January, 2017 | Street Fight

Is There an SMB Analytics Market? And If So, What Should It Measure?

January 3, 2017June 11, 2019 by David Mihm and Mike Blumenthal

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“I’m not convinced small businesses without a full-time in-house marketer really care about analytics,” David Mihm tells Mike Blumenthal in their bi-weekly chat. “They certainly don’t have the time or expertise to dive in each week and change their marketing or customer service behavior based on what a dashboard is telling them.”

News & Analysis

Street Fight Daily: Retail Brands Deploy AI, Google Teams with Fiat Chrysler on Connected Car Tech

January 3, 2017January 3, 2017 by Joseph Zappa

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… 5 Brands Infusing Retail with Artificial Intelligence… Google Teams with Fiat Chrysler to Turn Android Into Top Platform for Connected Cars… Wendy’s Taps Spotify Branded Moments to Catch You When You’re Hungry…

Streets Ahead

New AIs Offer Surprisingly Traditional Results for Local

January 2, 2017March 6, 2019 by Damian Rollison

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At least for now, Alexa and Google are thinking of AI-powered local search in the traditional sense of providing the user with a range of relevant options — even when organic search is trending toward the single best answer.

Inform Your Multichannel Customer Experience Strategy

News & Analysis

Can Chat Apps Help Local Papers ‘Talk’ Their Way Out of Distress?

January 2, 2017December 29, 2016 by Tom Grubisich

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Messaging apps would be the ideal medium for U.S. dailies to capture committed readers in the emerging era of the “New Localism.” The big advantage of chat apps is that publishers can send questions and other “push” notifications to subscribers that promote high levels of engagement.

News & Analysis

Street Fight Daily: Publishers’ Doubts About AMP, Snap Leverages Machine Learning for Ad Targeting

January 2, 2017January 2, 2017 by Joseph Zappa

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Publishers Express Doubts About Google AMP… Snapchat Is Beginning to Use Machine Learning to Improve Advertising… Voice Search is Different, Not Better…