Seedtag Brings Proprietary Contextual AI Tech to Digital Advertising
It shouldn’t be a surprise to learn that artificial intelligence has been a hot topic in the world of digital advertising as of late. There are a number of concepts floating around involving the best way to embrace the technologies. But Seedtag, a contextual advertising company with a global footprint, believes it has a solution […]
How Fyllo Activates Contextual Advertising
When Jeff Ragovin was promoted from Chief Commercial Officer to President of Fyllo, CEO Chad Bronstein positioned the move as acknowledgement of a job well done for an experienced digital advertising executive. “Jeff is perfectly positioned for this new role, as he’s already been leading our revenue growth in the US and overseas,” Bronstein said […]
Captify, Adform Partnership Creates First End-to-End Contextual Activation
A new partnership between the search intelligence firm Captify and Adform, a programmatic platform, is creating an industry-first end-to-end contextual activation that bypasses the need for cookie identifiers. The collaboration between the Captify and Adform enables privacy-first, audience-based programmatic buying for marketers, opening the door to greater scale across inventory pathways, which are often deprioritized […]
Vericast Launches Contextual Advertising Solution
The marketing technology firm Vericast is changing its approach to contextual advertising by launching a privacy-centric solution meant to help brands reach relevant consumers in the moments when they’re most likely to be receptive. The proprietary solution bolsters Vericast’s in-house targeting capabilities. It matches ads to the content from consumers’ view or search, and it’s […]
Barometer, Katz Partnership Brings Contextual Targeting to Podcasting
Podcasting is huge right now, with 53% of Americans saying they’ve listened to a podcast in just the past month. You know what else is huge right now? Artificial intelligence. OpenAI’s ChatGPT reached 100 million monthly active users in January, just two months after it debuted. It should come as no surprise, then, that Barometer […]
Vibrant Media Launches Contextual Advertising Solution to Increase Targeting Granularity
Advertisers are clamoring for more contextual targeting solutions. Publishers are, too. With demand continuing to accelerate — and as data privacy regulations grow stricter throughout many parts of the U.S. — Vibrant Media is launching a new sell-side contextual solution that allows publishers to automate the process of adding and maintaining relevant key-values in the programmatic framework.
6 Contextual Advertising Solutions for Brands
Unlike most types of behavioral targeting, contextual targeting doesn’t rely on third-party cookies. That makes it an especially popular option in 2022, as more U.S. states pass stringent consumer data privacy regulations. Here are six contextual advertising solutions that brands are using right now.
Advanced Contextual Launches Contextual Targeting Enhanced by Advertiser KPIs
The contextual advertising company Advanced Contextual is announcing this morning exclusively via Street Fight that it has launched a new product, Advanced Extension, that will bring together topic-based contextual ad targeting and advertisers’ first-party customer data to drive more sophisticated privacy-safe targeting.
6 Contextual Video Advertising Platforms
Advertisers are leaning into contextual targeting as a way to connect with consumers in brand-suitable environments. They’re also investing more heavily in video advertising, upping ad spend on video by 12% in 2021 to a record $81.9 billion for the year. As we move further into 2022, the real magic looks to be in the combination of contextual advertising with video advertising, as more brands discover the power that comes with being able to reach audiences interested in their messages with video content that’s designed to engage.
Integral Ad Science Acquires Context to Power Contextual Video Advertising
When many in adtech think about contextual advertising, they likely now think about privacy and context’s power to drive advertising based on its relevance to user experiences, not granular and sometimes invasive data on user behavior. But advertisers have also prized contextual advertising for years for its ability to connect them with brand-suitable environments.
BeOp Adds Conversation to Post-Cookie Contextual Advertising
The contextual, conversational advertising firm BeOp believes it has the solution to the death of cookies. The company, which works with more than 90% of premium publishers in its home country across the Atlantic, connects advertisers with consumers reading content related to their products and services. But what distinguishes BeOp from contextual ad competitors is the style of its ads: conversational quizzes and questions that drive engagement and zero-party, or fully consensual and explicit, data collection.
Achieving MULO Marketing Success With Contextual Advertising
Not only can multi-location marketing be effective for businesses that have multiple brick-and-mortar locations, but it can also be an effective way to reach a larger audience and build brand awareness in the radius of store or shop locations. When using multi-location marketing, it is important to consider the different needs of each location, however, […]