This series explores a transformative trend in mobile advertising and digital media: delivering more relevant ads to consumers based on anonymous demographic and behavioral personas. The industry insights, case studies and strategies in this series demonstrate how location data and the rich context it yields enables offline attribution, increases ad inventory value and helps deliver relevant content everywhere. Read more: Download “How Mobile Location and Behavioral Context Skyrocket Conversion Rates.”[hr]
The challenge many publishers face is how to increase ad inventory value through personalized ads without exposing sensitive, personally identifiable data and violating user privacy. There are 3 main ways that publishers can extend their access to sharable, ad-request-friendly user data, but only one of them provides both consumer privacy and the ability to increase ad inventory value… Read more.
[hr]Relevant Content Delivered Everywhere: How CardStar’s Contextual Mobile Experience Increases Ad Engagement
Powered by Skyhook Wireless’s Context Accelerator SDK, CardStar launched a new interface that intuitively populates users’ loyalty cards, key tags and deal content based on their proximity to nearby geofenced venues. The update brought with it a user experience that better fits into the natural flow of users’ lives, while creating a new revenue stream for CardStar. Read more.
[hr]How to Deliver Relevant Content Everywhere
Because users carry their mobile devices at all times, publishers can easily get to know their audiences based on where they go and what they do. We are not far from a future in which content is constantly adapted based on user context. This rich contextual data on users enables publishers to know the interests, activities, shopping patterns and mobile behavior of their audiences at a given time and place. Coming soon.[hr]