Street Culture | Street Fight

Street Culture: SproutLoud’s Reinvention Requires Collaboration

April Nowicki

Street Culture: SproutLoud’s Reinvention Requires Collaboration

Channel marketing automation company SproutLoud had a circular problem: the turnover was bad, which was bad for employee morale, which was causing more turnover. The company’s internal culture was deteriorating—a point at which many startups have struggled to reset their environments, and a point at which SproutLoud’s leadership team took responsibility.

Street Culture: Three Years Later, What’s Changed and What’s Stayed the Same at MomentFeed

April Nowicki

Street Culture: Three Years Later, What’s Changed and What’s Stayed the Same at MomentFeed

CEO Robert Blatt says the company culture is changing, focusing more on what it means for MomentFeed to be the best place for employees to work. Anticipating change in culture is essential, he says, because what your company is doing well in one period of evolution can prevent it from doing well in the next.

Street Culture: Pointy’s Collaborative Culture Grows Without Written Values

April Nowicki

Street Culture: Pointy’s Collaborative Culture Grows Without Written Values

In one year, digital search company Pointy has grown from 13 to about 30 employees, moved into a new office, and seen significant growth in its product, which allows retailers to publishes their inventories online, attracting potential customers nearby. What hasn’t changed much is the company’s culture, says co-founder Mark Cummins.

Street Culture: Techstars Co-CEO on Coaching Startups to Define Culture

April Nowicki

Street Culture: Techstars Co-CEO on Coaching Startups to Define Culture

“I think that culture is one of the few problems that you have to address before they’re problems,” says TechStars co-founder and co-CEO David Brown. “If you’re struggling to figure out how to grow sales, you can wait until sales are in trouble and still turn it around. But if you wait until you’re in trouble with culture, it’s really hard to turn that boat.”

Street Culture: Sitter.me CEO on Owning Mistakes and Terrible-but-Fun Team Building

April Nowicki

Street Culture: Sitter.me CEO on Owning Mistakes and Terrible-but-Fun Team Building

“How we view mistakes is you admit it, you learn very quickly, and then turn it around,” says Sitter.me CEO and co-founder Kristen Stiles. After quoting a client a wrong price, Stiles owned up to the error, and the company develop a new procedure to ensure similar stakes would not be made again.

Street Culture: A Culture of Growth at PacketZoom

April Nowicki

Street Culture: A Culture of Growth at PacketZoom

“Introducing [new employees] to the culture has been very important; it’s important that the people we hire are growth-oriented,” PacketZoom co-founder Chetan Ahuja says. “We want them to already be useful to the business, but their main goal is to grow and to grow with the company. They’re much more valuable that way.”

Street Culture: mParticle CEO on Appreciating People and the Founder’s Journey

April Nowicki

Street Culture: mParticle CEO on Appreciating People and the Founder’s Journey

“We want people who have historically been lucky. People who have demonstrated the ability to go out and create their own luck,” CEO Michael Katz says. “People who are curious, who engage and ask questions and generally listen, [who are] not just waiting for a pause in the conversation. “