What NinthDecimal’s Growth Means for the Hyperlocal Marketing Industry

In an announcement that could be indicative of larger trends in the location-data space, the omnichannel marketing platform NinthDecimal recently announced its third consecutive year of more than 100% annual revenue growth.

Street Culture: Thumbtack Employees Driving Culture from the Bottom Up

Justin Angsuwat, Thumbtack’s vice president of people, says the Thumbtack team describes its company culture as the “Midwest of cultures.”

Street Fight Daily: Microsoft Makes a Big Move, Snap Slashes Ad Team Numbers

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Microsoft Is Ready for a World Beyond Windows… Snap Cuts About 100 Employees on the Advertising Side of the Biz… How Facebook’s Shutdown of Third-Party Data Affects Advertisers…

4Cite’s Email Platform Helps Digital Brands Secure the Path to Purchase

“Across the board with all of our retail clients, the most successful marketing campaign they have is their abandoned shopping cart email campaigns,” 4Cite CEO Bob Gaito said, referring to emails sent to remind customers that they have items left in their shopping carts.

‘Ads.txt’: How a Little Bit of Code Is Putting a Big Dent in Ad Fraud

The ad fraud crisis finally is beginning to be addressed at least partly through an initiative from the Interactive Advertising Bureau bearing the nerdy name “ads.txt.”

Street Fight Daily: Google Puts Mobile First, Facebook Cuts Out Third-Party Data Brokers

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Search Takes Another Big Step Toward a Mobile-First World… Facebook Is Cutting Third-Party Data Providers Out of Ad Targeting… Amazon Directly Hires Housekeepers to Conquer Local Services…

Identifying a New Breed of Consumers—What Retailers Should Know

“Successful brands need to engage with conscious consumers ‘in the moment’ for immediate returns while also investing in the longer term, emotional bank to ensure they ride out future mistakes or service failures,” says Alex Wright, head of global insights at Blis.

First-Party Data is King

More and more marketers are using first-party data to eliminate wasted impressions and achieve the strongest ROI on their data-driven marketing efforts. Who doesn’t want that?

Street Fight Daily: Waze Launches Local Ads Program, Kohl’s Doubles Down on Amazon Partnership

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Waze Launches Ad Program to Connect Drivers & Small Businesses… Kohl’s CEO Says Company Is Doubling Down on Its Deal with the Devil… Snapchat Is Building the Same Kind of Data API That Got Facebook in Trouble…

Selling to Multi-Location Brands: Applying Geotargeting Lessons to Mobile Push

Mobile push marketing is one of the most popular technologies multi-location brands say they’re interested in exploring in the near term. Suppliers of local marketing technologies and services can help them do more than explore by taking lessons from brands that have had success with geotargeting.

How Restaurants Can Leverage Behavioral Data in Saturated Markets

A new white paper released by the real-time consumer-intelligence firm Sense360 found that a fraction of a percentage point in market share, gained or lost, can mean the difference between hitting targets and financial ruin for restaurant operators.

Street Fight Daily: Ad Tech Grows Faster Than Digital Advertising, FTC Investigating Facebook

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… More Money Goes to Ad Tech Than to Actual Media… The FTC Is Officially Investigating Facebook’s Data Practices… Walmart Files Patent for In-Store Drone…

Q&A, Reviews, and Fake News on Google: False Content Is Not Just a Facebook Problem

“Given the primacy of Google’s market position, and the primacy of Knowledge Panels in SERPs—also a conscious product decision on Google’s part—the percentage of customers who are likely to come across fake information is great,” David Mihm tells Mike Blumenthal in their biweekly column.

What SXSW Foot Traffic Data Means for Location & Event Marketers

Simpli.fi’s analysis shows the role that timing plays in creating effective mobile marketing campaigns. It could also help marketers uncover hidden opportunities to reach targeted groups of consumers at next year’s SXSW event. 

Street Fight Daily: Brands Have Work to Do on Mobile, CPMs on the Rise

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Consumers Still Widely Dissatisfied with Mobile Shopping Experiences… Study of Digital Ad Prices Finds CPMs on a Steady Rise… Facebook Denies It Collects SMS and Call Data Without Permission…

Raise Report: Pilot, Airtable, AdStage Secure New Funding

Every two or three weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes funding for RapidAPI, Chargebee, Made.com, and TheSkimm.

Openings and New Hires at Mono Solutions and Twitter

Every two weeks, Geoff Michener covers some of the latest openings and new hires in this dynamic industry. This week’s edition includes moves and new openings at Emerging Insider Communications and MoviePass.

LBMA Podcast: GroundTruth, General Motors, Zara, Ikea

On the show this week: Milestone Pages, GroudTruth, 180byTwo, Tesla’s drive-in, 7-Eleven facial rec., IKEA goes full TaskRabbit, GM launches peer-to-peer sharing, Zara tries AR on.

Street Fight Daily: Snap Doubles Down on Location, A Grocery Mega-Merger?

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Location May Be the X Factor for Snap’s Appeal to Advertisers… As Amazon Applies Pressure, Target and Kroger Mull a Merger… Where and When AI Can Make a Difference in Marketing…

Street Fight Daily: Zuckerberg Breaks His Silence, Voice Revolution Not Here Yet

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Zuckerberg Breaks His Silence on the Controversy Surrounding Data Security… Survey Finds Few Consumers Using Voice-Assisted Devices to Browse, Make Purchases… Amazon Customer Shopping Habits Divided by Age, With Some Surprises…