How Brick-and-Mortar Merchants Can Win at Local Search

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A battle is being waged online, as independent merchants struggle for top billing in local search results. We asked six experts in the local search industry for their best strategies for “winning” local search. Here’s what they said.

Ad Tech, Local Media and the 2016 Political Campaign

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In this year’s presidential campaign, news and information consumers can be reached via a wide range of channels, and media buys can be executed in milliseconds. Now that local inventory has joined this channel, political camps have the ability to execute local campaigns on a massive scale.

Turf Talk Redux: Looking for the Future in Companies, People, and Products

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I like to be a little out in front of things. Not too far (hyperloops) and not too close (digital couponing). In my writing about local marketing and media (both here at Street Fight, and previously), I’ve generally been most comfortable investigating advancements that attempt to intersect the possible and the inevitable. For instance: the […]

Street Fight Daily: How SMBs Can Win at Local Search, Uber’s New Feature Is a Lot Like Foursquare

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… How Brick-and-Mortar Merchants Can Win in Local Search (Street Fight)… Uber Will Give You Things To Do While You’re On Your Trip (Mashable)… How Oracle Is Helping Retailers Sell More Stuff (Recode)…

How the Rise of Virtual Reality Could Impact Local Marketing

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With each passing tech revolution, response time diminishes while opportunity cost grows. Local media companies that were late to the consumer internet or the smartphone revolution already know this pain. With VR and AR, local startups will be more agile to experiment than larger incumbents.

Nashville ‘Indie’ Home Page Media, Now 5 Sites, Expands ‘Where There’s a Need’

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Kelly Gilfillan launched her Home Page Media Group in suburban Nashville in 2009 smack in the middle of affluent turf that had been long “owned” by Gannett’s the Tennesseean. Having expanded her model to several nearby communities since then, Gilfillan is on track to hit $1 million revenue by 2017.

Street Fight Daily: Ford Launching Commuter App, the Benefits of Retail Subscription Models

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Ford Plans Commuter App, Ford Car Not Required (USA Today)… How Subscriptions Are Creating Winners and Losers in Retail (Harvard Business Review)… Challenging Uber, Lyft Bets on a Road Wide Enough for Two (New York Times)…

Companies With Culture Data Outperform Those Without It

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To figure out how to identify the right interactions to promote, CultureIQ measures 10 different operational and strategic company qualities. Three are most important: support, work environment, and mission and value alignment.

LBMA Podcast: Beacon’d Cities, Crowdsourced Maps, and P&G Tests Snapchat Ads

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On the show: Adored loved to the tuned of $2.3 million; Fleetzen’s on-demand fleet of pick-up trucks; ShopperTrack acquired by Tyco; Starbucks teams with Alibaba; Twitter lets you control drones; LinkNYC wifi payphones are HERE!

Street Fight Daily: Google’s 3D Mapping Coming to Smartphones, Apple’s Potential Impact on Search

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Tangoes with Lenovo to Bring 3D Mapping to Smartphones (Wall Street Journal)… How Apple Could Play Spoiler for the Search Ad Business (Search Engine Land)… 50% of Consumers in Mature Markets To Use Phones, Smartwatches for Mobile Payments by 2018 (BizReport)…

‘Indie’ Local News Now Finds Profitability in Affluent-but-Challenging D.C. Market

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2015 was a big year for independent community news publisher Scott Brodbeck and his Local News Now sites in metro Washington, D.C. We checked in with Brodbeck recently to see what makes him succeed in the tough business of community news, and as a self-financed independent, no less…

5 Self-Service Predictive Analytics Platforms

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Vendors with business intelligence software are introducing more self-service platforms. Many of these platforms include predictive analytics capabilities that business owners can utilize to make smarter marketing and operations decisions. Here are five examples…

Street Fight Daily: Yahoo Faces Major Layoffs, Inside Uber’s ‘God Mode’ Privacy Battles

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Yahoo Is Prepping to Lay Off 10% or More of Its Workforce (Business Insider)… Uber Settles with New York Attorney General Over ‘God View’ Tracking Program (BuzzFeed)… GoButler, the Messaging-Based Personal Assistant, ‘Pauses’ Operations in Germany to Focus on U.S. (TechCrunch)…

Facebook Continues to Experiment in Local — But Its Focus Is Long-Term

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The company isn’t trying to build a unified local search portal at all. Instead, they’re launching trial balloons, turning developers loose to experiment with the company’s local data in order to surface features and nuances that might eventually be useful as subtle additions to the Newsfeed…

How the Rise of ‘Mobility as a Service’ Will Impact Local Marketing

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Autonomous vehicles will put pressure on all kinds of players. The pressure will be felt not only by car manufacturers but all kinds of other industries including auto dealers, insurance companies and transit systems…

Street Fight Daily: Learning from Target’s Digital Turnaround, AT&T’s Google-Like Plans

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… How Target’s Bet on Digital Helped Its Turnaround (Digiday)… Inside AT&T’s Plans to Be Everywhere You Are (AdAge)… Ad Tech Growth Hits Speed Bump (Wall Street Journal)…

How Top Marketers Are Curating the In-Store Mobile Experience

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With consumer behavior in place, and solutions making technology like beacons as simple as a media buy, mobile proximity is poised to become the fasting growing piece of mobile advertising in 2016. The brands that have tested and learned early on are in great position to scale up and reach their audiences this year.

5 Tools App Marketers Can Use to Drive Mobile ROI

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Whether they’re looking to monetize local news, social channels, or virtual marketplaces, app marketers are finding that the key to generating revenue from mobile freemium apps has to do with personalized messaging and automation with real-time data.

Street Fight Daily: The Relationship Between Mobile Messaging and Commerce, GM Invests in Lyft

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… The Future of Mobile Chatting: Commerce (Wall Street Journal)… General Motors, Gazing at Future, Invests $500 Million in Lyft (New York Times)… For Sensors Focused on Local Commerce and Loyalty, Privacy, Battery Life, and Location Accuracy Are Top Concerns (GeoMarketing)…

Washington Post Uses Its Journalism to Breathe New Life into Display Ads

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The display ad, which has powered the revenue behind much of online media in the past, has taken a lot of flak in the past couple of years, as many publications have touted new formats (like native advertising) as the future. But Washington Post Director of Ad Product and Engineering Jarrod Dicker thinks the paper’s […]