A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…
Pinterest Unleashes Video Ads for All Advertisers with Third-Party Measurement Partners (AdWeek)
Pinterest joins a growing number of companies including Facebook, YouTube, Twitter and Snapchat that are gunning for lucrative video dollars. The company is hoping to side-step at least some initial measurement issues by inking deals with Moat and Nielsen that allow marketers to vet metrics through third parties.
What Will Amazon Do With Whole Foods? (Street Fight)
Damian Rollison: Whole Foods will represent a brand-new challenge to the company that has come to define online commerce. How can shopping in a physical store be disrupted and transformed by the same kind of thinking that created the world’s biggest virtual marketplace?
Uber Co-Founder Garrett Camp Says Kalanick Will Not Return as CEO (Quartz)
“It’s time for a new chapter, and the right leader for our next phase of growth,” Camp wrote, according to a copy of the memo obtained by Quartz. “Despite rumors I’m sure you’ve seen in the news, Travis is not returning as CEO. We are committed to hiring a new world-class CEO to lead Uber.”
How Quartz Achieved a 90% Renewal Rate for Branded Content (Digiday)
Publishers’ branded-content campaigns have painfully low renewal rates. One way Quartz has managed to buck that trend is by giving technology insights and research to agencies and brands.
Case Study: How a Newborn Photographer Uses CRM for Creative Remarketing (Street Fight)
Heather Read isn’t just the lead photographer at her eponymous business in Chicago, Illinois, she’s also the head marketer, strategist, editor, and customer service representative. Like so many other small business owners, Read finds it difficult to launch the types of aggressive campaigns she needs to keep her business growing.
Brands Strike Back: 7 Ways to Loosen Amazon’s Grip (WSJ)
Some manufacturers are enforcing minimum advertised prices to make it harder for online sellers to undercut local merchants, while others give local stores first dibs on new products or funnel customers from their own websites to local outlets.
Salesforce AI Helps Brands Track Visual References on Social Media (TechCrunch)
Brands have long been able to search for company mentions on social media, but they’ve lacked the ability to search for pictures of their logos or products in an easy way. That’s where Salesforce’s latest Einstein artificial intelligence feature comes into play.
Unified Data Simplifies Post-Event Email Marketing Efforts (MediaPost)
There has been a tremendous amount of growth in the event industry, according to Michelle Wyatt, CEO of cloud-based event management software company CadmiumCD. Wyatt says events have become a revenue and engagement tool for both B2B and B2C marketers, particularly for corporations and associations.
One Snap Metric to Watch: Average Revenue Per User (Recode)
Snap believes it can grow its business by generating substantially more revenue from each of its existing users — a strategy that would mean sales go up even if its user base doesn’t grow at the same rate.
In 2017, the One Thing Every Digital News Outlet Needs is a Newsletter (Nieman Lab)
Newsletter > Apple News > podcast > app: In terms of how digital-native news outlets get their information out, the newsletter wins. That’s according to a digital news fact sheet from Pew Research Center, released Monday.