Multi-Location Marketing Challenges

The Most Common Multi-Location Marketing Challenges and How to Overcome Them

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To make your life as a multi-channel marketer just a little bit easier, let’s talk about four of the most common multi-location marketing challenges—and how to overcome them.

How Super Bowl Advertising Is Evolving

How Super Bowl Advertising Is Evolving

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Super Bowl advertising is entering a new era of technology — one that is driven by immersive experiences and progressiveness.

Hyperlocal Restaurant Advertising Hits CTV

Hyperlocal Restaurant Advertising Hits CTV

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Roku’s new partnership with DoorDash builds a channel for CTV advertising for local restaurants that already work with DoorDash. The multi-year deal in North America offers DoorDash merchants the ability to buy and deploy interactive and shoppable ads that let users click-to-order food deliveries on the spot.

4 Reasons to Hesitate Before Using AI to Create Content

4 Reasons to Hesitate Before Using AI to Create Content

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AI can’t build a differentiated brand. It can’t capture the expertise of your thought leaders. And your customers are discerning enough to tell the difference between automated and human-written content. For all three of these reasons, organizations should at least hesitate before using AI to create content. 

Co-Op Advertising is Local Advertising

Co-Op Advertising is Local Advertising

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The bottom line is that co-op advertising programs make it easy for local dealers and channel partners to engage customers, promote a brand, and make sales.

Lessons from the 2022 Holiday Shopping Season

Lessons from the 2022 Holiday Shopping Season

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As 2023 gets into full gear, we should look at the key trends and factors persisting and fueling growth into the next holiday season peak, which will arrive before we know it. Retailers and brands planning for upcoming quarters should remember these lessons from the 2022 holiday e-commerce shopping season:

6 Highly Effective Ways to Generate Trust in Your Ecommerce Site

6 Highly Effective Ways to Generate Trust in Your Ecommerce Site

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Here are six highly effective ways to use your ecommerce website to generate trust, even with first-time visitors. 

5 Martech Trends That Will Define 2023

5 Martech Trends That Will Define 2023

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As the US follows in the EU’s footsteps, privacy regulations will only play a larger role in marketing in 2023. While the GDPR is still the strongest privacy regulation to date, we will see an increasing number of regulations in the U.S. The best marketers are agile and should be using the coming year to make preparations for the loss of third-party cookies. One thing is clear: decisions must be strategic, privacy-centric, and backed by data.

How Brands Can Use Apple Business Connect to Reach Local Customers

How Brands Can Use Apple Business Connect to Reach Local Customers

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With access to Apple Maps Insights, multi-location brands should have a much better sense of which locations are performing well, which ones need attention, and how performance is trending over time.

How Advertisers Can Combine Contextual and Local Targeting

How Advertisers Can Combine Contextual and Local Targeting

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Many marketers who run multi-location campaigns run into the same pain point: “I need to create a campaign that has localized messaging that resonates with the specific regions I’m targeting while still remaining true to the overall brand voice.” Enter contextual advertising.

5 Priorities for Improving Local OTT Measurement

5 Priorities for Improving Local OTT Measurement

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The refinement of local OTT measurement tactics should not take a backseat to the development of national approaches. Rather, to truly unlock the power of TV for advertisers—local and national, linear and streaming alike—measurement innovation should be a priority across the board. 

Level Up Your Customer Experience with Unified Touch Points

Level Up Your Customer Experience with Unified Touch Points

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When it’s deployed strategically, technology can augment CX in both virtual and in-person settings. The key is for retailers to align their business models around excellent customer service to avoid introducing friction into the customer journey.

Shoppable Ads Poised to Hit CTV

How Balanced Is Your 2023 Marketing Portfolio?

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As you finalize your 2023 strategy, keep in mind that you’ll need to balance your media investments like a financial portfolio — a strong position in performance marketing requires an offset in brand and demand building and vice versa.

Bombas Sees Opportunity in Mission-Driven OOH Strategy

Navigating Economic Uncertainty: Follow the Ad Spend Trends and Stay Flexible

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2022 continued the (sometimes unpleasant) pattern of being an unprecedented year in many ways for the advertising industry. As a result, here are a few considerations that marketers, publishers, and agencies should pay close attention to in 2023.

The 3 C’s at the Foundation of Successful Agencies

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Here are three C’s (and no, we’re not talking about third-party cookies!) to focus on to position your agency for long-term success.

2023’s Web3 Opportunities

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As we embark on a new year, we look back at 2022 as the year brands took a leap into the Web3 space, creating novel campaigns to engage with their customers in the digital space. In 2023, we expect brands to continue these efforts to create new, fun ways to improve their customer engagement through Web3 activations.

Why Ad Spend Growth Will Likely Decline in 2023

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Ad spend growth is likely to decline in 2023. That’s partly due to the looming recession, but macroeconomic factors are hardly the only ones in play.

Why Social Media Giants Are Embracing Conversational AI

ChatGPT Isn’t a Panacea for Local Marketing Content, But Here’s How It Can Help

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AI can help create content at scale, and it can give marketers ideas that help them write competent blog posts even if they are unfamiliar with a vertical.

3 Trends Companies Using Location Data Should Watch Out for in 2023

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As consumers continue to venture out to brick-and-mortar stores and as high interest rates push down the cost of buying homes and business locations, what geospatial data trends can companies take advantage of in the coming year? 

Digital Advertising Trends to Expect in 2023

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From shifts in consumer behavior, to emerging platforms and technologies, to the (eventual) deprecation of third-party cookies, pressure on campaign performance, and more, the digital media industry must prepare and proactively tackle what’s to come. Here’s what we can expect in 2023.