Upserve Uses Restaurant Transaction Data to Track Industry Trends
Upserve recently released its State of the Restaurant Industry Report, using data pulled from thousands of restaurants and millions of transactions through the United States. Performing a retroactive analysis, Upserveās data science team looked at 2017 trends to see which predicted trends lived up to the hype, and which fell flat.
State of Hyperlocal: Attribution Is Top Industry Challenge and R&D Priority
Companies selling local marketing and technology and services continue to believe that online-to-offline attribution is the toughest challenge facing the industry, and it’s now their top near-term R&D priority. That’s what we’re hearing from a preliminary analysis of our annual State of Hyperlocal survey of Street Fight readers.
The ABC’s of AR: Always Be Closing
In these early days of augmented reality (AR), we’re learning a lot about consumer behavior and preferences ā the same learning curve defined the early days of smartphone apps. One lesson so far is that consumer AR use cases will be fairly limited. It’s not a silver bullet and it’s not for everyone.