4Cite’s Email Platform Helps Digital Brands Secure the Path to Purchase

“Across the board with all of our retail clients, the most successful marketing campaign they have is their abandoned shopping cart email campaigns,” 4Cite CEO Bob Gaito said, referring to emails sent to remind customers that they have items left in their shopping carts.

PlaceIQ Expands Partnership With LiveRamp to Help Brands Offer Personalized Experiences

PlaceIQ announced Monday that it is expanding its partnership with LiveRamp. The collaboration aims to empower brands to create more personalized cross-channel experiences for their customers.

Chatmeter Report Reveals Keys to Dominating Local Ratings

A recent report by reputation management company Chatmeter shows how retailers focused on in-store experiences and customer service managed to come out on top in online reviews over the holiday season.

Placed Opens Up Location Analytics Platform for Free Public Use

Location-insights powered ad measurement company Placed will offer its location-based analytics and insights to the public for free, the company announced on Thursday.