5 Ways Brands Are Using Wearables to Create Unique Marketing Moments

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More than 250 million wearables are predicted to be in use by 2018. This presents an incredible opportunity for marketers looking to reach consumers not just based on their locations, but also based on their activity levels and personal interests. Here are five strategies that brand marketers are using.

Report: In-Store Shoppers Disengage From Social Apps

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Retailers and brands are pouring billions of dollars into social strategies designed to influence the way shoppers interact with merchandise inside physical stores, but a new study by inMarket indicates that marketers focused too sharply on social media apps may be missing the mark.

Street Fight Daily: Instagram Adds Tags for Shopping, Twitter Boosts Chatbot Game for Brands

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Instagram Tests Product Tagging Feature to See If It Can Drive Purchases… Twitter Offers Brands Customer Service Chatbots to Use in Direct Messages… IBM Acquires Dialogue-Based Shopper Platform…

Why Local Search Is Even More Important in the Age of Ad Blocking

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With so many people blocking traditional advertising, a growing proportion of internet users cannot be reached through “classic” search engine marketing. That’s why in the context of ad blocking, SEO is still king.

Street Fight Daily: Postmates Secures Funding Amid Stiff Competition, Gannett Abandons Tronc Bid

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Postmates Navigates Tough Funding Terrain for Delivery as It Competes with Amazon and Uber… Uber Drivers Are More Likely to Cancel on Men with ‘Black-Sounding’ Names.. As The Verge Turns Five, Its Redesign Embodies Distribution Age Dynamics…