Street Fight Daily: Google Home Enables Retail Purchases, IBM and Visa Partner for IoT Payments
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Home Can Now Buy You Stuff from Over 50 U.S. Retailers… Visa, IBM Team for Consumer Payments through IoT Devices… Facebook Isn’t Going After LinkedIn, It’s Chasing a Much Bigger Jobs Market…
How 30A’s Multiple Revenue Streams Elevate the Local Site to New Heights
Founder and CEO Mike Ragsdale explains why diversification is such an important element of 30A’s fast growth into what is now a multimillion-dollar operation. He also explains how community news sites that don’t have a tropical beachfront to boast about can create their own unique, revenue-generating brands.
Street Fight Daily: Yahoo and Verizon Near Cheaper Deal, Facebook Adds Job Postings for Brands
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Yahoo and Verizon Are Said to Be Near a Cheaper Deal… Facebook Swipes at LinkedIn by Letting Brands Post Job Openings on Pages… Snap Sets Valuation at $19.5 to $22.5 Billion as IPO Approaches…
As E-Commerce Looks for a Local Edge, In-Person Return Services Expand
This morning e-commerce fashion marketplace Tradesy is announcing an extended partnership with Happy Returns, a consumer returns startup that offers in-person returns for online retailers. Tradesy found that customers overwhelmingly preferred to return their online purchases in-person rather than by mail.
Street Fight Daily: Yelps Adds Feature to Drive User Engagement, VR’s Future Role for Consumers
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Yelp Launches New Feature for Asking and Answering Questions About Any Business… How VR Headsets Will Infiltrate the Market and Impact Advertising… Retailers Are Testing Price Increases Online…
Case Study: Georgia Cleaning Service Uses AI Assistant for Targeted Promotions
“We cannot afford for a campaign to be ineffective, which to us means that we need every campaign to bring in enough money to at least pay for itself,” says My Amazing Maid owner Royce Ard . “Almost all of our marketing expenses are for acquisition-type campaigns to attract new customers.”
Street Fight Daily: How Brands Fare on Snapchat, Facebook Reaches Out to Local Newsrooms
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… New Report from Snaplytics Breaks Down How Brands Fare on Snapchat… Facebook is Beginning to Reach Out to Local Newsrooms… Google Maps Adds Feature Allowing Users to Plan and Share Itineraries…
Here’s How Marketers Can Capitalize on Valentine’s Day Foot Traffic Trends
According to a new analysis of Valentine’s Day foot traffic trends conducted by the location intelligence company Foursquare, movie theaters are the place to be on Valentine’s Day. Theaters see an incredible 255% lift in foot traffic, compared to the week before — and 64% of moviegoers opt to eat out before or after the show.
Street Fight Daily: Yelp Sees Growth in Local Ad Accounts, Facebook Agrees to Audit
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Yelp Stock Plunges After Sales Outlook Misses Mark, But Local Ad Accounts Grow… Facebook Agrees to Audit of Its Metrics Following Data Controversy… Lyft Has Hired the Head of Google Street View to Lead Its Mapping Team…
Where Home Phones Meet Voice-Assisted Search
Similar to the shift from desktop to mobile, local marketers need to consider how the shift to voice-activated devices will impact their strategy. The smart home hub offers a new device on which consumers will interact with local businesses.