Features | Street Fight - Part 4

How Brands Are Using Hyperlocal Marketing to Reach Millennial Shoppers

Stephanie Miles

How Brands Are Using Hyperlocal Marketing to Reach Millennial Shoppers

Members of the millennial generation—generally defined as those born between 1982 and 2004—are more comfortable receiving targeted digital ads than consumers in other generations, and they’re warming to technologies like NFC and mobile payments. Here’s how five brands have targeted millennials with location-based strategies, along with insights into what made their tactics so successful.

How Showroom Concept Stores Are Changing the Retail Industry

Stephanie Miles

How Showroom Concept Stores Are Changing the Retail Industry

A number of major retailers and startups have been pioneering a local showrooming strategy, divorcing the purchasing of products from the distribution, and focusing more on experiences than in-person sales. Here are six examples of retailers that have been able to navigate this merchandise-free (or light) approach to local retail.

6 Mobile Customer Service Platforms for Retailers

Stephanie Miles

6 Mobile Customer Service Platforms for Retailers

Tech vendors are stepping in with mobile solutions designed to expand the ways store associates interact with customers. These solutions allow employees to do everything from checking inventory and processing transactions on smartphones to accessing real-time information about current promotions and customer purchase histories.

Street Culture: How Signpost’s Start Was Inspired By Family and Succeeded with Persistence

April Nowicki

Street Culture: How Signpost’s Start Was Inspired By Family and Succeeded with Persistence

CEO Stuart Wall says that many tech startups struggle with finding a perfect-fit co-founding developer, as Signpost did, but that finding the right people to hire is one of the most important things a leader can do. “I think it’s two things: skill and will,” Wall says.