3 Ways to Reinvigorate Patch’s Business Model

Although Patch.com is growing its reader base, the company still seems to be struggling with the traditional banner ad based business model. Here are a few new ways Patch can evolve its business and bring value to local merchants…

The Problem With Local Online Advertising — It’s Ugly

Advertising can really be an eyesore, and a lot of local online advertising elicits consumer aversion. It’s only a matter of time before it becomes obvious to local merchants that bombarding local residents with “visual pollution” in the form of banner ads on hyperlocal sites is on the way out…

6 Trends That Will Impact Hyperlocal in 2012

If 2011 was a year of hyperactivity around local, social and mobile, next year will be not just more of the same — but more: More implementation and integration of the tools and tactics that leverage one for the other. Patrick Kitano weighs in with predictions for next year.

Building Business Models Based on Local Influence

When local influencers are identified and curated, businesses can concentrate offers on these people to maximize local reach. Courting local influencers will have a larger impact for local business simply because the influencers’ networks and their target customer base are the same.

Opportunity Ripe for Hyperlocals to Help SMBs Get Social

There is a wide-open opportunity for companies to step in and service literally hundreds of thousands of SMBs who need to develop a social marketing plan. Hyperlocal publishers are well positioned to support their business communities by providing turnkey social marketing services…

Will Big Brands Cut Out the Middleman to Go Hyperlocal?

We’re on the brink of seeing brands start to carve into the hyperlocal pie simply by providing an online space to offer localized content and capture the “neighborhood” conversations that locals want to see.

Why Realtors Are Becoming Hyperlocal Content Producers

Hyperlocal blogging has become a key part of the real estate agent’s marketing arsenal. Real estate network Active Rain boasts over 200,000 blogger signups, and created a separate arena called Localism devoted to community blogging…

A ‘Community Service Model’ for Hyperlocal

When merchants and civic organizations produce content for local publications, they develop their brand, engage their community and, as a result, market themselves. This new hyperlocal model would serve the business, nonprofit and civic sectors by providing the free open source media they need to deliver news and promote their agendas inside the community. Call it the community service media model…

Should Hyperlocals Incorporate Content From Local Merchants?

Today’s local merchant is learning to build a more contextual, social relationship with their customer base through social media, and it’s making the simple banner ad less effective. Simply put: business is integral to engaging the community because they have the commercial incentive to create content that builds their brand equity, directly or indirectly…