New Hires at S4M, Uberall, Tremor Video

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Every two weeks, we round up new hires in the hyperlocal marketing and media space. This week also brings new hires at Vendasta and American Hometown Publishing.

Raise Report: Frontify, Instacart, Machinify Score New Funding

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Every two or three weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week includes new funding for Journal, Mapify, Netlify, Paperspace.

Street Fight Daily: GMB Insights Adds Branded Search Reporting; 2/3 Big Businesses Invest in Local Media

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TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Google My Business Insights Adds Branded Search Reporting… New Hires at S4M, Uberall, Tremor Video… BIA: Two-Thirds of Businesses with 500+ Employees Invest in Local Media Ad Platforms….

No Wallet, No Problem. Yombu Scans Your Fingerprint for Payments, Loyalty Rewards

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Credit cards made it possible to leave cash behind. Then, digital wallets like ApplePay let you leave home without your wallet. Now, Washington, D.C., startup Yombu is making it possible to pay and get access to membership rewards with just your fingerprint.

Local News Gets New Resource Center With Special Focus on Social Media

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A Local News Resource Center to give publishers direct expertise on the “challenges and opportunities” of social media and other issues that confront the embattled industry has been set up at the Local Media Association.

Street Fight Daily: Facebook May Have Knowingly Inflated Video Metrics, Programmatic Prices Rise

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TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Facebook May Have Knowingly Inflated Its Video Metrics for Over a Year… No Wallet, No Problem. Yombu Scans Your Fingerprint for Payments, Loyalty Rewards… First-Price Auctions Are Driving Up Ad Prices…

Despite AI Advances, Consumers Crave Human Interactions

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Using the latest artificial intelligence technology, brands are finding new ways to streamline and automate the customer experience. But a new report shows that type of streamlined experience might be the exact opposite of what consumers actually want when they interact with their favorite brands.

Street Fight Daily: Mobile to Surpass Traditional Media Combined; Brands: Be Wise About AI Use for Customer Engagement

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TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Mobile Ad Spending to Surpass All Traditional Media Combined by 2020… Despite AI Advances, Consumers Crave Human Interactions… Google Assistant, Search Add Best Buy and Nike as Shopping Partners…

AUDIENCEX Launches Fund to Accelerate MarTech Innovation, Capture Mid-Market Brands’ Attention

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AUDIENCEX announced today that it’s launching a new fund to accelerate innovation in the marketing technology space and encourage mid-market advertisers to try out the latest solutions. The advertising technology and marketing firm is committing $5 million to the fund, with $50,000 in free media and services going to each participant between now and the end of the year.

How AI Can Help CPGs Meet Millennial and Gen-Z Expectations

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Last year, almost half of Amazon’s private-label sales were in consumer-packaged goods. Pre-Amazon, legacy CPGs once would’ve been the beneficiary of that demand. CPGs have struggled to evolve with younger consumer preferences. Here’s what I mean, along with ways AI can help them improve.

Street Fight Daily: SMBs to Spend on Social, Location for Holidays; How AI Can Help Revamp CPG Brands

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TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Reveal Mobile Predicts Big Holiday Season Ad Spend for SMBs, With Social, Location At the Top… How GDPR Helps Consent Management Platforms… How AI Can Help CPGs Meet Millennial and Gen-Z Expectations…

Reveal Mobile Predicts Big Holiday Season Ad Spend for SMBs, With Social, Location At the Top

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This coming holiday season, social, location-based advertising will dominate small business ad spend, according to a recent survey conducted by Reveal Mobile, a location-based marketing company. The survey also indicated that brands are increasingly comfortable with location-based tactics like geotargeting.

Semcasting Offers Proof of Performance with New Attribution Platform

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Walled gardens have traditionally prevented marketers from using attribution for audience verification, similar to viewability or fraud detection, but a new platform from the data-as-a-service company Semcasting is changing that.

Use Mobile Coupons to Get Above the Noise this Holiday Season

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Since many retailers use the same strategies and tactics to capture consumer attention during the holidays, rising above the noise happens only for a few. This may be the season to plan smarter, not louder, and the answer may be the use of mobile coupons.

Street Fight Daily: Semcasting Debuts Attribution Solution, Mobile Coupons An Opportunity for Holidays

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TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Semcasting Offers Proof of Performance with New Attribution Platform… Data Still Makes Ads Irrelevant, Consumers Say… How Walmart Is Using First-Party Data to Stand Out in Ad-Supported Video…

The Rise of the Micro-Influencer and How Brands Can Deploy Them

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Today, many brands are choosing to work with influencers with a significantly smaller follower count: micro-influencers. Read on for tips on how to tap micro-influencers for your next marketing campaign.

LBMA Podcast: Facebook’s Friends, TGI Fridays, Kroger & Walgreens

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On this week’s edition of the LBMA podcast: Facebook’s nearby friends, Lime in Canada, Pinterest + Oracle & Ninth Decimal, TGI Fridays, Kroger + Walgreens, Ford + JC Decaux. Special Guest: Jigar Shah – Miles.

Street Fight Daily: GDPR Challenges Smaller Ad Tech Firms; More Detailed Sitelinks in Google Search?

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TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… GDPR Has Cut Down Ad Trackers in Europe but Helped Google… The Rise of the Micro-Influencer and How Brands Can Deploy Them… New Format for Google Sitelinks Shows More Site Content in SERP…

Street Fight Daily: Square CFO to Lead Nextdoor, Breaking Down the Voice Ecosystem

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TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Not All Voice Assistants are Created Equal… Square CFO Sarah Friar to Become Nextdoor CEO… Why Facebook Is Putting Its Skin in Local News’ Subscription Efforts…

Why Facebook Is Putting Its Skin in Local News’ Subscription Efforts

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In this Q&A, Facebook’s Josh Mabry, who leads the Facebook Local News Partnerships team, talks about the mentoring, coaching, and other work in these off-platform initiatives and why Facebook is backing them up with millions of dollars in funding.