Truffl Revamps Pink Dot’s Services and Brand to Court Social-Native Consumers

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“Creating a share-worthy experience is really important ā€” something that can live online even if itā€™s offline and turn customers into advocates,” says Truffl founder Raphael Farasat about how legacy brands can compete in the golden age of tech startups and social media.

The ABC’s of AR: Always Be Closing

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In these early days of augmented reality (AR), we’re learning a lot about consumer behavior and preferences ā€” the same learning curve defined the early days of smartphone apps. One lesson so far is that consumer AR use cases will be fairly limited. It’s not a silver bullet and it’s not for everyone.

Street Fight Daily: Voice Really Is a Game-Changer, Alexa’s Stunning Rates of Consumer Adoption

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… The Voice Shopping Future… Even Amazon Is Surprised By How Much Customers Use Alexa… Unicorns Gorge As Investors Dish Out Bigger Rounds, More Capital…

Street Fight Daily: Local Mobile Ads to Soar in 2018, Amazon Posts Record Profits & Ad Revenue

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Mobile Ads to Soar in 2018, Especially in Local… Amazon Posts Largest Profit in Its History As Ad Biz Grows… Factual Expands Location-Based Ad Tools…

Upserve Uses Restaurant Transaction Data to Track Industry Trends

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Upserve recently released its State of the Restaurant Industry Report, using data pulled from thousands of restaurants and millions of transactions through the United States. Performing a retroactive analysis, Upserveā€™s data science team looked at 2017 trends to see which predicted trends lived up to the hype, and which fell flat.

Raise Report: Uberall, Snowflake Computing, ContentSquare Secure New Funding

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Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes funding for Rokid, Unravel Data, Trifacta, and Prodigy.

LBMA Podcast: Woolrich, Oreo Subscriptions, Amazon GO

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This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan, Rob Woodbridge & Aubriana Lopez. On the show: Kroger, Yext + Duda, eyeQ launches Atom Research: Gasbuddy.

State of Hyperlocal: Attribution Is Top Industry Challenge and R&D Priority

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Companies selling local marketing and technology and services continue to believe that online-to-offline attribution is the toughest challenge facing the industry, and it’s now their top near-term R&D priority. That’s what we’re hearing from a preliminary analysis of our annual State of Hyperlocal survey of Street Fight readers.

Street Fight Daily: User Time on Facebook Drops, Highlights from #SFSW18

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… User Time on Facebook Declines for First Time Ever… Google’s Rivals Say Search-Page Practices Still Unfair… Alexa Can Now Send Text Messages to Phones…