Small businesses are being bombarded by marketing programs that promise to deliver calls, customers, and sales right from a prospect’s cell phone. But the facts on the ground indicate that mobile marketing is, at best, a mixed bag so far for most small businesses…
Making Sense of Google’s Changes that Just Blew Up Online Ads for Local Businesses
There’s really no way to overstate what a massive change Google’s ad reconfiguring is for everyone in the SEM industry. But it’s going to have a more profound — and even devastating — effect on locally-oriented businesses who had relied on Adwords as a key marketing tool.