Sponsored Content: Duplicate Listings Are Killing Your Business

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Duplicate listings are one of the most common data problems plaguing small businesses and Fortune 500 companies alike. They can confuse potential customers, and cause your clients to lose business. But many marketers are uncertain about how duplicates are created, the problem they cause, and how best to address them.

Sponsored Content: What to Know About SEO

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In order to start seeing a positive ROI on their websites, businesses of all sizes need to find ways to drive traffic to their digital properties beyond online listings and digital offers. In most cases, that means relying on search engines to bring in the crowds.

Will Newspaper Companies Find Revival in Local Video?

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Ten years from now newspapers will be delivering more local video programming than TV stations. Inconceivable? Sub out the word newspapers for “a local media company formerly known as a newspaper,” and consider the assets, cash-flow and aggressiveness of these big print companies, and you might warm up to my theory.

Sponsored Post: Building an Integrated Local Digital Strategy

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Merchants like Brendan Madigan, owner of Alpenglow Sports in Tahoe City, Calif., say local listing management is an important component in their larger digital marketing strategies: “So many people want to contact your business … and if you’re late to the party, you’re just shooting yourself in the foot.”

Movie Theaters Missing the Mark on Local Advertising Battle

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A recent data analysis by digital marketing company Where2Get, for its “Brand Battle” series on Street Fight, compared the success of AMC Theaters and Regal Cinemas. A winner between the two did emerge — AMC, by a hair, as both companies could do better to address their local marketing strategies across the country.

Sponsored Content: BlackMonk’s CMS Solution for Publishers

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Although “hyperlocal” is a huge opportunity, introducing innovative marketing solutions for local businesses can be a challenge for small publishers as they lack in-house technology expertise to support these services.

Sponsored Post: 3 Ways Retail Brands Are Using Technology To Beef Up In-Store Experiences

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This post is sponsored by Worldwide Business Research/Future Stores. The retail industry is in the midst of a significant shift brought about the advent of new digital capabilities and the ascendance of multichannel e-commerce platforms. The proliferation of desktop, mobile, and in-store shopping channels has transformed the way consumers interact with brands, creating a more […]

Sponsored Post: Brand and Agency Leaders Gather to Talk Media Buying for Mobile Media Summit Upfront @ Internet Week 2015

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Mobile Media Summit, the largest mobile media and advertising conference in North America and Europe, is heading to New York City for the 6th annual Mobile Media Summit Upfront @ Internet Week, May 18 at the legendary IAC Building. With a who’s who of digital advertising in attendance, it’s the place to talk mobile during […]

Sponsored Post: CU New Venture Challenge Completes 7th Season

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The University of Colorado program’s year-long schedule includes cross-campus events to help teams refine their ability to pitch, perfect their business model, and connect with other entrepreneurial minded members of the university…

Sponsored Post: Using Analytics to Optimize a PPC Campaign

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When it comes to uncovering the real value behind a pay-per-call (PPC) campaign, analytics are key. Performance analytics provide the types of holistic insights that marketers need to determine what is working about their PPC campaigns — and what isn’t…

Strategies & Best Practices to Help Combat SMB Churn

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ven after a decade or more of trying, small business churn remains stubbornly high. As traditional media and digital pure plays strive to find the right mix of product, service and scale, no one seems to have fully cracked the code on local digital media sales…

Sponsored Post: Category Granularity — Where Per-Per-Call Campaigns Perform Best

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When it comes to running pay-per-call marketing campaigns, taking the time to select the most appropriate business categories is crucial for identifying high-quality leads and maximizing return on investment…

Sponsored Post: Ad Phrasing — Wording a PPC Ad for Best Performance

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This post is sponsored by Soleo. Few marketers understand how ad phrasing and keyword specificity influence conversions. Thirty-nine percent of consumers say they “always” or “frequently” call a business when they are looking to make a purchase or a transaction…

Sponsored Post: Leveraging Geomarketing and Mobile Advertising to Effectively Engage Key Customers

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Join ACI in Charleston, S.C., one of the world’s most desirable locations to visit and ranked No. 1 city in the US by Travel + Leisure Magazine in 2014, for this three-day conference designed to bring together key players from vendors, data management, marketing firms and retail sectors to discuss the latest geomarketing and location-based promotion strategies to highlight their products and services and promote their unique brands and offerings…

Sponsored Content: Shift Gears with Mobile Media Summit for the 4th Annual “Cars and Stars” Event

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Sponsored Content Mobile Media Summit, the largest mobile media and advertising conference in North America and Europe, is returning home to Los Angeles on April 7 for the city’s biggest mobile-industry gathering at the Beverly Hills Hotel. The focus at the fourth-annual show will be on mobile marketing in the automotive and entertainment industries. ”Major […]

Choosing the Right Bid Strategy in a Pay-Per-Call Campaign

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In order to build efficient pay-per-call campaigns, businesses have to decide on the bid strategies most suited to their industries and goals. Some of these may be borrowed from pay-per-click approaches, but there are additional ways to optimize for pay-per-call success…

Sponsored Post: Market2SmallBiz Helps Companies Understand Small Businesses

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Market2SmallBiz brings together marketing professionals who focus on reaching small businesses. This is a day of of learning, networking, exchanging of ideas and problem solving…

Local Marketing a Rising Priority for National Brands

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A new research microstudy commissioned by leading local marketing platform Balihoo and Gatepoint Research found that national brands across a variety of industries understand that driving consumers to locations or local agents is critical to their overall marketing strategy — and that local marketing efforts outperform national campaigns…

Optimizing Your Pay-Per-Call Campaign

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Basic pay-per-call campaign optimization strategies run the gamut from scheduling ad play according to hours of operation to selecting the most accurate categories for ads to play in. These optimization strategies help increase both the volume of calls that a business receives and the duration of those calls…

Infographic: Here’s How National-to-Local Gets Done

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You start with objectives at the national level, learn and tweak based on data feedback on the ground, and just make sure there’s constant and immediate communication between the two sides. The cloud offers the easiest and most flexible way to do that. This cloud layer might be called the “Local Service Layer. Here’s how it works…