6 Tools Brands Are Using to Stop Ads From Appearing on ‘Fake News’ Sites

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Fake news isn’t just a problem for consumers. It’s a problem that brand advertisers are facing, as well, as they struggle to ensure their display ads aren’t showing up alongside inflammatory online content. Here are six examples of tools that major brands are using right now to keep their ads off of disreputable sites.

Street Culture: inMarket Retains a ‘Startup Mentality’ as It Scales Up

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“Startup culture doesn’t just mean a stocked kitchen with burritos in the freezer and tons of snacks in the kitchen, or jeans in the office,” says the company’s communications VP Dave Heinzinger. “It means everyone has the ability, from the CEO on down, to roll up their sleeves and really go to work on whatever needs to be done.”

Street Fight Daily: SMBs to Ramp Up Digital Marketing, Snap Adds Ad Targeting Based on Third-Party Data

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Mobile Driving Marketing Spend Among SMBs… Snapchat to Enable Offline Purchase Ad Targeting… Marketing-Mix Modeling: A Road of Missed Opportunities for Brands…

Is It Time to Redefine ‘Local’ Marketing?

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We’ve reached a pivot point where local market nuances and differences can create definable opportunity. I am not saying that the age of the big box retail or e-commerce portal are over, but if a brand does a better job at leveraging local marketing it can create a competitive advantage and differentiation point.

SeeClickFix Grows Its Base to Over One Million Problem-Flagging Citizens

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SeeClickFix has used 21st-century technology to fix 2,666,448 issues (and still counting) in municipalities and other jurisdictions around the country. In this Q & A, CEO Ben Berkowitz talks about how the company he founded eight years ago has forged partnerships with 300 governments and other entities.

Street Fight Daily: Twitter Drops Buy Button, Google Privileges Its Own Products in Ads

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Twitter Unclicks Buy Button, Signaling Unclear Future for Social Commerce… Google Uses Its Search Engine to Hawk Its Products… Snapchat is Now Pitching Brands on Sequential Video Ads…

Post in the Machine: How Blockast is Taking a Shot at Local News Collection

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The local news automation camp keeps graduating hopefuls. One of these is a four-year-old startup spawned from the mind of a former Microsoft-Amazon engineer who faced a very common problem: “how do I find out what’s happening outside my home right now?”

Near CEO: Bad Data Remains a Big Challenge for Location Platforms

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Near enables brands and businesses to “visualize, engage and analyze audience data including their location and behavior for data-driven decisions.” Street Fight recently caught up with Near’s founder and CEO, Anil Mathews, to talk about location intelligence in 2017 and what types of new use cases we may soon see.

Street Fight Daily: DoorDash and Postmates Test Robot Delivery, Lighting Tech Helps Retailers Sharpen Location Data

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Postmates and DoorDash Test Delivery by Robot with Starship Technologies… Retailers Leverage Lighting Communication System to Sharpen Location Data… As Alexa Becomes Ubiquitous, Amazon Must Craft a Consistent User Experience…

Making Sense of Amazon’s Push Deeper Into Local

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Clearly Amazon is positioning itself in the sales funnel aggressively, Mike Blumenthal tells David Mihm. “And unlike Google their presale efforts lead directly to sales that they control. ”

Sponsored Content: Using Your Website as a Customer Engagement Tool

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Websites remain a foundational marketing element for companies of all sizes and they are likely the “home base” for customers finding the detailed information they desire as well as the basics, like store hours, contact information, product details and links to social channels. While on the surface it may seem like websites are the opposite of engaging—static, one-size-fits-all, impersonal—the fact is with a little bit of strategy, businesses can create a website that provides customers with a truly engaging experience with clear calls to action as part of the customer’s journey.

Why Mobile Payments Will Heat Up in 2017

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Mobile payments have been inhibited by point-of-sale hardware upgrade requirements and the lack of a killer pitch for either users or merchants. But the movement to chip-based credit and debit cards in the U.S. could help.

Street Fight Daily: Here Helps Baidu Expand Mapping Service, Retailers Use Tech for Personalization

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Here Partners with Baidu to Expand Its Mapping Service to Europe and Beyond… How Retailers Use Personalization — If They Do At All… Facebook Measurement: The Walled Garden is Cracking a Window…

Surefire Social Rebrands, Acquires Franchise Marketing Firm in Hyperlocal Push

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Surefire Social has announced this morning that it is rebranding as Surefire Local, as it looks to more strongly emphasize its hyperlocal focus. The new name is just one of many changes at the company, which recently purchased the local marketing automation vendor Promio.

Openings and New Hires at Search Influence, Urgent.ly, Kantar Media

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Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. This week’s edition includes moves and new openings at Pandora, Branded Entertainment Network, and DialogTech.

Raise Report: New Funding for ezCater, Gravy Analytics, CloudCar

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Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This edition includes funding for Flytrex, CloudCraze, NG Data, and Choozle.

Street Fight Daily: Google Launches Website Builder for SMBs, Amazon Go’s Potential Impact on Retail

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Testing Website Builder Within Google My Business… Amazon Go, Deep Learning, and a Better Retail Experience… Toyota Leverages Mobile Location Firm NinthDecimal’s Data to Establish Attribution for Dealer Visits…

Sponsored Content: Jewelers Battle for Holiday Retailers

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While some shoppers went online to buy gems this holiday season, many went to their local jewelry stores. Winning brands this holiday season had their store location information readily available. But there’s more to reaching the local customer.

How Retailers Running Beacon Campaigns Fared This Holiday Season

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As large retail chains start unpacking the effectiveness of their digital marketing efforts, mobile presence management vendor Swirl is releasing the results of its own beacon marketing campaigns run during the holiday shopping season.

Who Should Rate Communities: Experts, the Public — or Both?

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One emerging group that might be able to help publishers answers tough questions is the nonprofit group STAR Communities, which “works to evaluate, improve, and certify sustainable communities.” The company helps cities and counties “achieve a healthy environment, a strong economy, and well being for their residents.”