The devil is in the details: the tone of a subject line, timing of a phone call, recency of the point of contact, marketing cadence, and value proposition positioning — all impact sales. Yet many conversations tend to forget these basics and focus instead on new-age, shiny fixes.
How Online Lenders Can Refine Their Targeting of SMBs
The combination of doubling down on the minority of SMBs that are most likely to be receptive to capital and making it easy to engage these SMBs across on/offline channels with personalized, automated campaigns can make all of the difference.