The Problem With Local Online Advertising — It’s Ugly
Advertising can really be an eyesore, and a lot of local online advertising elicits consumer aversion. It’s only a matter of time before it becomes obvious to local merchants that bombarding local residents with “visual pollution” in the form of banner ads on hyperlocal sites is on the way out…
A ‘Community Service Model’ for Hyperlocal
When merchants and civic organizations produce content for local publications, they develop their brand, engage their community and, as a result, market themselves. This new hyperlocal model would serve the business, nonprofit and civic sectors by providing the free open source media they need to deliver news and promote their agendas inside the community. Call it the community service media model…
Should Hyperlocals Incorporate Content From Local Merchants?
Today’s local merchant is learning to build a more contextual, social relationship with their customer base through social media, and it’s making the simple banner ad less effective. Simply put: business is integral to engaging the community because they have the commercial incentive to create content that builds their brand equity, directly or indirectly…
3 Ways to Reinvigorate Patch’s Business Model
Although Patch.com is growing its reader base, the company still seems to be struggling with the traditional banner ad based business model. Here are a few new ways Patch can evolve its business and bring value to local merchants…