LBMA Podcast: MomentFeed & Yelp, Vendasta, Verizon

On this week’s Location-Based Marketing Association podcast: Creator’s robot restaurant, MomentFeed + Yelp, iOS 12, Vendasta, Verizon, Amazon Alexa in hotels, Cisco buys July Systems, Sift + Digital Element. Special guest: Mark Michael of DevHub.

food truck

How Food Trucks Can Leverage Location Data to Optimize Sales

“Food truck owners can increase sales with more accurate projection models that leverage location data from both traditional sources, like census and point of interest datasets, [coupled] with new streams, like transactional and foot traffic data,” explains Santiago Giraldo, an urban scientist at CARTO.

How AI Helps Local Businesses Compete With the Biggest Brands

Historically, the world of advanced analytics has been the domain of huge enterprises with large budgets. But with big leaps in AI capabilities, even the smallest business can now access insights that were previously only available to “the big guys.”

Street Fight Daily: Kroger Plans on Driverless Grocery Delivery, Firms Run Afoul of GDPR

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Kroger Plans to Introduce Driverless Grocery Delivery… ‘Everyone Is Breaking the Law’: GDPR Compliance Falls Short… Programmatic Is Evolving Fast. These Five Charts Show the Changes…

online privacy

How a Proposed California Privacy Regulation Could Impact User Data-Driven Business

If it passes and is signed into law in November, the California Consumer Privacy Act would establish groundbreaking new consumer privacy rights throughout the country. The California act mimics the heavy regulations of the GDPR and could become one of the broadest privacy laws in the nation.

How Local News Publishers Can Win SMB Ads Against Facebook: A Case Study

We know that local news providers can compete with Facebook for brand advertisers. But what about publishers also capturing SMBs—is that too much of a stretch? Michael Dinan, editor of the profitable local news site New Canaanite in suburban Connecticut, has some answers.

Street Fight Daily: Amazon and Google Announce New Initiatives Focused on SMBs

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Introduces Startup Campaigns for Small Businesses… Amazon Plans Startup SMB Delivery Services for Its Own Packages… How a Proposed California Privacy Regulation Could Impact User Data-Driven Business…

With GDPR In Place, Will Push Marketing Recede?

Retailers love push marketing. But the practice relies on consumer data in order to work, and that’s becoming a major problem with the European Union’s new General Data Protection Regulation firmly in effect.

Study: Challenges Persist with One-Partner Programmatic Strategy

84% of brands want to bring their programmatic ad spending in-house as a way to gain more control over what’s become an opaque process. The problem? A study by Visto shows that advertisers who use just one platform are losing out on opportunities to lower inventory costs and efficiently delivery on KPIs.

Heard on the Street, Episode 6: Engineering, Surfing, and Acting with Frost Prioleau

How do you bring brand-like programmatic advertising to local advertisers who spend less than $4 per day? It takes good software and partnerships to hit the sweet spots of automation and customization, according to Simpli.fi co-founder and CEO Frost Prioleau, our latest guest on Heard on the Street. 

Street Fight Daily: Google Retires AdWords & DoubleClick Brands; GDPR Threatens Push Marketing

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Is Killing Off DoubleClick Branding… With GDPR In Place, Will Push Marketing Recede?… Study: Challenges Persist with One-Partner Programmatic Strategy…

Street Fight Daily: AT&T Buys AppNexus, Programmatic Recovering Post-GDPR

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… AT&T Is Buying Ad Platform AppNexus, Reportedly for $1.6 Billion or More… A Month After GDPR Took Effect, Programmatic Ad Spend Is Starting to Recover… App Publishers Must Avoid the Audience Circulation Trap..

Using Location Data to Gauge the Efficacy of MLB Stadium Sponsorships

With baseball season in full swing, and marketers beginning to demand more from their sponsorships of sports teams, Gravy Analytics leveraged foot traffic to examine whether the sponsorship investments made by brands at popular baseball stadiums around the U.S. are worth it.

Home Services Platform Porch to Partner with Overstock.com

Porch’s partnership with Overstock—an e-commerce platform that sells primarily home goods— will allow customers to arrange set-up and installation for their purchases.

Survey: Social Advertisers Missing Critical Components in Data Ownership

Unified’s report found significant confusion on the topic of social advertising data ownership, with most marketers not knowing what happens to their data if they switch agencies or whether there is a way to independently verify the information in their wrap-up reports.

Uberall Upgrades Location Services to Account for Booming Mobile Search

The update aims to boost search engine optimization for Uberall’s multi-location consumer-facing clients in order to drive in-store foot traffic. It comes at a time when mobile “near me” searches hit unprecedented heights and continue to grow.

Street Fight Daily: Amazon Slays Brands, Marketers Lose Track of Social Campaign Data

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon Ruthlessly Undercuts Brands With Its Low, Private Label Prices… Survey: Social Advertisers Missing Critical Components in Data Ownership… Ad Tech Execs and App Marketers Doubt Apple Can Sell Ads Without Data Collection…

Raise Report: Influential, Stensul, Urban Airship Secure Fresh Funding

Every two or three weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes funding for Tiller, Talentry, NYIAX, and Ritual.

LBMA Podcast: VRstudios, McDonald’s, Snapcodes & Cargo

On this week’s edition of the Location-Based Marketing Association podcast: VRstudios, Fysical Technologies, City of Sacramento, Snapcodes + Cargo, McDonald’s, Cirque du Soleil + Ivanhoe Cambridge. Special guest: Karl Swannie – Echosec. 

Openings and New Hires at Chatmeter, AffinityX, and Gravy Analytics

Every two weeks, Street Fight rounds up some of the latest hires and new openings in the hyperlocal marketing, tech, and media industries. This week’s roundup includes hires and openings at Yes Lifestyle, Observer Media, iSeatz, DialogTech, Blis, and Contently.