Sponsored: To see how two gas giants—ExxonMobil and Shell—stacked up in a competitive marketplace, digital marketing company Brandify used its proprietary software to see which marketing and branding areas stood out as strengths, and which areas fell short.
Global search spend increased by 11% YOY, according to digital marketing provider Marin Software’s Q1 2018 Digital Benchmark Report.
The study found that the increase in search ad spend has been spurred by higher cost-per-click rates, driven by mobile spending.
Forget special badges or gold-level status—for those who complete all six levels of its new mobile game, Domino’s is giving out free pizza.
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Square Buying Spree Continues With Weebly Acquisition… Shift to Mobile and Eurozone Growth Fuel Search Spend on Global Scale… Google Sharply Limits DoubleClick ID Use, Citing GDPR…
A new white paper from Street Fight examines how developer kits from Google and Apple have jumpstarted approaches to AR and visual search and sketches strategies for developers, marketers, and media companies hoping to tap into an exciting new trend.
“How we view mistakes is you admit it, you learn very quickly, and then turn it around,” says Sitter.me CEO and co-founder Kristen Stiles. After quoting a client a wrong price, Stiles owned up to the error, and the company develop a new procedure to ensure similar stakes would not be made again.
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Report: Smartphones, Developer Kits Drive Local AR and Visual Search… Foursquare’s New In-House Agency Will Pump Out Location-Based Creative… Marketers Still Shy Away from Venturing Too Deep into Ad Tech…
“The news industry now has to be very much focused on understanding users and delivering to them a very powerful, useful experience so they will be happy to pay for it,” says veteran journalist Bill Densmore.
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Increased Facebook Ad Prices Drive Revenue Growth… Gartner Expects the AI Business Market to Grow 70% This Year… Advertisers, Agencies Agree Transparency in Ad Buying Is A Problem, But Disagree on the Blame…
In a bid to help retailers take advantage of the growth in user-generated reviews, the product discovery and reviews platform Influenster recently launched its own service to continuously supply organic, non-incentivized reviews to brand and retail websites like Walgreens, Target, and Bloomingdales.
Blaze Pizza has branded itself as the on-the-go pizza option for millennials. In-app mobile ordering, location technology, and a focus on partnering with local franchise owners who know their neighborhoods have allowed Blaze to maintain a robust loyalty program and keep its customers coming back.
“I’m a big believer in a value exchange,” says Monica Ho of SOCi. “Whether you’re a brand or an agency, or maybe you’re an entrepreneur, everyone is starved for more data on more information on certain things that are affecting the landscape.
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Blaze Pizza Leverages Mobile App, Instagram, Events to Entice and Keep Customers… Is There Hope for In-App Mobile Advertising?… Buyers Warm Up to Amazon’s Ad Biz…
Street Fight recently caught up with Perch CEO Trevor Sumner, who will speak at Street Fight’s Brooklyn summit this June, to hear about the latest at Perch and talk about how in-store marketing tech can lift brands’ bottom lines.
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Rolls Out New Subscription Tool with McClatchy News Sites… Amazon Shows Its Drive for Efficient Ordering is Relentless, Delivering Straight to Cars… DoorDash Makes a Big Push into Grocery Delivery, Partnering with Walmart…
Given Google’s new anti-review gating guidelines, what’s important for businesses, Mike Blumenthal tells David Mihm in their biweekly column, is to “make giving direct feedback to the business extremely easy. Most unhappy consumers just want to express their dissatisfaction and given a choice will do so directly with the business rather than on a review site.”
For Hopper, a mobile app for flight and hotel booking, taking advantage of hyperlocal marketing technology means running more than 500 customized campaigns each day, tempting travelers with limited-time deals from their current locations.
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Exclusive: YouTube Ran Ads from Hundreds of Brands on Extremist Channels… What Amazon’s Prime Numbers Don’t Show: The Battle to Grow in the U.S… ANA Urges Lawmakers to Hold Off on New Privacy Laws….