Street Fight Daily: Uber Loses London License, Facebook Upgrades Mobile Ads

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Loses Its License to Operate in London… Facebook Will Introduce Canvas Templates for Its Collection Ads, Aiming to Boost Brands… Google and Its Partners Will Issue Refunds to Advertisers over Fake Traffic…

Facebook on Local News Partnerships: ‘We’re Just Getting Started’

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The “Facebook Journalism Project” was launched recently to meet the “needs” of a news industry concerned about all the free editorial content being made available to the giant distribution platform. In this Q & A, Josh Mabry, manager of Facebook’s local news partnerships, details what FB is doing and plans to do for community news.

At Mobile Innovation Summit a Focus on Customer Experience and Paths to Purchase

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Total digital commerce has more than doubled in the last five years, it shows no signs of stopping, and brands must address customer experience on mobile if they intend to grow in coming years. That was one takeaway from the Mobile Innovation Summit event in Denver this week.

Street Fight Daily: Duopoly’s Strength Exceeds Expectations, Pubs Struggle with Apple News

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google and Facebook Tighten Grip on US Digital Ad Market… Publishers Continue to Encounter Problems with Apple New… Alphabet’s Waymo Wants Uber to Pay $2.6 Billion for Single Stolen Trade Secret…

BUST: A Hard Landing as Soft Surroundings Files for Bankruptcy

How Showroom Concept Stores Are Changing the Retail Industry

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A number of major retailers and startups have been pioneering a local showrooming strategy, divorcing the purchasing of products from the distribution, and focusing more on experiences than in-person sales. Here are six examples of retailers that have been able to navigate this merchandise-free (or light) approach to local retail.

Sophistication, Efficiency, Control: Unlocking the Future of Programmatic Direct for App Publishers and Advertisers

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As it splits the difference between real-time bidding and totally manual ad-buy systems, programmatic direct allows publishers and advertisers to create specific agreements around how the process will work. It guarantees protected inventory and premium placements without requiring much in the way of hands-on operation.

Street Fight Daily: Pinterest Empowers Brands, Uber Sues an Agency

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Brands Can Now Tap Pinterest’s Pin Collective Via a Self-Serve Customer Platform (AdWeek) Pinterest formed Pin Collective last October as a way to give brands access to the social network’s best content creators—publishers, production shops and individuals—to work directly with them on their campaigns. How […]

‘Mobile Marketplace’ from Button and Ibotta Adds 30 New Brands

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Ibotta and Button today launched a performance-based marketing platform that improves customer acquisition and mobile traffic. The new marketing platform extends the benefits that come with Ibotta rewards to fast-track the mobile commerce efforts of traditional retailers.

How AI Bots, Voice Assistants Are Changing Shopper Behaviors

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Rapid changes in the way people communicate aren’t just impacting personal relationships, they’re also hitting the retail market as consumer preferences evolve. In a new report released just this morning, the post-purchase solutions provider Narvar uncovers generational differences in how consumers prefer interacting with retailers.

Street Fight Daily: Google Appeases Antitrust Regulators on Shopping, Brands Turn to Influencers

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Offers to Treat Shopping Rivals Equally Via Auction… Why More Brands Are Adding Young Influencers to Their Creative and Marketing Teams… The Luxe Lab at Neiman Marcus Signals a Shift in Focus for Department Stores…

iPhoneX, AR & Local: How Do All the Pieces Fit?

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There are lots of ways that augmented reality (AR) is a natural fit for local commerce. But questions remain: How will AR will materialize in local? How long it will take? And how do these factors signal local startups and media companies where to place their chips?

How Social Media Disasters Can Tarnish Brands

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Gaffes by businesses, celebrities, and politicians on Twitter and Facebook have been with us since the advent of social media, but recent events have highlighted two very serious consequences for brands that may not have been clear previously.

Street Fight Daily: Inside Uber/Lyft Funding War, Small Brands Hit Roadblock on Instagram

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Funding Talks at Uber and Lyft Complicate Ride-Hailing Allegiance… Small Brands Are Finding It Harder to Get Verified on Instagram… Never Mind GDPR, Here Comes Apple’s Intelligent Tracking…

Street Culture: Blind References Help Weed Out Drama at Zaius

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“In the hiring process, we often use the terms ‘smart, hungry, and humble,’” says Zaius CEO Mark Gally. “This notion of being humble is really a critical component of culture. We don’t take ourselves seriously, but we take our work extremely seriously.”

Local Marketing Tricks and Treats for Halloween 2017

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Last year some 171 million Americans spent an astounding $8.3 billion for Halloween, shattering past records. And it’s entirely likely that spending will smash last year’s total. If you’re a CPG marketer, you’ll want to get in on the action.

LBMA Podcast: Facebook, KFC China, Verizon

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This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Wasteless, Hong Kong tourism, Nestle Purina PetCare, Gravy Analytics + V12. Special Guest: Casey Binkley from Hauler Ads.

Street Fight Daily: Alphabet Mulls Big Investment in Lyft, Pubs Not Making Money on Facebook

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amid Waymo-Uber Drama, Alphabet Considers Lyft Investment of About $1 Billion… Study Finds Publishers Are Not Making Much Money on Facebook… Why Amazon Is the New Google for Buying…

Will Local News Providers Make Virtual Reality an Actual Strategy?

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Trying to predict how popular VR will become is difficult because the most accessible virtual experiences so far, like those achieved with Google Cardboard and the New York Times’ “360 videos,” reveal only a glimpse of VR’s potential.

How Brands Are Targeting Moms with Localized Campaigns

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Moms control the purse strings year-round, but their influence on the retail sector is especially strong during the fourth quarter, when back-to-school and holiday shopping give the industry a much-needed boost. Here are five examples of hyperlocal strategies that brands are using to target moms right now.

Street Fight Daily: Marketers See Opportunity in Amazon, Facebook Boosts Brand Safety

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… As Amazon Opens Up Its Ad Business, Marketers See an Opportunity to Shake Up Search… Facebook Updates Ad, Content Guidelines to Woo Advertisers and Publishers… Why Bonobos Thought Selling to Walmart Was Better Than Going Public…