Case Study: Minneapolis Music Club Becomes a Foursquare Hot Spot
Minneapolis isn’t a city that’s lacking for nightlife options, but First Avenue marketing coordinator Machen Davis believes her music club has been able to stand out from the pack by using location-based services as promotional tools and by turning the club’s Foursquare mayorships into a fierce competition…
Case Study: Restaurant Chain Builds Loyalty With Check-In Discounts
Scott Wise is the president and CEO of A Pots & Pans Production, a management company that runs seven restaurants in Indiana. He says businesses need to approach online media like they would a cocktail party, and that it’s better to take notes and learn from what other people are saying than to “go in screaming, drinking, and trying to enter everyone’s conversation.”
Case Study: N.Y. Bookstore Finds Value in Hyperlocal Ads
As the owner of Present Tense, an independent bookstore in Batavia, N.Y., Erica Caldwell maintains close ties to her local community. She uses online and offline advertising to strengthen these bonds, running advertisements concurrently on hyperlocal news websites like The Batavian as well as her community newspaper.
Case Study: Pilates Studio’s Successful LivingSocial Campaign
Carla Vercoe is the owner of Studio BE, a popular Pilates studio in Fairfax, Va. Although running a deal with LivingSocial may have cost her money up front, she says it was worth it to be able to instantly connect with her target clientele...