Frankly Launches Audience Targeting Platform for Local Sales Teams

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Local media companies are getting a new way to scale their digital campaigns and more precisely target audience segments. Programmatic ad-buying platform Frankly has announced the launch of an audience extension solution, which expands the number of ways and places where local publishers can reach defined audiences.

Mattress in Bedroom

Case Study: Mattress Brand Targets Ads to Warm-Weather Locations

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When temperatures rise, people get uncomfortable in their beds. This universal problem is something that the advertising team at the direct-to-consumer mattress brand Purple decided it could capitalize on to drive sales with a location-targeted ad campaign launched last year.

Survey Offers a Glimpse Into How Brand Retailers Are Preparing for the Holiday Season

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According to the survey from Campaigner, 42% of retailers are prioritizing social media integration as a marketing method for the holidays this year. Of the most popular social media platforms, retailers expect to invest most heavily in Facebook, followed by Instagram, Twitter, and Google+.

TripAdvisor Study Shows Room for Growth in Restaurant Marketing

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According to the new survey, more than eight in 10 restaurateurs in the United States believe they should be doing more to promote their businesses, but only 17% say they’ve hired a dedicated employee to handle marketing tasks and just 1% use an outside marketing consultant.

Case Study: Ski Resort Uses Triggered Campaigns to Convert Passholders

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At Mission Ridge Ski Area in Wenatchee, Washington, director of marketing Tony Hickok is in the midst of launching and scaling a learn-to-ski program called Freedom Pass, and he’s using an automated marketing platform to target the right skiers and snowboarders at the right time.

Survey of Brand Retailers Highlights Accelerated Adoption of AI-Powered Marketing

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A new survey sheds light on how major brands are investing in artificial intelligence and what decision-makers in the retail and e-commerce industries should be doing to better harness the technology.

Freckle IoT Inks Global Partnership with Cisco

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Freckle IoT has announced a global partnership with Cisco, allowing the in-store attribution vendor to leverage Cisco’s Meraki access points and more efficiently tie brand advertising campaigns to offline visits on a global scale. As part of the new partnership, Freckle will be a member of Cisco’s Solution Partner Program.

How Brands Can Refine Their Local Marketing Mix to Maximize Results

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The right marketing mix can open up doors for an enterprise brand, as successful acquisition campaigns naturally funnel new customers into loyalty and retention strategies. We asked hyperlocal executives for their perspective on how brands can tweak the marketing mix to maximize high-yield results.

What Happens to Local Data When Physical Stores Close?

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More than 8,600 brick-and-mortar stores are expected to close this year. But long after the doors have been shuttered for the final time, much of the local data for those stores remains online. For national chains, outdated location data can lead to frustrated shoppers and missed opportunities for sales.

Case Study: Hospitality Group Uses CRM to Understand Customer Patterns

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At Philadelphia-based Garces — which has more than a dozen restaurants spread across the East Coast — getting inside the minds of consumers and more strategically managing guest feedback has become a top priority.

Report: Delivery Apps Don’t Cannibalize Restaurant Visits

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Sense360’s analysis found no evidence that delivery apps lead to significant drops in restaurant visits. The analysis also found that consumers who download delivery apps tend to have higher incomes, and visit fine dining restaurants 2.5x more frequently, than those who haven’t downloaded these apps.

xAd Rebrands as GroundTruth in Push to Expand Beyond AdTech

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In a signal of where the location technology space is heading, the location-based mobile advertising technology firm xAd announced this morning that it is expanding its scope and rebranding with a new name that better reflects the emerging landscape.

Study Finds New Opportunities For Firms Integrating Ad, Marketing Tech

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As more people use mobile devices in their everyday lives, many tried-and-true techniques for marketing to consumers are becoming less effective, and brands are looking closely at how they can use integrated cross-device solutions to develop deeper connections with customers on a one-to-one basis.

Foursquare Extends Industry Reach With New Reddit Partnership

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Foursquare is announcing a new partnership with Reddit this morning, as the location technology firm looks to expand its reach within the social technology space. With Foursquare on board, Reddit users will now have the option of adding their real-time location to any mobile post.

Case Study: Auto Shop Outsources Social Ad Campaigns

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As social media advertising becomes more pervasive, businesses have to do more to get noticed. At Reliable Auto Repair in San Jose, California, Operations Manager Michael Jidkov says the hardest part about reaching customers on Facebook, Google, and Yelp is standing apart from the competition.

How to Influence Customers Through Online Reviews

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As major brands look to capitalize on the most effective and trustworthy ad formats, they are refining their strategies for managing online reviews. Here are six ideas that brand marketers should keep in mind as they look for new ways to influence the way consumers interact with their online reviews.

Cupcakes

Case Study: Bake Shop Owner Finds Customers in Local Facebook Groups

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What does it mean to run a local business without a local storefront? For Melissa Brogan, owner of The Bug & The Bear Bakeshoppe, it means having to use highly-targeted online marketing strategies to let people know she’s open for business, without getting the marketing benefits that come from having signage on the front of a physical storefront.

5 Platforms Brands Can Use for Smarter Customer Communications

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By repurposing customer data from connected platforms, like point-of-sale and customer-relationship-management systems, marketers are able to generate more personalized digital content. Here are five marketing platforms that use predictive technology to improve communication and increase engagement.

7 Ways That Brands Can Make Chatbot Conversations More Authentic

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Chatbots are transforming the customer experience and quickly moving into new sectors — but before marketers can expect conversation-mimicking software and artificial intelligence to replace live customer service representatives, they’ll need to find ways to overcome some consumer obstacles.

Case Study: Convenience Store Chain Streamlines Mobile Offer Creation

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Switching from paper to digital coupons usually saves businesses time and money, but that’s not always the case. For Mike Templeton, digital marketing manager at Kum & Go, a convenience store chain with hundreds of locations, personally designing and managing the distribution of digital coupons quickly became a hassle.