Street Fight Daily: Spectacles Give Brands Location-Based, AR Marketing Tool; Indoor Location Tech to Rise

Share this:

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Spectacles Offer Brands an Advertising Opportunity Combining AR and Location… Indoor Location Tech Predicted to Gain Widespread Usage in Coming Years… Case Study: Amazon Didn’t Kill Macy’s. Macy’s Did…

How to Keep Customers Loyal in 2017

Share this:

Trends and fads are common in the quickly-evolving local marketing industry, but it appears that loyalty programs are here to stay. So what’s the secret to keeping customers loyal in 2017? To find out, we went directly to the experts and asked what trends they’re seeing within the local merchant community.

Street Fight Daily: Brick-and-Mortar Retailers Make Gains Online, Twitter Shutters App Aimed at Brands

Share this:

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Brick-and-Mortar Retailers See Online Sales Jump as In-Store Purchases Decline… Twitter Shutters Dashboard, App Aimed at Brands… Voice Search is On the Rise, and Brands Must Prepare…

Waze Says Its Crowdsourced Navigation Data Brings Clarity for Marketers

Share this:

Tapping into geolocation data has become essential for hyperlocal marketing strategies — but according to the folks at navigation app Waze, understanding what consumers are really up to when they travel around is a crucial next step. It can be easy for brands to make presumptions based solely on the fact that a specific person […]

Why Location-Based Machine Learning Is the Smart Path to Personalization

Share this:

With the right data, a brand can keep the relationship with the customer warm while they’re off-property, out-of-town or on a budget. Offering the right deals and communications that are relevant to real interests means that the relationship between man and machine is getting better all the time.

Street Fight Daily: Deliveroo Faces Potential Lawsuit, GrubMarket Charts Profitable E-Grocery Path

Share this:

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Deliveroo Couriers May Take Company to Court Over ‘Absurd’ Business Model… Online Grocery GrubMarket Breaks Even, Defying Trend of Difficulties for E-Grocery Field… Millenial Holiday Shoppers Did Their Research Online Before Buying In-Store…

Local’s Next Battleground: In-Car Media

Share this:

A few recent moves have begun to triangulate how Uber might build out auxiliary revenue channels. It will be all about enhancing your ride, then, down the road, an ad model. And it won’t involve in-car signage or digital displays.

7 Startups Vying to Become the Uber of Pot

Share this:

So-called “Uber for pot” startups are in high demand, not just among consumers but investors, as well. Marijuana-focused private equity firms and VC firms are diving in headfirst, paving the way for growth in the industry. Here are seven examples of on-demand cannabis vendors serving the market right now.

Street Fight Daily: Uber to Disclose Traffic Data, Waymo Creates Its Own Sensor Unit

Share this:

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Extends an Olive Branch to Local Governments: Its Data… Waymo Creates Its Own Sensor Unit… Despite New FCC Rules, Verizon Plans ‘Aggressive Path’ on Ad Targeting…

Street Culture: Year-Old JumpCrew Builds for Scale, Eschews ‘Startup Culture’

Share this:

“There has to be a process around the strategy to support the goals of others,” says founder David Pachter. “The people driving innovation are the ones on the front lines, working with clients and products. That groundswell of direction and changes, they don’t happen if you don’t have open channels of communication.”

3 Mobile Changes That Will Affect Marketers in 2017

Share this:

In 2017, the total number of worldwide mobile users is expected to surpass 6 billion across 11 billion mobile devices. So, what does the future of mobile look like for marketers? More specifically, what data-related trends will dominate in the coming year?

Street Fight Daily: Voice Assistant-Enabled Cars Steal Show at CES, AR’s Retail Potential

Share this:

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Auto Makers Showcase Cars Equipped with Virtual Assistants… Can Augmented Reality Bolster Retail Sales?… Chefs+Tech: The Restaurant Bubble Inches Closer to Bursting…

USA Technologies Links With Apple Pay to Offer Rewards on the Go

Share this:

USA Technologies, which serves cashless and mobile transactions in self-serve retail, announced this morning that it has integrated its rewards program with Apple Pay. Now when consumers use Apple Pay at a self-serve vending machine, they will be able to instantly enroll in USAT’s MORE loyalty program.

Jersey’s New Brunswick Today Punches Its Way to a New Model for Local News

Share this:

Does Central New Jersey’s New Brunswick Today represent the future of local news? The local site has made inroads in its community, supporting itself with a “three-legged stool” combining reader memberships, foundation support and site advertising.

Street Fight Daily: Alexa Enables Voice-Ordered Meals, Boston Globe’s Digital Revamp

Share this:

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon Prime Members Can Now Voice-Order Meals Through Alexa-Enabled Devices… Boston Globe Undergoes Major Overhaul to Compete in Digital Age… Lyft More Than Doubles Fourth Quarter Ridership Year Over Year…

Pingup Extends Reach With New Bing Integration

Share this:

Consumers searching for local businesses on Bing will now be able to seamlessly schedule appointments, book services, and place restaurant orders online via Pingup’s local services transaction platform.

5 Ways Brands Are Using Voice-Controlled Systems for Consumer Marketing

Share this:

For brand marketers, voice-based personal assistants represent a major opportunity in a largely-untapped space. Consumers are forming intimate relationships with these new technologies, providing major brands with the opportunity to interact with and learn about consumers in a way that hasn’t been possible before.

Street Fight Daily: Brands Cash in on Mobile Search Ads, Amazon Aims to Put Alexa Everywhere

Share this:

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Brands See Big YoY Jumps In Revenue on Mobile Search Ads During 2016 Holidays… At CES 2017, Amazon Revs Alexa Everywhere Strategy… Marketing Automation is Powerful, But It Can Limit Internal Visibility for Brands…

Sponsored Post: 5 Digital Marketing Trends for the New Year

Share this:

If 2016 was any indication of the fast-paced world of digital marketing, 2017 is sure to be another wild ride. To help businesses of all sizes keep up with the constantly changing technology, Vivial has put together our top five digital marketing trends and predictions for the new year.

inMarket Launches Ambient Intelligence Platform for Brands

Share this:

Beacon proximity and location intelligence company inMarket announced this morning that it’s launching an ambient intelligence platform designed to change the way brands engage with consumers inside entertainment venues across the U.S.