Features | Street Fight - Part 2

With SimpleOrder Acquisition, Upserve Digs Into Back-House Operations

Stephanie Miles

With SimpleOrder Acquisition, Upserve Digs Into Back-House Operations

In a year that’s been marked by consolidation across the hyperlocal marketing space, Upserve’s recent acquisition of SimpleOrder should come as no surprise. It mirrors another hyperlocal acquisition announced just this week: full-suite marketing company Cheetah Digital’s purchase of loyalty specialist Stellar Loyalty.

5 Online-to-Offline Attribution Platforms for Local Marketers

Stephanie Miles

5 Online-to-Offline Attribution Platforms for Local Marketers

Online-to-offline attribution isn’t a challenge without a solution. A number of vendors are serving the local market with platforms designed to help local marketers at big brands and multi-location retailers assign the correct value to each point of touch in their multi-touch campaigns. Here are five vendors to which retail brands can turn.

Street Culture: Three Years Later, What’s Changed and What’s Stayed the Same at MomentFeed

April Nowicki

Street Culture: Three Years Later, What’s Changed and What’s Stayed the Same at MomentFeed

CEO Robert Blatt says the company culture is changing, focusing more on what it means for MomentFeed to be the best place for employees to work. Anticipating change in culture is essential, he says, because what your company is doing well in one period of evolution can prevent it from doing well in the next.

Kroger’s Efforts to Connect Online & Offline Experiences Set Standard for Supermarkets

Stephanie Miles

Kroger’s Efforts to Connect Online & Offline Experiences Set Standard for Supermarkets

In order to find out more about how the ambitious digital efforts of America’s largest supermarket chain are boosting Kroger’s bottom line, helping the company exceed analyst expectations with a $2 billion profit on revenue of $37.5 billion, we spoke to Ed Kennedy, senior director of commerce at the global software firm Episerver.

Heard on the Street, Episode 6: Engineering, Surfing, and Acting with Frost Prioleau

Mike Boland

Heard on the Street, Episode 6: Engineering, Surfing, and Acting with Frost Prioleau

How do you bring brand-like programmatic advertising to local advertisers who spend less than $4 per day? It takes good software and partnerships to hit the sweet spots of automation and customization, according to Simpli.fi co-founder and CEO Frost Prioleau, our latest guest on Heard on the Street. 

Street Culture: Pointy’s Collaborative Culture Grows Without Written Values

April Nowicki

Street Culture: Pointy’s Collaborative Culture Grows Without Written Values

In one year, digital search company Pointy has grown from 13 to about 30 employees, moved into a new office, and seen significant growth in its product, which allows retailers to publishes their inventories online, attracting potential customers nearby. What hasn’t changed much is the company’s culture, says co-founder Mark Cummins.

Street Culture: Techstars Co-CEO on Coaching Startups to Define Culture

April Nowicki

Street Culture: Techstars Co-CEO on Coaching Startups to Define Culture

“I think that culture is one of the few problems that you have to address before they’re problems,” says TechStars co-founder and co-CEO David Brown. “If you’re struggling to figure out how to grow sales, you can wait until sales are in trouble and still turn it around. But if you wait until you’re in trouble with culture, it’s really hard to turn that boat.”

Macaroni Kid Leverages Local Influencers to Connect Brands to Consumers

Stephanie Miles

Macaroni Kid Leverages Local Influencers to Connect Brands to Consumers

“Our secret sauce is our ability to connect brands with consumers on a local level, via authentic local influencers,” says Macaroni Kid co-founder Eric Cohen. “Other media outlets can plug into an algorithm to target an audience. We have local moms telling other local moms the scoop as they hand out samples.”

Cousins Subs Leverages Social, Marketing Tech to Stay Local

Kate Talerico

Cousins Subs Leverages Social, Marketing Tech to Stay Local

Look at the menu board at Cousins Subs, and you’ll immediately notice how important local is to the restaurant’s brand. But the commitment extends beyond the Wisconsin cheddar cheese featured among the Midwest chain’s list of local ingredients—it goes all the way back to how the brand chooses to represent itself on social channels.

Brand Battle: Shell vs Exxon Mobil

Sponsor

Brand Battle: Shell vs Exxon Mobil

Sponsored: To see how two gas giants—ExxonMobil and Shell—stacked up in a competitive marketplace, digital marketing company Brandify used its proprietary software to see which marketing and branding areas stood out as strengths, and which areas fell short.