April, 2018 | Street Fight

Commentary

Denver and Other Communities Get the News Providers They Deserve

April 12, 2018April 13, 2018 by Tom Grubisich

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Communities, from activist citizens on up to major civic and other nonprofit institutions, will have to step forward to prevent local news organizations from being gutted by owners without roots in the communities those organizations service.

News & Analysis

Street Fight Daily: Mixed Numbers on Future of M-Commerce, Uber Expands Its Vision

April 12, 2018April 12, 2018 by Joseph Zappa

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Fewer Surveyed Consumers Indicate Buying on Mobile Phones in 2017 than in 2016… Uber CEO Outlines Expanded Mobility Plans… Walmart Joins Forces With Postmates to Combat Amazon…

News & Analysis

A Major Domain Sale Suggests Primacy of Search in Future of MarTech

April 11, 2018April 11, 2018 by Stephanie Miles

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With search now driving more website traffic than social, John Pollard of Donuts Inc. believes the acquisition of Vacation.Rentals is representative of the importance of not only keywords but also domain names for businesses hoping to capture customers’ attention via SEO.

News & Analysis

Placed Study Outlines Viewability’s Impact on Store Visitation

April 11, 2018April 9, 2018 by Stephanie Miles

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A new study measuring the impact of ad viewability, released just this morning, provides hard numbers confirming that viewable ads perform better than non-viewable ads and can boost the bottom line for brands.

News & Analysis

Street Fight Daily: How Much Ad Viewability Matters, IAB Eases In-App Measurement

April 11, 2018April 11, 2018 by Joseph Zappa

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Placed Study Outlines Viewability’s Impact on Store Visitation… IAB Releases Tool to Ease In-App Ad Measurement… Snap Is Testing Commerce with Discover Publishers…

Heard on the Street

Heard on the Street, Episode 1: Career Wisdom from Randy Parker

April 10, 2018April 6, 2019 by Mike Boland

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We talk to Brevi CEO Randy Parker in Episode 1 of our new podcast series about SMB-oriented marketing tech and several other matters—everything from company culture to what it’s like to operate a business and live in Boston.

Commentary

Facebook Apocalypse? What to Monitor

April 10, 2018April 10, 2018 by David Card

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Will Facebook’s usefulness as a local marketing platform be seriously weakened as a result of its recent privacy scandal and new measures to protect user data? Street Fight recommends monitoring the following to evaluate how serious the damage is.

News & Analysis

SMB Index: In a Bad Month for Public Equity Markets, Local Isn’t Spared

April 10, 2018April 9, 2018 by Shubham Datta

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March saw big declines in the public equity markets. The SCP SMB Index was the least impacted, retreating 4.1% compared to all other major indices, which declined more than 5% during the month.

News & Analysis

Street Fight Daily: Facebook Scandal’s Impact on Local, Retailers Hesitate on Amazon Ads

April 10, 2018April 10, 2018 by Joseph Zappa

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Apocalypse? What to Monitor… SMB Index: In a Bad Month for Public Equity Markets, Local Isn’t Spared… Some Retailers Averse to Advertising on Amazon…

Commentary Street Bytes (column)

Google As Website? The Recent Explosion in Knowledge Panel Features and Interactivity

April 9, 2018June 11, 2019 by David Mihm and Mike Blumenthal

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“Presentation layer doesn’t sufficiently describe Google’s ambitions. They want to be the transaction layer of the Internet—at least in local,” David Mihm tells Mike Blumenthal in their latest biweekly column.

Commentary

State of Hyperlocal: Report Shows Buyer and Seller Alignment, Attribution Focus

April 9, 2018April 8, 2018 by David Card

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Both SMBs and multi-location brands listed social media as the top marketing strategy on which they were increasing spending. The majority of both groups said they were maintaining or increasing spending on all of the six digital marketing types we asked about.

News & Analysis

Street Fight Daily: Sites Tap Audiences for Product Dev, Restaurants Court Young Customers

April 9, 2018April 9, 2018 by Joseph Zappa

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… How Publishers Use Their Audiences to Develop Products… Casual Restaurant Chains Use Tech to Attract Elusive Younger Customers… Facebook Suspends Another Data Firm for Using Cambridge Analytica-Like Tactics…

News & Analysis

Openings and New Hires at Spectrio, Apple, GroundTruth

April 6, 2018April 5, 2018 by Geoff Michener

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Hires and new openings are also popping up at Google, Dropbox, and Factual.

News & Analysis

Raise Report: Salesloft, Nift, Intercom Score New Funding

April 6, 2018April 5, 2018 by Joseph Zappa

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Every two or three weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes funding for Fastdata.io, Kloudless, Instacart, and Neighbor.

Commentary

LBMA Podcast: Life360 buys PathSense, Facebook’s AR camera

April 6, 2018April 5, 2018 by Asif Khan

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On the show: MyPark app, Josera campaing, Phoenix Contract + Favendo, eBay’s new AR tool, Shazam teams up with Glenlivet.

News & Analysis

Street Fight Daily: Brands Wise Up About Location Tech, Google’s Exchange Bidding Exits Beta

April 6, 2018April 6, 2018 by Joseph Zappa

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… How Brands Are Getting More Sophisticated at Using Location Data… Google’s Answer to Header Bidding Is Now Generally Available… Instacart Raises Another $150 Million…

Commentary

Report for America’s ‘Staggering’ Start in Building a ‘Better Local Media System’

April 5, 2018April 4, 2018 by Tom Grubisich

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Report for America addresses the double crisis of holes in local news and local democracy by deploying talented journalists into newsrooms in underserved communities—as it did for the Lexington (Kentucky) Herald-Leader in Martin County.

News & Analysis

Toys ‘R’ Us Foot Traffic Analysis Reveals Challenges in Smaller Markets

April 5, 2018April 11, 2018 by Stephanie Miles

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The results of a new foot traffic analysis conducted by the location data firm Factual reveal that Toys “R” Us’ demise, while partly attributable to Amazon’s strength, could just as easily be blamed on stiff competition from within the brick-and-mortar retail market.

News & Analysis

Street Fight Daily: Mobile Payments on the Rise, Facebook Use Unaffected By Scandal

April 5, 2018April 5, 2018 by Joseph Zappa

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Use of Mobile Payments Up 30%… Facebook Hasn’t Felt ‘Any Meaningful Impact’ As Result of Scandal… How NBC Is Giving Partners the Most Comprehensive Understanding of Their Ad Exposures…

Commentary

An eBook on Google Q&A: Everything You Wanted to Know and More

April 4, 2018April 3, 2018 by Mike Blumenthal

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Brand engagement with Google Q & A would not just provide authoritative answers to consumers who are looking to do business with brands but would also demonstrate a level of brand concern that could provide a competitive advantage.