Openings and New Hires at Zenreach, Rocketspace, TruMeasure

Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. This week’s edition includes moves and new openings at SweetIQ, AdviceLocal, and more.

Raise Report: New Funding for Kiip, Sprinklr, Shipt

Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes funding for Civil Maps, Brandcast, Peek.com, and Density.

LBMA Podcast: Snapchat, Life 360, McDonald’s, Google Nearby

Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Uber + Digital Globe, Placed, Samsung LANdry, Snorelax Alarm Clock, Vivid VR Cinema.

Street Fight Daily: Amazon Posts Record-Shattering Q2, Whole Foods Enters Meal-Kit Delivery

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon Beats Expectations with $857 Million in Profits Driven by AWS, Prime… America’s Meal-Kit Craze Attracts a Big New Competitor… GrubHub Announces More Investments Following Strong Q2…

Report: Beacons a Slam Dunk for Sports, Recouping Over $1B in Ticket Sales

The Q2 2016 report by Proxbook shows that since then, there’s been a 33% increase in global sensors since the beginning of the year. And according to the new report, proximity technology has enabled sports teams and their venues to reclaim ticket revenue at a time when fewer fans are going to stadiums.

Parse.ly’s Audience Analytics Help News Sites Make Stronger Case to Advertisers

Audience analytics firms Parse.ly aims to give community news sites the same kind of in-depth information that platforms like Facebook provide about how users are responding – and not responding – to content. The company aims to help editors and reporters make decisions that can go right to the bottom line, leading to higher revenue.

Street Fight Daily: Facebook Profits Skyrocket, Gannett Expansion Faces Ad Difficulties

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Profit Nearly Triples on Mobile Ad Sales and New Users… Gannett’s Expansion Strategy Runs Into Bad News on the Ad Front… How Businesses Creating New Website Platforms Can Optimize for Search…

7 Call Analytics Platforms Using Machine Learning to Identify Caller Intent

Providers are introducing adaptive learning technology to categorize data and generate insights from inbound phone calls, giving merchants the ability to better understand what types of telephone calls are being driven. Here are seven examples of call analytics and attribution providers using advanced technology to identify caller intent.

Street Fight Daily: Shopper Intent and Location, Brands Tap Pokémon Go

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… flok Launches Chatbots to Bolster Customer Engagement for Local Businesses… Can Insights on Shopper Intent Improve Location Data?… This Brand Found a Clever Way to Connect with Pokémon Go Players…

flok Launches Chatbots to Bolster Customer Engagement for Local Businesses

With chatbot technology, communications between local businesses and their customers via flok can now evolve into more complex conversations. These conversations yield better data for the business owner and more detailed information as well as a more engaging customer service experience for the consumer.

The New Proximity: A Second Phase in Mobile Brings Here and Now to Life

The first phase of mobile software relied on us to express a desire and thereby to enable a service. Our actions initiated services that capitalized on the phone’s ability to maximize proximity. Now we’re entering a second phase where, for many of us, connectivity and location awareness will be active for longer stretches of our days.

Street Fight Daily: Foursquare Debuts Attribution Dashboard, MyTaxi Merges with Hailo

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Foursquare Debuts a Dashboard for its Foot Traffic Measurement System… MyTaxi Reportedly to Merge with Hailo in Bid to Compete with Uber… Verizon-Yahoo Deal is the Best Possible Outcome for Consumers and Marketers…

YP Announces New ‘Audience Cartography’ Platform for Targeting and Attribution

YP has announced the release of its new location data visualization methodology, Audience Cartography, which allows multi-location businesses such as restaurants, retailers, and auto dealers to refine advertising campaign targeting and establish attribution.

Mihm & Blumenthal: How Google’s Monetization Shift Will Impact Local Search

In this new feature, local marketing gurus David Mihm and Mike Blumenthal kick around some of the biggest ideas affecting the local search ecosystem and the broader industry. This edition looks at the latest changes from Google and how local marketers should react.

Case Study: Sailing Company Leverages Online Reviews to Maximize Sales

Online reviews can make or break a business in the tourism industry, which is one of the reasons why Kai Kanani Sailing Charters is pulling out all the stops to drive a higher volume of reviews on third-party websites like Yelp, Facebook, and TripAdvisor..

Street Fight Daily: Verizon Acquires Yahoo, Retailers Leverage Instagram for Loyalty

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Yahoo Cuts $4.8 Billion Deal to Sell Core Business to Verizon… How Retailers Like Michael Kors Are Turning Instagram Into a Customer-Loyalty Vehicle… Retail Emails Lead to Quick Sales…

Street Culture: Promoboxx Links Incentives to Achievements

CEO Ben Carcio said that it dawned on him one day that his employees would probably enjoy the perks of the job more if they were linked to company goals. One of the most recent incentives that the Promoboxx team earned was half day Fridays for the summer after hitting a revenue goal during the first week of June.

Professional Dog Walker Exercising Dogs In Park

6 On-Demand Platforms for Pet Care

Pet care is a $62.75 billion industry, and premium services, like full-service pet hotels and in-home dog sitting, represent one of the largest areas for growth. Here are six examples of on-demand pet care startups catering to young, busy professionals and the animals they love.

LBMA Podcast: UberMedia, JC Penney, L’Oreal, and Localz

This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Pokemon Go, Yahoo! Japan + AdMax, Peerless-AV + Volta, NEC’s Neoface, SenionLab, PlaceIQ + Oracle, and IKEA Canada.

Street Fight Daily: Bots Boom on Facebook, Tinder-Like Interface Takes on Retail

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Bots Take Over Facebook… Twitter’s User Base to Grow by Double Digits This Year… Sephora is Driving Mobile Sales with Tinder-Like Features…