6 Ways Mobile Shopping Apps Are Targeting In-Store Customers

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More retailers are attempting to utilize the data breadcrumbs that shoppers leave behind when they use mobile devices in and around physical stores. Mobile shopping companion apps that add contextual intelligence layers — and target consumers in the moments when they’re most persuadable — are catching on among national retailers.

Street Fight Daily: Retailers Use Snapchat to Target Millennials, Walmart Buys Jet.com

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Walmart is Buying Jet.com for $3 Billion and Will Announce the Deal Monday… With Hype Faded, Foursquare Tries Reinvention as a Data Business… Some Retailers Ignore Snapchat, While Others Capitalize with Lens and Geofilter Ads…

How ‘Moment-based’ Targeting Will Impact Local Advertising

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We are now onto the second phase of moment-based targeting, focusing on the combination of multiple factors in a moment to determine when a consumer will be most receptive. To find these receptive moments, an advertiser can identify and tap into many signals that will provide info about the end recipient’s state of mind.

Street Culture: Ampush Employees Driving Company Reinvention

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Ampush employs about 125 people, COO Nick Shah said, and their level of satisfaction with their colleagues reflects the close relationship he has with his co-founders. In a recent company engagement survey, results showed that 98% of employees who responded really enjoyed working with their colleagues.

LBMA Podcast: Qualia + Ninth Decimal, Zagat, Euclid Analytics, and Yext

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Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Beco battery free beacons, Localytics +DoubleClick, New York & Company + Shopkick, MobileXCo + GreenP, Redbox + 7Eleven, RoamingAround, and Gravy.

Street Fight Daily: Brands See Success with Kik Chatbots, Facebook Demotes Clickbait

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Kik Users Have Now Sent Branded Chatbots Nearly 2 Billion Messages… On Track to Bring in $850,000 This Year, Charlotte Agenda Says Its Model Works… Jet.com Has Been Trying to Beat Amazon at the Wrong Game,,,

Bloom Geolocation Puts Users Where News Is — And Can Guide Them to Nearby Advertisers

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The plugin “empowers the user to pinpoint where they are and then the stories are brought to them. It’s like Pokémon Go for journalism,” says founder Stephen Jefferson. “Users can now walk around to different locations and see what events, what news or crime stories have been reported around them.”

New Report Identifies Enterprise Customer Types & Needs

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In our latest analysis, we discovered that the integration needs of enterprise marketers reveal some clear correlations in terms of attitude, behavior and installed technologies. For example, the companies that found local store sites to be most effective were also doing well with local print, and planned to increase their social, mobile, and digital display advertising.

DevHub Launches ‘TXT a Restaurant,’ Enabling More Interaction With Consumers

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The website-building platform can manage hundreds of local sites for a single agency or brand. This week, the company is launching DevHub Labs and is announcing the group’s first experiment, “TXT a Restaurant” — which will allow local businesses to try out a new digital tool: click-to-text, a new way to connect with consumers who may be hesitant to use the more traditional click-to-call.

Street Fight Daily: Wal-Mart May Buy Jet.com, MasterCard Teams Up with PlaceIQ

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Looking at Amazon, Wal-Mart in Talks to Buy Web Retailer Jet.com… New Report Identifies Enterprise Customer Types and Needs… MasterCard Hooks Up With PlaceIQ for Location-Based Insights…

Why Local Businesses Should Treat Their Store Locator Like a Shopping Cart

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For businesses that operate multiple store fronts, store locators are critical revenue-generating assets. But too often, the locators are treated like a forgotten tool sitting on the shelf, collecting dust and rust. Instead, they need to make the discovery process and conversion to offline visits as easy and personal as Amazon does.

6 DIY Tools Merchants Can Use to Make Video Ads

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The opportunities for businesses that take advantage of video advertising are immense. Pre-roll video ads can familiarize audiences with lesser-known brands, and spots that coincide with PPC campaigns have been shown to increase ad recall and lift brand awareness.

Street Fight Daily: Google Expands AMP, Instagram Debuts ‘Stories’

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Lyft Hit a Record of 14 Million Rides Last Month… Google Expands AMP in Search Results as Retailers Join Push for Faster Mobile Web… Instagram Takes a Page From Snapchat, and Takes Aim At It, Too…

Chef’d CEO: Meal Kits Will ‘Dominate Grocery-Style Shopping Over Time’

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Few verticals have been as significantly disrupted by hyperlocal technological innovation as the food industry, and meal-kit delivery is becoming a big part of that. We caught up with Chef’d CEO Kyle Ransford to discuss the technologies underpinning the disruption of grocery retail.

Case Study: Swedish Salad Chain Boosts Impressions with Local Facebook Pages

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Rather than budgeting for large TV buys, Redfellas is working almost exclusively on using social media for low cost marketing and advertising. Specifically, the Swedish salad and smoothie chain is looking to expand its footprint on Instagram and Facebook with local store pages.

Street Fight Daily: Attribution Tech’s Star Is Rising, Mall Operator Enlists Local Startups

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… What Yext’s Snapchat Integration Means for Brick-and-Mortar Biz… Attribution is Becoming More of a Priority for Marketers… Giant Mall Company Enlists 10 Tech Startups to Drive Brick-and-Mortar Business…

Survey: Demand for Multichannel Programmatic Is Promising

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Nearly one-third of the respondents in Street Fight’s survey who also said that local media and content was important for their marketing were thinking about such cross-channel programmatic. Interest appeared highest for marketers who found local TV effective, but also played strongly with radio and print fans.

7 Retention Marketing Platforms for SMBs

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As small and mid-size businesses move away from the once-ubiquitous daily deals platforms, they’re now funneling a great portion of their budgets toward retention marketing solutions. Here are eight examples digital platforms, each taking a unique approach to customer retention.

Street Fight Daily: Uber and Didi Close $35B Deal, Most Businesses Still Lack Mobile Strategy

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Sells China Operations to Didi After Losing Billions… Even as Mobile Gobbles Up Web Traffic, 80% of Businesses Lack Long-Term Mobile Strategies… Excited about Google’s New Map Ads? You Should Be!…