Ad Tech and Privacy

InfoSum Launches Platform Sigma

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The data collaboration company InfoSum launched Platform Sigma last week to expand its ability to help clients navigate privacy-safe first-party data sharing and activation.

How Netflix’s Entry into Advertising Will Shape the Future of TV Marketing

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Netflix’s imminent dive into the world of advertising will initiate the video advertising industry’s biggest event since the rise of TikTok. Curt Larson, chief product officer at omnichannel supply side platform Sharethrough, believes Netflix will push the whole TV ad industry forward.

How Marketers Can Respond to Price Concerns

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Consumers are feeling price conscious after months of historic inflation and a looming recession that some say the US has already entered. What exactly are consumers feeling, and how are marketers to respond? Ted Rogers, chief revenue officer at Digital River, checked in with Street Fight to share results from the company’s latest consumer survey. 

New Hires at BlueConic, Aki Technologies, Good-Loop, and Vistar Media

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The Street Fight new hires roundup features movers and shakers in adtech, martech, e-commerce, localized marketing, location intelligence, and more. This month’s roundup features new hires at BlueConic, Aki Technologies, Good-Loop, and Vistar Media.

IAS and Anzu Deliver In-Game Ad Quality Measurement

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Integral Ad Science and in-game advertising platform Anzu are partnering up to deliver measurement tools to the mobile gaming sector. IAS will provide advertisers Invalid Traffic (IVT) measurement and reports on viewability through its Signal platform. The company will also help advertisers assess brand safety and suitability.

Direct Conversations Fill the Cookie’s Gaps

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Denis Scott, SVP of marketing at Momentive (formerly SurveyMonkey), chimed in on how leading brands are using direct conversations with customers to fill in the gaps left by the third-party cookie and similar technologies.

What Younger Shoppers Demand from Digital Experiences

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The customer experience company Verint conducted research to determine just what younger shoppers value in digital experiences. Street Fight connected with Jenni Palocsik, VP, marketing insights, experience, and enablement at Verint, to discuss the company’s findings.

CommentSold Launches White-Label Live Selling Platform Videeo

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CommentSold, a live selling platform, launched Videeo this morning, a white-label live video commerce technology for enterprises. Videeo will help retailers create native-looking live shopping experiences at scale by easily integrating CommentSold’s technology into their existing ecommerce stack.

Marketers Turn to Creative to Fill Advertising Gap Left by Personal Data

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The data privacy movement has triggered a massive shift in digital advertising away from the use of personally identifiable information to serve consumers targeted ads. But if advertisers are not depending on customer information to drive effective campaigns, what will fill the gap? One X factor could be the strength of creative.

New Hires at Habu, Razorfish, and Channel Factory

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The Street Fight new hires roundup features movers and shakers in adtech, martech, e-commerce, localized marketing, location intelligence, and more. This month’s roundup features new hires at Habu, Razorfish, and Channel Factory.

3 Ways Content Automation Can Help Multi-Location Marketers

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Street Fight spoke with Andrew Melchiorri, co-founder of AI-powered content enrichment platform Automata, about how multi-location marketers can use AI to create, manage, and win with content at scale.

Organizations Struggle to Use Data Effectively

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The question facing marketers is not just how to get data; it’s how to use it. And a new report by the CDP Amperity conducted by Forrester finds that many organizations are struggling to use data effectively.

3 Guidelines for Marketing in a Recession

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How can marketers overcome macroeconomic challenges and optimize spend to drive growth even during tough times? Here are three guidelines for marketers to follow.

4 Predictions for Retail Media

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I spoke with Sarah Hughes, head of marketing at InMobi, to get the inside scoop on where retail media is heading. Here are four predictions for the space based on our conversation.

New Hires at Anyline, TextNow, and Braze

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The Street Fight new hires roundup features movers and shakers in adtech, martech, e-commerce, localized marketing, location intelligence, and more. This month’s roundup features new hires at Anyline, TextNow, and Braze.

Inform Your Multichannel Customer Experience Strategy

Agentz Uses Conversations to Drive First-Party Data Collection

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The AI-powered customer engagement company Agentz helps businesses across more than 100 categories automatically respond to missed calls, texts, and website visits with the Agentz Automated Assistant. Of course, this helps businesses avoid losing leads and make sure they can get customers what they need faster, one imperative of the digital era. But now, Agentz’s software is paying data dividends.

3 Myths About Contextual Advertising

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Here’s why three common myths about contextual advertising are worth challenging as advertisers reconsider their digital strategies for a privacy-adjusted era.

Invoca Raises $83M to Help B2C Businesses Offer Better Contact Centers

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The conversation intelligence company Invoca is helping businesses solve customer service problems by building personalized contact center services in addition to offering phone call analytics. As a result, Invoca just raised $83 million in Series F funding at a $1.1 billion valuation, four times the valuation of its last round in 2019.

How AI Will Transform Ad Operations over the Next 5 Years

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Ultimately, Burt Intelligence CEO Carl Leskinen sees his company’s technology as elevating the status and possibly the impact of ad ops professionals in their organizations. Ad ops is well positioned to provide close-up intelligence on what kind of business is coming in, what products clients need, and how media organizations can run more smoothly. For now, their time is occupied putting out fires. With the right technology, Leskinen argues, they might be able to build a bigger house.

Adtech Execs React to Apple’s WWDC Tracking Announcements

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Apple announced at its annual Worldwide Developers Conference that it would add some features to SKAdNetwork, its privacy-adjusted marketing measurement framework, to provide more marketing insights.