Cedato Releases Contextual Programmatic Video Targeting Tool For the GDPR Era

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The machine learning-based tool, branded as Contextual Lookalike Targeting technology, relies on successful patterns of past video marketing campaigns (hence: contextual lookalike) to deliver future campaigns at ideal times and places based on an advertiser’s preferred KPIs.

Google Updates Search to Recommend Local Events Based on User Interests

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Google is bringing the personalization zeitgeist to local event recommendations. The company reported on its blog Thursday that it is releasing a series of new features that will make it easier for users to find essential information about events of interest to them right on search engine result pages.

Raise Report: SessionM, Perch, Pointy Secure New Funding

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Every two or three weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes funding for Mention Me, Standard Cognition, Cogito, and Dialpad.

Street Fight Daily: Google Is Disrupting Local Event Discovery; Amazon Teams with Yext to Empower Local Businesses

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TOP STORIES IN LOCAL & DIGITAL MARKETING… Google Updates Search to Recommend Local Events Based on User Interests… Amazon Expands Alexa’s Brain With Yext Business Services… Advertising Helps Push Amazon’s Quarterly Profit to $2.5 Billion…

Street Fight Daily: Facebook Feels the Impact of Its Scandals; GrubHub Acquires LevelUp

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TOP STORIES IN DIGITAL MARKETING… At Last, Facebook Feels the Impact of Its Errors… GrubHub Acquires Payments and Loyalty Company LevelUp for $390 Million… Top Lesson for News Sites in SF Innovation Tour: Identify Users and Win Them Over One by One…

After Nearly Two Years in the Hot Seat, Facebook Feels the Burn

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In its Q2 earnings report, the social giant reported that growth has stalled in the United States and Canada, its most valuable markets. And its overall user growth for the quarter of just 22 million users is the smallest jump since 2011, indicating that a slowdown in revenue growth will likely prove a long-term challenge in the years ahead.

Report: E-Commerce Sites Must Fend Off Looming Challenge from Social Platforms

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The opportunity is ripe for social platforms with the right transactional infrastructure and e-commerce sites with a proper slate of marketing functions to cross into the conventional territory of the other, a new report from video marketing firm Magisto indicates. If e-commerce sites do not go beyond transactions to offer their vendors marketing possibilities, they may lose the market on transactions altogether.

Street Fight Daily: Inside the Industry: JumpCrew, Broadly, BPA Worldwide and Bombora Disrupt MarTech

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RISING STARS AND DISRUPTIVE MOVES… How JumpCrew Grew to a Team of 200 in Just About Two Years… Heard on the Street, Episode 8: ‘Engineered Casual’ with Broadly CEO Josh Melick… BPA Worldwide and Bombora Supply Publishers With Tools To Compete with the Duopoly…

BPA Worldwide and Bombora Supply Publishers With Tools To Compete with the Duopoly

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If publishers are to compete with Google and Facebook for advertising dollars, they need to offer hyper-valuable media inventory that provides cutting-edge insights on the audiences exposed to sold ads. Enter secure media exchange BPA Worldwide and provider of B2B intent data Bombora, which are announcing a partnership today to offer those resources to publishers.

This Fast-Growing E-Commerce Management Platform Has the Attention of Pepsi and P&G

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Content Analytics, which fancies itself “the only end-to-end eCommerce management platform,” is growing at a rapid clip, and big brands are taking note. The company announced on Tuesday its eighth consecutive quarter of YOY growth exceeding 100%.

Study: Accuracy is the Most Important Factor for Marketers Buying or Using Audience Data

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In a poll of 300 advertisers that buy or use audience data, data management platform Lotame found that 84% say the accuracy of the data is the most important factor in determining whether they’ll buy it and if they’ll buy more of it.

Womply: Prime Day Coincides with Bump in Small Retailer Revenue

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It would make sense to assume that Amazon’s e-commerce extravaganza results in a decline in foot traffic for brick-and-mortar retailers, especially small ones. Womply’s data science team has intel that says otherwise.

Street Fight Daily: Accuracy is King for Data Buyers, Google’s Earnings Make a $5 Billion Fine Look Silly

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DATA, DOLLARS, DISASTER… Study: Accuracy is the Most Important Factor for Marketers Buying or Using Audience Data… Surprise? Google Beats Expectations, Driven by Mobile and Cloud Services… Black Monday: Tronc Axes Half the New York Daily News Staff…

Black Monday: Tronc Axes Half the New York Daily News Staff

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It is capturing cynical headlines across the media landscape: Tronc, the widely trashed name for the media company formerly known as Tribune Publishing, has sacked half the staff of the New York Daily News.

Street Fight Daily: Mobile Coupons On Verge of Overtaking Paper, Smart Speakers Capture Media’s Attention

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TODAY IN DIGITAL MARKETING… Mobile Coupons Are About to Overtake Paper—Here’s How Retailers Can Capitalize on That… For News Publishers, Smart Speakers Are the Hot New Platform… Ohio Car Dealership Sees Early Success with Location-Targeted Mobile Ads…

Street Fight Daily: Online-to-Offline Attribution Platforms, Global Retailer Uses AI Vendor to Deliver Omni-Experience

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TODAY IN DIGITAL MARKETING… 5 Online-to-Offline Attribution Platforms for Local Marketers… LeSportsac Uses AI to Build Omni-Experiences for Shoppers… Publishers Complain GDPR Consent Signals Are Ignored by Ad Buyers…

Street Fight Daily: How to Engage Online Audiences, How California Court’s Yelp Ruling Affects Businesses

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TODAY IN DIGITAL MARKETING… 6 Ways to Engage Your Online Audience and Turn Visitors Into Customers… What Does the California Supreme Court’s Yelp Ruling Mean for Your Business?… Why This Select List of Local News Providers Includes Only One Daily Newspaper…

Google Fined $5.1 Billion by EU for Monopolizing Mobile Search via Android Practices

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The European Commission has laid down a record $5 billion fine against Google for allegedly monopolistic search practices that have essentially forced users to turn to Google for mobile searches on the company’s Android devices.

Hard Data on the Choices that Make or Break Loyalty Programs

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A new report from loyalty marketing firm Kobie Marketing provides cutting-edge insight on the habits and preferences of consumers vis-à-vis the loyalty programs brands are trotting out to capture customers’ attention at a time when retail giants with vast digital resources loom large. We have the highlights.

Report: Advertisers Spending More on Search and Amazon, While Social CTRs Drop

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Digital marketing software provider Marin Software has released its Q2 Benchmark Report, and the findings confirm the hype about advertising spend on Amazon: It’s on the rise, while social click-through rates decline and search spend remains a major priority for brands.