Street Fight Daily: Uber Launches Advance Scheduling, Verizon-Yahoo Plot Thickens
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Begins Letting Passengers Schedule Rides Up to 30 Days in Advance… Verizon Might Have to Pay for More Pieces of Yahoo Than It Wants… Attention Facebook and Google: Apple is Selling Mobile App Ads Now, Too…
Picking the Locksmiths: Bizyhood Unlocks the ‘Ghosts in the Data’ Problem
What would you do if you wanted to game Google into thinking you’ve got a vast network of local shops servicing area customers based on their search queries? According to a recent New York Times article, some lead gen companies are creating thousands of ghost listings to achieve just this. Bizyhood is trying to combat the practice.
Street Fight Daily: Google May Make Billions on Maps’ Local Ads, Uber IPO Coming No Time Soon
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Thanks to Local Ads, Google Maps Could Produce $1.5 Billion in New Revenue… Uber CEO Says Company Will Go Public ‘As Late As Humanly Possible’… The Bezos Effect: How Amazon’s Founder is Reinventing The Washington Post…
#SFSW16: Location Solves Data Glut Says HERE Exec
Goubert says one of the biggest questions that comes up when people start talking about data is, is more always better? “We all love data because we think data is the oil of the next industry,” he said. “We all want more.” But collecting data for the sake of collecting data is a common mistake, and Goubert said the first step in solving most big data dilemmas is to add a location angle…
#SFSW16: Loyalty is Back, and It’s Big, But It’s Not Cutting-Edge
“The premise of our business is that in the past you walk into your local business and everybody knows who you are. It is a very familial relational space,” Ho said. “Our goal is to help these business owners treat every single [customer] as a unique individual. Not long from now it’s either going to be like Minority Report or like Cheers. We want it to be like Cheers.”…
#SFSW16: YP’s Biggest Competitor? SMBs’ ‘Guy’
Fragmentation is changing the local marketing industry, with smaller sellers encroaching on a space that was once reserved for large national agencies. At Street Fight Summit West, YP CEO David Krantz said the influx of competition is making it tougher to sell bigger advertising services.
Bypassing the Hurdles to Bring Programmatic to SMB Advertisers
SMB advertisers care about reaching consumers, not the nitty gritty of technology covered in the ad trades. Local media companies and smaller agencies should focus on how programmatic technology helps them sell that outcome, rather than get stuck selling the technology itself.