October 2018 – Street Fight

S4M Releases Calculator to Measure ROI Generated by Drive-to-Store Campaigns

Stephanie Miles

S4M Releases Calculator to Measure ROI Generated by Drive-to-Store Campaigns

Assessing the effectiveness of drive-to-store campaigns by measuring incremental visits generated is the gold standard for the location-based marketing industry, but that standard has been lacking in established, industry-specific points of comparison. Enter S4M, which has released a new calculator based on industry-specific cost per incremental visit standards.