How a New Active Wear Brand Takes on the Big Guys

California-based Vuori Clothing started as a brand focused on yoga wear for men, and was (and still is) heavily reliant on using hyper-local marketing efforts to build brand awareness. Street Fight recently caught up with marketing VP Nikki Sakelliou to talk about the company’s local efforts.

Street Culture: Hooch Expansion Reveals Value in Multi-Function Employees

Hooch isn’t hiring right now, but they expect to ramp up technology and data positions in fall 2017. Dai says his secret to hiring is to be brutally honest about the challenges and struggles of working at startup.

LBMA Podcast: Amazon, Google, Target

This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Zello app, MappedIn, Neiman Marcus, Coca-Cola.

Street Fight Daily: Instagram Fuels Communication with Brands, Mobile’s Domination of Search

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… 80% of Instagram Users Voluntarily Connect with a Brand on the Platform… Mobile to Account for 80% of Search Budgets by 2021… Google is Building a Competitor to Amazon’s Echo Sho…

MomentFeed Leverages Data with New Partner Integration Program

The new MomentFeed Connect product will enable multi-location brands to integrate the MomentFeed platform with hundreds of CRM, help desk, marketing dashboards, and vertical-specific systems through a set of two-way API connectors.

Can the New Scroll Subscription Service Help Embattled Local Publishers?

Tony Haile, until recently the longtime CEO of the highly regarded online-analytics site Chartbeat, is planning to launch a new subscription site that doesn’t try to convert readers from free to paid. He calls it Scroll, and it has $3 million in seed money from formidable publishers including the New York Times, News Corp and Axel Springer.

Webinar Recap: Building the Local Marketing Tech Stack

In a webinar Wednesday, Street Fight’s research director David Card and John Hurley, Radius’s senior director of demand generation and content marketing, discussed how companies such as American Express, iHeartRadio, and DexYP use intelligent platforms and data to get ahead of their rivals.

Street Fight Daily: Alexa Everywhere Becomes Reality, Salesforce Launches Data Marketplace

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon Wants You to Wake Up with Alexa, and That’s Just the Start… Salesforce Launches Data Studio, a Marketplace for Data… Over Half of Paid Programmatic Impressions Probably Aren’t Viewed by an Actual Person…

Brad Feld: Startup Founders Should Focus on Defining ‘Cultural Norms’

The Foundry Group and TechStars co-founder has seen his share of startups. He is co-author of the book “Startup Opportunities: Know When to Quit Your Day Job,” which had its second edition released last month. Street Fight caught up with Feld recently to talk about some of the trickier issues in starting a company.

Tech and Brand Partnerships Point to a New Future of Mobile Shopping

In the future, partnerships between brands, tech companies, and marketers will enable a massive shift in payments and change how shoppers access the goods they want. So said Mike Jaconi, CEO and co-founder Button, maintaining that U.S. commerce is not yet primed for purchase — but it’s getting there.

Street Fight Daily: Facebook Wants Brands on Messenger, Adobe Courts Retailers

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Is Adding More Advertising Objectives for Brands Using Messenger… Adobe Wants to Make Every Online Retailer More Analytical… Publishers Want More Data, Monetization Options from Facebook, Google, and Apple…

Understanding How Google Measures Store Visits

Even though ecommerce is growing and brick-and-mortar retail is arguably in the midst of a slow decline, 90% of consumer dollars are still spent in physical stores, and the intent of Google’s store visits data is to help demonstrate the efficacy of multiple online touchpoints that might drive consumers into a store.

Where Will VR Fit Into Local Advertising? Part II

It’s important to step back and look at the reality of consumer adoption of VR. The technology is pretty nascent and future-looking — but to what degree? That question can partly be answered by original data on consumer VR behavior and sentiments.

Street Fight Daily: Walmart Tests Grocery Delivery, YouTube Rolls Out Marketing Tool

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Walmart Partners with Deliv to Test Grocery Delivery Direct to Fridge… YouTube Uses Data to Create Thousands of Ads from Assets in One Video Campaign… Why Brands Continue to Invest in Digital Advertising Despite Industry Roadblocks…

5 Ways Brands Can Use POS Data for Targeted Customer Marketing

Connected point-of-sale systems are playing a central role for brands looking to develop more targeted marketing strategies. Here are five examples of ways that brands are strategically using their POS systems for targeted customer marketing right now.

LiveRamp Advances Data Identity Resolution in a Safe Place

The company’s data store is only two years old, but it hosts more than 100,000 segments with content from 120 data providers. The term “identity resolution” refers to how LiveRamp matches user data points such as ages, genders, locations, incomes, marital statuses, and other information to get a detailed consumer picture.

Street Fight Daily: UberEats Generates Tremendous Growth, How AI Challenges Brands

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… One Surprise Standout for Uber: Food Delivery… AI-Fueled Purchases Will Pose Challenges for Brands, Says Huge CEO… How Instagram Generates Commercial Value Out of Creative…

Openings and New Hires at Cuebiq, Hearst, Hiya

Every two weeks, Geoff Michener covers some of the latest openings and new hires in this dynamic industry. This week’s edition includes moves and new openings at Lotlinx, Yext, and Arkadium.

Raise Report: Funnel, Incorta, Pointy Secure New Funding

Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes funding for Typeform, Slack, MealPal, Augment, and TrustRadius.

LBMA Podcast: Williams-Sonoma, PlaceIQ, Westfield and Uber

This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Kabaq AR meal previews, Unilever’s Marmite taste test, Alibaba, and Nike’s 90-min shoes.