Placed Expands Attribution Solution to Measure TV-Driven Offline Visits

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Placed launched television measurement as part of its ad exposure and attribution measuring services today, expanding its omni-channel attribution technologies to the full suite of advertising landscapes.

Report: Paid Search Offers Results, Especially on Mobile, at Time of Ad Saturation

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A new report from ad firm Adthena, based on data from January 2017 to May 2018, shows evidence that paid search is a valuable beacon of light in the darkness that is consumer “banner blindness, ad fatigue, and near saturation of consumers’ digital ad experiences.”

Street Fight Daily: Google Helps Brands Close Path to Purchase, Placed Expands to TV

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Gives Brands Ads, Data to Compete on Price, Local Inventory… Facebook Will Ban Sellers of Shoddy Products… How Viacom Uses AI to Predict the Success of Its Social Campaigns…

Report: Social Attracting Most Widespread Investment from Advertisers, Topping Search

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Move aside, Google. According to the results of a new survey, released by the advertising management firm Marin Software just this morning, nine-in-10 advertising professionals are investing in social media in 2018, beating the next most popular channel—YouTube/Google Display—by more than 10 percentage points.

Heard on the Street, Episode 5: Bringing Apple-like Quality Standards to Local Ads, with Lynn Tornabene

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What do you learn from going through two major tech acquisitions? It’s all about having a firm strategy, says Affinity X CMO Lynn Tornabene, our latest guest on Heard on the Street. In Tornabene’s varied career leading projects at top tech firms, M&A lightning struck twice—at DoubleClick (acquired by Google), then Quattro Wireless (acquired by Apple). 

Sponsored Content: dataPlor on Breaking the Local Business Data Barrier in Emerging Markets

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Businesses in the twenty-first century still struggle with a major gap in access to local data in emerging markets. Meet dataPlor, the data intelligence startup tackling the problem head on.

Street Fight Daily: Google Expands Into Fresh Food Marketing, Snap Expands Commerce for Brands

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Enters Deal with Carrefour to Sell Food Online in France… Snap Expands Commerce for Brands Within Stories… Report: Social Attracting Most Widespread Investment from Advertisers, Topping Search…

Street Culture: Pointy’s Collaborative Culture Grows Without Written Values

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In one year, digital search company Pointy has grown from 13 to about 30 employees, moved into a new office, and seen significant growth in its product, which allows retailers to publishes their inventories online, attracting potential customers nearby. What hasn’t changed much is the company’s culture, says co-founder Mark Cummins.

B2B Marketers Turn to Shorter Videos Across Many Channels to Engage Millennial Buyers

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Video marketing platform Vidyard analyzed more than 250,000 videos published by business-to-business marketing teams and found that smaller businesses are publishing just as much video content as larger firms, while the average length of videos is getting shorter.

Street Fight Daily: Buyers Lag on Mobile Programmatic, The Turn to Video Goes Multichannel

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… When It Comes to Mobile Programmatic, Buyers Are Behind… B2B Marketers Turn to Shorter Videos Across Many Channels to Engage Millennial Buyers… A Year After Amazon Devoured Whole Foods, Rivals Pursue Countermoves…

LBMA Podcast: New LBMA Research, Foursquare & Tinder, Verve & Receptiv

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On this week’s edition of the Location-Based Marketing Association podcast: iQiyi, Location Sciences, Foursquare + Tinder, Google Expeditions, Verve buys Receptiv, Kohl’s + Amazon returns, London goes iZettle, and new research from The LBMA.

Street Fight Daily: Marketers Look for Data Beyond Duopoly, GDPR Spawns a Need for Innovation

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Concerns Grow Over Facebook, Google Duopoly as Marketers Prioritize Data Transparency… GDPR Panic May Spur Innovation in Data and AI… Native Mobile Video Ads 15 to 20 Seconds Long Show Highest Rates of Engagement…

Ericsson Emodo Launches Carrier-Verified Audience Solution

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In a bid to address quality concerns currently looming over the mobile advertising industry, Ericsson Emodo is launching a product that uses carrier data at scale to pre-verify mobile audiences and inventory, and then makes those audience segments available through any major demand-side platform.

Concerns Grow Over Facebook, Google Duopoly as Marketers Prioritize Data Transparency

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Ninety-five percent of marketers say transparency is an accurate indicator of data quality, and 92% say they have concerns about the advertising duopoly of Facebook and Google, according to a survey conducted in March and April of this year.

Street Fight Daily: Highlights from Street Fight Summit, Advertisers Drop DSPs to Cut Costs

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… #SFSNYC: The Growing Power of SMB OS… #SFSNYC: Investors on Billion-Dollar Opportunities in Local and Where to Find Them… Advertisers Cut DSPs 40% Over Two Years…

#SFSNYC: Moving Beyond Basic Location-Based Advertising Without Getting Creepy

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In regard to guidelines pertaining to the ethical use of location data, Mark Risis, head of global data partnerships at IBM Watson, offered the following maxim: “Don’t do creepy stuff.” Risis as well as panelists from Zocdoc and Waze addressed the topic of location-based marketing and ethics in a panel at Street Fight Summit Wednesday.

#SFSNYC: UPS, TripAdvisor, and HappyOrNot Break Down Divergent Approaches to Customer Feedback

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Consumer feedback and brands have a complex and sometimes contentious relationship. Three panelists from companies with starkly different relationships to both their customers and the customer feedback process provided their angles on the issue at Street Fight Summit in New York Wednesday.

#SFSNYC: Kevin Clark of Synup Talks Better Reputation Management and Listings Updates

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What the public sees and hears about a company’s brand can make or break its overall success. That makes the services Synup offers relevant to many businesses, said Kevin Clark, vice president of sales for the company, at Street Fight Summit West in Brooklyn Wednesday.

#SFSNYC: GroundTruth Turns On-the-Ground Data Into IRL Transactions

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When consumers visit physical stores, the likelihood that they will complete a purchase shoots up, especially in comparison to the likelihood they will make a purchase after visiting a digital site. “Visits lead to sales,” was the message of Hongzhe Sun of GroundTruth, one of the sponsors of Street Fight Summit in New York Wednesday.

#SFSNYC: May AI Help You? The Marketing Opportunities in Intelligent Search

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Artificial intelligence is the future of search engines. Increasingly conversational, intelligent, and visual, search engines are adapting to become the centerpiece of consumer engagement, as well as a virtually new tool for marketers. Purna Virji, senior manager for global engagement at Microsoft/Bing, broke down the AI revolution in search at Street Fight Summit Wednesday.