Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes new cash infusions for HopSkipDrive, Olo, CityMapper, and Boxed.
On the show: Real holograms thanks to Kino-Mo; Samsung’s TipTalk lets you talk into your finger; Down with walkie-talkies thanks to Theatro; Microsoft’s Skip means no lineups at Gerrity Supermarkets; PlaceIQ trumps that with $25M; Microsoft is acquiring InMobi; InMarket puts beacons in every RiteAid store. Our App selection is Basket from Andy Ellwood.
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… UberRUSH Now Delivers the Same Day from Nordstrom and Other Big Retail Stores (TechCrunch)… How Facebook Turned Its Greatest Weakness Into Its Greatest Strength (Forbes)… Amazon Sales Soared 22% in Holiday Quarter, but Profit Fell Short (New York Times)…
In an atmosphere where fake reviews are all too easy to create, we need tools that help distinguish real opinions from garbage. Moving beyond the limitations of data algorithms, fact-based approaches hold out the promise of grounding review services in observable truth.
Mobiquity will be installing beacons in 300 of the theater complexes with which Screenvision is partnered. The beacons are intended to help further engage consumers with the brands that are serving up pre-roll ads on the silver screen.
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Yahoo Restructuring Begins Slowly With Stealth Layoffs and ‘Invest/Maintain/Kill’ List (Recode)… Consumers and Mobile Pay: We’re Aware of It, But We Don’t See the Benefit (GeoMarketing)… Is the Future of the Sharing Economy Small-Scale? (Pacific Standard)…
Brands don’t want only to measure the persuasive powers of their mobile ads. They also want to know the efficacy of their TV, OOH, online, and even direct mail efforts, which is where PlaceIQ, with its freshly acquired $25 million, wants to deliver bigger results.
A new group of companies are finding ways into local services by getting in between consumers’ desires and fulfillment of their desires at the core level: where their thumbs are hitting the glass. Startups like PopKey and Slash have found what feels like a Trojan Horse into our stream of communication.
While many onlookers think that increased comparison shopping, faster and cheaper delivery options like drones, and the convenience of shopping at home equal doom for physical stores, the reality is that the economy (like the people behind it) is largely driven by the irrational.
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Waze to Scoop up More Data through New Partnerships (Wall Street Journal)… Mobile App 5miles Raises $30M at a $300M+ Valuation to Rival Craigslist in Classifieds (TechCrunch)… Bootler Brings Comparison Shopping to Food Delivery Services (Chicago Tribune)…
Merchants and marketers have to be findable and present useful information regardless of the searcher’s context. And that’s where the mechanics of local search marketing get messy. It feels like a great opportunity for tools and managed services that help break down those silos, and measure effectiveness across or between them.
News publishers get beat up regularly for not making a successful journalistic transition from their palmy print days to the hotly competitive digital era. And they certainly deserve it. But I think Neal Mann’s recent full-metal-jacket attack on them in Medium was way over the top.
Street Fight Daily: AOL Merges All Publishing Products, the Scope of Uber’s International Disruption
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… AOL Is Combining All of Its Publisher Products (Business Insider)… Why Uber’s Rushing Into Deliveries Could Reap $24.6B Internationally (Forbes)… For Some Sprint Customers, Watching Ads Cuts Phone Bill (Wall Street Journal)…
“The number of sensors is increasing quarter by quarter,” said Unacast co-founder and CEO Thomas Walle. “A lot of companies are still in testing and trialing, but we’re moving out of that phase and into full commercial deployments.”
“The difference in prices between stores in a five-mile radius can be as much as 50 percent, based on in-store unadvertised specials, advertised specials, and variance in list price,” says Andy Ellwood. His company, Basket, has built “a massive database” that allows the company to display that price information back to consumers.
Commercial real estate has so far been slow to adopt technology solutions, sticking with many of its traditional roles and processes to navigate a crowded, demanding market. But new companies like PivotDesk, TheSquareFoot, Fundrise, and PeerRealty are starting to change that.
On the show: Are you ready for a drive-thru supermarket?; GoInStore; Lyft partners with National MedTrans Network; EyeQ to make waves at NRF; 7Eleven helps corrupt with rewards; Google creating a virtual reality division; Shelfbucks acquires Emmoco.