Every two weeks we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. In this edition, new investments include rounds for Deliveroo, Placester, and Shiftgig.
If U.S. consumers proved reluctant to spend their Thanksgiving holiday in stores, they demonstrated few qualms about shopping online. Digital commerce was up significantly from 2014 levels. The momentum continued into Black Friday, which also saw brick-and-mortar spending reach its highest totals since 2012. The biggest winner over the holiday weekend was mobile: Its share of website traffic and online sales reached record highs.
On the show: Western Union partners with WeChat for money transfers; Carvana to sell cars through vending machines; Millennial Media working with Rentrak to match TV ad viewing with mobile; RedBox offers free movie rentals for “America’s Movie Night;” National Geographic launches “Find Your Park, Love Your Park.” Plus, news from SenionLab; Gravy + ROIchecker; RoamingAround; Google + Virgin America; and Oxfam America + xAd.
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… U.S. Proximity Mobile Payment Transactions to Reach $8.71 Billion in 2015 (eMarketer)… The New Wave of Selling on Mobile and Social (TechCrunch)… Amazon Books Should Be the Future of Brick-and-Mortar Retail Chains (Gigaom)…
Life has not been easy for SEO specialists and webmasters the past few years. Despite Google’s obvious good intentions, the updates it has rolled out, starting with Panda and continuing through to the more recent “mobilegeddon,” have made optimization more difficult for digital marketers. Google’s Search Analytics Report (SAR) is an important step in mending this relationship. Here are four tips to help you get the most out of the new SAR.
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Says Local Search Result That Buried Rivals Yelp, TripAdvisor Is Just a Bug (Recode)… Amazon Rival Jet.com Raises $350M Series B (USA Today)… Twitter’s Head of Retail Predicts Five Holiday Trends for His Platform (Adweek)…
Retail activity this holiday season promises to be more omnichannel than ever, courtesy of the ever-present smartphone. That raises the stakes for retailers in terms of their preparedness and complicates their attribution metrics. With online-to-offline shopping dynamics in focus, this may be the long-awaited breakout year for beacon technology.
Every institution of higher learning has myriad news sources, from official newspapers to social media platforms. Some college publications have ambitions and appeal that transcend the campus boundaries. One such example is The Student Body, which emerged from a class at the University of Florida’s College of Journalism and Communications in Gainesville and now aims to reach a national audience.
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… In ‘Overcrowded’ Food Delivery Market, Venture Capitalists Are Still Hungry for More (Bloomberg)… This Is How Macy’s Will Target Its Facebook and Instagram Ads for the Holidays (Adweek)… Events: Delivering 30-50 Percent Margins for Media Companies (LinkedIn Pulse),,,
Today marks the beginning of a crucial week and month for retailers, as shoppers clamor for deals and steals on presents for family, friends, and coworkers. Whether in-store, online, or a mobile device, an astounding amount of retail business will be transacted in the next five weeks. RetailMeNot vice president of communications Brian Hoyt said to expect a more personalized, more omnichannel holiday shopping season this year, courtesy of the ever-present smartphone.
This month’s Brand Battle, in conjunction with Brandify, compares the local digital marketing footprint of two popular apparel chains: Forever 21 and H&M. The Swedish clothing giant was the runaway victor in this contest, besting its rival in five of the six categories evaluated and tying Forever 21 in the sixth category.
With the holiday season upon us, local merchants are pulling out all the stops to entice shoppers into their stores and away from their computers, with many focusing on customer service as their differentiator. Here are five ways local merchants can improve customer service this holiday season by implementing hyperlocal technology.
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… LivingSocial Offers a Cautionary Tale to Today’s Unicorns (New York Times)… Airbnb Raises $100 Million Only Months After Last Funding Round (Fortune)… Detour App Shows the Promises and Challenges of GeoLocation Travel Tech (Skift)…
Square made its debut on the public markets yesterday. After its much-commented-on offering price of $9 per share, which some took as a shot across the bow for unicorn startups, the Jack Dorsey-helmed payments firm surged more than 45 percent in its first day of trading. The pressure may be off Square momentarily, but it won’t stay that way for long.
Marketing technology company Connectivity went from a 20-person company to an 80-person company in a year and a half, and it’s poised to continue accelerating. Part of Connectivity’s success stems from fostering experimentation. “We always want to hire people who are entrepreneurs themselves, and let them know that they’re not going to get in trouble for failing,” said CEO Matt Booth.
On the show: Jet.com is using Samsung Gear VR to help job prospects experience the office; PillPack brings reminders and location-based alerts for your drugs; Uber partners with TomTom; PriceLocal launches in Charlotte; SingPost developing the O2O mall of the future. Plus, news from Coke; Google; Verve + Moat; Blippar; and Spotify.
Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. In this week’s column, Moasis hires two ex-Googlers to its c-suite, Everything But The House makes a spree of executive hires, and video network Tout woos away a Deseret Digital Media leader.
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Is Groupon ‘Misunderstood’? It Probably Is Under-Appreciated (Local Onliner)… How P&G Is Tying Snapchat Ads to In-Store Sales (Ad Age)… Newsonomics: Can You Get Readers to Pay a Dollar a Day for Digital News? (Nieman Lab)…
Around the holidays, consumers tend to spend a lot more time on multiple devices, altering standard shopping habits and behaviors. This means brands and businesses need to ensure they are accurately and competitively represented in search, social, and mobile channels, and that social engagement and advertising efforts are properly targeted to the right consumers at the right times.