How Consumers Are Using Local Search – Street Fight

How Consumers Are Using Local Search

How Consumers Are Using Local Search

Local search is not only pervasive and growing, but also changing in ways that are important for consumers, businesses and the search industry. In this white paper, Dr. Phil Hendrix, Founder and Director of research firm immr, and Rohan Chandran, Executive Director of Product Management at YP, outline the results and implications of a recently conducted study examining the ways that consumers use local search.