Leader of Reuters Institute’s Bleak News Report: ‘We Can Do It’
A recent report had mixed emotions about the future of community news. So should publishers despair, or is there promise of sunlight behind the lowering clouds? We spoke with Nic Newman, digital strategist at the Reuters Institute for the Study of Journalism, and author of the report, to find out more.
Sponsored Content: Enterprise Totally Trounces Hertz in a Battle for Local Marketing Presence
Vehicle rental companies Enterprise and Hertz battled their branding strategies in a Brand Battle that analyzed data accuracy, local search and advertising, reviews, and social engagement. In an industry where service can make all the difference to customers who are often stressed and rushed, Enterprise influenced its consumer base in positive ways, supporting loyalty and growth…
Street Fight Daily: The Location Data Sharing Boom, Google Enables Call Campaign Attribution
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Marketers Don’t Need Pokémon Go to Track You: Inside The Location Data Sharing Boom… Google Empowers Businesses to Establish Attribution for Call Campaigns… Uber Rival Gett Enjoys a Lift from Brand Filter on Hot App, Prisma…
5 Self-Serve Platforms for Location-Based Mobile Campaigns
Although there’s still debate within the ad tech community over whether SMBs are best served by self-serve platforms, the demand is certainly there. With limited budgets and a strong desire to get the most bang for their buck, local business owners are searching for self-managed advertising and marketing solutions.
Street Fight Daily: Zenreach Emerges from Stealth with $50M, Uber Partners with DigitalGlobe
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… WiFi Startup Zenreach Emerges from Stealth with $50 Million and Peter Thiel on its Board… Uber is Partnering with a Satellite Imaging Company to Help Drivers Find You… IBM’s Watson and Macy’s Team Up to Make In-Store Shopping Assistant…
Survey: Many Opportunities to Connect Local Media With National-to-Local Marketers
National brands and retailers remain wedded to traditional media and marketing for their local branches, franchises, and resellers. However, they are increasing their spending on digital channels, and over half of them feel it’s important to associate their campaigns with local media and content.
Pokémon Go and Local: Why Now?
The lesson from the phenomenon isn’t for local tech companies to try and build the next Pokémon Go — but rather to build a similarly justifiable value exchange for sharing location. Advertisers and ad networks should likewise work with apps that have that higher likelihood of user opt-in.
LMC Chief: Local News Pessimists Are Missing the Big Innovations
Is the outlook for local digital news as gloomy as a spate of recent reports indicates? Or are the forecasters looking in the rear-view mirror? We spoke recently with Rusty Coats, executive director of the digitally focused Local Media Consortium, about why the prognosis for local media might not be as bad is it seems.
Could the ‘Smart Home’ Be the Next Big Opportunity in Local?
We can now make a taxi, a pizza, or a plumber appear with nothing more than clicking a button or speaking a phrase. And convenience-hungry consumers not only want more, they’re expecting it. Smart home technology is now on deck to deliver on that expectation.