing allows businesses to target consumers by monitoring their geographic location. We dive into the tech driving this marketing sector.
- [Retailers Implement Hybrid Shopping Experiences to Adapt to Covid Disruption](https://streetfightmag.com/2021/08/17/retailers-implement-hybrid-shopping-experiences-to-adapt-to-covid-disruption/) - Retailers are adapting to the latest round of Covid-19 restrictions by launching new hybrid shopping experiences. Here's what you should know.
- [A Privacy-First Approach to Personalization](https://streetfightmag.com/2021/08/17/a-privacy-first-approach-to-personalization/) - Now is the time for marketers and brands to revamp their data practices, get ahead of regulations, and put the “person” back into personalization.
- [3 Benefits of Scenario-Based Innovation](https://streetfightmag.com/2021/08/16/3-benefits-of-scenario-based-innovation/) - Scenario-based innovation takes mega trends and industry-specific trends and translates them into future scenarios. These scenarios drive long-term ideas.
- [Retailers on Edge as Delta Variant Spreads](https://streetfightmag.com/2021/08/16/retailers-on-edge-as-delta-variant-spreads/) - Growing concerns over the Covid-19 Delta variant are prompting more families to hold off on back-to-school shopping and make essential purchases online.
- [Why Content Is Replacing Clicks as the Cornerstone of Digital Marketing](https://streetfightmag.com/2021/08/13/why-content-is-replacing-clicks-as-the-cornerstone-of-digital-marketing/) - VRTCAL Founder and President Todd Wooten makes the argument that content is king again in marketing as click-based targeting gets harder with privacy changes.
- [LBMA: Walmart Licenses Delivery Tech](https://streetfightmag.com/2021/08/13/lbma-walmart-licenses-delivery-tech/) - The Location-Based Marketing Association covers Digital Envoy acquiring X-Mode and Walmart making its delivery tech available to other retailers.
- [Expert Roundup: Google Delayed Cookies' Death, But It's Still Time to Embrace Privacy](https://streetfightmag.com/2021/08/12/expert-roundup-google-delayed-cookies-death-but-its-still-time-to-embrace-privacy/) - Google said it would not nix the third-party cookie until 2023. But these business leaders argue it's still time for marketers to embrace tracking alternatives.
- [Innovation Brief: TikTok, NBC & Roku](https://streetfightmag.com/2021/08/12/innovation-brief-tiktok-nbc-roku/) - Street Fight's Innovation Brief series analyzes happenings across tech. This week, we look at TikTok Stories, NBC's Olympics viewership, and Roku's originals.
- [Back to School 2021: Supply Chain Shortages and High Demand](https://streetfightmag.com/2021/08/11/back-to-school-2021-supply-chain-shortages-and-high-demand/) - Preparing for back-to-school shopping this year, retailers faced a tremendous challenge: anticipating consumer needs amid Covid fluctuations.
- [App Marketing Guide For Startups And Small Businesses Launching A New App](https://streetfightmag.com/2021/08/11/app-marketing-guide-for-startups-and-small-businesses-launching-a-new-app/) - Marketing your idea for a new app is the key to understanding how it will be welcomed by users. By gathering information, you can further develop your idea.
- [First-Party Data Provides Opportunity for Marketers to Innovate](https://streetfightmag.com/2021/08/10/first-party-data-provides-opportunity-for-marketers-to-innovate/) - Over a year ago, Google’s announcement that it would eliminate the use of third-party cookies by 2022 put the entire ad industry on notice. And while the deadline for this shift has since been extended to 2023, the imperative to find and implement a privacy-safe targeting alternative to the cookie has not changed. The truth
- [Delta Variant Leads to Shift in Consumer Behavior — Marketers Respond](https://streetfightmag.com/2021/08/10/delta-variant-leads-to-shift-in-consumer-behavior-marketers-respond/) - With Covid-19 Delta variant cases on the rise, social distancing and sanitation have once again become top priorities for consumers.
- [Report: Privacy and Walled Gardens Risk Undermining Marketing Strategy](https://streetfightmag.com/2021/08/09/report-privacy-and-walled-gardens-risk-undermining-marketing-strategy/) - More than ever before, marketers’ access to customer data is being cut off by increased privacy restrictions from governments and private gatekeepers alike.
- [The Business Case for Privacy](https://streetfightmag.com/2021/08/09/the-business-case-for-privacy/) - The test of a good business case is that it is driven by data but can be summarized: Privacy creates trust. Trust builds loyalty. Loyal customers drive growth.
- [Apple's Long View of Data Privacy: Revisiting Jobs in 2010](https://streetfightmag.com/2021/08/05/apples-long-view-of-data-privacy-revisiting-steve-jobs-in-2010/) - What is the source of Apple's self-interest, which drives its approach to privacy? It's not just a short-sighted opportunity to one-up Facebook and Google.
- [6 Omnichannel Ad Buying Platforms for Brands](https://streetfightmag.com/2021/08/05/6-omnichannel-ad-buying-platforms-for-brands/) - Growing frustrations over fragmentation in the media landscape are leading more marketers to search for omnichannel ad buying solutions.
- [Marketers, We Need More Accurate Attribution Modeling](https://streetfightmag.com/2021/08/04/marketers-we-need-more-accurate-attribution-modeling/) - Brands that compile customer data from all channels and provide the tech that produces multi-faceted views of customer journeys will have an edge.
- [6 QR Code Ordering Solutions for Restaurants](https://streetfightmag.com/2021/08/04/6-qr-code-ordering-solutions-for-restaurants/) - Coupling QR codes with business analytics tools, businesses are finding ways to collect information about their customers and refine their marketing strategies.
- [Enriching First-Party Data to Remove Marketing ‘Blind Spots’](https://streetfightmag.com/2021/08/03/enriching-first-party-data-to-remove-marketing-blind-spots/) - A new report by Kantar looks at the latest behaviors, attitudes, and trends around first-party and third-party data.
- [Street Fight's August Theme: Doubling Down on Data](https://streetfightmag.com/2021/08/03/street-fights-august-theme-doubling-down-on-data/) - Following last month's theme of "Leaving 2020" — a retrospective analysis — what better way to ring in a new year than to focus on what's to come?
- [The Undeniable Drive of Diana Lee and Constellation Agency](https://streetfightmag.com/2021/08/02/the-undeniable-drive-of-diana-lee-ceo-and-co-founder-of-constellation-agency/) - Constellation Agency's Diana Lee immigrated to the US and watched her parents get robbed routinely. Now, her company generates $45 million in revenue per year.
- [The Next Era of Data Intelligence: Privacy by Design](https://streetfightmag.com/2021/08/02/the-next-era-of-data-intelligence-privacy-by-design/) - Near, Americas, CEO Gladys Kong expounds on data privacy solutions including increased use of first-party data, contextual ads, and identity resolution.
- [Expert Roundup: Data-Driven Advertising's New Playbook](https://streetfightmag.com/2021/07/30/expert-roundup-data-collections-new-playbook/) - Experts from StitcherAds, AdColony, VRTCAL, ENGINE, and Placements.io weigh in on the future of data-driven advertising as privacy changes accrue.
- [SOCi Acquires Brandify, Melding Location Marketing Strengths](https://streetfightmag.com/2021/07/29/soci-acquires-brandify-melding-location-marketing-strengths/) - Brandify has been acquired by SOCi, a fast-growing leader in location and social media management for enterprise brands. SOCi is also acquiring Street Fight.
- [LBMA: Sam's Club Tests Scan and Ship Feature in Stores](https://streetfightmag.com/2021/07/29/lbma-sams-club-tests-scan-and-ship-feature-in-stores/) - The Location-Based Marketing Association covers Adtech Realworld lauching QDOOH to make buying billboards easy and Sams’s Club testing a “scan & ship” feature.
- [What Emerging Tech is Driving Localized Brand Marketing?](https://streetfightmag.com/2021/03/12/what-emerging-tech-is-driving-localized-brand-marketing/) - Running an emerging tech-driven agency, M7 Innovations co-founder Matt Maher is on the front lines of marketing for brand clients like Panera and Bolle.
- [Augment My Town: Local's Next Turf Battle](https://streetfightmag.com/2021/04/08/augment-my-town-locals-next-turf-battle/) - AR fuses the digital and physical. So, could it assist in the vexing and longstanding challenge of closing the online-offline gap?
- [Amazon's Retail-as-a-Service Expands into Payments, AR, and Salons](https://streetfightmag.com/2021/05/13/amazons-retail-as-a-service-expands-in-payments-ar-and-salons/) - Iterating on the AWS playbook by bringing tech-fueled logistical innovations to physical stores could be another way for Amazon to expand its revenue sources.
- [Mapping Innovations Accelerate for the Post-Covid Era](https://streetfightmag.com/2021/06/10/mapping-innovations-accelerate-for-the-post-covid-era/) - Mapping innovations by Apple, Google, and Snap are an indicator of where local commerce is headed, using augmented reality to improve business discovery.
- [Is Amazon Primed for the Data Privacy Era?](https://streetfightmag.com/2021/07/15/is-amazon-primed-for-the-data-privacy-era/) - In a marketing world that favors first-party networks — especially those with ample web traffic outside of iOS apps — it doesn’t get much bigger than Amazon.
- [Beyond the Checkout: Using Data to Create Autonomous Retail Experiences](https://streetfightmag.com/2021/07/28/beyond-the-checkout-using-data-to-create-autonomous-retail-experiences/) - The changing state of martech and consumer data collection in 2021 is leading retail brands to consider new autonomous retail experiences.
- [Media Measurement in the Data Privacy Era](https://streetfightmag.com/2021/07/28/the-future-of-data-privacy-and-media-measurement/) - Marketers need to understand how to gather and leverage consumer data on the fly and in line with new rules. Here are some tips for privacy-first measurement.
- [The Grand Reopening: DOOH Strategies to Capitalize on Lifted Restrictions](https://streetfightmag.com/2021/07/27/the-grand-reopening-dooh-strategies-to-capitalize-on-lifted-restrictions/) - Now that people are returning in droves to physical environments, marketers are using a variety of DOOH strategies to reach consumers. Let's review them.
- [Survey: Retail Loyalty Strengthened Among Millennials Post-Pandemic](https://streetfightmag.com/2021/07/27/survey-retail-loyalty-strengthened-among-millennials-post-pandemic/) - Despite dire predictions that younger consumers are forsaking brand loyalty, new research paints a very different picture of millennials' shopping habits.
- [Expert Roundup: The Rise of First-Party Data](https://streetfightmag.com/2021/07/22/expert-roundup-the-rise-of-first-party-data/) - Experts from Digilant, Influ2, Infutor, Mobivity, and Stirista weigh in on the future of data-driven advertising as privacy changes accrue.
- [Outsourcing Omnichannel Operations: How to Gear Up for the Next Peak Season](https://streetfightmag.com/2021/07/26/outsourcing-omnichannel-operations-how-to-gear-up-for-the-next-peak-season/) - The biggest barrier to outsourcing e-commerce operations is identifying a provider who can be trusted to handle a company's brand and their customer experience.
- [Field Day Leverages an Uber-Style, Human-to-Human Marketplace for Local Marketing](https://streetfightmag.com/2021/07/26/field-day-leverages-an-uber-style-human-to-human-marketplace-for-local-marketing/) - An Uber for local marketing, Field Day connects brands, including current clients Panera Bread, Blaze Pizza, and Equinox, with brand ambassadors.
- [How to Develop High-Performing Facebook Groups Communities To Fuel Your Brand’s Growth](https://streetfightmag.com/2021/07/23/how-to-develop-high-performing-facebook-groups-communities-to-fuel-your-brands-growth/) - If you’re thinking of launching a Facebook Group to boost your brand’s growth, there are three specific phases you need to go through in order to be successful.
- [LBMA: Yelp's Audiences Platform](https://streetfightmag.com/2021/07/23/lbma-yelps-audiences-platform/) - The Location-Based Marketing Association covers Yelp launching their Audiences platform and AirBnB partnering with What3Words for staycations.
- [Verizon Media Offers Opt-Out of Targeted Ads Across Its Network](https://streetfightmag.com/2021/07/22/verizon-media-offers-opt-out-of-targeted-ads-across-its-network/) - Verizon Media is partnering with the NAI's “Audience Matched Advertising Opt-Out” platform to allow users across its ecosystem to opt out of targeted ads.
- [8 Ways Your CX Can Increase Revenue](https://streetfightmag.com/2021/07/21/8-ways-your-cx-can-increase-revenue/) - Here are the eight ways you can utilize low-code platforms to make customer interactions frictionless and digitize critical areas of your business.
- [Household Targeting Emerges as Alternative to Individualized Behavioral Ads](https://streetfightmag.com/2021/07/21/household-targeting-emerges-as-alternative-to-individualized-behavioral-ads/) - Viant Technology spoke to Street Fight to lay out the benefits and drawbacks of targeting methods offering advertisers alternatives to 1:1 behavioral ads.
- [What’s Next After the Cookie Goes Away? Incrementality](https://streetfightmag.com/2021/07/20/whats-next-after-the-cookie-goes-away-incrementality/) - Geo-based incrementality will become a solution to proving the efficacy of marketing investments as the cookie disappears and attribution gets harder.
- [6 Retail Tech Solutions for Addressing Labor Shortages](https://streetfightmag.com/2021/07/20/6-retail-tech-solutions-for-addressing-labor-shortages/) - Labor shortages have been well documented. With no end in sight, retailers are looking at retail tech solutions like autonomous checkouts as an alternative.
- [Fisherman Pioneers the No-Effort Web for Small Businesses](https://streetfightmag.com/2021/07/19/fisherman-pioneers-the-no-effort-web-for-small-businesses/) - Fisherman aims to be the simplest, most automatic option available for small businesses to create websites. The company claims to get the job done in 2 minutes.
- [The Data Balance: How to Deliver Privacy and Personalization](https://streetfightmag.com/2021/07/19/the-data-balance-how-to-deliver-privacy-and-personalization/) - It’s possible for merchants to provide personalization alongside customer data privacy—in fact, it’s a must for businesses that want to succeed in 2021.
- [What's Driving Retailers to Implement Autonomous Checkout](https://streetfightmag.com/2021/07/16/whats-driving-retailers-to-implement-autonomous-checkout/) - Autonomous checkout's popularity soared during the pandemic as retailers sought contactless payment options. But the technology is here to stay.
- [LBMA: Moving Walls Ties OOH to Local, Targeted Offers](https://streetfightmag.com/2021/07/15/lbma-moving-walls-ties-ooh-to-local-targeted-offers/) - The Location-Based Marketing Association covers Hallmark printing custom messages in cards and mailing them and Moving Walls tying OOH to local targeted offers.
- [5 Startups Offering Blockchain for Loyalty Programs](https://streetfightmag.com/2021/07/14/5-startups-offering-blockchain-for-loyalty-programs/) - In a bid to lure back customers, retailers are reimagining their loyalty programs to utilize blockchain technology. Here's what you should know.
- [More Brands Are Rewarding Customers with Digital Currency. Here’s Why](https://streetfightmag.com/2021/07/14/more-brands-are-rewarding-customers-with-digital-currency-heres-why/) - With privacy moving into the forefront of public consciousness, more brands are rewarding loyal customers with digital currency. Here's why.
- [4 Ways Growth Marketing Automation is Re-Writing the Book on Engagement](https://streetfightmag.com/2021/07/13/4-ways-growth-marketing-automation-is-re-writing-the-book-on-engagement/) - Growth marketing automation can improve engagement through each stage of the customer journey, transforming one-time buyers into brand evangelists.
- [5 Best Ways to Market Your Growing Franchise](https://streetfightmag.com/2021/07/12/5-best-ways-to-market-your-growing-franchise/) - Effective franchise marketing requires an array of digital tools. In this article, we list and explain those tools, including localized content and paid media.
- [These Consumer Trends Will Define Retail in Summer 2021](https://streetfightmag.com/2021/07/12/these-consumer-trends-will-define-retail-in-summer-2021/) - With vaccination rates on the rise and more states now fully reopened, shopping habits are shifting. These are the consumer trends to watch in summer 2021.
- [Anti-Surveillance Group Claims Privacy and Antitrust Are Intertwined Issues](https://streetfightmag.com/2021/07/08/anti-surveillance-group-claims-privacy-and-antitrust-are-intertwined-issues/) - An open letter by privacy-oriented enterprises alleges that the issues of Big Tech's potentially anti-competitive market power and data privacy are intertwined.
- [LBMA: OneNav Raises $21 Million](https://streetfightmag.com/2021/07/08/lbma-onenav-raises-21-million/) - The Location-Based Marketing Association covers Quan Media and AdQuick helping FreshDirect measure OOH ad performance and OneNav raising $21 million.
- [Why Are Brands Struggling to Track Influencer Campaigns?](https://streetfightmag.com/2021/07/08/why-are-brands-struggling-to-track-influencer-campaigns/) - Many of the metrics used to track the success of traditional advertising campaigns don’t work with influencer marketing. Sama thinks it has a solution.
- [Mobile Location Mapping Apps and Other Technologies Make Reopenings Safer](https://streetfightmag.com/2021/07/07/mobile-location-mapping-apps-and-other-technologies-make-reopenings-safer/) - On its face, it looks like pre-pandemic life has resumed. But many businesses are searching for ways to welcome back guests without sacrificing safety.
- [Headless Checkout Tackles Cart Abandonment](https://streetfightmag.com/2021/07/07/headless-checkout-tackles-cart-abandonment/) - Fast is challenging the received wisdom about the e-commerce funnel with an innovation called headless checkout. The technology could subvert cart abandonment.
- [Try Day Parting to Boost Your Amazon Ads](https://streetfightmag.com/2021/07/06/try-day-parting-to-boost-your-amazon-ads/) - As more sellers compete for limited ad space on Amazon, the cost per click (CPC) they pay goes up. In fact, the cost of advertising on Amazon has risen 50% over the last year — putting increasing pressure on sellers to use their ad spend wisely. Advertisers are turning to day parting — scheduling pay-per-click
- [The Work-From-Home Revolution and What It Means for SMBs](https://streetfightmag.com/2021/07/06/the-work-from-home-revolution-and-what-it-means-for-smbs/) - In the wake of the pandemic, small business leaders are increasingly reimagining the workplace as they consider how to best blend in-office and virtual work.
- [Innovation Brief: Facebook, Twitter & Tinder](https://streetfightmag.com/2021/07/02/innovation-brief-facebook-twitter-tinder/) - This week, Street Fight's innovation brief series looks at Facebook's e-commerce play, Twitter Ticketed Spaces, and Tinder's latest integrations.
- [Street Fight's July Theme: Data's Next Era](https://streetfightmag.com/2021/07/02/street-fights-july-theme-datas-next-era/) - Street Fight's monthly focus for July is data. How will companies understand and build experiences for consumers as tracking gets more complicated?
- [4 Reasons Why Now is the Time to Double Down on Your Mobile App](https://streetfightmag.com/2021/07/01/4-reasons-why-now-is-the-time-to-double-down-on-your-mobile-app/) - If the current upheaval in the market signals anything, it is that the relationship you have with your customers must be transparent and mutually beneficial.
- [Hot Vax Summer Means It's Prime Time for DOOH](https://streetfightmag.com/2021/06/28/hot-vax-summer-means-its-prime-time-for-dooh/) - With consumers set for a summer of supercharged spending, advertisers are looking to digital out-of-home (DOOH) advertising to meet the moment.
- [6 AI-Based Mapping Systems for Efficient Logistics](https://streetfightmag.com/2021/06/22/6-ai-based-mapping-systems-for-efficient-logistics/) - A revolution in mapping technology is underway, and AI is in the driver's seat. Here are some of the key players in the space, including HERE Technologies.
- [LBMA: Verizon Acquires Senion](https://streetfightmag.com/2021/07/01/lbma-verizon-acquires-senion/) - The Location-Based Marketing Association covers Brij's one-touch QR code product registration and Verizon's acquisition of Senion.
- [No One Solution Will Dominate the Cambrian Explosion of Digital Identifiers](https://streetfightmag.com/2021/06/29/no-one-solution-will-dominate-the-cambrian-explosion-of-digital-identifiers/) - Over the past year, many solutions have emerged as a means to fill the niche left behind by the third-party cookie – no one will dominate the rest.
- [Where Location Intelligence Stands as Foursquare Founder Steps Back](https://streetfightmag.com/2021/06/29/where-location-intelligence-stands-as-foursquare-founder-steps-back/) - The story of Foursquare reflects what the evolution of smartphones and location technology allowed marketers to achieve. Now, the tale gets more complicated.
- [Contextual Ads Power Sophisticated Content Strategies in Privacy Era](https://streetfightmag.com/2021/06/30/contextual-ads-power-sophisticated-content-strategies-in-privacy-era/) - Contextual advertising is having a moment thanks to increased privacy concerns. It's also getting smarter and now powers complex content marketing strategies.
- [Scorpion Expands Its Toolbox with Yelp Partnership](https://streetfightmag.com/2021/06/29/scorpion-expands-its-toolbox-with-yelp-partnership/) - The digital marketing services provider Scorpion announced a partnership with Yelp, in a move that demonstrates how important Yelp is to the local ecosystem.
- [How a Brand-First Approach Builds Customer Loyalty](https://streetfightmag.com/2021/06/28/how-a-brand-first-approach-builds-customer-loyalty/) - E-commerce companies should build their business around a brand and craft the customer journey to reflect the brand. That is the path to customer loyalty.
- [Google Postpones Cookie Day of Reckoning](https://streetfightmag.com/2021/06/25/google-postpones-cookie-day-of-reckoning/) - The delay suggests Google is responding to widespread panic by publishers, advertisers, and ad tech companies about the phase-out of cookies.
- [A Marketer’s Guide to Creating Holistic Cross-Channel CX](https://streetfightmag.com/2021/06/25/a-marketers-guide-to-creating-holistic-cross-channel-cx/) - Like channels themselves, a strong CX depends on multiple technologies that work together — and it all begins with data.
- [Innovation Brief: Amazon, Apple, and FCC Alerts](https://streetfightmag.com/2021/06/25/innovation-brief-amazon-apple-and-fcc-alerts/) - M7 Innovations Founder Matt Maher considers Amazon's Ring Car Cam, Apple's new picture-in-picture feature, and the FCC's latest alerts.
- [Roundup: Mapping Tech Evolves, Adding Third Dimension and Pedestrian POV](https://streetfightmag.com/2021/06/24/roundup-mapping-tech-evolves-adding-third-dimension-and-pedestrian-pov/) - Experts from Foursquare, NextNav, and Street Fight share their insights on the state of mapping technology and how it will evolve in the coming year.
- [LBMA: Uberall's Acquisition of MomentFeed](https://streetfightmag.com/2021/06/24/lbma-uberalls-acquisition-of-momentfeed/) - The Location-Based Marketing Association covers Überall raising $115M and acquiring MomentFeed and Perch rolling out “product aware displays” for Purina.
- [Fostering a Cybersecurity Culture to Avoid Retail Apocalypse](https://streetfightmag.com/2021/06/23/fostering-a-cybersecurity-culture-to-avoid-retail-apocalypse/) - Retail is among the top industry targets for cybercriminals. Here are ways businesses can foster strong cybersecurity culture and avoid a hack-related disaster.
- [Global Brands Get Creative with Post-Pandemic Loyalty Strategy](https://streetfightmag.com/2021/06/23/global-brands-get-creative-with-post-pandemic-loyalty-strategy/) - Brands are reimagining their loyalty strategy for a post-Covid world. That means pivoting away from third-party data and getting creative with their approach.
- [Think You’re Ready for AI? You Might Not Be](https://streetfightmag.com/2021/06/22/think-youre-ready-for-ai-you-might-not-be/) - AI is not for everyone, and integrating AI into your existing functions isn’t something that happens overnight. But if done right, the payoff can be high.
- [How E-Commerce Apps Can Win Prime Day](https://streetfightmag.com/2021/06/21/how-e-commerce-apps-can-win-prime-day/) - Here are a few tips, backed by data, to help your mobile e-commerce brand come out of online retail’s biggest day with a big win.
- [Innovation Brief: Google, Facebook & Netflix](https://streetfightmag.com/2021/06/21/innovation-brief-google-facebook-netflix/) - This week, our innovation brief by Matt Maher looks at Google's latest machine learning strategy, Facebook's Watch play, and Netflix getting into e-commerce.
- [Our Industry’s Efforts to Solve the Identity Crisis Are Grossly Misdirected](https://streetfightmag.com/2021/06/18/our-industrys-efforts-to-solve-the-identity-crisis-are-grossly-misdirected/) - Mobile apps should be marketing tech's focus as we seek an identity solution to prop up audience targeting and measurement in the privacy-first era.
- [LBMA: NextNav Merging with Spartacus](https://streetfightmag.com/2021/06/18/lbma-nextnav-merging-with-spartacus/) - In this episode of Location Weekly, the Location-Based Marketing Association covers NextNav merging with Spartacus to go public.
- [Expert Roundup: How is Mapping Innovation Playing Out? Part I](https://streetfightmag.com/2021/06/17/expert-roundup-how-is-mapping-innovation-playing-out-part-i/) - Experts from HERE Technologies, GroundTruth, and SafeGraph expound on the state of mapping tech, which is essential to local discovery.
- [7 Things to Know About Cannabis Marketing](https://streetfightmag.com/2021/06/17/7-things-to-know-about-cannabis-marketing/) - Marketing cannabis, which is only recreationally legal in 14 states and medicinally permitted in 36, requires a localized approach that responds to regulations.
- [Executives Should Support Vaccinations. They Are Just Good Business](https://streetfightmag.com/2021/06/16/business-leaders-should-support-vaccinations-they-are-just-good-business/) - Encouraging vaccination simply makes better strategic sense for any business facing system-wide unknowns, especially in the online/tech space.
- [Innovation Brief: Instacart and Instagram](https://streetfightmag.com/2021/06/04/innovation-brief-instacart-and-instagram/) - M7 Innovations' Matt Maher discusses Instacart's new 30-minute-or-less delivery promise and Instagram tweaking its algorithm to avoid blocking relevant content.
- [Educating Advertisers on Streaming TV: Tips for 2H Planning](https://streetfightmag.com/2021/06/16/educating-advertisers-on-streaming-tv-tips-for-2h-planning/) - Streaming TV, and CTV advertising along with it, are booming. The medium offers advertisers a chance to chase the personalization of digital on the big screen.
- [Vungle Acquires Influencer Marketing Platform JetFuel](https://streetfightmag.com/2021/06/15/vungle-acquires-influencer-marketing-platform-jetfuel/) - The mobile performance marketing platform Vungle announced its acquisition of JetFuel, an influencer marketing platform headquartered in San Francisco.
- [MOLOCO Leverages Machine Learning for Ad Creative](https://streetfightmag.com/2021/06/15/moloco-leverages-machine-learning-for-ad-creatives/) - The programmatic advertising company MOLOCO is bringing its machine learning algorithms to the creative space with the launch of a new solution.
- [What Colorado’s Privacy Act Could Mean for Brands](https://streetfightmag.com/2021/06/14/what-colorados-privacy-act-could-mean-for-brands/) - Colorado became the latest state with its own framework of privacy regulations when the Colorado Privacy Act (CPA) passed the state’s senate last week.
- [How Diverse Content Production Helps You Become A Thought Leader](https://streetfightmag.com/2021/06/14/how-diverse-content-production-helps-you-become-a-thought-leader/) - Blog posts are great, but they're not the only thought leadership format. Videos and other media can expand your reach and boost your reputation.
- [LBMA: Amazon Prepares to Launch a Publisher ID](https://streetfightmag.com/2021/06/11/lbma-amazon-prepares-to-launch-a-publisher-id/) - In this episode of Location Weekly, the Location-Based Marketing Association covers Amazon getting ready to launch its own publisher ID.
- [What Apple's New Privacy Features Mean for Brand Marketers](https://streetfightmag.com/2021/06/11/what-apples-new-privacy-features-mean-for-brand-marketers/) - More user-centric controls from Apple mean more opportunities for customers to shut down communications from brands who aren’t meeting their needs.
- [Brands Turn to Zero-Party Data Amid Privacy Restrictions](https://streetfightmag.com/2021/06/09/brands-turn-to-zero-party-data-amid-privacy-restrictions/) - Tighter privacy restrictions are leading brands to consider data collection opportunities and zero-party data collection methods. Here's what you should know.
- [Retailers, It’s Closing Time for Open Web Advertising](https://streetfightmag.com/2021/06/09/retailers-its-closing-time-for-open-web-advertising/) - We’re effectively living in a post-third-party-cookie world. But it’s not the end for retail marketing. Advertisers should turn to walled gardens.
- [SMBs Scramble to Capitalize on an Early Amazon Prime Day](https://streetfightmag.com/2021/06/09/smbs-scramble-to-capitalize-on-an-early-amazon-prime-day/) - SMBs saw record-breaking sales during Amazon’s Prime Day in 2020, but many are scrambling to make sure they can capitalize on the holiday this year.
- [What Brands Can Do When the Cookie Crumbles](https://streetfightmag.com/2021/06/08/what-brands-can-do-when-the-cookie-crumbles/) - Brands can respond to the phase-out of third-party cookies and its effects on ad targeting by focusing on first-party data and contextual advertising.
- [Retail Heavyweights Add Visual Search Experiences for Shoppers](https://streetfightmag.com/2021/06/08/retail-heavyweights-add-visual-search-experiences-for-shoppers/) - These 5 retail heavyweights are doubling down on visual search experiences and indoor mapping technology to bring back customers in 2021.
- [Swiftly Closes the Online-to-Offline Loop for Grocers and CPGs](https://streetfightmag.com/2021/06/07/swiftly-closes-the-online-to-offline-loop-for-grocers-and-cpgs/) - Swiftly co-founder and CTO Sean Turner told me his company wants to be the "Google analytics for brick-and-mortar," helping grocers conquer digital.
- [What is Omnichannel Video? And Why Is Now the Time to Tackle It?](https://streetfightmag.com/2021/06/04/what-is-omnichannel-video-and-why-is-now-the-time-to-tackle-it/) - Omnichannel video means aligning a video strategy so that messages take advantage of the device they’re on and complement each other across channels.
- [LBMA: Verve Group's Acquisition of Beemray](https://streetfightmag.com/2021/06/03/lbma-verve-groups-acquisition-of-beemray/) - The Location-Based Marketing Association covers Instagram rolling out a product called "drops" and Verve Group acquiring Beemray.
- [Using Business Insights to Complement Automation and Optimize Search Strategy](https://streetfightmag.com/2021/06/03/using-business-insights-to-complement-automation-and-optimize-search-strategy/) - With automation leveling the playing field, marketers need to find ways to use business intelligence to keep an edge over their competitors in search.
- [Apple’s New Privacy Rules Are Here. Are Mobile Advertisers Ready for Them?](https://streetfightmag.com/2021/06/01/apples-new-privacy-rules-are-here-are-advertisers-ready-for-them/) - Apple's privacy changes are live in the form of iOS 14.5 availability, decreasing mobile tracking capacity. Our data indicates most advertisers aren't ready.
- [E-Commerce Security Risks and How to Stay Safe](https://streetfightmag.com/2021/06/02/e-commerce-security-risks-and-how-to-stay-safe/) - Whether you’re a small business or e-commerce startup, you’ll want to ensure that your e-commerce shop is a safe place for your clients and their data.
- [Street Fight's June Theme: Mapping the Future](https://streetfightmag.com/2021/06/02/street-fights-june-theme-mapping-the-future/) - Mapping is Street Fight's June theme. We'll see more usage of mapping tools as consumers emerge from their homes and return to the pastimes of local commerce.
- [No Cookies, No Problem: Harnessing the Power of Multi-Dimensional First-Party Data](https://streetfightmag.com/2021/05/28/no-cookies-no-problem-harnessing-the-power-of-multi-dimensional-first-party-data/) - Anagog is leveraging an on-device personalization solution to capitalize on multi-dimensional first-party data without compromising user privacy.
- [Subscription-Based Pricing: Advantages for Businesses and Customers](https://streetfightmag.com/2021/05/28/subscription-based-pricing-advantages-for-businesses-and-customers/) - Subscription-based pricing has a whole array of benefits, both for the consumer and the provider. Let’s look at some essential benefits in more detail.
- [Yubo's Commerce-Focused Strategy Could Be the Future of Social Media](https://streetfightmag.com/2021/05/26/yubos-commerce-focused-strategy-could-be-the-future-of-social-media/) - With 45 million users, Yubo is not the largest live streaming app. But the company’s founders think they’ve got an edge thanks to a unique business model.
- [Expert Roundup: How Are Mobile Payments Transforming? Part II](https://streetfightmag.com/2021/05/27/expert-roundup-how-are-mobile-payments-transforming-part-ii/) - Kabbage, Fivestars, and Marqeta executives map out the future of mobile payments, which are increasingly central to retail innovation.
- [LBMA: Gimbal Launches Pick-Up Solutions for Brands without Apps](https://streetfightmag.com/2021/05/27/lbma-gimbal-launches-pick-up-solutions-for-brands-without-apps/) - The Location-Based Marketing Association covers Gimbal launching pick-up solutions for brands without apps and other events in location marketing last week.
- [Direct Mail in the 21st Century: Traditional Marketing Meets Digital](https://streetfightmag.com/2021/05/25/direct-mail-in-the-21st-century-traditional-marketing-meets-digital/) - Innovation and digital marketing tools such as data, software, automation, and artificial intelligence boost direct mail for SMBs and enterprises alike.
- [Invoca Acquires DialogTech as Companies Chase New Data Sources](https://streetfightmag.com/2021/05/24/invoca-acquires-dialogtech-as-companies-chase-new-data-sources/) - Conversation intelligence solution Invoca is taking a step toward providing much-needed customer data access with its $100 million purchase of rival DialogTech.
- [Innovation Brief: AT&T, Cloudflare & Twitter](https://streetfightmag.com/2021/05/21/innovation-brief-att-cloudflare-twitter/) - This week, Street Fight's Innovation Brief looks at AT&T's new powerhouse, Cloudflare's latest authentication solution, and Twitter subscriptions.

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- [Street Fight](https://streetfightmag.com/tag/street-fight/)
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- [Oink](https://streetfightmag.com/tag/oink/)
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- [Joe Stump](https://streetfightmag.com/tag/joe-stump/)
- [Trada](https://streetfightmag.com/tag/trada/)
- [Niel Robertson](https://streetfightmag.com/tag/niel-robertson/)
- [social media marketing](https://streetfightmag.com/tag/social-media-marketing/)
- [SMBs](https://streetfightmag.com/tag/smbs/)
- [Foodspotting](https://streetfightmag.com/tag/foodspotting/)
- [Gdgt](https://streetfightmag.com/tag/gdgt/)
- [Hotlist](https://streetfightmag.com/tag/hotlist/)
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- [Arrived](https://streetfightmag.com/tag/arrived/)
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- [Matchbin](https://streetfightmag.com/tag/matchbin/)
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- [BizDeals](https://streetfightmag.com/tag/bizdeals/)
- [LSO](https://streetfightmag.com/tag/lso/)
- [Location Search Optimization](https://streetfightmag.com/tag/location-search-optimization/)
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- [New York](https://streetfightmag.com/tag/new-york/)
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- [Owen Davis](https://streetfightmag.com/tag/owen-davis/)
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- [gamification](https://streetfightmag.com/tag/gamification/)
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- [Topguest](https://streetfightmag.com/tag/topguest/)
- [Loku](https://streetfightmag.com/tag/loku/)
- [big data](https://streetfightmag.com/tag/big-data/)
- [LocalUncle](https://streetfightmag.com/tag/localuncle/)
- [ad targeting](https://streetfightmag.com/tag/ad-targeting/)
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- [sustainable business models](https://streetfightmag.com/tag/sustainable-business-models/)
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- [Prashant Nedungadi](https://streetfightmag.com/tag/prashant-nedungadi/)
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- [Jeipeng](https://streetfightmag.com/tag/jeipeng/)
- [.](https://streetfightmag.com/tag/1024/)
- [NFC](https://streetfightmag.com/tag/nfc/)
- [Newsday](https://streetfightmag.com/tag/newsday/)
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- [API](https://streetfightmag.com/tag/api/)
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- [Menu and Hours](https://streetfightmag.com/tag/menu-and-hours/)
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- [The New York Times](https://streetfightmag.com/tag/the-new-york-times/)
- [The Locals](https://streetfightmag.com/tag/the-locals/)
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- [Task Rabbit](https://streetfightmag.com/tag/task-rabbit/)
- [Map Quest](https://streetfightmag.com/tag/map-quest/)
- [Mashable](https://streetfightmag.com/tag/mashable/)
- [Vibrant Media](https://streetfightmag.com/tag/vibrant-media/)
- [Maponics](https://streetfightmag.com/tag/maponics/)
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- [MomentFeed](https://streetfightmag.com/tag/momentfeed/)
- [yoga studio](https://streetfightmag.com/tag/yoga-studio/)
- [Soundtracking](https://streetfightmag.com/tag/soundtracking/)
- [Explore](https://streetfightmag.com/tag/explore/)
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- [Bluebrain](https://streetfightmag.com/tag/bluebrain/)
- [Parse](https://streetfightmag.com/tag/parse/)
- [Uberlife](https://streetfightmag.com/tag/uberlife/)
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- [Paul Bass](https://streetfightmag.com/tag/paul-bass/)
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- [Wikipedia](https://streetfightmag.com/tag/wikipedia/)
- [Electronic Freedom Foundation](https://streetfightmag.com/tag/electronic-freedom-foundation/)
- [City View](https://streetfightmag.com/tag/city-view/)
- [Lamar Smith](https://streetfightmag.com/tag/lamar-smith/)
- [Chris Dodd](https://streetfightmag.com/tag/chris-dodd/)
- [MPAA](https://streetfightmag.com/tag/mpaa/)
- [Motion Picture Association of America](https://streetfightmag.com/tag/motion-picture-association-of-america/)
- [Tina Paparone](https://streetfightmag.com/tag/tina-paparone/)
- [Fight for the Future](https://streetfightmag.com/tag/fight-for-the-future/)
- [Rebecca Jeschke](https://streetfightmag.com/tag/rebecca-jeschke/)
- [Map-Out](https://streetfightmag.com/tag/map-out/)
- [Cell Journalist](https://streetfightmag.com/tag/cell-journalist/)
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- [Yahoo Local](https://streetfightmag.com/tag/yahoo-local/)
- [Daniel Loeb](https://streetfightmag.com/tag/daniel-loeb/)
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- [cheerleader](https://streetfightmag.com/tag/cheerleader/)
- [defamation](https://streetfightmag.com/tag/defamation/)
- [libel](https://streetfightmag.com/tag/libel/)
- [Ben Ilfeld](https://streetfightmag.com/tag/ben-ilfeld/)
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- [Adwords](https://streetfightmag.com/tag/adwords/)
- [infographic](https://streetfightmag.com/tag/infographic/)
- [WordStream](https://streetfightmag.com/tag/wordstream/)
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- [Mertado](https://streetfightmag.com/tag/mertado/)
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- [scheduling](https://streetfightmag.com/tag/scheduling/)
- [Eat St.](https://streetfightmag.com/tag/eat-st/)
- [Roaming Hunger](https://streetfightmag.com/tag/roaming-hunger/)
- [TruxMap](https://streetfightmag.com/tag/truxmap/)
- [Howard Lerman](https://streetfightmag.com/tag/howard-lerman/)
- [Ping LA](https://streetfightmag.com/tag/ping-la/)
- [LuxeYard](https://streetfightmag.com/tag/luxeyard/)
- [Pirq](https://streetfightmag.com/tag/pirq/)
- [G Patton Hughes](https://streetfightmag.com/tag/g-patton-hughes/)
- [Paulding.com](https://streetfightmag.com/tag/paulding-com/)
- [GuideHop](https://streetfightmag.com/tag/guidehop/)
- [IStopOver](https://streetfightmag.com/tag/istopover/)
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