Here’s How Marketers Are Using Mobile This Super Bowl
In an age when marketers can reach a hundred million people each day by lunchtime, the draw of the Super Bowl’s 184 million viewers has lost some of its luster. But Madison Avenue is focusing on another number: $14.3 billion. That’s the amount that consumers plan to spend on food, beer and other goods for the big game…
Why Instacart’s $2 Billion Valuation Doesn’t Spell Bubble
No story has rekindled concerns about valuations like the ascent of Instacart, a local logistics firm whose recently raised $220 million at a $2 billion dollar valuation. We caught up with Instacart’s Nilam Ganenthiran to talk about how a delivery network could reshape the competitive landscape of local grocery markets…
YP Now Lets You Target Mobile Ads Based on Desktop Searches
The company has announced a new partnership with Tapad that will allow marketers to use the company’s desktop search data to targets ads to the the same user on their mobile device. The move should help open the impressions in the firm’s mobile ad network to the billions of dollars spent on retargeting campaigns…
How Google Wallet’s Ex-Product Lead Plans To Tell Retailers What You Buy
The company offers retailers a chance to link the mountain of data, available about consumers online, to the growing, but relatively opaque, credit card data collected by retailers in stores. Marc Freed-Finnegan, the company’s chief executive, spoke to Street Fight recently about the shift toward a more intelligent brick-and-mortar retail experience…
Why Local Marketing Is a Function of Commerce, Not Media
I’ve come to believe that the initial narrative about digital — the one about eyeballs simply moving online — actually impedes an effective analysis of the local marketing industry. Once we see local marketing as a function of commerce (ad not media) we start to find a more dramatic shift than previously thought.
Marsh Supermarkets Brings Beacon Messaging to Apple Watch
Marsh Supermarkets is working with InMarket to install a system in its stores that will use Bluetooth beacons to “wake up” applications on the Apple Watch and deliver relevant content to their shoppers wrists. Shoppers can decide whether or not to receive push notifications upon entering the store…
Street Fight Daily: Apple Watch Meets Beacon, Foursquare’s Uncertain Growth
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…The New Foursquare: People Are Checking In, But They May Not Be Staying (New York Business Journal)… Google Results For “Car Insurance” Could Look Different Very Soon (Search Engine Land)… Shopify Preparing for Dual U.S.-Canada Initial Public Offering in 2015 (Wall Street Journal)…
Could the Mobile Ad Industry Spin off a Data Business?
The data collected by mobile companies is often far more comprehensive than their online counterparts, offering insights into the complexities of consumer behavior between places — not just websites. The question facing mobile advertising executives is whether that data might actually become a business in its own right.
Street Fight Daily: TripAdvisor Fined in Italy, Uber CEO Indicted in Korea
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…… TripAdvisor Fined $610,000 in Italy for Failing to Prevent Fake Reviews (New York Times)… South Korea Charges Uber CEO With Breaking Transport Law (Recode)… How The Digital Wallet Will Drive Mobile Commerce in 2015 (ReadWrite)…
