Will Newspaper Companies Find Revival in Local Video?
Ten years from now newspapers will be delivering more local video programming than TV stations. Inconceivable? Sub out the word newspapers for “a local media company formerly known as a newspaper,” and consider the assets, cash-flow and aggressiveness of these big print companies, and you might warm up to my theory.
Sponsored Post: Building an Integrated Local Digital Strategy
Merchants like Brendan Madigan, owner of Alpenglow Sports in Tahoe City, Calif., say local listing management is an important component in their larger digital marketing strategies: “So many people want to contact your business … and if you’re late to the party, you’re just shooting yourself in the foot.”
Movie Theaters Missing the Mark on Local Advertising Battle
A recent data analysis by digital marketing company Where2Get, for its “Brand Battle” series on Street Fight, compared the success of AMC Theaters and Regal Cinemas. A winner between the two did emerge — AMC, by a hair, as both companies could do better to address their local marketing strategies across the country.
Sponsored Post: 3 Ways Retail Brands Are Using Technology To Beef Up In-Store Experiences
This post is sponsored by Worldwide Business Research/Future Stores. The retail industry is in the midst of a significant shift brought about the advent of new digital capabilities and the ascendance of multichannel e-commerce platforms. The proliferation of desktop, mobile, and in-store shopping channels has transformed the way consumers interact with brands, creating a more […]
Sponsored Post: Brand and Agency Leaders Gather to Talk Media Buying for Mobile Media Summit Upfront @ Internet Week 2015
Mobile Media Summit, the largest mobile media and advertising conference in North America and Europe, is heading to New York City for the 6th annual Mobile Media Summit Upfront @ Internet Week, May 18 at the legendary IAC Building. With a who’s who of digital advertising in attendance, it’s the place to talk mobile during […]
Sponsored Post: Leveraging Geomarketing and Mobile Advertising to Effectively Engage Key Customers
Join ACI in Charleston, S.C., one of the world’s most desirable locations to visit and ranked No. 1 city in the US by Travel + Leisure Magazine in 2014, for this three-day conference designed to bring together key players from vendors, data management, marketing firms and retail sectors to discuss the latest geomarketing and location-based promotion strategies to highlight their products and services and promote their unique brands and offerings…
Sponsored Content: Shift Gears with Mobile Media Summit for the 4th Annual “Cars and Stars” Event
Sponsored Content Mobile Media Summit, the largest mobile media and advertising conference in North America and Europe, is returning home to Los Angeles on April 7 for the city’s biggest mobile-industry gathering at the Beverly Hills Hotel. The focus at the fourth-annual show will be on mobile marketing in the automotive and entertainment industries. ”Major […]
Local Marketing a Rising Priority for National Brands
A new research microstudy commissioned by leading local marketing platform Balihoo and Gatepoint Research found that national brands across a variety of industries understand that driving consumers to locations or local agents is critical to their overall marketing strategy — and that local marketing efforts outperform national campaigns…
Optimizing Your Pay-Per-Call Campaign
Basic pay-per-call campaign optimization strategies run the gamut from scheduling ad play according to hours of operation to selecting the most accurate categories for ads to play in. These optimization strategies help increase both the volume of calls that a business receives and the duration of those calls…