Brands & Agencies | Street Fight

Survey: Multi-Location Brands Warm to AI, See It as Most Useful for Email

David Card

Survey: Multi-Location Brands Warm to AI, See It as Most Useful for Email

Multi-location brands are almost twice as interested in exploring artificial intelligence for analytics as they were last year, according to Street Fight’s latest survey. But there’s a significant disconnect between their perception of what’s most useful about AI and what suppliers of local marketing tech and services think about that same question.

Survey: Identifying Best Practices in Reputation and Review Management

David Card

Survey: Identifying Best Practices in Reputation and Review Management

Multi-location brands that use reputation and review management to manage local marketing and advertising are more likely to say that their marketing efforts are effective, according to Street Fight’s latest survey. Analysis of the survey identified several related strategies that correlated strongly with marketing effectiveness, including trying to respond to every review and working with a reputation specialist with its own technology.

Survey: Multi-Location Brands Continue to Shift Digital Budgets to Local

David Card

Survey: Multi-Location Brands Continue to Shift Digital Budgets to Local

Many multi-location brands still find some traditional media more effective than most digital tactics and focus their digital efforts on the corporate e-commerce site or company branding. But an aggressive group of budget shifters are increasing spending across a variety of digital advertising and marketing vehicles, often with a local focus.